Power Stories

Power Stories

Author: Valerie Khoo

Publisher: John Wiley & Sons

Published: 2012-07-30

Total Pages: 199

ISBN-13: 1118387546

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Learn to tell stories that have the power to inspire, motivate, and sell Storytelling in business is a skill that's rarely taught—and often forgotten. But it gives those who get it right the power to inspire and engage people more than any pie chart or spreadsheet ever will. Stories foster a deeply human connection, and Power Stories: The 8 Stories You Must Tell to Build an Epic Business gives readers the skills they need to master this lost art to make sales and seal deals. Whether it's in person or online, storytelling is an influential and persuasive tool. This book reveals how to discover the stories sitting under your nose and harness them for your business. From power stories readers need to know to how to turn prospects into customers, and customers into raving fans, the book covers exactly how and when to employ the power of storytelling, and is packed with proven strategies and real-life examples that bring the key concepts to life. Explains why storytelling is the ultimate tool for business success, revealing the 8 stories that any professional needs to be able to tell Includes proven strategies, tools, and techniques for mastering the lost art of storytelling in the business world, including the use of online tools and platforms Features real-life examples of businesses and entrepreneurs from around the world who have used storytelling to grow and thrive Written by Valerie Khoo, a respected small business commentator and successful entrepreneur, Power Stories gives professionals everywhere the tools they need to craft and tell great stories to create a competitive advantage.


Book Synopsis Power Stories by : Valerie Khoo

Download or read book Power Stories written by Valerie Khoo and published by John Wiley & Sons. This book was released on 2012-07-30 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to tell stories that have the power to inspire, motivate, and sell Storytelling in business is a skill that's rarely taught—and often forgotten. But it gives those who get it right the power to inspire and engage people more than any pie chart or spreadsheet ever will. Stories foster a deeply human connection, and Power Stories: The 8 Stories You Must Tell to Build an Epic Business gives readers the skills they need to master this lost art to make sales and seal deals. Whether it's in person or online, storytelling is an influential and persuasive tool. This book reveals how to discover the stories sitting under your nose and harness them for your business. From power stories readers need to know to how to turn prospects into customers, and customers into raving fans, the book covers exactly how and when to employ the power of storytelling, and is packed with proven strategies and real-life examples that bring the key concepts to life. Explains why storytelling is the ultimate tool for business success, revealing the 8 stories that any professional needs to be able to tell Includes proven strategies, tools, and techniques for mastering the lost art of storytelling in the business world, including the use of online tools and platforms Features real-life examples of businesses and entrepreneurs from around the world who have used storytelling to grow and thrive Written by Valerie Khoo, a respected small business commentator and successful entrepreneur, Power Stories gives professionals everywhere the tools they need to craft and tell great stories to create a competitive advantage.

Outlaw

Outlaw

Author: Trent Leyshan

Publisher: John Wiley & Sons

Published: 2012-12-20

Total Pages: 199

ISBN-13: 1118524071

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How a new generation of outlaw salespeople are rewriting the rules Outlaw is a guide to what really works in the sales environment. Packed with fresh on-the-ground insights, powerful true stories, bold strategies, and unconventional approaches to selling, it explains how the best salespeople defy the conventional wisdom to achieve stunning success. But it's not just for salespeople. Since we all sell something in one form or another—even ideas—Outlaw is the sales guide for the salesperson in each of us. Outlaw explains that the world's best salespeople don't just sell; they fight for a worthy cause. They don't just pitch the customer; instead, they reframe the customer's and the market's expectations, delivering unique experiences that build value and inspire satisfaction, loyalty, and repeat business. In Outlaw, author and sales expert Trent Leyshan uses straightforward explanations and inspiring case studies to reveal the tools, traits, and skills used by the world’s most dynamic and successful sales professionals. Includes effective sales practices for salespeople, as well as account managers, business leaders, consultants, marketers, advertisers, and entrepreneurs Features proven techniques for overcoming personal limitations, understanding what customers want, and becoming a more passionate, inspiring sales professional Written by a sales expert and trainer whose clients include many of Australia's most successful sales-driven firms Perfect for anyone who works in sales or wants new ways to influence colleagues and customers, Outlaw offers effective strategies and a fresh approach to selling that really works.


Book Synopsis Outlaw by : Trent Leyshan

Download or read book Outlaw written by Trent Leyshan and published by John Wiley & Sons. This book was released on 2012-12-20 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: How a new generation of outlaw salespeople are rewriting the rules Outlaw is a guide to what really works in the sales environment. Packed with fresh on-the-ground insights, powerful true stories, bold strategies, and unconventional approaches to selling, it explains how the best salespeople defy the conventional wisdom to achieve stunning success. But it's not just for salespeople. Since we all sell something in one form or another—even ideas—Outlaw is the sales guide for the salesperson in each of us. Outlaw explains that the world's best salespeople don't just sell; they fight for a worthy cause. They don't just pitch the customer; instead, they reframe the customer's and the market's expectations, delivering unique experiences that build value and inspire satisfaction, loyalty, and repeat business. In Outlaw, author and sales expert Trent Leyshan uses straightforward explanations and inspiring case studies to reveal the tools, traits, and skills used by the world’s most dynamic and successful sales professionals. Includes effective sales practices for salespeople, as well as account managers, business leaders, consultants, marketers, advertisers, and entrepreneurs Features proven techniques for overcoming personal limitations, understanding what customers want, and becoming a more passionate, inspiring sales professional Written by a sales expert and trainer whose clients include many of Australia's most successful sales-driven firms Perfect for anyone who works in sales or wants new ways to influence colleagues and customers, Outlaw offers effective strategies and a fresh approach to selling that really works.

Digilogue

Digilogue

Author: Anders Sorman-Nilsson

Publisher: John Wiley & Sons

Published: 2013-10-21

Total Pages: 263

ISBN-13: 1118641388

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How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers’ enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers' digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge? The answer, according to internationally acclaimed futurist, Anders Sormon-Nilsson is Digilogue — the "translational sweet-spot, the convergence of the digital and the analogue." A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.


Book Synopsis Digilogue by : Anders Sorman-Nilsson

Download or read book Digilogue written by Anders Sorman-Nilsson and published by John Wiley & Sons. This book was released on 2013-10-21 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers’ enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers' digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge? The answer, according to internationally acclaimed futurist, Anders Sormon-Nilsson is Digilogue — the "translational sweet-spot, the convergence of the digital and the analogue." A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.

Learn Small Business Startup in 7 Days

Learn Small Business Startup in 7 Days

Author: Heather Smith

Publisher: John Wiley & Sons

Published: 2012-12-05

Total Pages: 244

ISBN-13: 073037825X

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The practical guide to learning the essentials of starting your own business in just one week Thinking about starting a business? Then Learn Small Business Startup in 7 Days is the book for you. Guiding you through the key aspects of getting a new business up and running, from a self assessment about whether you are really prepared, through to finance, marketing, and legal issues, highly sought-after small business commentator Heather Smith covers it all. Carefully explaining everything you need to know to efficiently and effectively start a business, the book comprehensively covers the basics in 7 chapters, one for every day it will take you to get ready to leave the rat race and live your small business dream. Covers everything you need to know to start and prosper as a small business owner Helps you gauge whether running a small business is right for you Offers expert advice from a highly-respected small-business specialist While running a small business allows you to turn your passion into your livelihood, it is also often very demanding on your time, your cash reserves, and your sanity. With this book in hand, you have everything you need to lay a solid foundation for small business success.


Book Synopsis Learn Small Business Startup in 7 Days by : Heather Smith

Download or read book Learn Small Business Startup in 7 Days written by Heather Smith and published by John Wiley & Sons. This book was released on 2012-12-05 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The practical guide to learning the essentials of starting your own business in just one week Thinking about starting a business? Then Learn Small Business Startup in 7 Days is the book for you. Guiding you through the key aspects of getting a new business up and running, from a self assessment about whether you are really prepared, through to finance, marketing, and legal issues, highly sought-after small business commentator Heather Smith covers it all. Carefully explaining everything you need to know to efficiently and effectively start a business, the book comprehensively covers the basics in 7 chapters, one for every day it will take you to get ready to leave the rat race and live your small business dream. Covers everything you need to know to start and prosper as a small business owner Helps you gauge whether running a small business is right for you Offers expert advice from a highly-respected small-business specialist While running a small business allows you to turn your passion into your livelihood, it is also often very demanding on your time, your cash reserves, and your sanity. With this book in hand, you have everything you need to lay a solid foundation for small business success.

Business Storytelling For Dummies

Business Storytelling For Dummies

Author: Karen Dietz

Publisher: John Wiley & Sons

Published: 2013-12-04

Total Pages: 391

ISBN-13: 1118661214

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Ready to hone your storytelling skills and craft a compelling business narrative? Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience. Storytelling is an art, but there’s a method behind it that anyone can learn. Full of practical advice and real-world case studies, Business Storytelling For Dummies is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets. Connecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to Business Storytelling For Dummies to Learn the elements of storytelling and how to use them effectively Become a better listener to become a better storyteller Make your stories come to life with relatable details Back up your story with data points Use the power of storytelling to effect change Choose the perfect format to tell your story Startups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world.


Book Synopsis Business Storytelling For Dummies by : Karen Dietz

Download or read book Business Storytelling For Dummies written by Karen Dietz and published by John Wiley & Sons. This book was released on 2013-12-04 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to hone your storytelling skills and craft a compelling business narrative? Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience. Storytelling is an art, but there’s a method behind it that anyone can learn. Full of practical advice and real-world case studies, Business Storytelling For Dummies is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets. Connecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to Business Storytelling For Dummies to Learn the elements of storytelling and how to use them effectively Become a better listener to become a better storyteller Make your stories come to life with relatable details Back up your story with data points Use the power of storytelling to effect change Choose the perfect format to tell your story Startups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world.

Let the Story Do the Work

Let the Story Do the Work

Author: Esther Choy

Publisher: AMACOM

Published: 2017-07-30

Total Pages: 258

ISBN-13: 0814438024

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People forget facts, but they never forget a good story. Let the Story Do the Work shows how the art of storytelling is key for any business to achieve success. For most, there’s nothing easy about crafting a memorable story, let alone linking it to professional goals. However, material for stories and anecdotes that can be used for your professional success already surround you. To get people interested in and convinced by what you are saying, you need to tell an interesting story. As the Founder and Chief Story Facilitator at Leadership Story Lab, a company that helps executives unlock the persuasive power of storytelling, Esther Choy teaches you how to mine your experience for simple narratives that will achieve your goals. In Let the Story Do the Work, you can learn to: Capture attention Engage your audience Change minds Inspire action Pitch persuasively When you find the perfect hook, structure your story according to its strengths, and deliver it at the right time in the right way, you’ll see firsthand how easy it is to turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.


Book Synopsis Let the Story Do the Work by : Esther Choy

Download or read book Let the Story Do the Work written by Esther Choy and published by AMACOM. This book was released on 2017-07-30 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: People forget facts, but they never forget a good story. Let the Story Do the Work shows how the art of storytelling is key for any business to achieve success. For most, there’s nothing easy about crafting a memorable story, let alone linking it to professional goals. However, material for stories and anecdotes that can be used for your professional success already surround you. To get people interested in and convinced by what you are saying, you need to tell an interesting story. As the Founder and Chief Story Facilitator at Leadership Story Lab, a company that helps executives unlock the persuasive power of storytelling, Esther Choy teaches you how to mine your experience for simple narratives that will achieve your goals. In Let the Story Do the Work, you can learn to: Capture attention Engage your audience Change minds Inspire action Pitch persuasively When you find the perfect hook, structure your story according to its strengths, and deliver it at the right time in the right way, you’ll see firsthand how easy it is to turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.

The Power of Story

The Power of Story

Author: James E. Loehr

Publisher: Simon and Schuster

Published: 2008-10-07

Total Pages: 290

ISBN-13: 0743294688

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Explains how the way people tell stories about themselves influences how they are viewed by others in their business and personal lives and explains how to become an engaging story teller.


Book Synopsis The Power of Story by : James E. Loehr

Download or read book The Power of Story written by James E. Loehr and published by Simon and Schuster. This book was released on 2008-10-07 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how the way people tell stories about themselves influences how they are viewed by others in their business and personal lives and explains how to become an engaging story teller.

Unlock the Power of Stories

Unlock the Power of Stories

Author: Stephen Engwell

Publisher:

Published: 2018-01-16

Total Pages: 144

ISBN-13: 9781976915123

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The power of stories gets rediscovered every few years. As you read these words carefully now, you may begin to realise that you are about to learn something special about storytelling and how it can be applied in everyday life.Stories are once again a hot topic and for good reason.What do the best teachers, world-class public speakers, parents, top salespeople, entrepreneurs, leaders, outstanding marketing/advertising companies, effective therapists and the most successful organisations in the world have in common?They can all tell a better story. There is much commonality across these groups as they share a similar skill set when engaging with others.That's fine, but what makes a story transformational? This is what this short book is all about as we unlock the power of stories to unlock true potential.We discover the essence that sits at the heart of stories that can change people's lives for the better. We explore the most effective storytelling frameworks and techniques used over the years and apply these in a wide range of scenarios to show why the art of storytelling can be so profound. We reveal how it is possible to trigger the mind to fill in gaps of missing information and we share the underlying principles that change beliefs and in-turn change behaviour and lives.Stories frame our thinking. Our beliefs are based on the stories we tell ourselves - change the story, change the outcome and change your life.Stories can be designed to be influential and impact on the various aspects of our lives. It's important to understand how different storytelling methods can be used to best suit and influence particular situations.A key question often asked about stories is, "Where to start?" A powerful story to develop is one that you tell others about you. This book provides a clear inward focus on ourselves as individuals and how to create that special impression that sticks.How do you stand out in an interview when other applicants have similar skills, experience and qualifications? What sets you apart from the competition?In a crowded market where other people sell similar products to yours at a lower price, how do you become distinctive, alluring and still able to attract customers who want to queue around the block to buy your goods or work with you?How do you establish yourself with anyone by building rapport and trust?What if you want to become a leader in your field?The answers to so many questions are revealed in your own story. These pages will disclose step-by-step processes to help you create your own powerful story for use in a personal or business setting by encouraging you to extend the limits of your imagination.We also turn our focus outwards to enable you to design stories for other people. Regardless of your discipline, specialism, status or position, we explain various storytelling frameworks and skills that will allow you to:- Inspire action- Motivate individuals and teams- Change the beliefs of others- Embed learning- Build a loyal and supportive following- Create a therapeutic intervention- Instigate changeIf you have a genuine interest in helping others, these pages will allow you to prepare stories and become a sought-after leader in your field.Would you prefer to learn about structured story frameworks that can be applied? Or are you more intrigued by the way stories can influence and persuade? Either way, this book will equip you with some of the most powerful techniques available to allow you to prepare empowering stories of your own; to help and transform yourself as well as the lives of others.As you apply what you learn, we would be delighted to hear about the stories you create and the changes you achieve.See you on the inside.......John & Steve


Book Synopsis Unlock the Power of Stories by : Stephen Engwell

Download or read book Unlock the Power of Stories written by Stephen Engwell and published by . This book was released on 2018-01-16 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: The power of stories gets rediscovered every few years. As you read these words carefully now, you may begin to realise that you are about to learn something special about storytelling and how it can be applied in everyday life.Stories are once again a hot topic and for good reason.What do the best teachers, world-class public speakers, parents, top salespeople, entrepreneurs, leaders, outstanding marketing/advertising companies, effective therapists and the most successful organisations in the world have in common?They can all tell a better story. There is much commonality across these groups as they share a similar skill set when engaging with others.That's fine, but what makes a story transformational? This is what this short book is all about as we unlock the power of stories to unlock true potential.We discover the essence that sits at the heart of stories that can change people's lives for the better. We explore the most effective storytelling frameworks and techniques used over the years and apply these in a wide range of scenarios to show why the art of storytelling can be so profound. We reveal how it is possible to trigger the mind to fill in gaps of missing information and we share the underlying principles that change beliefs and in-turn change behaviour and lives.Stories frame our thinking. Our beliefs are based on the stories we tell ourselves - change the story, change the outcome and change your life.Stories can be designed to be influential and impact on the various aspects of our lives. It's important to understand how different storytelling methods can be used to best suit and influence particular situations.A key question often asked about stories is, "Where to start?" A powerful story to develop is one that you tell others about you. This book provides a clear inward focus on ourselves as individuals and how to create that special impression that sticks.How do you stand out in an interview when other applicants have similar skills, experience and qualifications? What sets you apart from the competition?In a crowded market where other people sell similar products to yours at a lower price, how do you become distinctive, alluring and still able to attract customers who want to queue around the block to buy your goods or work with you?How do you establish yourself with anyone by building rapport and trust?What if you want to become a leader in your field?The answers to so many questions are revealed in your own story. These pages will disclose step-by-step processes to help you create your own powerful story for use in a personal or business setting by encouraging you to extend the limits of your imagination.We also turn our focus outwards to enable you to design stories for other people. Regardless of your discipline, specialism, status or position, we explain various storytelling frameworks and skills that will allow you to:- Inspire action- Motivate individuals and teams- Change the beliefs of others- Embed learning- Build a loyal and supportive following- Create a therapeutic intervention- Instigate changeIf you have a genuine interest in helping others, these pages will allow you to prepare stories and become a sought-after leader in your field.Would you prefer to learn about structured story frameworks that can be applied? Or are you more intrigued by the way stories can influence and persuade? Either way, this book will equip you with some of the most powerful techniques available to allow you to prepare empowering stories of your own; to help and transform yourself as well as the lives of others.As you apply what you learn, we would be delighted to hear about the stories you create and the changes you achieve.See you on the inside.......John & Steve

Your Story, Your Brand:

Your Story, Your Brand:

Author: Silva Harapetian

Publisher:

Published: 2018-04-05

Total Pages: 64

ISBN-13: 9781987460193

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Most people think their personal lives are separate from their brand and business. But he reasons for why we put blood, sweat, and tears into building a business comes from a very deep and personal place. So why is it, when entrepreneurs are asked to speak about their business they recite their mission statement rather than the story of how they came to create a business in the first place? Everyone has a story worth telling. The trouble is that most entrepreneurs don't know how to structure, position or share their story publicly in a manner that connects and impacts their potential clients. In most cases, people simply don't have a strategic plan that closes the gap between their personal story and their business mission statement. Surprisingly many entrepreneurs, organizations, and businesses do not use the storytelling method in any of their marketing. Creating connections and building a loyal audience is imperative to any organization's success and growth. But, for many, the thought of being vulnerable and transparent is a foreign and intimidating concept to many. In this book, you'll learn tools you need to start the process of discovering your unique E.P.I.C story and create a one-of-a-kind business.


Book Synopsis Your Story, Your Brand: by : Silva Harapetian

Download or read book Your Story, Your Brand: written by Silva Harapetian and published by . This book was released on 2018-04-05 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most people think their personal lives are separate from their brand and business. But he reasons for why we put blood, sweat, and tears into building a business comes from a very deep and personal place. So why is it, when entrepreneurs are asked to speak about their business they recite their mission statement rather than the story of how they came to create a business in the first place? Everyone has a story worth telling. The trouble is that most entrepreneurs don't know how to structure, position or share their story publicly in a manner that connects and impacts their potential clients. In most cases, people simply don't have a strategic plan that closes the gap between their personal story and their business mission statement. Surprisingly many entrepreneurs, organizations, and businesses do not use the storytelling method in any of their marketing. Creating connections and building a loyal audience is imperative to any organization's success and growth. But, for many, the thought of being vulnerable and transparent is a foreign and intimidating concept to many. In this book, you'll learn tools you need to start the process of discovering your unique E.P.I.C story and create a one-of-a-kind business.

Tales That Sell

Tales That Sell

Author: Daniel C Partin

Publisher: Independently Published

Published: 2023-04-20

Total Pages: 0

ISBN-13:

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Introducing "Tales That Sell: How to Use Storytelling to Build Your Brand and Grow Your Business" - a must-read book for anyone looking to take their brand to the next level! In this book, you will discover the power of storytelling and how it can transform your business. You will learn how to create compelling stories that engage your audience and leave a lasting impression. From crafting your brand story to creating content that resonates with your customers, this book covers everything you need to know to use storytelling to build your brand and grow your business. With real-life examples and practical advice, "Tales That Sell" will help you to: Develop a unique brand story that sets you apart from your competitors Create content that resonates with your audience and builds trust Use storytelling to connect with your customers on a deeper level Use social media to share your stories and reach a wider audience And much more! Whether you're an entrepreneur, marketer, or business owner, "Tales That Sell" is the ultimate guide to using storytelling to build your brand and grow your business. So why wait? Grab your copy today and start telling stories that sell!


Book Synopsis Tales That Sell by : Daniel C Partin

Download or read book Tales That Sell written by Daniel C Partin and published by Independently Published. This book was released on 2023-04-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing "Tales That Sell: How to Use Storytelling to Build Your Brand and Grow Your Business" - a must-read book for anyone looking to take their brand to the next level! In this book, you will discover the power of storytelling and how it can transform your business. You will learn how to create compelling stories that engage your audience and leave a lasting impression. From crafting your brand story to creating content that resonates with your customers, this book covers everything you need to know to use storytelling to build your brand and grow your business. With real-life examples and practical advice, "Tales That Sell" will help you to: Develop a unique brand story that sets you apart from your competitors Create content that resonates with your audience and builds trust Use storytelling to connect with your customers on a deeper level Use social media to share your stories and reach a wider audience And much more! Whether you're an entrepreneur, marketer, or business owner, "Tales That Sell" is the ultimate guide to using storytelling to build your brand and grow your business. So why wait? Grab your copy today and start telling stories that sell!