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Author: Clyde Hamilton Coombs
Publisher: Greenwood
Published: 1976
Total Pages: 110
ISBN-13:
DOWNLOAD EBOOKDownload or read book A Theory of Psychological Scaling written by Clyde Hamilton Coombs and published by Greenwood. This book was released on 1976 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Theory of Psychological Scaling written by C. H. Coombs and published by . This book was released on 1952 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Psychological Scaling: Theory and Applications written by Harold Gulliksen and published by . This book was released on 1960 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Warren S. Torgerson
Publisher: John Wiley & Sons
Published: 1958-01-15
Total Pages: 494
ISBN-13:
DOWNLOAD EBOOKPsychological scaling methods up to 1958.
Download or read book Theory and Methods of Scaling written by Warren S. Torgerson and published by John Wiley & Sons. This book was released on 1958-01-15 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychological scaling methods up to 1958.
Download or read book A Theory of Psychological Scaling Psychological Scaling written by Clyde Hamilton Coombs and published by . This book was released on 1951 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Paul Hackett
Publisher: Taylor & Francis
Published: 2018-12-07
Total Pages: 418
ISBN-13: 1317280415
DOWNLOAD EBOOKQuantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches. The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied examples of the use of the approach in consumer settings. Exercises are provided at the end of each chapter to test student learning. Topics covered are quantitative research techniques, measurement theory and psychological scaling, mapping sentences for planning and managing research, using qualitative research to elucidate quantitative research findings, big data and its visualization, extracting insights from online data, modeling the consumer, social media and digital market analysis, connectionist modeling of consumer choice, market sensing and marketing research, preparing data for analysis;, and ethics. The book may be used on its own as a textbook and may also be used as a supplementary text in quantitative research courses.
Download or read book Quantitative Research Methods in Consumer Psychology written by Paul Hackett and published by Taylor & Francis. This book was released on 2018-12-07 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches. The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied examples of the use of the approach in consumer settings. Exercises are provided at the end of each chapter to test student learning. Topics covered are quantitative research techniques, measurement theory and psychological scaling, mapping sentences for planning and managing research, using qualitative research to elucidate quantitative research findings, big data and its visualization, extracting insights from online data, modeling the consumer, social media and digital market analysis, connectionist modeling of consumer choice, market sensing and marketing research, preparing data for analysis;, and ethics. The book may be used on its own as a textbook and may also be used as a supplementary text in quantitative research courses.
Download or read book Psychological Scaling: Theory and Applications. (Edited by H. Gulliksen and S. Messick.). written by and published by . This book was released on 1960 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Mike Furr
Publisher: SAGE
Published: 2011-02-15
Total Pages: 161
ISBN-13: 1446209482
DOWNLOAD EBOOKProviding conceptual and practical foundations in scale construction and psychometrics for producers and consumers of social/personality research, this guide covers basic principles, practices, and processes in scale construction, scale evaluation, scale use, and interpretation of research results in the context of psychological measurement. It explains fundamental concepts and methods related to dimensionality, reliability, and validity. In addition, it provides relatively non-technical introductions to special topics and advanced psychometric perspectives such as Confirmatory Factor Analysis, Generalizability Theory, and Item Response Theory. The SAGE Library in Social and Personality Psychology Methods provides students and researchers with an understanding of the methods and techniques essential to conducting cutting-edge research. Each volume within the Library explains a specific topic and has been written by an active scholar (or scholars) with expertise in that particular methodological domain. Assuming no prior knowledge of the topic, the volumes are clear and accessible for all readers. In each volume, a topic is introduced, applications are discussed, and readers are led step by step through worked examples. In addition, advice about how to interpret and prepare results for publication are presented.
Download or read book Scale Construction and Psychometrics for Social and Personality Psychology written by Mike Furr and published by SAGE. This book was released on 2011-02-15 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing conceptual and practical foundations in scale construction and psychometrics for producers and consumers of social/personality research, this guide covers basic principles, practices, and processes in scale construction, scale evaluation, scale use, and interpretation of research results in the context of psychological measurement. It explains fundamental concepts and methods related to dimensionality, reliability, and validity. In addition, it provides relatively non-technical introductions to special topics and advanced psychometric perspectives such as Confirmatory Factor Analysis, Generalizability Theory, and Item Response Theory. The SAGE Library in Social and Personality Psychology Methods provides students and researchers with an understanding of the methods and techniques essential to conducting cutting-edge research. Each volume within the Library explains a specific topic and has been written by an active scholar (or scholars) with expertise in that particular methodological domain. Assuming no prior knowledge of the topic, the volumes are clear and accessible for all readers. In each volume, a topic is introduced, applications are discussed, and readers are led step by step through worked examples. In addition, advice about how to interpret and prepare results for publication are presented.
Author: Kate Miriam Loewenthal
Publisher: Psychology Press
Published: 2018-10-08
Total Pages: 192
ISBN-13: 1317710142
DOWNLOAD EBOOKIn its first edition this book successfully enabled readers, with little or no prior knowledge of computing or statistics, to develop reliable and valid tests and scales for assessment or research purposes. In this edition, the author has thoroughly updated the text to include new recent advances in computer software and provide information on relevant internet resources. The book contains detailed guidelines for locating and constructing psychological measures, including descriptions of popular psychological measures and step-by-step instructions for composing a measure, entering data and computing reliability and validity of test results. Advanced techniques such as factor analysis, analysis of covariance and multiple regression analysis are presented for the beginner. An Introduction to Psychological Tests and Scales provides a clear, concise and jargon-free primer for all those embarking in fieldwork or research analysis. It will be an invaluable tool for undergraduates and postgraduates in psychology and a useful text for students and professionals in related disciplines.
Download or read book An Introduction to Psychological Tests and Scales written by Kate Miriam Loewenthal and published by Psychology Press. This book was released on 2018-10-08 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its first edition this book successfully enabled readers, with little or no prior knowledge of computing or statistics, to develop reliable and valid tests and scales for assessment or research purposes. In this edition, the author has thoroughly updated the text to include new recent advances in computer software and provide information on relevant internet resources. The book contains detailed guidelines for locating and constructing psychological measures, including descriptions of popular psychological measures and step-by-step instructions for composing a measure, entering data and computing reliability and validity of test results. Advanced techniques such as factor analysis, analysis of covariance and multiple regression analysis are presented for the beginner. An Introduction to Psychological Tests and Scales provides a clear, concise and jargon-free primer for all those embarking in fieldwork or research analysis. It will be an invaluable tool for undergraduates and postgraduates in psychology and a useful text for students and professionals in related disciplines.
Author: Textbook Publishers
Publisher:
Published: 2003-01-01
Total Pages: 211
ISBN-13: 9780758105011
DOWNLOAD EBOOKDownload or read book Psychological Scaling written by Textbook Publishers and published by . This book was released on 2003-01-01 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt:
