A Simple Guide to User Experience in the AI World

A Simple Guide to User Experience in the AI World

Author: Dela Rostami

Publisher: Dela Rostami

Published:

Total Pages: 74

ISBN-13:

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Are you ready to unlock the potential of AI through exceptional user experience design? "UX for AI" demystifies the complex world of user experience in the burgeoning field of artificial intelligence. This book is crafted for beginners and provides a thorough introduction to the essentials of UX, tailored specifically for AI applications. In this guide, you'll discover: Fundamentals of UX: Learn what UX is, how it differs from UX research, and why it's crucial in AI. History and Theory: Explore the evolution of UX design thinking and how psychological principles apply to user-centered design. Practical Approaches: Gain insights into defining design problems, conducting effective research, and employing AI-specific design strategies. Ethics and Accessibility: Tackle critical issues such as ethical design, bias in AI, and creating inclusive experiences. Career Guidance: Understand the landscape for UX careers in AI, including skills needed and potential career paths. Whether you're a budding designer, a tech professional looking to shift into UX, or simply AI-curious, "UX for AI" offers the tools and knowledge you need to create impactful, user-friendly AI systems. Embark on your UX journey today and start designing the future of AI!


Book Synopsis A Simple Guide to User Experience in the AI World by : Dela Rostami

Download or read book A Simple Guide to User Experience in the AI World written by Dela Rostami and published by Dela Rostami. This book was released on with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to unlock the potential of AI through exceptional user experience design? "UX for AI" demystifies the complex world of user experience in the burgeoning field of artificial intelligence. This book is crafted for beginners and provides a thorough introduction to the essentials of UX, tailored specifically for AI applications. In this guide, you'll discover: Fundamentals of UX: Learn what UX is, how it differs from UX research, and why it's crucial in AI. History and Theory: Explore the evolution of UX design thinking and how psychological principles apply to user-centered design. Practical Approaches: Gain insights into defining design problems, conducting effective research, and employing AI-specific design strategies. Ethics and Accessibility: Tackle critical issues such as ethical design, bias in AI, and creating inclusive experiences. Career Guidance: Understand the landscape for UX careers in AI, including skills needed and potential career paths. Whether you're a budding designer, a tech professional looking to shift into UX, or simply AI-curious, "UX for AI" offers the tools and knowledge you need to create impactful, user-friendly AI systems. Embark on your UX journey today and start designing the future of AI!

The User Experience Team of One

The User Experience Team of One

Author: Leah Buley

Publisher: Rosenfeld Media

Published: 2013-07-09

Total Pages: 265

ISBN-13: 1933820896

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The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.


Book Synopsis The User Experience Team of One by : Leah Buley

Download or read book The User Experience Team of One written by Leah Buley and published by Rosenfeld Media. This book was released on 2013-07-09 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.

AI and UX

AI and UX

Author: Gavin Lew

Publisher: Apress

Published: 2020-10-17

Total Pages: 143

ISBN-13: 9781484257746

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As venture capital and industrial resources are increasingly poured into rapid advances in artificial intelligence, the actual usage and success of AI depends on a satisfactory experience for the user. UX will play a significant role in the adoption of AI technologies across markets, and AI and UX explores just what these demands will entail. Great effort has been put forth to continuously make AI “smarter.” But, will smarter always equal more successful AI? It is not just about getting a product to market, but about getting the product into a user’s hands in a form that will be embraced. This demands examining the product from the perspective of the user. Authors Gavin Lew and Robert Schumacher have written AI and UX to examine just how product managers and designers can best strike this balance. From exploring the history of the parallel journeys of AI and UX, to investigating past product examples and failures, to practical expert knowledge on how to best execute a positive user experience, AI and UX examines all angles of how AI can best be developed within a UX framework. The new world of AI necessitates an equally new UX lens through which to see all potential products. While massive inroads have created strides in AI technology, it must be accessible and easy to use for the consumer. Innovators in the field need to shift thinking from “it works” to “it works well,” which makes all the difference in increasing adoption. Let your users enhance your data, and let the UX of your product do the selling for you. AI and UX is your roadmap for the future. What You'll Learn Understand how the usage and success of AI depends on a great user experience Discover how technology can advance beyond “it works” to “it works well,” which subsequently increases its adoption Determine what ways can we let the users enhance the data to make AI better attuned to their needs Realize how you can make humans smarter in their interactions with AI Who This Book Is For Those interested in AI and future implications; these can be futurists, technophiles, or product designers and product managers working on AI products


Book Synopsis AI and UX by : Gavin Lew

Download or read book AI and UX written by Gavin Lew and published by Apress. This book was released on 2020-10-17 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: As venture capital and industrial resources are increasingly poured into rapid advances in artificial intelligence, the actual usage and success of AI depends on a satisfactory experience for the user. UX will play a significant role in the adoption of AI technologies across markets, and AI and UX explores just what these demands will entail. Great effort has been put forth to continuously make AI “smarter.” But, will smarter always equal more successful AI? It is not just about getting a product to market, but about getting the product into a user’s hands in a form that will be embraced. This demands examining the product from the perspective of the user. Authors Gavin Lew and Robert Schumacher have written AI and UX to examine just how product managers and designers can best strike this balance. From exploring the history of the parallel journeys of AI and UX, to investigating past product examples and failures, to practical expert knowledge on how to best execute a positive user experience, AI and UX examines all angles of how AI can best be developed within a UX framework. The new world of AI necessitates an equally new UX lens through which to see all potential products. While massive inroads have created strides in AI technology, it must be accessible and easy to use for the consumer. Innovators in the field need to shift thinking from “it works” to “it works well,” which makes all the difference in increasing adoption. Let your users enhance your data, and let the UX of your product do the selling for you. AI and UX is your roadmap for the future. What You'll Learn Understand how the usage and success of AI depends on a great user experience Discover how technology can advance beyond “it works” to “it works well,” which subsequently increases its adoption Determine what ways can we let the users enhance the data to make AI better attuned to their needs Realize how you can make humans smarter in their interactions with AI Who This Book Is For Those interested in AI and future implications; these can be futurists, technophiles, or product designers and product managers working on AI products

Extending Virtual Worlds

Extending Virtual Worlds

Author: Ann Latham Cudworth

Publisher: CRC Press

Published: 2018-09-03

Total Pages: 333

ISBN-13: 1482261170

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Written as the successor to Virtual World Design: Creating Immersive Virtual Environments, this book carries the ideas brought forward in its predecessor to new levels of virtual world design exploration and experimentation. Written by an Emmy award-winning designer with 22 years of experience creating virtual environments for television and online communities, Extending Virtual Worlds: Advanced Design for Virtual Environments explores advanced topics such as multi-regional design, game-based sims, and narrative structure for environments. The book provides bedrock knowledge and practical examples of how to leverage design concepts within the intertwined structures of physics engines, level of detail (LOD) systems, and advanced material editors. It also shows designers new ways to influence the experience of virtual world visitors through immersive narrative and storytelling. With over 150 illustrations and 10 step-by-step projects that include the necessary 3D models and modular components, it delivers hours of stimulating creative challenges for people working in public virtual worlds or on private grids. By using this book, novices and advanced users will deepen their understanding of game design and how it can be applied to creating game-based virtual environments. It also serves as a foundational text for class work in distance learning, simulation, and other learning technologies that use virtual environments.


Book Synopsis Extending Virtual Worlds by : Ann Latham Cudworth

Download or read book Extending Virtual Worlds written by Ann Latham Cudworth and published by CRC Press. This book was released on 2018-09-03 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written as the successor to Virtual World Design: Creating Immersive Virtual Environments, this book carries the ideas brought forward in its predecessor to new levels of virtual world design exploration and experimentation. Written by an Emmy award-winning designer with 22 years of experience creating virtual environments for television and online communities, Extending Virtual Worlds: Advanced Design for Virtual Environments explores advanced topics such as multi-regional design, game-based sims, and narrative structure for environments. The book provides bedrock knowledge and practical examples of how to leverage design concepts within the intertwined structures of physics engines, level of detail (LOD) systems, and advanced material editors. It also shows designers new ways to influence the experience of virtual world visitors through immersive narrative and storytelling. With over 150 illustrations and 10 step-by-step projects that include the necessary 3D models and modular components, it delivers hours of stimulating creative challenges for people working in public virtual worlds or on private grids. By using this book, novices and advanced users will deepen their understanding of game design and how it can be applied to creating game-based virtual environments. It also serves as a foundational text for class work in distance learning, simulation, and other learning technologies that use virtual environments.

Communicating the User Experience

Communicating the User Experience

Author: Richard Caddick

Publisher: John Wiley & Sons

Published: 2011-08-24

Total Pages: 353

ISBN-13: 1119972043

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A clear and focused guide to creating useful user experience documentation As web sites and applications become richer and more complex, the user experience (UX) becomes critical to their success. This indispensible and full-color book provides practical guidance on this growing field and shares valuable UX advice that you can put into practice immediately on your own projects. The authors examine why UX is gaining so much interest from web designers, graduates, and career changers and looks at the new UX tools and ideas that can help you do your job better. In addition, you'll benefit from the unique insight the authors provide from their experiences of working with some of the world's best-known companies, learning how to take ideas from business requirements, user research, and documentation to create and develop your UX vision. Explains how to create documentation that clearly communicates the vision for the UX design and the blueprint for how it's going to be developed Provides practical guidance that you can put to work right away on their own projects Looks at the new UX tools and ideas that are born every day, aimed at helping you do your job better and more efficiently Covers a variety of topics including user journeys, task models, funnel diagrams, content audits, sitemaps, wireframes, interactive prototypes, and more Communicating the User Experience is an ideal resource for getting started with creating UX documentation.


Book Synopsis Communicating the User Experience by : Richard Caddick

Download or read book Communicating the User Experience written by Richard Caddick and published by John Wiley & Sons. This book was released on 2011-08-24 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear and focused guide to creating useful user experience documentation As web sites and applications become richer and more complex, the user experience (UX) becomes critical to their success. This indispensible and full-color book provides practical guidance on this growing field and shares valuable UX advice that you can put into practice immediately on your own projects. The authors examine why UX is gaining so much interest from web designers, graduates, and career changers and looks at the new UX tools and ideas that can help you do your job better. In addition, you'll benefit from the unique insight the authors provide from their experiences of working with some of the world's best-known companies, learning how to take ideas from business requirements, user research, and documentation to create and develop your UX vision. Explains how to create documentation that clearly communicates the vision for the UX design and the blueprint for how it's going to be developed Provides practical guidance that you can put to work right away on their own projects Looks at the new UX tools and ideas that are born every day, aimed at helping you do your job better and more efficiently Covers a variety of topics including user journeys, task models, funnel diagrams, content audits, sitemaps, wireframes, interactive prototypes, and more Communicating the User Experience is an ideal resource for getting started with creating UX documentation.

Quantifying the User Experience

Quantifying the User Experience

Author: Jeff Sauro

Publisher: Morgan Kaufmann

Published: 2016-07-12

Total Pages: 350

ISBN-13: 0128025484

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Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70% of users can complete the task on their first attempt? How long will it take users to purchase products on the website? This book provides a foundation for statistical theories and the best practices needed to apply them. The authors draw on decades of statistical literature from human factors, industrial engineering, and psychology, as well as their own published research, providing both concrete solutions (Excel formulas and links to their own web-calculators), along with an engaging discussion on the statistical reasons why tests work and how to effectively communicate results. Throughout this new edition, users will find updates on standardized usability questionnaires, a new chapter on general linear modeling (correlation, regression, and analysis of variance), with updated examples and case studies throughout. Completely updated to provide practical guidance on solving usability testing problems with statistics for any project, including those using Six Sigma practices Includes new and revised information on standardized usability questionnaires Includes a completely new chapter introducing correlation, regression, and analysis of variance Shows practitioners which test to use, why they work, and best practices for application, along with easy-to-use Excel formulas and web-calculators for analyzing data Recommends ways for researchers and practitioners to communicate results to stakeholders in plain English


Book Synopsis Quantifying the User Experience by : Jeff Sauro

Download or read book Quantifying the User Experience written by Jeff Sauro and published by Morgan Kaufmann. This book was released on 2016-07-12 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70% of users can complete the task on their first attempt? How long will it take users to purchase products on the website? This book provides a foundation for statistical theories and the best practices needed to apply them. The authors draw on decades of statistical literature from human factors, industrial engineering, and psychology, as well as their own published research, providing both concrete solutions (Excel formulas and links to their own web-calculators), along with an engaging discussion on the statistical reasons why tests work and how to effectively communicate results. Throughout this new edition, users will find updates on standardized usability questionnaires, a new chapter on general linear modeling (correlation, regression, and analysis of variance), with updated examples and case studies throughout. Completely updated to provide practical guidance on solving usability testing problems with statistics for any project, including those using Six Sigma practices Includes new and revised information on standardized usability questionnaires Includes a completely new chapter introducing correlation, regression, and analysis of variance Shows practitioners which test to use, why they work, and best practices for application, along with easy-to-use Excel formulas and web-calculators for analyzing data Recommends ways for researchers and practitioners to communicate results to stakeholders in plain English

The Quick Guide to Prompt Engineering

The Quick Guide to Prompt Engineering

Author: Ian Khan

Publisher: John Wiley & Sons

Published: 2024-03-26

Total Pages: 485

ISBN-13: 1394243324

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Design and use generative AI prompts that get helpful and practical results In The Quick Guide to Prompt Engineering, renowned technology futurist, management consultant, and AI thought leader Ian Khan delivers a practical and insightful discussion on taking the first steps in understanding and learning how to use generative AI. In this concise and quick start guide, you will learn how to design and use prompts to get the most out of Large Language Model generative AI applications like ChatGPT, DALL-E, Google’s Bard, and more. In the book, you’ll explore how to understand generative artificial intelligence and how to engineer prompts in a wide variety of industry use cases. You’ll also find thoughtful and illuminating case studies and hands-on exercises, as well as step-by-step guides, to get you up to speed on prompt engineering in no time at all. The book has been written for the non-technical user to take the first steps in the world of generative AI. Along with a helpful glossary of common terms, lists of useful additional reading and resources, and other resources, you’ll get: Explanations of the basics of generative artificial intelligence that help you to learn what’s going on under the hood of ChatGPT and other LLMs Stepwise guides to creating effective, efficient, and ethical prompts that help you get the most utility possible from these exciting new tools Strategies for generating text, images, video, voice, music, and other audio from various publicly available artificial intelligence tools Perfect for anyone with an interest in one of the newest and most practical technological advancements recently released to the public, The Quick Guide to Prompt Engineering is a must-read for tech enthusiasts, marketers, content creators, technical professionals, data experts, and anyone else expected to understand and use generative AI at work or at home. No previous experience is required.


Book Synopsis The Quick Guide to Prompt Engineering by : Ian Khan

Download or read book The Quick Guide to Prompt Engineering written by Ian Khan and published by John Wiley & Sons. This book was released on 2024-03-26 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design and use generative AI prompts that get helpful and practical results In The Quick Guide to Prompt Engineering, renowned technology futurist, management consultant, and AI thought leader Ian Khan delivers a practical and insightful discussion on taking the first steps in understanding and learning how to use generative AI. In this concise and quick start guide, you will learn how to design and use prompts to get the most out of Large Language Model generative AI applications like ChatGPT, DALL-E, Google’s Bard, and more. In the book, you’ll explore how to understand generative artificial intelligence and how to engineer prompts in a wide variety of industry use cases. You’ll also find thoughtful and illuminating case studies and hands-on exercises, as well as step-by-step guides, to get you up to speed on prompt engineering in no time at all. The book has been written for the non-technical user to take the first steps in the world of generative AI. Along with a helpful glossary of common terms, lists of useful additional reading and resources, and other resources, you’ll get: Explanations of the basics of generative artificial intelligence that help you to learn what’s going on under the hood of ChatGPT and other LLMs Stepwise guides to creating effective, efficient, and ethical prompts that help you get the most utility possible from these exciting new tools Strategies for generating text, images, video, voice, music, and other audio from various publicly available artificial intelligence tools Perfect for anyone with an interest in one of the newest and most practical technological advancements recently released to the public, The Quick Guide to Prompt Engineering is a must-read for tech enthusiasts, marketers, content creators, technical professionals, data experts, and anyone else expected to understand and use generative AI at work or at home. No previous experience is required.

UX for Lean Startups

UX for Lean Startups

Author: Laura Klein

Publisher: "O'Reilly Media, Inc."

Published: 2018-11-16

Total Pages: 236

ISBN-13: 1492049549

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p>Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something they’ll truly love, and reduce the time it takes to get your product to market. No prior experience in UX or design is necessary to get started. If you’re an entrepreneur or an innovator, this book puts you right to work with proven tips and tools for researching, identifying, and designing an intuitive, easy-to-use product. Determine whether people will buy your product before you build it Listen to your customers throughout the product’s lifecycle Understand why you should design a test before you design a product Get nine tools that are critical to designing your product Discern the difference between necessary features and nice-to-haves Learn how a Minimum Viable Product affects your UX decisions Use A/B testing in conjunction with good UX practices Speed up your product development process without sacrificing quality


Book Synopsis UX for Lean Startups by : Laura Klein

Download or read book UX for Lean Startups written by Laura Klein and published by "O'Reilly Media, Inc.". This book was released on 2018-11-16 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: p>Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something they’ll truly love, and reduce the time it takes to get your product to market. No prior experience in UX or design is necessary to get started. If you’re an entrepreneur or an innovator, this book puts you right to work with proven tips and tools for researching, identifying, and designing an intuitive, easy-to-use product. Determine whether people will buy your product before you build it Listen to your customers throughout the product’s lifecycle Understand why you should design a test before you design a product Get nine tools that are critical to designing your product Discern the difference between necessary features and nice-to-haves Learn how a Minimum Viable Product affects your UX decisions Use A/B testing in conjunction with good UX practices Speed up your product development process without sacrificing quality

The Insanely Easy Guide to the Pixel Tablet

The Insanely Easy Guide to the Pixel Tablet

Author: Scott La Counte

Publisher: Ridiculously Simple Books

Published:

Total Pages: 272

ISBN-13:

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As the digital landscape continues to evolve, the demand for powerful and versatile devices becomes even more prominent. When we think of a tablet, our minds may quickly drift to the popular iPad, yet there are alternatives that have proven to be robust contenders. This is where Google's Pixel Tablet enters the picture, rivaling the best of them with its potent combination of state-of-the-art design and superior performance. The Pixel Tablet serves as a high-performing device that can compete with a range of portable computers, delivering a blend of mobile and desktop-like experiences. If you're new to the Pixel Tablet, you'll find this guide a valuable asset. We aim to uncover the layers of this sophisticated device, offering insights about its user interface, capabilities, and features. The book is intended to cater to the needs of the everyday user, focusing on practical knowledge rather than complex technical information. If you're seeking to establish a firm understanding of your Pixel Tablet and explore its many functions, this is the guide for you. In this book, we'll cover the following aspects of using your Pixel Tablet: Initial setup and personalization of your device Downloading and managing applications and widgets Connecting to Wi-Fi and managing network settings Customizing themes and wallpaper for a personalized look Navigating with Gestures for an intuitive user experience Taking advantage of the camera's features Browsing the Internet effectively and safely Adjusting system settings for optimal performance Exploring and understanding additional features like the Kids Mode And much more! Ready to kickstart your Pixel Tablet journey? Let's dive right in! Note: This book is an independent publication and has not been authorized, sponsored, or otherwise approved by Alphabet, Inc.


Book Synopsis The Insanely Easy Guide to the Pixel Tablet by : Scott La Counte

Download or read book The Insanely Easy Guide to the Pixel Tablet written by Scott La Counte and published by Ridiculously Simple Books. This book was released on with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the digital landscape continues to evolve, the demand for powerful and versatile devices becomes even more prominent. When we think of a tablet, our minds may quickly drift to the popular iPad, yet there are alternatives that have proven to be robust contenders. This is where Google's Pixel Tablet enters the picture, rivaling the best of them with its potent combination of state-of-the-art design and superior performance. The Pixel Tablet serves as a high-performing device that can compete with a range of portable computers, delivering a blend of mobile and desktop-like experiences. If you're new to the Pixel Tablet, you'll find this guide a valuable asset. We aim to uncover the layers of this sophisticated device, offering insights about its user interface, capabilities, and features. The book is intended to cater to the needs of the everyday user, focusing on practical knowledge rather than complex technical information. If you're seeking to establish a firm understanding of your Pixel Tablet and explore its many functions, this is the guide for you. In this book, we'll cover the following aspects of using your Pixel Tablet: Initial setup and personalization of your device Downloading and managing applications and widgets Connecting to Wi-Fi and managing network settings Customizing themes and wallpaper for a personalized look Navigating with Gestures for an intuitive user experience Taking advantage of the camera's features Browsing the Internet effectively and safely Adjusting system settings for optimal performance Exploring and understanding additional features like the Kids Mode And much more! Ready to kickstart your Pixel Tablet journey? Let's dive right in! Note: This book is an independent publication and has not been authorized, sponsored, or otherwise approved by Alphabet, Inc.

Emotional Design

Emotional Design

Author: Don Norman

Publisher: Basic Books

Published: 2007-03-20

Total Pages: 276

ISBN-13: 0465004172

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Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.


Book Synopsis Emotional Design by : Don Norman

Download or read book Emotional Design written by Don Norman and published by Basic Books. This book was released on 2007-03-20 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.