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This unique Advanced Introduction offers an insight into how sales leaders seek and maintain a sustainable competitive advantage for both organizations and customers. Lawrence B. Chonko explores how sales leaders take professional selling to the next level by focusing on serving the customer. Discussing the key skills of sales leaders - technological proficiency, managing change, and harnessing and using knowledge - Chonko analyzes how sales leaders are distinguished from other sales professionals.
Book Synopsis Advanced Introduction to Sustainable Competitive Advantage in Sales by : Lawrence B. Chonko
Download or read book Advanced Introduction to Sustainable Competitive Advantage in Sales written by Lawrence B. Chonko and published by Edward Elgar Publishing. This book was released on 2021-05-28 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique Advanced Introduction offers an insight into how sales leaders seek and maintain a sustainable competitive advantage for both organizations and customers. Lawrence B. Chonko explores how sales leaders take professional selling to the next level by focusing on serving the customer. Discussing the key skills of sales leaders - technological proficiency, managing change, and harnessing and using knowledge - Chonko analyzes how sales leaders are distinguished from other sales professionals.
In this insightful book, Frank W. Geels provides an advanced and evidenced introduction to one of the most important and dynamic topics in contemporary debates on how to address grand challenges like climate change and biodiversity loss.
Book Synopsis Advanced Introduction to Sustainability Transitions by : Frank W. Geels
Download or read book Advanced Introduction to Sustainability Transitions written by Frank W. Geels and published by Edward Elgar Publishing. This book was released on 2024-08-06 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this insightful book, Frank W. Geels provides an advanced and evidenced introduction to one of the most important and dynamic topics in contemporary debates on how to address grand challenges like climate change and biodiversity loss.
Written by leading scholar Paul Todd, this Advanced Introduction draws on the author’s decades of experience researching and teaching maritime law, offering a clear and concise introduction to the core areas of the field. In addition to providing a primer on the substance, it explains the worldwide applications of English law, and surveys the sources of law and how to locate them. It also highlights some of the difficulties in interpreting the law and pinpoints which individuals have been instrumental in doing so, and in making and developing the law.
Book Synopsis Advanced Introduction to Maritime Law by : Todd, Paul
Download or read book Advanced Introduction to Maritime Law written by Todd, Paul and published by Edward Elgar Publishing. This book was released on 2021-08-27 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by leading scholar Paul Todd, this Advanced Introduction draws on the author’s decades of experience researching and teaching maritime law, offering a clear and concise introduction to the core areas of the field. In addition to providing a primer on the substance, it explains the worldwide applications of English law, and surveys the sources of law and how to locate them. It also highlights some of the difficulties in interpreting the law and pinpoints which individuals have been instrumental in doing so, and in making and developing the law.
Providing a comprehensive account of America’s constitutional framework, this Advanced Introduction examines how U.S officials carry out America’s foreign policy objectives through diplomacy, trade agreements, secretive covert actions, and the use of military force. Loch K. Johnson delivers an invigorating examination of ethical and legal aspects of American foreign policy as well as providing a new perspective on topics such as domestic politics, diplomacy and policymaking.
Book Synopsis Advanced Introduction to American Foreign Policy by : Johnson, Loch K.
Download or read book Advanced Introduction to American Foreign Policy written by Johnson, Loch K. and published by Edward Elgar Publishing. This book was released on 2021-08-27 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a comprehensive account of America’s constitutional framework, this Advanced Introduction examines how U.S officials carry out America’s foreign policy objectives through diplomacy, trade agreements, secretive covert actions, and the use of military force. Loch K. Johnson delivers an invigorating examination of ethical and legal aspects of American foreign policy as well as providing a new perspective on topics such as domestic politics, diplomacy and policymaking.
This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.
Book Synopsis Advanced Introduction to Marketing Strategy by : Day, George
Download or read book Advanced Introduction to Marketing Strategy written by Day, George and published by Edward Elgar Publishing. This book was released on 2022-06-07 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.
This highly informative Advanced Introduction explores the diverse and far-reaching legal implications of some of the key findings of behavioral economics. This Advanced Introduction provides a much-needed assessment and analysis of the law as a critical domain for the use of behavioral economics, and investigates how techniques including nudging, mandates, and taxes can be used to enhance the effectiveness and improve the implementation of the law.
Book Synopsis Advanced Introduction to Behavioral Law and Economics by : Cass R. Sunstein
Download or read book Advanced Introduction to Behavioral Law and Economics written by Cass R. Sunstein and published by Edward Elgar Publishing. This book was released on 2023-12-11 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: This highly informative Advanced Introduction explores the diverse and far-reaching legal implications of some of the key findings of behavioral economics. This Advanced Introduction provides a much-needed assessment and analysis of the law as a critical domain for the use of behavioral economics, and investigates how techniques including nudging, mandates, and taxes can be used to enhance the effectiveness and improve the implementation of the law.
Drawing on historical, normative, theoretical, and economic methodologies, Pier Giuseppe Monateri offers a fresh critical analysis of various dimensions of comparative law methods. Comprehensive and engaging with a multidisciplinary approach, this Advanced Introduction spans the fields of comparative legal studies, law and finance and global law.
Book Synopsis Advanced Introduction to Comparative Legal Methods by : Monateri, Pier
Download or read book Advanced Introduction to Comparative Legal Methods written by Monateri, Pier and published by Edward Elgar Publishing. This book was released on 2021-10-22 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on historical, normative, theoretical, and economic methodologies, Pier Giuseppe Monateri offers a fresh critical analysis of various dimensions of comparative law methods. Comprehensive and engaging with a multidisciplinary approach, this Advanced Introduction spans the fields of comparative legal studies, law and finance and global law.
This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-understand manner, along with examples. Pricing strategies covered include cost-plus, reference value pricing, product line pricing, pricing product bundles, pricing over time, pricing under competition, and subscription pricing.
Book Synopsis Advanced Introduction to Pricing Strategy and Analytics by : Vithala R. Rao
Download or read book Advanced Introduction to Pricing Strategy and Analytics written by Vithala R. Rao and published by Edward Elgar Publishing. This book was released on 2023-01-20 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-understand manner, along with examples. Pricing strategies covered include cost-plus, reference value pricing, product line pricing, pricing product bundles, pricing over time, pricing under competition, and subscription pricing.
This concise and engaging Advanced Introduction provides the conceptual tools necessary to make ethical decisions in today’s business world. John Hooker provides an objective and closely-reasoned analysis of ethical issues based on a unified conceptual framework that distils the best of ethical thought into three clearly articulated principles: the generalization, utilitarian, and autonomy principles.
Book Synopsis Advanced Introduction to Business Ethics by : Hooker, John
Download or read book Advanced Introduction to Business Ethics written by Hooker, John and published by Edward Elgar Publishing. This book was released on 2021-08-27 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise and engaging Advanced Introduction provides the conceptual tools necessary to make ethical decisions in today’s business world. John Hooker provides an objective and closely-reasoned analysis of ethical issues based on a unified conceptual framework that distils the best of ethical thought into three clearly articulated principles: the generalization, utilitarian, and autonomy principles.
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.
Book Synopsis Advanced Introduction to Digital Marketing by : Dholakia, Utpal
Download or read book Advanced Introduction to Digital Marketing written by Dholakia, Utpal and published by Edward Elgar Publishing. This book was released on 2022-10-13 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.
