A Design Space for Pervasive Advertising on Public Displays

A Design Space for Pervasive Advertising on Public Displays

Author: Florian Alt

Publisher: Lulu.com

Published: 2013-03-01

Total Pages: 392

ISBN-13: 1291315578

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Today, people living in cities see up to 5000 ads per day, many on public displays. More and more of these public displays are networked and equipped with sensors, making them part of a global infrastructure that is currently emerging. Such displays provide the opportunity to create a benefit for society in the form of immersive experiences and relevant content. In this way, they can overcome the display blindness that evolved over the years. Two main reasons prevent this vision from coming true: first, public displays are stuck with traditional advertising as the driving business model. Second, no common ground exists for researchers or advertisers that outline important challenges. The main contribution of this thesis is presenting a design space for advertising on public displays that identifies important challenges - mainly from an HCI perspective. The results are envisioned to provide a basis for future research and for practitioners to shape future advertisements on public displays in a positive way.


Book Synopsis A Design Space for Pervasive Advertising on Public Displays by : Florian Alt

Download or read book A Design Space for Pervasive Advertising on Public Displays written by Florian Alt and published by Lulu.com. This book was released on 2013-03-01 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, people living in cities see up to 5000 ads per day, many on public displays. More and more of these public displays are networked and equipped with sensors, making them part of a global infrastructure that is currently emerging. Such displays provide the opportunity to create a benefit for society in the form of immersive experiences and relevant content. In this way, they can overcome the display blindness that evolved over the years. Two main reasons prevent this vision from coming true: first, public displays are stuck with traditional advertising as the driving business model. Second, no common ground exists for researchers or advertisers that outline important challenges. The main contribution of this thesis is presenting a design space for advertising on public displays that identifies important challenges - mainly from an HCI perspective. The results are envisioned to provide a basis for future research and for practitioners to shape future advertisements on public displays in a positive way.

Pervasive Advertising

Pervasive Advertising

Author: Jörg Müller

Publisher: Springer Science & Business Media

Published: 2011-09-21

Total Pages: 363

ISBN-13: 0857293524

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This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearance of our cities effortlessly, like making flowers grow along a building wall or changing the colour of the street we are in. Like the internet as we know it, this digitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearby restaurants or cafés. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly. This book presents the technological foundations to make this vision a reality.


Book Synopsis Pervasive Advertising by : Jörg Müller

Download or read book Pervasive Advertising written by Jörg Müller and published by Springer Science & Business Media. This book was released on 2011-09-21 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearance of our cities effortlessly, like making flowers grow along a building wall or changing the colour of the street we are in. Like the internet as we know it, this digitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearby restaurants or cafés. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly. This book presents the technological foundations to make this vision a reality.

Video Analytics for Audience Measurement

Video Analytics for Audience Measurement

Author: Cosimo Distante

Publisher: Springer

Published: 2014-10-30

Total Pages: 159

ISBN-13: 3319128116

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This book constitutes the refereed contest reports of the 1st International Workshop, VAAM 2014, held in Stockholm, Sweden, in August 2014. The 10 revised full papers presented were carefully reviewed and selected from 13 submissions. The aim of this workshop is to provide an overview of state of the art methods for audience measurements in retail and Digital Signage, end-users attraction, and stimulate the creation of appropriate benchmark dataset to be used as reference for the development of novel audience measurement algorithms. Papers are invited under the following topics: demographics and modeling consumer behaviour.


Book Synopsis Video Analytics for Audience Measurement by : Cosimo Distante

Download or read book Video Analytics for Audience Measurement written by Cosimo Distante and published by Springer. This book was released on 2014-10-30 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed contest reports of the 1st International Workshop, VAAM 2014, held in Stockholm, Sweden, in August 2014. The 10 revised full papers presented were carefully reviewed and selected from 13 submissions. The aim of this workshop is to provide an overview of state of the art methods for audience measurements in retail and Digital Signage, end-users attraction, and stimulate the creation of appropriate benchmark dataset to be used as reference for the development of novel audience measurement algorithms. Papers are invited under the following topics: demographics and modeling consumer behaviour.

Pervasive Displays

Pervasive Displays

Author: Nigel Davies

Publisher: Springer Nature

Published: 2022-05-31

Total Pages: 114

ISBN-13: 3031024842

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Fueled by falling display hardware costs and rising demand, digital signage and pervasive displays are becoming ever more ubiquitous. Such systems have traditionally been used for advertising and information dissemination, with digital signage commonplace in shopping malls, airports and public spaces. While advertising and broadcasting announcements remain important applications, developments in sensing and interaction technologies are enabling entirely new classes of display applications that tailor content to the situation and audience of the display. As a result, signage systems are beginning to transition from simple broadcast systems to rich platforms for communication and interaction. In this lecture, we provide an introduction to this emerging field for researchers and practitioners interested in creating state-of-the-art pervasive display systems. We begin by describing the history of pervasive display research, providing illustrations of key systems, from pioneering work on supporting collaboration to contemporary systems designed for personalized information delivery. We then consider what the near future might hold for display networks -- describing a series of compelling applications that are being postulated for future display networks. Creating such systems raises a wide range of challenges and requires designers to make a series of important trade-offs. We dedicate four chapters to key aspects of pervasive display design: audience engagement, display interaction, system software, and system evaluation. These chapters provide an overview of current thinking in each area. Finally, we present a series of case studies of display systems and our concluding remarks.


Book Synopsis Pervasive Displays by : Nigel Davies

Download or read book Pervasive Displays written by Nigel Davies and published by Springer Nature. This book was released on 2022-05-31 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fueled by falling display hardware costs and rising demand, digital signage and pervasive displays are becoming ever more ubiquitous. Such systems have traditionally been used for advertising and information dissemination, with digital signage commonplace in shopping malls, airports and public spaces. While advertising and broadcasting announcements remain important applications, developments in sensing and interaction technologies are enabling entirely new classes of display applications that tailor content to the situation and audience of the display. As a result, signage systems are beginning to transition from simple broadcast systems to rich platforms for communication and interaction. In this lecture, we provide an introduction to this emerging field for researchers and practitioners interested in creating state-of-the-art pervasive display systems. We begin by describing the history of pervasive display research, providing illustrations of key systems, from pioneering work on supporting collaboration to contemporary systems designed for personalized information delivery. We then consider what the near future might hold for display networks -- describing a series of compelling applications that are being postulated for future display networks. Creating such systems raises a wide range of challenges and requires designers to make a series of important trade-offs. We dedicate four chapters to key aspects of pervasive display design: audience engagement, display interaction, system software, and system evaluation. These chapters provide an overview of current thinking in each area. Finally, we present a series of case studies of display systems and our concluding remarks.

Entertainment Computing - ICEC 2015

Entertainment Computing - ICEC 2015

Author: Konstantinos Chorianopoulos

Publisher: Springer

Published: 2015-09-24

Total Pages: 583

ISBN-13: 3319245899

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This book constitutes the refereed proceedings of the 14th International Conference on Entertainment Computing, ICEC 2015, held in Trondheim, Norway, in September/October 2015. The 26 full papers, 6 short papers, 16 posters, 6 demos and 6 workshops/tutorial descriptions presented were carefully reviewed and selected from 106 submissions. The multidisciplinary nature of Entertainment Computing is reflected by the papers. They focus on computer games; serious games for learning; interactive games; design and evaluation methods for Entertainment Computing; digital storytelling; games for health and well-being; digital art and installations; artificial intelligence and machine learning for entertainment; interactive television and entertainment.


Book Synopsis Entertainment Computing - ICEC 2015 by : Konstantinos Chorianopoulos

Download or read book Entertainment Computing - ICEC 2015 written by Konstantinos Chorianopoulos and published by Springer. This book was released on 2015-09-24 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 14th International Conference on Entertainment Computing, ICEC 2015, held in Trondheim, Norway, in September/October 2015. The 26 full papers, 6 short papers, 16 posters, 6 demos and 6 workshops/tutorial descriptions presented were carefully reviewed and selected from 106 submissions. The multidisciplinary nature of Entertainment Computing is reflected by the papers. They focus on computer games; serious games for learning; interactive games; design and evaluation methods for Entertainment Computing; digital storytelling; games for health and well-being; digital art and installations; artificial intelligence and machine learning for entertainment; interactive television and entertainment.

Pervasive Computing

Pervasive Computing

Author: Kent Lyons

Publisher: Springer

Published: 2011-06-03

Total Pages: 381

ISBN-13: 3642217265

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This book constitutes the refereed proceedings of the 9th International Conference on Pervasive Computing, Pervasive 2011, held in San Francisco, USA, in June 2011. The 19 revised full papers and three short papers presented were carefully reviewed and selected from 93 submissions. The contributions are grouped into the following topical sections: practices with smartphones; sensing at home, sensing at work; predicting the future; location sensing; augmenting mobile phone use; pervasive computing in the public arena; public displays; hands on with sensing; sensing on the body.


Book Synopsis Pervasive Computing by : Kent Lyons

Download or read book Pervasive Computing written by Kent Lyons and published by Springer. This book was released on 2011-06-03 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 9th International Conference on Pervasive Computing, Pervasive 2011, held in San Francisco, USA, in June 2011. The 19 revised full papers and three short papers presented were carefully reviewed and selected from 93 submissions. The contributions are grouped into the following topical sections: practices with smartphones; sensing at home, sensing at work; predicting the future; location sensing; augmenting mobile phone use; pervasive computing in the public arena; public displays; hands on with sensing; sensing on the body.

A Companion to Digital Art

A Companion to Digital Art

Author: Christiane Paul

Publisher: John Wiley & Sons

Published: 2022-01-06

Total Pages: 644

ISBN-13: 1119225744

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Reflecting the dynamic creativity of its subject, this definitive guide spans the evolution, aesthetics, and practice of today’s digital art, combining fresh, emerging perspectives with the nuanced insights of leading theorists. Showcases the critical and theoretical approaches in this fast-moving discipline Explores the history and evolution of digital art; its aesthetics and politics; as well as its often turbulent relationships with established institutions Provides a platform for the most influential voices shaping the current discourse surrounding digital art, combining fresh, emerging perspectives with the nuanced insights of leading theorists Tackles digital art’s primary practical challenges – how to present, document, and preserve pieces that could be erased forever by rapidly accelerating technological obsolescence Up-to-date, forward-looking, and critically reflective, this authoritative new collection is informed throughout by a deep appreciation of the technical intricacies of digital art


Book Synopsis A Companion to Digital Art by : Christiane Paul

Download or read book A Companion to Digital Art written by Christiane Paul and published by John Wiley & Sons. This book was released on 2022-01-06 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting the dynamic creativity of its subject, this definitive guide spans the evolution, aesthetics, and practice of today’s digital art, combining fresh, emerging perspectives with the nuanced insights of leading theorists. Showcases the critical and theoretical approaches in this fast-moving discipline Explores the history and evolution of digital art; its aesthetics and politics; as well as its often turbulent relationships with established institutions Provides a platform for the most influential voices shaping the current discourse surrounding digital art, combining fresh, emerging perspectives with the nuanced insights of leading theorists Tackles digital art’s primary practical challenges – how to present, document, and preserve pieces that could be erased forever by rapidly accelerating technological obsolescence Up-to-date, forward-looking, and critically reflective, this authoritative new collection is informed throughout by a deep appreciation of the technical intricacies of digital art

Ambient Intelligence

Ambient Intelligence

Author: Fabio Paternò

Publisher: Springer

Published: 2012-11-15

Total Pages: 475

ISBN-13: 364234898X

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This book constitutes the refereed proceedings of the third International Joint Conference an Ambient Intelligence, AmI 2012, held in Pisa, Italy, in November 2012. The 18 revised full papers and 5 short papers presented were carefully reviewed and selected from 47 (full papers) respectively 14 (short papers) submissions. From a scientific point of view, the papers make a multidisciplinary approach covering fields like computer science, human computer interaction, electrical engineering, industrial design, behavioral sciences, aimed at enriching physical environments with a network of distributed devices, such as sensors, actuators, and computational resources, in order to support users in their everyday activities. From a technological perspective the volume represents the convergence of recent achievements in ubiquitous and communication technologies, pervasive computing, intelligent user interfaces and artificial intelligence.


Book Synopsis Ambient Intelligence by : Fabio Paternò

Download or read book Ambient Intelligence written by Fabio Paternò and published by Springer. This book was released on 2012-11-15 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the third International Joint Conference an Ambient Intelligence, AmI 2012, held in Pisa, Italy, in November 2012. The 18 revised full papers and 5 short papers presented were carefully reviewed and selected from 47 (full papers) respectively 14 (short papers) submissions. From a scientific point of view, the papers make a multidisciplinary approach covering fields like computer science, human computer interaction, electrical engineering, industrial design, behavioral sciences, aimed at enriching physical environments with a network of distributed devices, such as sensors, actuators, and computational resources, in order to support users in their everyday activities. From a technological perspective the volume represents the convergence of recent achievements in ubiquitous and communication technologies, pervasive computing, intelligent user interfaces and artificial intelligence.

Computer-Human Interaction Research and Applications

Computer-Human Interaction Research and Applications

Author: Maria Jose Escalona

Publisher: Springer Nature

Published: 2021-01-21

Total Pages: 152

ISBN-13: 3030671089

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This book constitutes selected papers of the Second International Conference on Computer-Human Interaction Research and Applications, CHIRA 2018, held in Seville, Spain, in September 2018, and Third International Conference on Computer-Human Interaction Research and Applications, CHIRA 2019, held in Vienna, Austria, in September 2019. The 7 full papers presented in this book were carefully reviewed and selected from 28 submissions for CHIRA 2018 and 36 submissions for CHIRA 2019. The papers selected to be included in this book contribute to the understanding of relevant trends of current research on computer-human interaction, including Interaction design, human factors, entertainment, cognition, perception, user-friendly software and systems, pervasive technologies and interactive devices.


Book Synopsis Computer-Human Interaction Research and Applications by : Maria Jose Escalona

Download or read book Computer-Human Interaction Research and Applications written by Maria Jose Escalona and published by Springer Nature. This book was released on 2021-01-21 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes selected papers of the Second International Conference on Computer-Human Interaction Research and Applications, CHIRA 2018, held in Seville, Spain, in September 2018, and Third International Conference on Computer-Human Interaction Research and Applications, CHIRA 2019, held in Vienna, Austria, in September 2019. The 7 full papers presented in this book were carefully reviewed and selected from 28 submissions for CHIRA 2018 and 36 submissions for CHIRA 2019. The papers selected to be included in this book contribute to the understanding of relevant trends of current research on computer-human interaction, including Interaction design, human factors, entertainment, cognition, perception, user-friendly software and systems, pervasive technologies and interactive devices.

Distributed, Ambient, and Pervasive Interactions

Distributed, Ambient, and Pervasive Interactions

Author: Norbert Streitz

Publisher: Springer

Published: 2014-05-17

Total Pages: 643

ISBN-13: 3319077880

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This book constitutes the refereed proceedings of the Second International Conference on Distributed, Ambient, and Pervasive Interactions, DAPI 2014, held as part of the 16th International Conference on Human-Computer Interaction, HCII 2014, held in Heraklion, Crete, Greece in June 2014, jointly with 13 other thematically conferences. The total of 1476 papers and 220 posters presented at the HCII 2014 conferences were carefully reviewed and selected from 4766 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 58 papers included in this volume are organized in topical sections on design frameworks and models for intelligent interactive environments; natural interaction; cognitive, perceptual and emotional issues in ambient intelligence; user experience in intelligent environments; developing distributed, pervasive and intelligent environments; smart cities.


Book Synopsis Distributed, Ambient, and Pervasive Interactions by : Norbert Streitz

Download or read book Distributed, Ambient, and Pervasive Interactions written by Norbert Streitz and published by Springer. This book was released on 2014-05-17 with total page 643 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the Second International Conference on Distributed, Ambient, and Pervasive Interactions, DAPI 2014, held as part of the 16th International Conference on Human-Computer Interaction, HCII 2014, held in Heraklion, Crete, Greece in June 2014, jointly with 13 other thematically conferences. The total of 1476 papers and 220 posters presented at the HCII 2014 conferences were carefully reviewed and selected from 4766 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 58 papers included in this volume are organized in topical sections on design frameworks and models for intelligent interactive environments; natural interaction; cognitive, perceptual and emotional issues in ambient intelligence; user experience in intelligent environments; developing distributed, pervasive and intelligent environments; smart cities.