Aesthetic Clinic Marketing in the Digital Age

Aesthetic Clinic Marketing in the Digital Age

Author: Wendy Lewis

Publisher:

Published: 2024

Total Pages: 0

ISBN-13: 9780429356742

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"It's a brave new world. Aesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time high. The rise of social media provides new ways to connect with consumers to differentiate their clinics and stand out in the marketplace. For busy clinic managers and practitioners, keeping up with the nuances of digital media trends is practically a full-time job. With over 25 years of experience in medical aesthetics, Lewis shares her deep understanding of the challenges they face to effectively market their products and services, manage patients, and increase profits. This updated text is the definitive expert user's guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI. It is a must-read for aesthetic practitioners to keep up with the latest developments they need to manage their businesses effectively in this highly competitive field. This second edition features: New chapters on hot topics you need to know, More tips, charts, tables, and resources, and Up to the minute strategies for success"--


Book Synopsis Aesthetic Clinic Marketing in the Digital Age by : Wendy Lewis

Download or read book Aesthetic Clinic Marketing in the Digital Age written by Wendy Lewis and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "It's a brave new world. Aesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time high. The rise of social media provides new ways to connect with consumers to differentiate their clinics and stand out in the marketplace. For busy clinic managers and practitioners, keeping up with the nuances of digital media trends is practically a full-time job. With over 25 years of experience in medical aesthetics, Lewis shares her deep understanding of the challenges they face to effectively market their products and services, manage patients, and increase profits. This updated text is the definitive expert user's guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI. It is a must-read for aesthetic practitioners to keep up with the latest developments they need to manage their businesses effectively in this highly competitive field. This second edition features: New chapters on hot topics you need to know, More tips, charts, tables, and resources, and Up to the minute strategies for success"--


Aesthetic Clinic Marketing in the Digital Age

Aesthetic Clinic Marketing in the Digital Age

Author: Wendy Lewis

Publisher: CRC Press

Published: 2017-12-14

Total Pages: 269

ISBN-13: 1351230662

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Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and practitioners, digital media represents a sea of confusion that they cannot even begin to know how to navigate. With over 20 years of experience in medical aesthetics, Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically, manage patients and stay profitable. This text serves as an expert user's guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for digital marketing, social media, and aesthetic clinic management. It is a must-read for practitioners.


Book Synopsis Aesthetic Clinic Marketing in the Digital Age by : Wendy Lewis

Download or read book Aesthetic Clinic Marketing in the Digital Age written by Wendy Lewis and published by CRC Press. This book was released on 2017-12-14 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and practitioners, digital media represents a sea of confusion that they cannot even begin to know how to navigate. With over 20 years of experience in medical aesthetics, Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically, manage patients and stay profitable. This text serves as an expert user's guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for digital marketing, social media, and aesthetic clinic management. It is a must-read for practitioners.


Aesthetic Clinic Marketing in the Digital Age

Aesthetic Clinic Marketing in the Digital Age

Author: Wendy Lewis

Publisher: CRC Press

Published: 2024-04-16

Total Pages: 151

ISBN-13: 1003817998

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Aesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time high. The rise of social media provides new ways to connect with consumers and differentiate clinics that stand out in the marketplace. For busy clinic managers and practitioners, keeping up with the nuances of digital media trends is practically a full-time job. With over 25 years of experience in medical aesthetics, Wendy Lewis shares her deep understanding of the challenges aesthetic practitioners face to effectively market their products and services, manage patients, and increase profits. This updated text is the definitive expert user’s guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI. It is a must-read for aesthetic practitioners to keep up with the latest developments they need to manage their businesses effectively in this highly competitive field. This second edition features: NEW chapters on hot topics you need to know MORE tips, charts, tables, and resources UP-TO-THE-MINUTE strategies for success


Book Synopsis Aesthetic Clinic Marketing in the Digital Age by : Wendy Lewis

Download or read book Aesthetic Clinic Marketing in the Digital Age written by Wendy Lewis and published by CRC Press. This book was released on 2024-04-16 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time high. The rise of social media provides new ways to connect with consumers and differentiate clinics that stand out in the marketplace. For busy clinic managers and practitioners, keeping up with the nuances of digital media trends is practically a full-time job. With over 25 years of experience in medical aesthetics, Wendy Lewis shares her deep understanding of the challenges aesthetic practitioners face to effectively market their products and services, manage patients, and increase profits. This updated text is the definitive expert user’s guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI. It is a must-read for aesthetic practitioners to keep up with the latest developments they need to manage their businesses effectively in this highly competitive field. This second edition features: NEW chapters on hot topics you need to know MORE tips, charts, tables, and resources UP-TO-THE-MINUTE strategies for success


Discourses of Perfection

Discourses of Perfection

Author: Anne-Mette Hermans

Publisher: Routledge

Published: 2021-03-22

Total Pages: 171

ISBN-13: 1000364836

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This book explores editorial and advertising discourses related to cosmetic procedures and beauty products and services in UK lifestyle magazines, offering a holistic perspective on the normalisation of cosmetic procedures and the societal context in which particular perceptions have flourished. The volume examines the societal climate that contributed to cultural perceptions of the body as object and project, and constructions of masculinities and femininities as context for developments in lifestyle magazines’ content on beauty and cosmetic procedures. Integrating approaches from Critical Discourse Analysis, Thematic Analysis, and Content Analysis, Hermans explores the varying ways in which cosmetic procedures and other beauty products are marketed to different audiences and examines phenomena such as the problem/solution rhetoric, and developments in beauty advertising discourse specifically targeted at men. The book also investigates the continuum view of beauty products and cosmetic procedures, and examines the implications of these blurred boundaries for the regulation of the cosmetic surgery industry. This innovative contribution to research on the representation of cosmetic procedures and beauty products in the media will be of interest to scholars researching at the intersection of language, gender, individualised body projects, and sexuality.


Book Synopsis Discourses of Perfection by : Anne-Mette Hermans

Download or read book Discourses of Perfection written by Anne-Mette Hermans and published by Routledge. This book was released on 2021-03-22 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores editorial and advertising discourses related to cosmetic procedures and beauty products and services in UK lifestyle magazines, offering a holistic perspective on the normalisation of cosmetic procedures and the societal context in which particular perceptions have flourished. The volume examines the societal climate that contributed to cultural perceptions of the body as object and project, and constructions of masculinities and femininities as context for developments in lifestyle magazines’ content on beauty and cosmetic procedures. Integrating approaches from Critical Discourse Analysis, Thematic Analysis, and Content Analysis, Hermans explores the varying ways in which cosmetic procedures and other beauty products are marketed to different audiences and examines phenomena such as the problem/solution rhetoric, and developments in beauty advertising discourse specifically targeted at men. The book also investigates the continuum view of beauty products and cosmetic procedures, and examines the implications of these blurred boundaries for the regulation of the cosmetic surgery industry. This innovative contribution to research on the representation of cosmetic procedures and beauty products in the media will be of interest to scholars researching at the intersection of language, gender, individualised body projects, and sexuality.


BLACK BELT DIGITAL ¿

BLACK BELT DIGITAL ¿

Author: Rick O'Neill

Publisher:

Published: 2023-08-11

Total Pages: 0

ISBN-13: 9781805412830

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Now more than ever, you cannot grow an Aesthetics business without a Black Belt Level understanding of Digital Marketing. Most aesthetics practice owners start their ventures because they're good at something quite specific: the treatment bit of the job! Very few want to become accountants, marketers or anything else at the back end of the business. And that's a problem: digital marketing has become indispensable in today's fast-paced, interconnected world, and the aesthetics industry is no exception. With potential patients searching for solutions to their aesthetic problems online more than ever before, it is crucial that your clinic stands out in the digital realm. Investing time and resources into a robust online presence can help you reach more people, build trust and credibility, and ultimately, increase your client base.


Book Synopsis BLACK BELT DIGITAL ¿ by : Rick O'Neill

Download or read book BLACK BELT DIGITAL ¿ written by Rick O'Neill and published by . This book was released on 2023-08-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now more than ever, you cannot grow an Aesthetics business without a Black Belt Level understanding of Digital Marketing. Most aesthetics practice owners start their ventures because they're good at something quite specific: the treatment bit of the job! Very few want to become accountants, marketers or anything else at the back end of the business. And that's a problem: digital marketing has become indispensable in today's fast-paced, interconnected world, and the aesthetics industry is no exception. With potential patients searching for solutions to their aesthetic problems online more than ever before, it is crucial that your clinic stands out in the digital realm. Investing time and resources into a robust online presence can help you reach more people, build trust and credibility, and ultimately, increase your client base.


The Art of Aesthetic Surgery, Three Volume Set, Third Edition

The Art of Aesthetic Surgery, Three Volume Set, Third Edition

Author: Foad Nahai

Publisher: Thieme

Published: 2020-05-09

Total Pages: 4252

ISBN-13: 1684200369

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The ultimate guide to aesthetic surgery from world famous aesthetic surgeon Foad Nahai The Art of Aesthetic Surgery, Principles and Techniques, Third Edition by internationally revered aesthetic surgeon Foad Nahai, five distinguished co-editors, and more than 100 new contributors is an encyclopedic, three-volume masterwork. Considered the quintessential resource on cosmetic surgery since its inception, the new edition features an e-book and access to online videos for the first time. The updated text and videos reflect significant and numerous exciting developments in aesthetic medicine and surgery. An impressive group of renowned global experts contribute valuable insights, pearls, and considerable expertise. Twenty new chapters feature a wealth of diverse state-of-the-art topics, while other chapters have been updated and greatly expanded. New areas of focus include practice management, volume enhancement in periorbital and facial rejuvenation, minimally invasive neck techniques, and body contouring procedures such as umbilicoplasty. Patient safety is prominent, with a major chapter on safety considerations in aesthetic surgery, as well as discussion of complications in different anatomic regions. Key Highlights A state-of-the-art review of facial aesthetic surgery, with detailed coverage of all the key techniques needed to achieve facial rejuvenation The latest primary and revision breast surgery techniques for augmentation, reduction, mastopexy, fat grafting, and asymmetry management Significant new chapters on minimally invasive treatments reflect enormous changes in this field since the last edition The addition of two new dedicated sections on genital rejuvenation and gender affirming surgery About 6,000 beautiful illustrations enhance understanding of state-of-the-art approaches An expanded video library featuring 14 new clips and the addition of pre- and post-op patient images provides expert procedural guidance This quintessential resource provides trainees and experienced practitioners with a solid foundation for learning basic principles and techniques in aesthetic surgery, with the ultimate goal of improving patient outcomes, developing innovations, and advancing the specialty.


Book Synopsis The Art of Aesthetic Surgery, Three Volume Set, Third Edition by : Foad Nahai

Download or read book The Art of Aesthetic Surgery, Three Volume Set, Third Edition written by Foad Nahai and published by Thieme. This book was released on 2020-05-09 with total page 4252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to aesthetic surgery from world famous aesthetic surgeon Foad Nahai The Art of Aesthetic Surgery, Principles and Techniques, Third Edition by internationally revered aesthetic surgeon Foad Nahai, five distinguished co-editors, and more than 100 new contributors is an encyclopedic, three-volume masterwork. Considered the quintessential resource on cosmetic surgery since its inception, the new edition features an e-book and access to online videos for the first time. The updated text and videos reflect significant and numerous exciting developments in aesthetic medicine and surgery. An impressive group of renowned global experts contribute valuable insights, pearls, and considerable expertise. Twenty new chapters feature a wealth of diverse state-of-the-art topics, while other chapters have been updated and greatly expanded. New areas of focus include practice management, volume enhancement in periorbital and facial rejuvenation, minimally invasive neck techniques, and body contouring procedures such as umbilicoplasty. Patient safety is prominent, with a major chapter on safety considerations in aesthetic surgery, as well as discussion of complications in different anatomic regions. Key Highlights A state-of-the-art review of facial aesthetic surgery, with detailed coverage of all the key techniques needed to achieve facial rejuvenation The latest primary and revision breast surgery techniques for augmentation, reduction, mastopexy, fat grafting, and asymmetry management Significant new chapters on minimally invasive treatments reflect enormous changes in this field since the last edition The addition of two new dedicated sections on genital rejuvenation and gender affirming surgery About 6,000 beautiful illustrations enhance understanding of state-of-the-art approaches An expanded video library featuring 14 new clips and the addition of pre- and post-op patient images provides expert procedural guidance This quintessential resource provides trainees and experienced practitioners with a solid foundation for learning basic principles and techniques in aesthetic surgery, with the ultimate goal of improving patient outcomes, developing innovations, and advancing the specialty.


Cosmetic Medicine and Surgery

Cosmetic Medicine and Surgery

Author: Pierre Andre

Publisher: CRC Press

Published: 2017-01-27

Total Pages: 823

ISBN-13: 1315363267

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Aesthetic rejuvenation now encompasses so many topics that practitioners in one area may feel out of touch with developments in other areas in the same field. With over 70 chapters, over 1200 figures (many in full color), over 80 tables, and over 20 videos, from an international list of contributors, under an eminent team of editors, Cosmetic Medicine & Surgery is a comprehensive and authoritative resource. It covers a wide spectrum of topics including the fundamental aspects, cosmetic aspects, minimally invasive surgery, the aesthetic facelift, and many others in this most high-profile of medical and surgical specialties. Print Versions of this book also include access to the ebook version.


Book Synopsis Cosmetic Medicine and Surgery by : Pierre Andre

Download or read book Cosmetic Medicine and Surgery written by Pierre Andre and published by CRC Press. This book was released on 2017-01-27 with total page 823 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aesthetic rejuvenation now encompasses so many topics that practitioners in one area may feel out of touch with developments in other areas in the same field. With over 70 chapters, over 1200 figures (many in full color), over 80 tables, and over 20 videos, from an international list of contributors, under an eminent team of editors, Cosmetic Medicine & Surgery is a comprehensive and authoritative resource. It covers a wide spectrum of topics including the fundamental aspects, cosmetic aspects, minimally invasive surgery, the aesthetic facelift, and many others in this most high-profile of medical and surgical specialties. Print Versions of this book also include access to the ebook version.


Medical Entrepreneurship

Medical Entrepreneurship

Author: Lukman Raimi

Publisher: Springer Nature

Published: 2023-01-06

Total Pages: 380

ISBN-13: 9811966966

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This book brings together conceptual, theoretical, policy-based, and empirical contributions from multidisciplinary lenses to bridge the existing knowledge gap in the field of medicine, entrepreneurship and health economics. This book serves as a much needed intellectual resource providing guidance to the entrepreneurial-minded medical doctors (Medipreneurs), social entrepreneurs, policymakers, academics on the subject matter with a view of applying the knowledge gained for reinvigorating the healthcare delivery system leveraging a business approach. The contributions serve as a guide to connect entrepreneurially with market opportunities, especially to provide relevant health-oriented products, services, technologies and other medical solutions for social impact in the developed and developing countries with the overarching goal of assisting policymakers to accelerate the attainment of the Sustainable Development Goal 3 (SDG3).


Book Synopsis Medical Entrepreneurship by : Lukman Raimi

Download or read book Medical Entrepreneurship written by Lukman Raimi and published by Springer Nature. This book was released on 2023-01-06 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together conceptual, theoretical, policy-based, and empirical contributions from multidisciplinary lenses to bridge the existing knowledge gap in the field of medicine, entrepreneurship and health economics. This book serves as a much needed intellectual resource providing guidance to the entrepreneurial-minded medical doctors (Medipreneurs), social entrepreneurs, policymakers, academics on the subject matter with a view of applying the knowledge gained for reinvigorating the healthcare delivery system leveraging a business approach. The contributions serve as a guide to connect entrepreneurially with market opportunities, especially to provide relevant health-oriented products, services, technologies and other medical solutions for social impact in the developed and developing countries with the overarching goal of assisting policymakers to accelerate the attainment of the Sustainable Development Goal 3 (SDG3).


Medspa Marketing Mastery

Medspa Marketing Mastery

Author: Jennifer Crego

Publisher:

Published: 2023-09-25

Total Pages: 0

ISBN-13:

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In an era where the majority of potential aesthetic clients start their journey online, medspas face an enormous challenge to stand out in a highly competitive industry. The role of digital marketing has become paramount in creating a robust online presence and ensuring the growth and success of medspas. Medspa Marketing Mastery is the definitive guide for medical aesthetic practices to navigate the dynamic world of digital marketing. Instead of trying to retrofit generic digital marketing advice to your unique business, this book delivers actionable insights and proven strategies tailored specifically for the unique needs of medspas. From brand-building and paid ads to leveraging reviews and mastering SEO, Medspa Marketing Mastery leaves no stone unturned. Marketing expert Jennifer Crego draws from years of experience and expertise to provide a step-by-step roadmap for leveraging the power of digital marketing to transform your medspa's online presence. This book emphasizes the importance of not just attracting clients but using today's technology and marketing strategies to build lasting relationships. By utilizing digital platforms effectively, medspas can foster trust, offer value, and consistently remain at the forefront of their clients' minds. For those who feel overwhelmed with the vast world of digital marketing or those who have tried with limited success, this book promises clarity. Jennifer Crego's tailored approach ensures that, irrespective of the scale or age of your medspa, you can carve out a prominent space in the digital world.Don't let your aesthetics practice fade into the crowd of competitors. With Medspa Marketing Mastery, you hold the power to establish your medspa as the go-to authority in your area.


Book Synopsis Medspa Marketing Mastery by : Jennifer Crego

Download or read book Medspa Marketing Mastery written by Jennifer Crego and published by . This book was released on 2023-09-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era where the majority of potential aesthetic clients start their journey online, medspas face an enormous challenge to stand out in a highly competitive industry. The role of digital marketing has become paramount in creating a robust online presence and ensuring the growth and success of medspas. Medspa Marketing Mastery is the definitive guide for medical aesthetic practices to navigate the dynamic world of digital marketing. Instead of trying to retrofit generic digital marketing advice to your unique business, this book delivers actionable insights and proven strategies tailored specifically for the unique needs of medspas. From brand-building and paid ads to leveraging reviews and mastering SEO, Medspa Marketing Mastery leaves no stone unturned. Marketing expert Jennifer Crego draws from years of experience and expertise to provide a step-by-step roadmap for leveraging the power of digital marketing to transform your medspa's online presence. This book emphasizes the importance of not just attracting clients but using today's technology and marketing strategies to build lasting relationships. By utilizing digital platforms effectively, medspas can foster trust, offer value, and consistently remain at the forefront of their clients' minds. For those who feel overwhelmed with the vast world of digital marketing or those who have tried with limited success, this book promises clarity. Jennifer Crego's tailored approach ensures that, irrespective of the scale or age of your medspa, you can carve out a prominent space in the digital world.Don't let your aesthetics practice fade into the crowd of competitors. With Medspa Marketing Mastery, you hold the power to establish your medspa as the go-to authority in your area.


Cosmetics Marketing Strategy in the Era of the Digital Ecosystem

Cosmetics Marketing Strategy in the Era of the Digital Ecosystem

Author: Young Won Park

Publisher: Springer

Published: 2024-08-06

Total Pages: 0

ISBN-13: 9789819736737

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This book explores how cosmetics firms have made the transition to technology-enabled beauty companies to meet changing customer demands. For this purpose, the contexts of cosmetics industry growth and digital marketing strategy in the post-pandemic world are presented here. The digital marketing strategies of Japanese and Korean firms are shown, along with new business models and future prospects in cosmetics industries. In the post-pandemic world, the growing middle class will set priorities for beauty–hygienic goals, nutritional choices, and healthcare development needs. The growth rates of Asian economies were slowed during the COVID-19 pandemic, yet their growth opportunities were not constrained. Diverse industries—the cosmetics industry in particular—have addressed the needs of these growing segments in Asia. In keeping up with the leading business trends, cosmetics firms also have leveraged big data and built their brand partnerships across industries, applying the Internet of Things (IoT) and artificial intelligence for their product and process development. The vast amounts of big data gathered through IoT devices are now being used to improve entire value chain operations, creating a digital thread through the global value chain. These data are increasingly used to create new services and develop a business model for global firms. As of 2021, four of the top ten global cosmetics firms are from the USA (Estée Lauder, Proctor & Gamble, Coty, and Johnson & Johnson), three are from Europe (L’Oréal, Unilever, and Beiersdorf), two from Japan (Shiseido and Kao), and one from Korea (Amore Pacific). The USA and European firms still maintain their competitive advantage in the cosmetics industry. Global cosmetics market share by region shows that North Asia is the largest (35%), followed by North America (26%) and Latin America (7%), Europe (22%), and Africa and other regions (10%). With the rapid increase of the middle class in the Asia region, more sales are expected there than anywhere else. In this dynamic market environment, a real challenge for the cosmetics industry is how to develop and put into practice its own unique business model.


Book Synopsis Cosmetics Marketing Strategy in the Era of the Digital Ecosystem by : Young Won Park

Download or read book Cosmetics Marketing Strategy in the Era of the Digital Ecosystem written by Young Won Park and published by Springer. This book was released on 2024-08-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how cosmetics firms have made the transition to technology-enabled beauty companies to meet changing customer demands. For this purpose, the contexts of cosmetics industry growth and digital marketing strategy in the post-pandemic world are presented here. The digital marketing strategies of Japanese and Korean firms are shown, along with new business models and future prospects in cosmetics industries. In the post-pandemic world, the growing middle class will set priorities for beauty–hygienic goals, nutritional choices, and healthcare development needs. The growth rates of Asian economies were slowed during the COVID-19 pandemic, yet their growth opportunities were not constrained. Diverse industries—the cosmetics industry in particular—have addressed the needs of these growing segments in Asia. In keeping up with the leading business trends, cosmetics firms also have leveraged big data and built their brand partnerships across industries, applying the Internet of Things (IoT) and artificial intelligence for their product and process development. The vast amounts of big data gathered through IoT devices are now being used to improve entire value chain operations, creating a digital thread through the global value chain. These data are increasingly used to create new services and develop a business model for global firms. As of 2021, four of the top ten global cosmetics firms are from the USA (Estée Lauder, Proctor & Gamble, Coty, and Johnson & Johnson), three are from Europe (L’Oréal, Unilever, and Beiersdorf), two from Japan (Shiseido and Kao), and one from Korea (Amore Pacific). The USA and European firms still maintain their competitive advantage in the cosmetics industry. Global cosmetics market share by region shows that North Asia is the largest (35%), followed by North America (26%) and Latin America (7%), Europe (22%), and Africa and other regions (10%). With the rapid increase of the middle class in the Asia region, more sales are expected there than anywhere else. In this dynamic market environment, a real challenge for the cosmetics industry is how to develop and put into practice its own unique business model.