Aligned to Achieve

Aligned to Achieve

Author: Tracy Eiler

Publisher: John Wiley & Sons

Published: 2016-09-26

Total Pages: 208

ISBN-13: 1119291755

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A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream team' that will drive your organization to new heights. Smart, practical explanations, case studies, and tips guide you toward action over theory, and dozens of examples illustrate the tangible effects of these changes in action at business-to-business companies. Written by sales and marketing executives who have made alignment work, this book is directed toward practitioners and leaders seeking to crack the code of sales and marketing alignment. Contributions by industry thought leaders and B2B executives provide fresh perspective and nuanced direction, while thoughtful, strategic, and well-supported guidance throughout helps you remove the obstacles standing in the way of your organization's financial and strategic goals. Misalignment between sales and marketing is an age-old problem—frequently lamented, but seldom addressed. As this schism grows amidst the evolving marketplace, its effects on top and bottom line performance are being felt more than ever before. This book shows you how to bring sales and marketing together effectively once and for all, leveraging their strengths to build an unstoppable force for growth. Understand the cost of misalignment and the driving forces behind it Learn strategies for improving your culture, process, leadership, and technology to initiate and support alignment Identify the best places to modify your sales and marketing programs to kickstart collaboration and cooperation between your teams Discover how other companies are uniting their sales and marketing teams into a single force for growth Walk away with practical advice on how to apply recommendation in the real world Misalignment is frustrating for everyone in sales, marketing, and leadership. It's also detrimental to your organization's performance—but the problem is not insurmountable. In fact, most of the obstacles it creates are self-inflicted, and entirely within control of leadership. Aligned to Achieve helps you identify and remove those obstacles, and build a culture of sustainable growth.


Book Synopsis Aligned to Achieve by : Tracy Eiler

Download or read book Aligned to Achieve written by Tracy Eiler and published by John Wiley & Sons. This book was released on 2016-09-26 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream team' that will drive your organization to new heights. Smart, practical explanations, case studies, and tips guide you toward action over theory, and dozens of examples illustrate the tangible effects of these changes in action at business-to-business companies. Written by sales and marketing executives who have made alignment work, this book is directed toward practitioners and leaders seeking to crack the code of sales and marketing alignment. Contributions by industry thought leaders and B2B executives provide fresh perspective and nuanced direction, while thoughtful, strategic, and well-supported guidance throughout helps you remove the obstacles standing in the way of your organization's financial and strategic goals. Misalignment between sales and marketing is an age-old problem—frequently lamented, but seldom addressed. As this schism grows amidst the evolving marketplace, its effects on top and bottom line performance are being felt more than ever before. This book shows you how to bring sales and marketing together effectively once and for all, leveraging their strengths to build an unstoppable force for growth. Understand the cost of misalignment and the driving forces behind it Learn strategies for improving your culture, process, leadership, and technology to initiate and support alignment Identify the best places to modify your sales and marketing programs to kickstart collaboration and cooperation between your teams Discover how other companies are uniting their sales and marketing teams into a single force for growth Walk away with practical advice on how to apply recommendation in the real world Misalignment is frustrating for everyone in sales, marketing, and leadership. It's also detrimental to your organization's performance—but the problem is not insurmountable. In fact, most of the obstacles it creates are self-inflicted, and entirely within control of leadership. Aligned to Achieve helps you identify and remove those obstacles, and build a culture of sustainable growth.


Align

Align

Author: Jonathan Trevor

Publisher: Bloomsbury Publishing

Published: 2019-11-28

Total Pages: 256

ISBN-13: 147295940X

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Shortlisted for the 2020 Business Book Awards Why do some businesses thrive, while many more struggle and fail? A key reason – and the focus of this book – is strategic alignment. This is the careful arrangement of the various elements of an enterprise – from its business strategy to its organisation – to best support the fulfillment of its long-term purpose. The best-aligned enterprises are the best performing. Most executives recognise that their enterprises should be managed in this aligned way, but lack a robust system of thought to allow them to execute strategic alignment effectively and realise its full benefits. There are thousands of organisations globally that are operating below their potential simply because they are not aligned. This book aims to change that. In Align, Jonathan Trevor provides a blueprint for how strategic alignment can be effectively developed, implemented and sustained. Drawing upon active research at the University of Oxford's Saïd Business School (with contributions from the joint works of Dr Jonathan Trevor and Dr Barry Varcoe), Jonathan also provides practical case studies and evidence-based insights – culminating in a thoughtful and compelling message to help leaders everywhere to improve their alignment and enterprise performance.


Book Synopsis Align by : Jonathan Trevor

Download or read book Align written by Jonathan Trevor and published by Bloomsbury Publishing. This book was released on 2019-11-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for the 2020 Business Book Awards Why do some businesses thrive, while many more struggle and fail? A key reason – and the focus of this book – is strategic alignment. This is the careful arrangement of the various elements of an enterprise – from its business strategy to its organisation – to best support the fulfillment of its long-term purpose. The best-aligned enterprises are the best performing. Most executives recognise that their enterprises should be managed in this aligned way, but lack a robust system of thought to allow them to execute strategic alignment effectively and realise its full benefits. There are thousands of organisations globally that are operating below their potential simply because they are not aligned. This book aims to change that. In Align, Jonathan Trevor provides a blueprint for how strategic alignment can be effectively developed, implemented and sustained. Drawing upon active research at the University of Oxford's Saïd Business School (with contributions from the joint works of Dr Jonathan Trevor and Dr Barry Varcoe), Jonathan also provides practical case studies and evidence-based insights – culminating in a thoughtful and compelling message to help leaders everywhere to improve their alignment and enterprise performance.


Living Aligned

Living Aligned

Author: Baruch Gartner

Publisher:

Published: 2018-03

Total Pages:

ISBN-13: 9781946351340

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Book Synopsis Living Aligned by : Baruch Gartner

Download or read book Living Aligned written by Baruch Gartner and published by . This book was released on 2018-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:


The Align Method

The Align Method

Author: Aaron Alexander

Publisher: Balance

Published: 2022-01-11

Total Pages: 0

ISBN-13: 9781538716137

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"Celebrity manual therapist and movement coach Aaron Alexander shows readers how posture and body alignment are powerful tools for building strength, achieving peak performance, reducing pain, and approaching the world with a new sense of confidence."--


Book Synopsis The Align Method by : Aaron Alexander

Download or read book The Align Method written by Aaron Alexander and published by Balance. This book was released on 2022-01-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Celebrity manual therapist and movement coach Aaron Alexander shows readers how posture and body alignment are powerful tools for building strength, achieving peak performance, reducing pain, and approaching the world with a new sense of confidence."--


The Art Of Alignment

The Art Of Alignment

Author: Art Johnson

Publisher: Made For Success Publishing

Published: 2021-02-23

Total Pages: 154

ISBN-13: 1641465387

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Leading organizations worldwide are evolving from the idea of employee engagement to that of organizational alignment. More important in today’s virtual work environment, The Art of Alignment provides a roadmap to creating alignment to your mission and vision to distributed teams. Readers will discover the answers to: How bought in to the mission and vision are your employees? Are leaders across your organization aligned? How are your KPIs integrated into the organizational alignment? The Art of Alignment takes a data-driven approach to organizational alignment. When executives add PURPOSE to engagement, coupled with measurement, your organization will experience market-leading performance. By following the 9-Pillars approach to leadership, your organization can increase key metrics by as much as 28% with each percentage point improvement in alignment. The approach to organizational alignment is organized into four parts; how it can be measured, practiced and analyzed: Part 1 – Alignment is the Responsibility of Leadership Part 2 – The Nine Pillars of Alignment Part 3 – The Data-Driven Leadership Playbook Part 4 – The Scientific Leader - Where Data Science Meets Leadership Decisions By adopting a scientific approach to your leadership style, leaders are able to visualize how to improve employee engagement and performance.


Book Synopsis The Art Of Alignment by : Art Johnson

Download or read book The Art Of Alignment written by Art Johnson and published by Made For Success Publishing. This book was released on 2021-02-23 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading organizations worldwide are evolving from the idea of employee engagement to that of organizational alignment. More important in today’s virtual work environment, The Art of Alignment provides a roadmap to creating alignment to your mission and vision to distributed teams. Readers will discover the answers to: How bought in to the mission and vision are your employees? Are leaders across your organization aligned? How are your KPIs integrated into the organizational alignment? The Art of Alignment takes a data-driven approach to organizational alignment. When executives add PURPOSE to engagement, coupled with measurement, your organization will experience market-leading performance. By following the 9-Pillars approach to leadership, your organization can increase key metrics by as much as 28% with each percentage point improvement in alignment. The approach to organizational alignment is organized into four parts; how it can be measured, practiced and analyzed: Part 1 – Alignment is the Responsibility of Leadership Part 2 – The Nine Pillars of Alignment Part 3 – The Data-Driven Leadership Playbook Part 4 – The Scientific Leader - Where Data Science Meets Leadership Decisions By adopting a scientific approach to your leadership style, leaders are able to visualize how to improve employee engagement and performance.


Aligned Influence(r) Beyondgovernance: A Better Way Forward for Boards, Executives, and Their Organizations

Aligned Influence(r) Beyondgovernance: A Better Way Forward for Boards, Executives, and Their Organizations

Author: Ken Schuetz

Publisher:

Published: 2021-03-30

Total Pages: 230

ISBN-13: 9781631951749

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An analysis of corporate, civic, and nonprofit governance that looks beyond policies to appropriate alignment, leading to greater effectiveness and sustainability.


Book Synopsis Aligned Influence(r) Beyondgovernance: A Better Way Forward for Boards, Executives, and Their Organizations by : Ken Schuetz

Download or read book Aligned Influence(r) Beyondgovernance: A Better Way Forward for Boards, Executives, and Their Organizations written by Ken Schuetz and published by . This book was released on 2021-03-30 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of corporate, civic, and nonprofit governance that looks beyond policies to appropriate alignment, leading to greater effectiveness and sustainability.


The Power of Alignment

The Power of Alignment

Author: George Labovitz

Publisher: John Wiley & Sons

Published: 1997-06-02

Total Pages: 264

ISBN-13:

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Misaligned companies, like cars out of alignment, can develop serious problems if not corrected quickly. They are hard to steer and don't respond well to changes in direction. This groundbreaking book shows you how to get -and keep -all the vital elements of your organization aligned and headed in the same direction at the same time. Managers must now keep their people centered in the midst of change, deemphasize hierarchy, and distribute leadership by distributing authority, information, knowledge, and customer data throughout their organization. Alignment is a response to the new business reality where customer requirements are in flux, where competitive forces are turbulent, and where the bond of loyalty between an organization and its people has been weakened. The old linear approach to management has given way to one of simultaneity -to alignment. As pioneers of the alignment concept, the authors have developed this unique approach based on their work with leading companies throughout the world. The Power of Alignment is packed with war stories and the firsthand perspectives of industry leaders. You'll learn how world-class organizations, including Federal Express, the Jet Propulsion Laboratory, Columbia/HCA Healthcare, Citizens Utilities, AirTouch, and UNUM achieved extraordinary business results. Now, through the authors' expertise, you'll see how alignment can work for your organization. In essence, alignment links the five key elements of an organization -people, process, customers, business strategies, and, of course, leadership -to obtain breakthrough results, chief among them, sustained growth and profit, loyal customers, and a high-performing work force. The Power of Alignment: * Offers a clear framework for aligning and linking the crucial elements that build and sustain a company's success * Provides self-assessment tools as well as benchmarking measures for evaluating an organization's critical competencies * Enables managers to create a work force where each employee can relate his or her activities to the goals and strategic objectives of the company * Helps a company determine when and where it is out of alignment, and gives descriptions of such common company pathologies as "The Phantom Limb Syndrome," "Strategy Interruptus," and "Dead Man Walking" * Prescribes specific steps for getting an organization back on track toward a single, shared vision of its goals Essential reading for all managers and executives, The Power of Alignment offers a new way to reestablish focus and sustained energy, and is a dynamic approach for staying balanced and achieving extraordinary levels of performance. "This book is savvy, detailed, timely, and clearly written. I highly recommend it for any leader facing the challenges posed by global business today." - Dana Mead Chairman and CEO, Tenneco Former Chairman National Association of Manufacturers "It's not only the stars that have to be in alignment to reach your destination, it's all the internal processes, rewards, and drivers. Read The Power of Alignment, and while you may not unlock the secrets of the universe, you will overcome the barriers to corporate success." - William L. Boyan President and COO John Hancock Mutual Life Insurance Company. "This important book goes beyond TQM and reengineering by creating a new approach called Alignment. The authors show that great companies manage to link strategy and people and integrate customer needs with continuous improvement processes." - Peter Augustsson President and Group Chief Executive AB SKF. "The Power of Alignment gets to the heart of a critical element of organizational leadership, namely focus. Every leader who reads it will undoubtedly do some serious soul-searching about the consistency of corporate vision, goals, management systems, and incentive mechanisms." - Louis E. Lataif Dean Boston University School of Management.


Book Synopsis The Power of Alignment by : George Labovitz

Download or read book The Power of Alignment written by George Labovitz and published by John Wiley & Sons. This book was released on 1997-06-02 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Misaligned companies, like cars out of alignment, can develop serious problems if not corrected quickly. They are hard to steer and don't respond well to changes in direction. This groundbreaking book shows you how to get -and keep -all the vital elements of your organization aligned and headed in the same direction at the same time. Managers must now keep their people centered in the midst of change, deemphasize hierarchy, and distribute leadership by distributing authority, information, knowledge, and customer data throughout their organization. Alignment is a response to the new business reality where customer requirements are in flux, where competitive forces are turbulent, and where the bond of loyalty between an organization and its people has been weakened. The old linear approach to management has given way to one of simultaneity -to alignment. As pioneers of the alignment concept, the authors have developed this unique approach based on their work with leading companies throughout the world. The Power of Alignment is packed with war stories and the firsthand perspectives of industry leaders. You'll learn how world-class organizations, including Federal Express, the Jet Propulsion Laboratory, Columbia/HCA Healthcare, Citizens Utilities, AirTouch, and UNUM achieved extraordinary business results. Now, through the authors' expertise, you'll see how alignment can work for your organization. In essence, alignment links the five key elements of an organization -people, process, customers, business strategies, and, of course, leadership -to obtain breakthrough results, chief among them, sustained growth and profit, loyal customers, and a high-performing work force. The Power of Alignment: * Offers a clear framework for aligning and linking the crucial elements that build and sustain a company's success * Provides self-assessment tools as well as benchmarking measures for evaluating an organization's critical competencies * Enables managers to create a work force where each employee can relate his or her activities to the goals and strategic objectives of the company * Helps a company determine when and where it is out of alignment, and gives descriptions of such common company pathologies as "The Phantom Limb Syndrome," "Strategy Interruptus," and "Dead Man Walking" * Prescribes specific steps for getting an organization back on track toward a single, shared vision of its goals Essential reading for all managers and executives, The Power of Alignment offers a new way to reestablish focus and sustained energy, and is a dynamic approach for staying balanced and achieving extraordinary levels of performance. "This book is savvy, detailed, timely, and clearly written. I highly recommend it for any leader facing the challenges posed by global business today." - Dana Mead Chairman and CEO, Tenneco Former Chairman National Association of Manufacturers "It's not only the stars that have to be in alignment to reach your destination, it's all the internal processes, rewards, and drivers. Read The Power of Alignment, and while you may not unlock the secrets of the universe, you will overcome the barriers to corporate success." - William L. Boyan President and COO John Hancock Mutual Life Insurance Company. "This important book goes beyond TQM and reengineering by creating a new approach called Alignment. The authors show that great companies manage to link strategy and people and integrate customer needs with continuous improvement processes." - Peter Augustsson President and Group Chief Executive AB SKF. "The Power of Alignment gets to the heart of a critical element of organizational leadership, namely focus. Every leader who reads it will undoubtedly do some serious soul-searching about the consistency of corporate vision, goals, management systems, and incentive mechanisms." - Louis E. Lataif Dean Boston University School of Management.


Choose Results! Make a Measurable Difference Through Aligned Action

Choose Results! Make a Measurable Difference Through Aligned Action

Author: Raj Chawla

Publisher: Lulu.com

Published: 2018-10-04

Total Pages: 321

ISBN-13: 099905385X

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Choose Results is a deeply considered call to action to leaders committed to improving people's wellbeing. Grounded in the fields of action learning, collaborative thinking, and collective action, Choose Results elucidates the necessary but difficult task of collaborating with others in ways that align action, de-emphasize the personal, and leverage parallel lines of work with in-depth examples from boots-on-the-ground work. This book provides methods, worksheets, and templates to give leaders the tools and practices they need to work effectively with multiple stakeholders and partners across bureaucracies big and small. Raj Chawla has worked with hundreds of leaders who are interested in making a measurable difference in the quality of life in their communities. With a focus on practice and application, he connects leaders' inherent passion for making a difference to the discipline of using data to inform decisions and the sometimes humbling vulnerability needed to choose results.


Book Synopsis Choose Results! Make a Measurable Difference Through Aligned Action by : Raj Chawla

Download or read book Choose Results! Make a Measurable Difference Through Aligned Action written by Raj Chawla and published by Lulu.com. This book was released on 2018-10-04 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Choose Results is a deeply considered call to action to leaders committed to improving people's wellbeing. Grounded in the fields of action learning, collaborative thinking, and collective action, Choose Results elucidates the necessary but difficult task of collaborating with others in ways that align action, de-emphasize the personal, and leverage parallel lines of work with in-depth examples from boots-on-the-ground work. This book provides methods, worksheets, and templates to give leaders the tools and practices they need to work effectively with multiple stakeholders and partners across bureaucracies big and small. Raj Chawla has worked with hundreds of leaders who are interested in making a measurable difference in the quality of life in their communities. With a focus on practice and application, he connects leaders' inherent passion for making a difference to the discipline of using data to inform decisions and the sometimes humbling vulnerability needed to choose results.


Start with Why

Start with Why

Author: Simon Sinek

Publisher: Penguin

Published: 2011-12-27

Total Pages: 257

ISBN-13: 1591846447

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The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.


Book Synopsis Start with Why by : Simon Sinek

Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.


Scaling Up

Scaling Up

Author: Verne Harnish

Publisher: Forbesbooks

Published: 2014

Total Pages: 0

ISBN-13: 9780986019593

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In this guide, Harnish and his co-authors share practical tools and techniques to help entrepreneurs grow an industry -- dominating business without it killing them -- and actually have fun. Many growth company leaders reach a point where they actually dread adding another customer, employee, or location. It feels like they are just adding more weight to an ever-heavier anchor they are dragging through the sand. To make matters worse, the increased revenues have not turned into more profitability, so at some point they wonder if the journey is worth the effort. This book focuses on the four major decisions every company must get right: People, Strategy, Execution and Cash. The book includes a series of One-Page tools including the One-Page Strategic Plan and the Rockefeller Habits Execution Checklist, which more than 40,000 firms around the globe have used to scale their companies successfully.


Book Synopsis Scaling Up by : Verne Harnish

Download or read book Scaling Up written by Verne Harnish and published by Forbesbooks. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this guide, Harnish and his co-authors share practical tools and techniques to help entrepreneurs grow an industry -- dominating business without it killing them -- and actually have fun. Many growth company leaders reach a point where they actually dread adding another customer, employee, or location. It feels like they are just adding more weight to an ever-heavier anchor they are dragging through the sand. To make matters worse, the increased revenues have not turned into more profitability, so at some point they wonder if the journey is worth the effort. This book focuses on the four major decisions every company must get right: People, Strategy, Execution and Cash. The book includes a series of One-Page tools including the One-Page Strategic Plan and the Rockefeller Habits Execution Checklist, which more than 40,000 firms around the globe have used to scale their companies successfully.