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Advertising and Violence

Author: Nora J. Rifon

Publisher: Routledge

Published: 2014-12-18

Total Pages: 319

ISBN-13: 1317477715

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Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage. The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.

Book Synopsis Advertising and Violence by : Nora J. Rifon

Download or read book Advertising and Violence written by Nora J. Rifon and published by Routledge. This book was released on 2014-12-18 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage. The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.

Advertising and Violence

Author: Nora J. Rifon

Publisher: M.E. Sharpe

Published: 2014-07-31

Total Pages: 321

ISBN-13: 0765642719

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Book Synopsis Advertising and Violence by : Nora J. Rifon

Download or read book Advertising and Violence written by Nora J. Rifon and published by M.E. Sharpe. This book was released on 2014-07-31 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.

Provocateur

Author: Anthony Joseph Paul Cortese

Publisher: Rowman & Littlefield

Published: 2004

Total Pages: 204

ISBN-13: 9780742524989

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This updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary evidence, contrary to popular opinion, that media sex and violence do not always sell. The new edition reviews these and other recent research findings. Other updates for this edition include: an evaluation of advertisements following the 9-11 terrorist attacks more on media violence and its nexus to youth violence new discussion of the use of advertising in law enforcement introduces the concept hybridizing (combinations of two types of advertising) many new ads representing cultural changes since the first edition

Book Synopsis Provocateur by : Anthony Joseph Paul Cortese

Download or read book Provocateur written by Anthony Joseph Paul Cortese and published by Rowman & Littlefield. This book was released on 2004 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary evidence, contrary to popular opinion, that media sex and violence do not always sell. The new edition reviews these and other recent research findings. Other updates for this edition include: an evaluation of advertisements following the 9-11 terrorist attacks more on media violence and its nexus to youth violence new discussion of the use of advertising in law enforcement introduces the concept hybridizing (combinations of two types of advertising) many new ads representing cultural changes since the first edition

Special Issue on Advertising and Its Connection to Violence and Abuse

Author:

Publisher:

Published: 2010

Total Pages: 138

ISBN-13:

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Book Synopsis Special Issue on Advertising and Its Connection to Violence and Abuse by :

Download or read book Special Issue on Advertising and Its Connection to Violence and Abuse written by and published by . This book was released on 2010 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Accounting for Violence

Author: Ksenija Bilbija

Publisher: Duke University Press

Published: 2011-08-15

Total Pages: 424

ISBN-13: 0822350424

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Offering bold new perspectives on the politics of memory in Latin America, scholars analyze the memory markets in six countries that emerged from authoritarian rule in the 1980s and 1990s.

Book Synopsis Accounting for Violence by : Ksenija Bilbija

Download or read book Accounting for Violence written by Ksenija Bilbija and published by Duke University Press. This book was released on 2011-08-15 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering bold new perspectives on the politics of memory in Latin America, scholars analyze the memory markets in six countries that emerged from authoritarian rule in the 1980s and 1990s.

Kid Stuff

Author: Diane Ravitch

Publisher: JHU Press

Published: 2003-05-28

Total Pages: 300

ISBN-13: 9780801873270

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Robinson, Stacy L. Smith--Martin Morse Wooster "Washington Times"

Book Synopsis Kid Stuff by : Diane Ravitch

Download or read book Kid Stuff written by Diane Ravitch and published by JHU Press. This book was released on 2003-05-28 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robinson, Stacy L. Smith--Martin Morse Wooster "Washington Times"

Do Sex and Violence Sell? The Effects of Violent Advertisements, Sexual Programs, and Program/advertisement Congruity on Brand Memory, Brand Attitudes, and Product Selection

Author: Robert Benjamin Lull

Publisher:

Published: 2015

Total Pages: 110

ISBN-13:

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Conventional wisdom has suggested that sex and violence sell products. However, a meta-analysis found the opposite: brands advertised in violent programs were remembered less often, evaluated less favorably, and less likely to be purchased than brands advertised in nonviolent media (Lull & Bushman, in press). Likewise, brands advertised using sexual ads were evaluated less favorably than brands advertised using nonsexual ads. These meta-analytic findings were interpreted according to the evolution and emotional arousal framework, which states that people are evolutionarily predisposed to attend to emotionally arousing cues such as violence and sex, and that violent and sexual cues therefore occupy more attentional resources than nonviolent and nonsexual cues. The following two studies were designed to fill gaps revealed by the previous meta-analysis. Compared to brand memory, there have been few studies addressing brand attitudes and buying intentions. Compared to violent programs and sexual advertisements, there have been few studies addressing the effects of violent advertisements and sexual programs. Only a few studies have examined program/ad congruity, or whether matching program content with ad content (e.g., congruent = violent ad in violent program; incongruent = violent ad in nonviolent program) influences advertising outcomes. Therefore two studies were proposed to address these gaps and examine whether established findings replicated.

Book Synopsis Do Sex and Violence Sell? The Effects of Violent Advertisements, Sexual Programs, and Program/advertisement Congruity on Brand Memory, Brand Attitudes, and Product Selection by : Robert Benjamin Lull

Download or read book Do Sex and Violence Sell? The Effects of Violent Advertisements, Sexual Programs, and Program/advertisement Congruity on Brand Memory, Brand Attitudes, and Product Selection written by Robert Benjamin Lull and published by . This book was released on 2015 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional wisdom has suggested that sex and violence sell products. However, a meta-analysis found the opposite: brands advertised in violent programs were remembered less often, evaluated less favorably, and less likely to be purchased than brands advertised in nonviolent media (Lull & Bushman, in press). Likewise, brands advertised using sexual ads were evaluated less favorably than brands advertised using nonsexual ads. These meta-analytic findings were interpreted according to the evolution and emotional arousal framework, which states that people are evolutionarily predisposed to attend to emotionally arousing cues such as violence and sex, and that violent and sexual cues therefore occupy more attentional resources than nonviolent and nonsexual cues. The following two studies were designed to fill gaps revealed by the previous meta-analysis. Compared to brand memory, there have been few studies addressing brand attitudes and buying intentions. Compared to violent programs and sexual advertisements, there have been few studies addressing the effects of violent advertisements and sexual programs. Only a few studies have examined program/ad congruity, or whether matching program content with ad content (e.g., congruent = violent ad in violent program; incongruent = violent ad in nonviolent program) influences advertising outcomes. Therefore two studies were proposed to address these gaps and examine whether established findings replicated.

Violence & the Media

Author: United States. National Business Council for Consumer Affairs. Sub-Council on Advertising and Promotion

Publisher:

Published: 1972

Total Pages: 8

ISBN-13:

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Book Synopsis Violence & the Media by : United States. National Business Council for Consumer Affairs. Sub-Council on Advertising and Promotion

Download or read book Violence & the Media written by United States. National Business Council for Consumer Affairs. Sub-Council on Advertising and Promotion and published by . This book was released on 1972 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Encyclopedia of Media Violence

Author: Matthew S. Eastin

Publisher: SAGE Publications

Published: 2013-10-01

Total Pages: 457

ISBN-13: 1483340112

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Via 134 signed entries, this encyclopedia provides students, researchers, and the general public with an accessible, comprehensive, and well-balanced eviddence-based examination of theory, research and debates related to media violence. Entries conclude with Cross-References and Suggestions for Further Readings to guide users to related entries and resources for further research, and a thematic Reader’s Guide in the front matter groups related entries by topic to make it easier for users to locate related entries of interest.

Book Synopsis Encyclopedia of Media Violence by : Matthew S. Eastin

Download or read book Encyclopedia of Media Violence written by Matthew S. Eastin and published by SAGE Publications. This book was released on 2013-10-01 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Via 134 signed entries, this encyclopedia provides students, researchers, and the general public with an accessible, comprehensive, and well-balanced eviddence-based examination of theory, research and debates related to media violence. Entries conclude with Cross-References and Suggestions for Further Readings to guide users to related entries and resources for further research, and a thematic Reader’s Guide in the front matter groups related entries by topic to make it easier for users to locate related entries of interest.

EBOOK: VIOLENCE AND THE MEDIA

Author: Cynthia Carter

Publisher: McGraw-Hill Education (UK)

Published: 2003-01-16

Total Pages: 206

ISBN-13: 0335224539

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Why is there so much violence portrayed in the media? What meanings are attached to representations of violence in the media? Can media violence encourage violent behaviour and desensitize audiences toreal violence? Does the ‘everydayness’ of media violence lead to the ‘normalization’ of violencein society? Violence and the Media is a lively and indispensable introduction to current thinkingabout media violence and its potential influence on audiences.Adopting a freshperspective on the ‘media effects’ debate, Carter and Weaver engage with a host ofpressing issues around violence in different media contexts - including news, film,television, pornography, advertising and cyberspace.The book offers a compellingargument that the daily repetition of media violence helps to normalize and legitimizethe acts being portrayed. Most crucially, the influence of media violence needs to beunderstood in relation to the structural inequalities of everyday life. Using a widerange of examples of media violence primarily drawn from the American and Britishmedia to illustrate these points, Violence and the Media is a distinctive and revealingexploration of one of the most important and controversial subjects in cultural andmedia studies today.

Book Synopsis EBOOK: VIOLENCE AND THE MEDIA by : Cynthia Carter

Download or read book EBOOK: VIOLENCE AND THE MEDIA written by Cynthia Carter and published by McGraw-Hill Education (UK). This book was released on 2003-01-16 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is there so much violence portrayed in the media? What meanings are attached to representations of violence in the media? Can media violence encourage violent behaviour and desensitize audiences toreal violence? Does the ‘everydayness’ of media violence lead to the ‘normalization’ of violencein society? Violence and the Media is a lively and indispensable introduction to current thinkingabout media violence and its potential influence on audiences.Adopting a freshperspective on the ‘media effects’ debate, Carter and Weaver engage with a host ofpressing issues around violence in different media contexts - including news, film,television, pornography, advertising and cyberspace.The book offers a compellingargument that the daily repetition of media violence helps to normalize and legitimizethe acts being portrayed. Most crucially, the influence of media violence needs to beunderstood in relation to the structural inequalities of everyday life. Using a widerange of examples of media violence primarily drawn from the American and Britishmedia to illustrate these points, Violence and the Media is a distinctive and revealingexploration of one of the most important and controversial subjects in cultural andmedia studies today.