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In 18th-century France an intellectual battle was fought to raise the professional status of acting to the level of other arts involving rhetoric and expressive technique. The central strategy was based on the ancient rhetorical notion of actio, a theory of gesture, attitude, and facial expression already employed in the teaching and practice of religious, forensic, and political oratory. In this lucid study, Goodden explores the belief, championed by Diderot and others, that the primary mode of persuasion is not auditory, but visual.
Book Synopsis Actio and Persuasion by : Angelica Goodden
Download or read book Actio and Persuasion written by Angelica Goodden and published by Oxford University Press, USA. This book was released on 1986 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 18th-century France an intellectual battle was fought to raise the professional status of acting to the level of other arts involving rhetoric and expressive technique. The central strategy was based on the ancient rhetorical notion of actio, a theory of gesture, attitude, and facial expression already employed in the teaching and practice of religious, forensic, and political oratory. In this lucid study, Goodden explores the belief, championed by Diderot and others, that the primary mode of persuasion is not auditory, but visual.
An exciting and accessible introduction to rhetoric and oratory in ancient Greece. All Greek and Latin is translated.
Book Synopsis Persuasion: Greek Rhetoric in Action by : Ian Worthington
Download or read book Persuasion: Greek Rhetoric in Action written by Ian Worthington and published by Routledge. This book was released on 2002-11 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exciting and accessible introduction to rhetoric and oratory in ancient Greece. All Greek and Latin is translated.
This analysis of the human need to persuade offers a new, creative, application of Aristotelian essentialism to human discourse. Using Thomas Aquinas’s adaptation of essentialism as a starting point, Jeffrey J. Maciejewski argues that persuasion is natural to human beings and that it possesses dispositional properties that bring about stages of human action that ultimately harmonize the operations of the mind in addition to harmonizing human relationships. Aquinas’s philosophy of human nature is reviewed and re-examined in order to discover why it is that humans need to persuade themselves and each other. The book should be of considerable interest to scholars of human nature, Thomist philosophy, and those interested in the history of rhetoric and rhetorical theory.
Book Synopsis Thomas Aquinas on Persuasion by : Jeffrey J. Maciejewski
Download or read book Thomas Aquinas on Persuasion written by Jeffrey J. Maciejewski and published by Lexington Books. This book was released on 2013-12-19 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: This analysis of the human need to persuade offers a new, creative, application of Aristotelian essentialism to human discourse. Using Thomas Aquinas’s adaptation of essentialism as a starting point, Jeffrey J. Maciejewski argues that persuasion is natural to human beings and that it possesses dispositional properties that bring about stages of human action that ultimately harmonize the operations of the mind in addition to harmonizing human relationships. Aquinas’s philosophy of human nature is reviewed and re-examined in order to discover why it is that humans need to persuade themselves and each other. The book should be of considerable interest to scholars of human nature, Thomist philosophy, and those interested in the history of rhetoric and rhetorical theory.
The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.
Book Synopsis The SAGE Handbook of Persuasion by : James Price Dillard
Download or read book The SAGE Handbook of Persuasion written by James Price Dillard and published by SAGE. This book was released on 2013 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.
Book Synopsis Persuasion and Human Action by : Mary John Smith
Download or read book Persuasion and Human Action written by Mary John Smith and published by . This book was released on 1982 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Action, how to Get it by : Benjamin Franklin Bills
Download or read book Action, how to Get it written by Benjamin Franklin Bills and published by . This book was released on 1949 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Persuasion in Society, Third Edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Jean G. Jones and Herbert W. Simons draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory persuasion text offers: A broad-based approach to the scope of persuasion, expanding students’ understanding of what persuasion is and how it is effected. Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts. The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice. Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction. Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level. Discussion questions, exercises, and key terms for very nearly every chapter. The core of this book is that persuasion is about winning beliefs and not arguments and that communicators who want to win that belief need to communicate with their audiences. This new edition of Persuasion in Society continues to bring this core message to readers with updated case studies, examples, and sources.
Book Synopsis Persuasion in Society by : Jean G. Jones
Download or read book Persuasion in Society written by Jean G. Jones and published by Taylor & Francis. This book was released on 2017-04-07 with total page 557 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion in Society, Third Edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Jean G. Jones and Herbert W. Simons draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory persuasion text offers: A broad-based approach to the scope of persuasion, expanding students’ understanding of what persuasion is and how it is effected. Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts. The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice. Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction. Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level. Discussion questions, exercises, and key terms for very nearly every chapter. The core of this book is that persuasion is about winning beliefs and not arguments and that communicators who want to win that belief need to communicate with their audiences. This new edition of Persuasion in Society continues to bring this core message to readers with updated case studies, examples, and sources.
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.
Book Synopsis Persuasion in Advertising by : John O'Shaughnessy
Download or read book Persuasion in Advertising written by John O'Shaughnessy and published by Psychology Press. This book was released on 2004 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.
Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O′Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.
Book Synopsis Persuasion by : Daniel J. O′Keefe
Download or read book Persuasion written by Daniel J. O′Keefe and published by SAGE Publications. This book was released on 2015-02-18 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O′Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.
Grounded in contemporary scholarship, Persuasion: Social Influence, and Compliance Gaining not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives. This Fourth Edition guides students from understanding established theories and models of persuasion, to being able to develop and apply general conclusions about persuasion in real-world settings. The authors present a social-scientific perspective of persuasion that includes in a wide variety of contexts and connects with students by drawing on numerous real-life examples and applications of persuasion.
Book Synopsis Persuasion, Social Influence, and Compliance Gaining by : Robert H. Gass
Download or read book Persuasion, Social Influence, and Compliance Gaining written by Robert H. Gass and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grounded in contemporary scholarship, Persuasion: Social Influence, and Compliance Gaining not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives. This Fourth Edition guides students from understanding established theories and models of persuasion, to being able to develop and apply general conclusions about persuasion in real-world settings. The authors present a social-scientific perspective of persuasion that includes in a wide variety of contexts and connects with students by drawing on numerous real-life examples and applications of persuasion.