Analysing Web Traffic

Analysing Web Traffic

Author: Agnieszka Jastrzębska

Publisher: Springer Nature

Published: 2023-06-26

Total Pages: 173

ISBN-13: 3031325036

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This book presents ample, richly illustrated account on results and experience from a project, dealing with the analysis of data concerning behavior patterns on the Web. The advertising on the Web is dealt with, and the ultimate issue is to assess the share of the artificial, automated activity (ads fraud), as opposed to the genuine human activity. After a comprehensive introductory part, a full-fledged report is provided from a wide range of analytic and design efforts, oriented at: the representation of the Web behavior patterns, formation and selection of telling variables, structuring of the populations of behavior patterns, including the use of clustering, classification of these patterns, and devising most effective and efficient techniques to separate the artificial from the genuine traffic. A series of important and useful conclusions is drawn, concerning both the nature of the observed phenomenon, and hence the characteristics of the respective datasets, and the appropriateness of the methodological approaches tried out and devised. Some of these observations and conclusions, both related to data and to methods employed, provide a new insight and are sometimes surprising. The book provides also a rich bibliography on the main problem approached and on the various methodologies tried out.


Book Synopsis Analysing Web Traffic by : Agnieszka Jastrzębska

Download or read book Analysing Web Traffic written by Agnieszka Jastrzębska and published by Springer Nature. This book was released on 2023-06-26 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents ample, richly illustrated account on results and experience from a project, dealing with the analysis of data concerning behavior patterns on the Web. The advertising on the Web is dealt with, and the ultimate issue is to assess the share of the artificial, automated activity (ads fraud), as opposed to the genuine human activity. After a comprehensive introductory part, a full-fledged report is provided from a wide range of analytic and design efforts, oriented at: the representation of the Web behavior patterns, formation and selection of telling variables, structuring of the populations of behavior patterns, including the use of clustering, classification of these patterns, and devising most effective and efficient techniques to separate the artificial from the genuine traffic. A series of important and useful conclusions is drawn, concerning both the nature of the observed phenomenon, and hence the characteristics of the respective datasets, and the appropriateness of the methodological approaches tried out and devised. Some of these observations and conclusions, both related to data and to methods employed, provide a new insight and are sometimes surprising. The book provides also a rich bibliography on the main problem approached and on the various methodologies tried out.

Analyzing the Social Web

Analyzing the Social Web

Author: Jennifer Golbeck

Publisher: Newnes

Published: 2013-02-17

Total Pages: 291

ISBN-13: 0124058566

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Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. Access and analysis of this public data about people and their connections to one another allows for new applications of traditional social network analysis techniques that let us identify things like who are the most important or influential people in a network, how things will spread through the network, and the nature of peoples' relationships. Analyzing the Social Web introduces you to these techniques, shows you their application to many different types of social media, and discusses how social media can be used as a tool for interacting with the online public. Presents interactive social applications on the web, and the types of analysis that are currently conducted in the study of social media Covers the basics of network structures for beginners, including measuring methods for describing nodes, edges, and parts of the network Discusses the major categories of social media applications or phenomena and shows how the techniques presented can be applied to analyze and understand the underlying data Provides an introduction to information visualization, particularly network visualization techniques, and methods for using them to identify interesting features in a network, generate hypotheses for analysis, and recognize patterns of behavior Includes a supporting website with lecture slides, exercises, and downloadable social network data sets that can be used can be used to apply the techniques presented in the book


Book Synopsis Analyzing the Social Web by : Jennifer Golbeck

Download or read book Analyzing the Social Web written by Jennifer Golbeck and published by Newnes. This book was released on 2013-02-17 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. Access and analysis of this public data about people and their connections to one another allows for new applications of traditional social network analysis techniques that let us identify things like who are the most important or influential people in a network, how things will spread through the network, and the nature of peoples' relationships. Analyzing the Social Web introduces you to these techniques, shows you their application to many different types of social media, and discusses how social media can be used as a tool for interacting with the online public. Presents interactive social applications on the web, and the types of analysis that are currently conducted in the study of social media Covers the basics of network structures for beginners, including measuring methods for describing nodes, edges, and parts of the network Discusses the major categories of social media applications or phenomena and shows how the techniques presented can be applied to analyze and understand the underlying data Provides an introduction to information visualization, particularly network visualization techniques, and methods for using them to identify interesting features in a network, generate hypotheses for analysis, and recognize patterns of behavior Includes a supporting website with lecture slides, exercises, and downloadable social network data sets that can be used can be used to apply the techniques presented in the book

Analysing Media Texts

Analysing Media Texts

Author: Andrew Burn

Publisher: Bloomsbury Publishing

Published: 2003-12-01

Total Pages: 103

ISBN-13: 1441169415

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Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.


Book Synopsis Analysing Media Texts by : Andrew Burn

Download or read book Analysing Media Texts written by Andrew Burn and published by Bloomsbury Publishing. This book was released on 2003-12-01 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.

Web Metrics for Library and Information Professionals

Web Metrics for Library and Information Professionals

Author: David Stuart

Publisher: Facet Publishing

Published: 2014-01-02

Total Pages: 209

ISBN-13: 1856048748

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A practical guide to using web metrics to measure impact and demonstrate value. The web provides an opportunity to collect a host of different metrics, from those associated with social media accounts and websites to more traditional research outputs. This book is a clear guide for library and information professionals as to what web metrics are available and how to assess and use them to make informed decisions and demonstrate value. As individuals and organizations increasingly use the web in addition to traditional publishing avenues and formats, this book provides the tools to unlock web metrics and evaluate the impact of this content. Key topics covered include: • Introduction to web metrics • Bibliometrics, webometrics and web metrics • Data collection tools • Evaluating impact on the web • Evaluating social media impact • Investigating relationships between actors • Exploring traditional publications in a new environment • Web metrics and the web of data • The future of web metrics and the library and information professional. Readership: This book will provide a practical introduction to web metrics for a wide range of library and information professionals, from the bibliometrician wanting to demonstrate the wider impact of a researcher’s work than can be demonstrated through traditional citations databases, to the reference librarian wanting to measure how successfully they are engaging with their users on Twitter. It will be a valuable tool for anyone who wants to not only understand the impact of content, but demonstrate this impact to others within the organization and beyond.


Book Synopsis Web Metrics for Library and Information Professionals by : David Stuart

Download or read book Web Metrics for Library and Information Professionals written by David Stuart and published by Facet Publishing. This book was released on 2014-01-02 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to using web metrics to measure impact and demonstrate value. The web provides an opportunity to collect a host of different metrics, from those associated with social media accounts and websites to more traditional research outputs. This book is a clear guide for library and information professionals as to what web metrics are available and how to assess and use them to make informed decisions and demonstrate value. As individuals and organizations increasingly use the web in addition to traditional publishing avenues and formats, this book provides the tools to unlock web metrics and evaluate the impact of this content. Key topics covered include: • Introduction to web metrics • Bibliometrics, webometrics and web metrics • Data collection tools • Evaluating impact on the web • Evaluating social media impact • Investigating relationships between actors • Exploring traditional publications in a new environment • Web metrics and the web of data • The future of web metrics and the library and information professional. Readership: This book will provide a practical introduction to web metrics for a wide range of library and information professionals, from the bibliometrician wanting to demonstrate the wider impact of a researcher’s work than can be demonstrated through traditional citations databases, to the reference librarian wanting to measure how successfully they are engaging with their users on Twitter. It will be a valuable tool for anyone who wants to not only understand the impact of content, but demonstrate this impact to others within the organization and beyond.

International Handbook of Internet Research

International Handbook of Internet Research

Author: Jeremy Hunsinger

Publisher: Springer Science & Business Media

Published: 2010-06-17

Total Pages: 626

ISBN-13: 1402097891

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Internet research spans many disciplines. From the computer or information s- ences, through engineering, and to social sciences, humanities and the arts, almost all of our disciplines have made contributions to internet research, whether in the effort to understand the effect of the internet on their area of study, or to investigate the social and political changes related to the internet, or to design and develop so- ware and hardware for the network. The possibility and extent of contributions of internet research vary across disciplines, as do the purposes, methods, and outcomes. Even the epistemological underpinnings differ widely. The internet, then, does not have a discipline of study for itself: It is a ?eld for research (Baym, 2005), an open environment that simultaneously supports many approaches and techniques not otherwise commensurable with each other. There are, of course, some inhibitions that limit explorations in this ?eld: research ethics, disciplinary conventions, local and national norms, customs, laws, borders, and so on. Yet these limits on the int- net as a ?eld for research have not prevented the rapid expansion and exploration of the internet. After nearly two decades of research and scholarship, the limits are a positive contribution, providing bases for discussion and interrogation of the contexts of our research, making internet research better for all. These ‘limits,’ challenges that constrain the theoretically limitless space for internet research, create boundaries that give de?nition to the ?eld and provide us with a particular topography that enables research and investigation.


Book Synopsis International Handbook of Internet Research by : Jeremy Hunsinger

Download or read book International Handbook of Internet Research written by Jeremy Hunsinger and published by Springer Science & Business Media. This book was released on 2010-06-17 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet research spans many disciplines. From the computer or information s- ences, through engineering, and to social sciences, humanities and the arts, almost all of our disciplines have made contributions to internet research, whether in the effort to understand the effect of the internet on their area of study, or to investigate the social and political changes related to the internet, or to design and develop so- ware and hardware for the network. The possibility and extent of contributions of internet research vary across disciplines, as do the purposes, methods, and outcomes. Even the epistemological underpinnings differ widely. The internet, then, does not have a discipline of study for itself: It is a ?eld for research (Baym, 2005), an open environment that simultaneously supports many approaches and techniques not otherwise commensurable with each other. There are, of course, some inhibitions that limit explorations in this ?eld: research ethics, disciplinary conventions, local and national norms, customs, laws, borders, and so on. Yet these limits on the int- net as a ?eld for research have not prevented the rapid expansion and exploration of the internet. After nearly two decades of research and scholarship, the limits are a positive contribution, providing bases for discussion and interrogation of the contexts of our research, making internet research better for all. These ‘limits,’ challenges that constrain the theoretically limitless space for internet research, create boundaries that give de?nition to the ?eld and provide us with a particular topography that enables research and investigation.

Bryman's Social Research Methods

Bryman's Social Research Methods

Author: Tom Clark

Publisher: Oxford University Press

Published: 2021

Total Pages: 705

ISBN-13: 0198796056

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Clear, comprehensive, and trusted, Bryman's Social Research Methods has guided over a quarter of a million students through their research methods course and student research project. The thoroughly updated sixth edition offers unrivalled coverage of quantitative, qualitative, and mixed methods with renewed focus and a fresh, modern feel.The authors have worked closely with lecturers and students in thoroughly updating the sixth edition to reflect the current social science landscape, and carefully streamlining content to make it relevant and appealing to today's students. As a result, the text's comprehensive coverage - which includes many new examples and additional material on areas such as social media research and big data - is now even clearer, more focused, and easier to navigate.NEW TO THIS EDITIONThoroughly but sensitively updated by three new authors. Dr Tom Clark, Dr Liam Foster, and Dr Luke Sloan bring specialist expertise and have worked closely with students and lecturers to build on Alan Bryman's impressive legacy.Extensively streamlined to provide even more focused coverage of the key aspects of social research, with adjustments made throughout to improve clarity and aid navigation.A clean, attractive new design makes the material easier than ever to read and use.Coverage - including citations and real research examples - has been broadened to better reflect the concerns and contexts of the book's geographically diverse, multi-disciplinary readership. Discussions of feminist perspectives have also been updated to highlight wider issues relating to marginalised groups and power dynamics in research, and inclusive, ethical practices are consistently endorsed.New material on recent developments within social research, including social media research and big data, has been embedded throughout and the numerous examples of real research have been thoroughly updated.In new 'Learn from experience' boxes, recent social science graduates from across the UK and Europe share their experiences of conducting a student research project. These candid accounts will inspire readers and help them to avoid common pitfalls and emulate successful approaches.Expanded digital resources now include a 'research process in practice' simulation, answers to the end-of-chapter questions, videos from the new 'Learn from experience' graduate panel, and screencast tutorials covering the data analysis software packages SPSS, Nvivo, R, and Stata.This title is available as an eBook. Please contact your Learning Resource Consultant for more information.


Book Synopsis Bryman's Social Research Methods by : Tom Clark

Download or read book Bryman's Social Research Methods written by Tom Clark and published by Oxford University Press. This book was released on 2021 with total page 705 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clear, comprehensive, and trusted, Bryman's Social Research Methods has guided over a quarter of a million students through their research methods course and student research project. The thoroughly updated sixth edition offers unrivalled coverage of quantitative, qualitative, and mixed methods with renewed focus and a fresh, modern feel.The authors have worked closely with lecturers and students in thoroughly updating the sixth edition to reflect the current social science landscape, and carefully streamlining content to make it relevant and appealing to today's students. As a result, the text's comprehensive coverage - which includes many new examples and additional material on areas such as social media research and big data - is now even clearer, more focused, and easier to navigate.NEW TO THIS EDITIONThoroughly but sensitively updated by three new authors. Dr Tom Clark, Dr Liam Foster, and Dr Luke Sloan bring specialist expertise and have worked closely with students and lecturers to build on Alan Bryman's impressive legacy.Extensively streamlined to provide even more focused coverage of the key aspects of social research, with adjustments made throughout to improve clarity and aid navigation.A clean, attractive new design makes the material easier than ever to read and use.Coverage - including citations and real research examples - has been broadened to better reflect the concerns and contexts of the book's geographically diverse, multi-disciplinary readership. Discussions of feminist perspectives have also been updated to highlight wider issues relating to marginalised groups and power dynamics in research, and inclusive, ethical practices are consistently endorsed.New material on recent developments within social research, including social media research and big data, has been embedded throughout and the numerous examples of real research have been thoroughly updated.In new 'Learn from experience' boxes, recent social science graduates from across the UK and Europe share their experiences of conducting a student research project. These candid accounts will inspire readers and help them to avoid common pitfalls and emulate successful approaches.Expanded digital resources now include a 'research process in practice' simulation, answers to the end-of-chapter questions, videos from the new 'Learn from experience' graduate panel, and screencast tutorials covering the data analysis software packages SPSS, Nvivo, R, and Stata.This title is available as an eBook. Please contact your Learning Resource Consultant for more information.

Factors that influence on B2B IT website’s effectiveness

Factors that influence on B2B IT website’s effectiveness

Author: Valeriya Zhukova

Publisher: GRIN Verlag

Published: 2017-01-09

Total Pages: 24

ISBN-13: 366837581X

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Essay from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , course: Digital marketing, language: English, abstract: To provide a holistic picture of B2B e-commerce and factors that influence on website’s effectiveness, this paper is organized as follows. First, types of e-commerce models and the role of website in B2B are addressed. This is followed by a discussion of factors that result in B2B website’s effectiveness.


Book Synopsis Factors that influence on B2B IT website’s effectiveness by : Valeriya Zhukova

Download or read book Factors that influence on B2B IT website’s effectiveness written by Valeriya Zhukova and published by GRIN Verlag. This book was released on 2017-01-09 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , course: Digital marketing, language: English, abstract: To provide a holistic picture of B2B e-commerce and factors that influence on website’s effectiveness, this paper is organized as follows. First, types of e-commerce models and the role of website in B2B are addressed. This is followed by a discussion of factors that result in B2B website’s effectiveness.

Official Tourism Websites

Official Tourism Websites

Author: Richard W. Hallett

Publisher: Channel View Publications

Published: 2010-03-24

Total Pages: 146

ISBN-13: 1845411919

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Official Tourism Websites: A Discourse Analysis Perspective investigates the construction and promotion of identity of tourist locales by the designers of the official websites for destinations such as Santiago de Compostela, Spain; the Baltic states of Latvia and Estonia; New Orleans, Louisiana and Gary, Indiana; Myanmar/Burma; US Sports Halls of Fame; and, in recognizing the influence and popularity of such sites, three websites parodying the imaginary nations of Phaic Tan, Molvania, and San Sombrero. Analysis addresses how tourism websites foster social action and, therefore, contribute to the (re)construction of nations and other communities by variably fostering re-imagination, rebirth, renaissance, promotion and caution, and patriotism. Recognizing that tourism texts can function to both construct and embody identity for their respective locales, this investigation employs critical discourse analysis, multimodal discourse analysis, and visual semiotic analysis in the investigation of web texts and images.


Book Synopsis Official Tourism Websites by : Richard W. Hallett

Download or read book Official Tourism Websites written by Richard W. Hallett and published by Channel View Publications. This book was released on 2010-03-24 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Official Tourism Websites: A Discourse Analysis Perspective investigates the construction and promotion of identity of tourist locales by the designers of the official websites for destinations such as Santiago de Compostela, Spain; the Baltic states of Latvia and Estonia; New Orleans, Louisiana and Gary, Indiana; Myanmar/Burma; US Sports Halls of Fame; and, in recognizing the influence and popularity of such sites, three websites parodying the imaginary nations of Phaic Tan, Molvania, and San Sombrero. Analysis addresses how tourism websites foster social action and, therefore, contribute to the (re)construction of nations and other communities by variably fostering re-imagination, rebirth, renaissance, promotion and caution, and patriotism. Recognizing that tourism texts can function to both construct and embody identity for their respective locales, this investigation employs critical discourse analysis, multimodal discourse analysis, and visual semiotic analysis in the investigation of web texts and images.

Innovations Through Information Technology

Innovations Through Information Technology

Author: Information Resources Management Association. International Conference

Publisher: IGI Global

Published: 2004-01-01

Total Pages: 750

ISBN-13: 9781591402619

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Innovations Through Information Technology aims to provide a collection of unique perspectives on the issues surrounding the management of information technology in organizations around the world and the ways in which these issues are addressed. This valuable book is a compilation of features including the latest research in the area of IT utilization and management, in addition to being a valuable source in support of teaching and research agendas.


Book Synopsis Innovations Through Information Technology by : Information Resources Management Association. International Conference

Download or read book Innovations Through Information Technology written by Information Resources Management Association. International Conference and published by IGI Global. This book was released on 2004-01-01 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovations Through Information Technology aims to provide a collection of unique perspectives on the issues surrounding the management of information technology in organizations around the world and the ways in which these issues are addressed. This valuable book is a compilation of features including the latest research in the area of IT utilization and management, in addition to being a valuable source in support of teaching and research agendas.

Political Islam and Global Media

Political Islam and Global Media

Author: Noha Mellor

Publisher: Routledge

Published: 2016-06-10

Total Pages: 288

ISBN-13: 1317267087

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The development of new and social networking sites, as well as the growth of transnational Arab television, has triggered a debate about the rise in transnational political and religious identification, as individuals and groups negotiate this new triad of media, religion and culture. This book examines the implications of new media on the rise of political Islam and on Islamic religious identity in the Arab Middle East and North Africa, as well as among Muslim Arab Diasporas. Undoubtedly, the process of globalization, especially in the field of media and ICTs, challenges the cultural and religious systems, particularly in terms of identity formation. Across the world, Arab Muslims have embraced new media not only as a source of information but also as a source of guidance and fatwas, thereby transforming Muslim practices and rituals. This volume brings together chapters from a range of specialists working in the field, presenting a variety of case studies on new media, identity formation and political Islam in Muslim communities both within and beyond the MENA region. Offering new insight into the influence of media exposure on national, political, and cultural boundaries of the Islamic identity, this book is a valuable resource for students and scholars of Middle Eastern politics, specifically political Islam and political communication.


Book Synopsis Political Islam and Global Media by : Noha Mellor

Download or read book Political Islam and Global Media written by Noha Mellor and published by Routledge. This book was released on 2016-06-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of new and social networking sites, as well as the growth of transnational Arab television, has triggered a debate about the rise in transnational political and religious identification, as individuals and groups negotiate this new triad of media, religion and culture. This book examines the implications of new media on the rise of political Islam and on Islamic religious identity in the Arab Middle East and North Africa, as well as among Muslim Arab Diasporas. Undoubtedly, the process of globalization, especially in the field of media and ICTs, challenges the cultural and religious systems, particularly in terms of identity formation. Across the world, Arab Muslims have embraced new media not only as a source of information but also as a source of guidance and fatwas, thereby transforming Muslim practices and rituals. This volume brings together chapters from a range of specialists working in the field, presenting a variety of case studies on new media, identity formation and political Islam in Muslim communities both within and beyond the MENA region. Offering new insight into the influence of media exposure on national, political, and cultural boundaries of the Islamic identity, this book is a valuable resource for students and scholars of Middle Eastern politics, specifically political Islam and political communication.