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Selected by Choice Magazine as an Outstanding Academic Title Originally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why—in the intense competitions for both markets and cultural authority—the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.
Book Synopsis Advertising Progress by : Pamela Walker Laird
Download or read book Advertising Progress written by Pamela Walker Laird and published by JHU Press. This book was released on 2020-01-15 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected by Choice Magazine as an Outstanding Academic Title Originally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why—in the intense competitions for both markets and cultural authority—the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.
Download or read book Agricultural Advertising written by and published by . This book was released on 1907 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Fortnightly written by and published by . This book was released on 1927 with total page 1354 pages. Available in PDF, EPUB and Kindle. Book excerpt:
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
Book Synopsis Housework and Housewives in American Advertising by : Jessamyn Neuhaus
Download or read book Housework and Housewives in American Advertising written by Jessamyn Neuhaus and published by Springer. This book was released on 2011-11-07 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.
Book Synopsis Explorations in Critical Studies of Advertising by : James F. Hamilton
Download or read book Explorations in Critical Studies of Advertising written by James F. Hamilton and published by Routledge. This book was released on 2016-10-26 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.
Download or read book Advertising & Selling written by and published by . This book was released on 1927 with total page 1156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Printers' Ink; the ... Magazine of Advertising, Management and Sales by :
Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1908 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book JUDICIOUS ADVERTISING written by and published by . This book was released on 1914 with total page 982 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Stroll back in time for a lighthearted view of advertising at its best and worst from 1890 to 1910. This historical scrapbook showcases more than 600 advertisements by well-known companies such as Cadillac, Pillsbury, and Remington. It also includes ads for now-defunct products — the Talk-o-phone, velvet-grip garters, and other curiosities.
Book Synopsis Those Were the Days: Weird and Wacky Ads of Yesteryear by : Floyd Clymer
Download or read book Those Were the Days: Weird and Wacky Ads of Yesteryear written by Floyd Clymer and published by Courier Corporation. This book was released on 2010-02-18 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stroll back in time for a lighthearted view of advertising at its best and worst from 1890 to 1910. This historical scrapbook showcases more than 600 advertisements by well-known companies such as Cadillac, Pillsbury, and Remington. It also includes ads for now-defunct products — the Talk-o-phone, velvet-grip garters, and other curiosities.
Download or read book The World's Work written by and published by . This book was released on 1915 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: A history of our time.
