Karma Cola

Karma Cola

Author: Gita Mehta

Publisher: Vintage

Published: 2012-05-02

Total Pages: 244

ISBN-13: 0307814637

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Beginning in the late '60s, hundreds of thousands of Westerners descended upon India, disciples of a cultural revolution that proclaimed that the magic and mystery missing from their lives was to be found in the East. An Indian writer who has also lived in England and the United States, Gita Mehta was ideally placed to observe the spectacle of European and American "pilgrims" interacting with their hosts. When she finally recorded her razor sharp observations in Karma Cola, the book became an instant classic for describing, in merciless detail, what happens when the traditions of an ancient and longlived society are turned into commodities and sold to those who don't understand them. In the dazzling prose that has become her trademark, Mehta skewers the entire Spectrum of seekers: The Beatles, homeless students, Hollywood rich kids in detox, British guilt-trippers, and more. In doing so, she also reveals the devastating byproducts that the Westerners brought to the villages of rural lndia -- high anxiety and drug addiction among them. Brilliantly irreverent, Karma Cola displays Gita Mehta's gift for weaving old and new, common and bizarre, history and current events into a seamless and colorful narrative that is at once witty, shocking, and poignant.


Book Synopsis Karma Cola by : Gita Mehta

Download or read book Karma Cola written by Gita Mehta and published by Vintage. This book was released on 2012-05-02 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beginning in the late '60s, hundreds of thousands of Westerners descended upon India, disciples of a cultural revolution that proclaimed that the magic and mystery missing from their lives was to be found in the East. An Indian writer who has also lived in England and the United States, Gita Mehta was ideally placed to observe the spectacle of European and American "pilgrims" interacting with their hosts. When she finally recorded her razor sharp observations in Karma Cola, the book became an instant classic for describing, in merciless detail, what happens when the traditions of an ancient and longlived society are turned into commodities and sold to those who don't understand them. In the dazzling prose that has become her trademark, Mehta skewers the entire Spectrum of seekers: The Beatles, homeless students, Hollywood rich kids in detox, British guilt-trippers, and more. In doing so, she also reveals the devastating byproducts that the Westerners brought to the villages of rural lndia -- high anxiety and drug addiction among them. Brilliantly irreverent, Karma Cola displays Gita Mehta's gift for weaving old and new, common and bizarre, history and current events into a seamless and colorful narrative that is at once witty, shocking, and poignant.


Karma Cola

Karma Cola

Author: Gita Mehta

Publisher:

Published: 1979

Total Pages:

ISBN-13:

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Book Synopsis Karma Cola by : Gita Mehta

Download or read book Karma Cola written by Gita Mehta and published by . This book was released on 1979 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:


A River Sutra

A River Sutra

Author: Gita Mehta

Publisher: Vintage

Published: 2011-02-23

Total Pages: 304

ISBN-13: 0307780996

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With imaginative lushness and narrative elan, Mehta provides a novel that combines Indian storytelling with thoroughly modern perceptions into the nature of love--love both carnal and sublime, treacherous and redeeming. "Conveys a world that is spiritual, foreign, and entirely accessible."--Vanity Fair. Reading tour.


Book Synopsis A River Sutra by : Gita Mehta

Download or read book A River Sutra written by Gita Mehta and published by Vintage. This book was released on 2011-02-23 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: With imaginative lushness and narrative elan, Mehta provides a novel that combines Indian storytelling with thoroughly modern perceptions into the nature of love--love both carnal and sublime, treacherous and redeeming. "Conveys a world that is spiritual, foreign, and entirely accessible."--Vanity Fair. Reading tour.


Curry

Curry

Author: Naben Ruthnum

Publisher: Coach House Books

Published: 2017-08-14

Total Pages: 126

ISBN-13: 177056523X

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No two curries are the same. This Curry asks why the dish is supposed to represent everything brown people eat, read, and do. Curry is a dish that doesn't quite exist, but, as this hilarious and sharp essay points out, a dish that doesn't properly exist can have infinite, equally authentic variations.By grappling with novels, recipes, travelogues, pop culture, and his own background, Naben Ruthnum depicts how the distinctive taste of curry has often become maladroit shorthand for brown identity. With the sardonic wit of Gita Mehta's Karma Cola and the refined, obsessive palette of Bill Buford's Heat, Ruthnum sinks his teeth into the story of how the beloved flavour calcified into an aesthetic genre that limits the imaginations of writers, readers, and eaters. Following in the footsteps of Salman Rushdie's Imaginary Homelands, Curry cracks open anew the staid narrative of an authentically Indian diasporic experience.


Book Synopsis Curry by : Naben Ruthnum

Download or read book Curry written by Naben Ruthnum and published by Coach House Books. This book was released on 2017-08-14 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: No two curries are the same. This Curry asks why the dish is supposed to represent everything brown people eat, read, and do. Curry is a dish that doesn't quite exist, but, as this hilarious and sharp essay points out, a dish that doesn't properly exist can have infinite, equally authentic variations.By grappling with novels, recipes, travelogues, pop culture, and his own background, Naben Ruthnum depicts how the distinctive taste of curry has often become maladroit shorthand for brown identity. With the sardonic wit of Gita Mehta's Karma Cola and the refined, obsessive palette of Bill Buford's Heat, Ruthnum sinks his teeth into the story of how the beloved flavour calcified into an aesthetic genre that limits the imaginations of writers, readers, and eaters. Following in the footsteps of Salman Rushdie's Imaginary Homelands, Curry cracks open anew the staid narrative of an authentically Indian diasporic experience.


Snakes and Ladders

Snakes and Ladders

Author: Gita Mehta

Publisher: Anchor

Published: 2010-09-29

Total Pages: 319

ISBN-13: 0307766233

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India is a land of contrasts. It is the world's most populous democracy, but it still upholds the caste system. It is a burgeoning economic superpower, but one of the poorest nations on earth. It is the home of the world's biggest movie industry after Hollywood, as well as to the world's oldest religions. It is an ancient civilization celebrating fifty years as a modern nation. Now, as never before, the world wants to know what contemporary India is all about. As she has proved in three previous books--her wry take on the marketing of the mystic East in Karma Cola; the rich historical saga of Raj; and the beguiling tales of A River Sutra--there is no better guide to India's multihued mosaic than Gita Mehta. She knows India in all its rich detail--its folkways and history, its culture and politics, its ancient traditions and current concerns. In Snakes and Ladders, she gives a loving but unflinching assessment of India today, in an account that is entertaining, informative, and wholly personal.


Book Synopsis Snakes and Ladders by : Gita Mehta

Download or read book Snakes and Ladders written by Gita Mehta and published by Anchor. This book was released on 2010-09-29 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is a land of contrasts. It is the world's most populous democracy, but it still upholds the caste system. It is a burgeoning economic superpower, but one of the poorest nations on earth. It is the home of the world's biggest movie industry after Hollywood, as well as to the world's oldest religions. It is an ancient civilization celebrating fifty years as a modern nation. Now, as never before, the world wants to know what contemporary India is all about. As she has proved in three previous books--her wry take on the marketing of the mystic East in Karma Cola; the rich historical saga of Raj; and the beguiling tales of A River Sutra--there is no better guide to India's multihued mosaic than Gita Mehta. She knows India in all its rich detail--its folkways and history, its culture and politics, its ancient traditions and current concerns. In Snakes and Ladders, she gives a loving but unflinching assessment of India today, in an account that is entertaining, informative, and wholly personal.


Karma Cola

Karma Cola

Author: Gita MEHTA

Publisher:

Published: 1997

Total Pages:

ISBN-13:

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Book Synopsis Karma Cola by : Gita MEHTA

Download or read book Karma Cola written by Gita MEHTA and published by . This book was released on 1997 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:


The hippie trail

The hippie trail

Author: Sharif Gemie

Publisher: Manchester University Press

Published: 2017-11-10

Total Pages: 326

ISBN-13: 1526114631

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This is the first history of the Hippie Trail. It records the joys and pains of budget travel to Kathmandu, India, Afghanistan and other ‘points east’ in the 1960s and 1970s. Written in a clear, simple style, it provides detailed analysis of the motivations and the experiences of hundreds of thousands of hippies who travelled eastwards. The book is structured around four key debates: were the travellers simply motivated by a search for drugs? Did they encounter love or sexual freedom on the road? Were they basically just tourists? Did they resemble pilgrims? It also considers how the travellers have been represented in films, novels and autobiographical accounts, and will appeal to those interested in the Trail or the 1960s counterculture, as well as students taking courses relating to the 1960s.


Book Synopsis The hippie trail by : Sharif Gemie

Download or read book The hippie trail written by Sharif Gemie and published by Manchester University Press. This book was released on 2017-11-10 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first history of the Hippie Trail. It records the joys and pains of budget travel to Kathmandu, India, Afghanistan and other ‘points east’ in the 1960s and 1970s. Written in a clear, simple style, it provides detailed analysis of the motivations and the experiences of hundreds of thousands of hippies who travelled eastwards. The book is structured around four key debates: were the travellers simply motivated by a search for drugs? Did they encounter love or sexual freedom on the road? Were they basically just tourists? Did they resemble pilgrims? It also considers how the travellers have been represented in films, novels and autobiographical accounts, and will appeal to those interested in the Trail or the 1960s counterculture, as well as students taking courses relating to the 1960s.


American Born Chinese

American Born Chinese

Author: Gene Luen Yang

Publisher: First Second

Published: 2006-09-06

Total Pages: 231

ISBN-13: 1466805463

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A tour-de-force by rising indy comics star Gene Yang, American Born Chinese tells the story of three apparently unrelated characters: Jin Wang, who moves to a new neighborhood with his family only to discover that he's the only Chinese-American student at his new school; the powerful Monkey King, subject of one of the oldest and greatest Chinese fables; and Chin-Kee, a personification of the ultimate negative Chinese stereotype, who is ruining his cousin Danny's life with his yearly visits. Their lives and stories come together with an unexpected twist in this action-packed modern fable. American Born Chinese is an amazing ride, all the way up to the astonishing climax. American Born Chinese is a 2006 National Book Award Finalist for Young People's Literature, the winner of the 2007 Eisner Award for Best Graphic Album: New, an Eisner Award nominee for Best Coloring and a 2007 Bank Street - Best Children's Book of the Year. This title has Common Core Connections


Book Synopsis American Born Chinese by : Gene Luen Yang

Download or read book American Born Chinese written by Gene Luen Yang and published by First Second. This book was released on 2006-09-06 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: A tour-de-force by rising indy comics star Gene Yang, American Born Chinese tells the story of three apparently unrelated characters: Jin Wang, who moves to a new neighborhood with his family only to discover that he's the only Chinese-American student at his new school; the powerful Monkey King, subject of one of the oldest and greatest Chinese fables; and Chin-Kee, a personification of the ultimate negative Chinese stereotype, who is ruining his cousin Danny's life with his yearly visits. Their lives and stories come together with an unexpected twist in this action-packed modern fable. American Born Chinese is an amazing ride, all the way up to the astonishing climax. American Born Chinese is a 2006 National Book Award Finalist for Young People's Literature, the winner of the 2007 Eisner Award for Best Graphic Album: New, an Eisner Award nominee for Best Coloring and a 2007 Bank Street - Best Children's Book of the Year. This title has Common Core Connections


Greener Marketing

Greener Marketing

Author: John Grant

Publisher: John Wiley & Sons

Published: 2020-07-07

Total Pages: 272

ISBN-13: 1119689139

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strong style="font-family: Arial; font-size: 13.3333px;"***BUSINESS BOOK AWARDS - FINALIST 2021*** This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing). Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...). This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need to understand what it means to their consumers and other significant audiences. Hence the book takes a long hard look at what was driving all the protests, boycotts and petitions in 2019 and what ideas, causes and platforms caught the public imagination. The ultimate goal is to go beyond marketing that simply looks good, to marketing that does good. This book helps in achieving that goal by showing the reader how to: Uncover strategies for sustainable marketing that actually deliver on green and social objectives, not just greenwashing Reconceptualise marketing and business models, and learn to recognise the commercial strategies and approaches that are no longer fit for purpose Learn how hot topics like the climate crisis, biodiversity, social justice, single use plastics and supply chain transparency influence green and social marketing Read about numerous examples and case studies from both brand leaders and challengers that have developed innovations and fresh creative approaches to green and social marketing Get practical tools, models, facts, strategies, workshop and project processes and business case rationales - so that you can build your own plans and proposals This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful marketing that makes a positive creative impact on the climate crisis and on improving human life in troubled times. Aimed both at big companies that are trying to be good, and good companies that are trying to be big.


Book Synopsis Greener Marketing by : John Grant

Download or read book Greener Marketing written by John Grant and published by John Wiley & Sons. This book was released on 2020-07-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: strong style="font-family: Arial; font-size: 13.3333px;"***BUSINESS BOOK AWARDS - FINALIST 2021*** This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing). Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...). This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need to understand what it means to their consumers and other significant audiences. Hence the book takes a long hard look at what was driving all the protests, boycotts and petitions in 2019 and what ideas, causes and platforms caught the public imagination. The ultimate goal is to go beyond marketing that simply looks good, to marketing that does good. This book helps in achieving that goal by showing the reader how to: Uncover strategies for sustainable marketing that actually deliver on green and social objectives, not just greenwashing Reconceptualise marketing and business models, and learn to recognise the commercial strategies and approaches that are no longer fit for purpose Learn how hot topics like the climate crisis, biodiversity, social justice, single use plastics and supply chain transparency influence green and social marketing Read about numerous examples and case studies from both brand leaders and challengers that have developed innovations and fresh creative approaches to green and social marketing Get practical tools, models, facts, strategies, workshop and project processes and business case rationales - so that you can build your own plans and proposals This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful marketing that makes a positive creative impact on the climate crisis and on improving human life in troubled times. Aimed both at big companies that are trying to be good, and good companies that are trying to be big.


New Perspectives on Indian English Writings

New Perspectives on Indian English Writings

Author: Malti Agarwal

Publisher: Atlantic Publishers & Dist

Published: 2007

Total Pages: 362

ISBN-13: 9788126906895

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New Perspectives On Indian English Writings Is A Collection Of Thirty-Eight Research Papers On Various Fictionists, Dramatists And Poets Of Indian Origin. These Papers, Contributed By Scholars And Teachers Of Repute, Study In Depth The Major Works Of The Pioneers As Well As Emerging Indian Authors, Writing In English. The Writers Included In This Volume Are Kamala Markandaya, Jhumpa Lahiri, Shashi Deshpande, Nayantara Sahgal, Girish Karnad, Manju Kapur, Bharati Mukherjee, R.K. Narayan, Salman Rushdie, Arundhati Roy, Gita Mehta, Kamala Das, Nissim Ezekiel, Ruth Prawer Jhabvala And Many Others. The Wide Range Of The Authors, Covered In This Volume, Makes It Useful For Researchers, Teachers And Postgraduate Students, Studying In Various Universities Of India.


Book Synopsis New Perspectives on Indian English Writings by : Malti Agarwal

Download or read book New Perspectives on Indian English Writings written by Malti Agarwal and published by Atlantic Publishers & Dist. This book was released on 2007 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Perspectives On Indian English Writings Is A Collection Of Thirty-Eight Research Papers On Various Fictionists, Dramatists And Poets Of Indian Origin. These Papers, Contributed By Scholars And Teachers Of Repute, Study In Depth The Major Works Of The Pioneers As Well As Emerging Indian Authors, Writing In English. The Writers Included In This Volume Are Kamala Markandaya, Jhumpa Lahiri, Shashi Deshpande, Nayantara Sahgal, Girish Karnad, Manju Kapur, Bharati Mukherjee, R.K. Narayan, Salman Rushdie, Arundhati Roy, Gita Mehta, Kamala Das, Nissim Ezekiel, Ruth Prawer Jhabvala And Many Others. The Wide Range Of The Authors, Covered In This Volume, Makes It Useful For Researchers, Teachers And Postgraduate Students, Studying In Various Universities Of India.