Analysis and Evaluation of Chosen Resources of Volkswagen in Germany and in Respect of the Indian Minicar Market and the Role of Suzuki as a Joint Venture Prospect

Analysis and Evaluation of Chosen Resources of Volkswagen in Germany and in Respect of the Indian Minicar Market and the Role of Suzuki as a Joint Venture Prospect

Author: Jan Kubik

Publisher: GRIN Verlag

Published: 2011-03

Total Pages: 69

ISBN-13: 3640844629

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Scholarly Research Paper from the year 2010 in the subject Business economics - Operations Research, grade: 1,0, Munich University of Applied Sciences, language: English, abstract: Volkswagen Group is based in Wolfsburg, Germany, ranks among the world's leading automobile manufacturer and is the largest carmaker in Europe. Therefore the Group posses 11.3 percent share of the world passenger car market and holds 20.9 percent of the European automobile market. The Volkswagen Group with its nine brands (Audi, SEAT, Skoda, Volkswagen, Volkswagen Commercial Vehicles, Bentley, Bugatti, Lamborghini and Scania) offers a broad product range from low-consumption small cars to luxury class vehicles. For simplicity reasons the Volkswagen Aktiengesellschaft (as parent company of the Volkswagen group) is referred to as Volkswagen or VW where as the whole Volkswagen Group is either referred to as Volkswagen (VW) Group or Group within this paper. Despite the Group's international alignment it is currently only slightly represented in India. As it has entered the Indian passenger car market ten years ago, significantly later than its Japanese and American competitors, its current market share amounts only to two percent. Because potential customers are increasing, the automotive industry is getting more dynamical and international and government's politics are focusing on economic growth, India could become the future key market to the automotive industry. Due to the eminently strong growth of the Indian main street and the proceeding social change, as the younger generation wants to go for a distinguished career, especially the Indian minicar market's (IMM) potential is higher than ever before. As Volkswagen Group is alive to the importance of this market but lacking in appropriate knowledge how to produce cheapest cars in large-scale production, it considers strengthening the cooperation with Suzuki Motor Corporation and Volkswagen by building a Joint Venture (JV). Thus, the alrea


Book Synopsis Analysis and Evaluation of Chosen Resources of Volkswagen in Germany and in Respect of the Indian Minicar Market and the Role of Suzuki as a Joint Venture Prospect by : Jan Kubik

Download or read book Analysis and Evaluation of Chosen Resources of Volkswagen in Germany and in Respect of the Indian Minicar Market and the Role of Suzuki as a Joint Venture Prospect written by Jan Kubik and published by GRIN Verlag. This book was released on 2011-03 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholarly Research Paper from the year 2010 in the subject Business economics - Operations Research, grade: 1,0, Munich University of Applied Sciences, language: English, abstract: Volkswagen Group is based in Wolfsburg, Germany, ranks among the world's leading automobile manufacturer and is the largest carmaker in Europe. Therefore the Group posses 11.3 percent share of the world passenger car market and holds 20.9 percent of the European automobile market. The Volkswagen Group with its nine brands (Audi, SEAT, Skoda, Volkswagen, Volkswagen Commercial Vehicles, Bentley, Bugatti, Lamborghini and Scania) offers a broad product range from low-consumption small cars to luxury class vehicles. For simplicity reasons the Volkswagen Aktiengesellschaft (as parent company of the Volkswagen group) is referred to as Volkswagen or VW where as the whole Volkswagen Group is either referred to as Volkswagen (VW) Group or Group within this paper. Despite the Group's international alignment it is currently only slightly represented in India. As it has entered the Indian passenger car market ten years ago, significantly later than its Japanese and American competitors, its current market share amounts only to two percent. Because potential customers are increasing, the automotive industry is getting more dynamical and international and government's politics are focusing on economic growth, India could become the future key market to the automotive industry. Due to the eminently strong growth of the Indian main street and the proceeding social change, as the younger generation wants to go for a distinguished career, especially the Indian minicar market's (IMM) potential is higher than ever before. As Volkswagen Group is alive to the importance of this market but lacking in appropriate knowledge how to produce cheapest cars in large-scale production, it considers strengthening the cooperation with Suzuki Motor Corporation and Volkswagen by building a Joint Venture (JV). Thus, the alrea

Analysis and evaluation of chosen resources of Volkswagen in Germany and in respect of the Indian minicar market and the role of Suzuki as a Joint Venture prospect

Analysis and evaluation of chosen resources of Volkswagen in Germany and in respect of the Indian minicar market and the role of Suzuki as a Joint Venture prospect

Author: Jan Kubik

Publisher: GRIN Verlag

Published: 2011-02-28

Total Pages: 32

ISBN-13: 3640848187

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Research Paper (undergraduate) from the year 2010 in the subject Business economics - Operations Research, grade: 1,0, Munich University of Applied Sciences, language: English, abstract: Volkswagen Group is based in Wolfsburg, Germany, ranks among the world’s leading automobile manufacturer and is the largest carmaker in Europe. Therefore the Group posses 11.3 percent share of the world passenger car market and holds 20.9 percent of the European automobile market. The Volkswagen Group with its nine brands (Audi, SEAT, Škoda, Volkswagen, Volkswagen Commercial Vehicles, Bentley, Bugatti, Lamborghini and Scania) offers a broad product range from low-consumption small cars to luxury class vehicles. For simplicity reasons the Volkswagen Aktiengesellschaft (as parent company of the Volkswagen group) is referred to as Volkswagen or VW where as the whole Volkswagen Group is either referred to as Volkswagen (VW) Group or Group within this paper. Despite the Group’s international alignment it is currently only slightly represented in India. As it has entered the Indian passenger car market ten years ago, significantly later than its Japanese and American competitors, its current market share amounts only to two percent. Because potential customers are increasing, the automotive industry is getting more dynamical and international and government’s politics are focusing on economic growth, India could become the future key market to the automotive industry. Due to the eminently strong growth of the Indian main street and the proceeding social change, as the younger generation wants to go for a distinguished career, especially the Indian minicar market’s (IMM) potential is higher than ever before. As Volkswagen Group is alive to the importance of this market but lacking in appropriate knowledge how to produce cheapest cars in large-scale production, it considers strengthening the cooperation with Suzuki Motor Corporation and Volkswagen by building a Joint Venture (JV). Thus, the already existing cross share- holding as shown in Appendix A could evolve into a new common entity. This paper analyses, appraises and evaluates in what way this strategy is promising for Volkswagen and how far Suzuki is an appropriate partner. Therefore, this assignment contributes to the assessment of the strategy’s prospect of success. Therefore, Appendix B was used partly as framework in this paper. Firstly, Volkswagen Group’s vision and history is epitomised and its objectives are outlined. Secondly, chosen resources of Volkswagen are revealed (2) and it is analysed how far they are transferable to the mentioned market and to which extent the JV with Suzuki Motor ...


Book Synopsis Analysis and evaluation of chosen resources of Volkswagen in Germany and in respect of the Indian minicar market and the role of Suzuki as a Joint Venture prospect by : Jan Kubik

Download or read book Analysis and evaluation of chosen resources of Volkswagen in Germany and in respect of the Indian minicar market and the role of Suzuki as a Joint Venture prospect written by Jan Kubik and published by GRIN Verlag. This book was released on 2011-02-28 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2010 in the subject Business economics - Operations Research, grade: 1,0, Munich University of Applied Sciences, language: English, abstract: Volkswagen Group is based in Wolfsburg, Germany, ranks among the world’s leading automobile manufacturer and is the largest carmaker in Europe. Therefore the Group posses 11.3 percent share of the world passenger car market and holds 20.9 percent of the European automobile market. The Volkswagen Group with its nine brands (Audi, SEAT, Škoda, Volkswagen, Volkswagen Commercial Vehicles, Bentley, Bugatti, Lamborghini and Scania) offers a broad product range from low-consumption small cars to luxury class vehicles. For simplicity reasons the Volkswagen Aktiengesellschaft (as parent company of the Volkswagen group) is referred to as Volkswagen or VW where as the whole Volkswagen Group is either referred to as Volkswagen (VW) Group or Group within this paper. Despite the Group’s international alignment it is currently only slightly represented in India. As it has entered the Indian passenger car market ten years ago, significantly later than its Japanese and American competitors, its current market share amounts only to two percent. Because potential customers are increasing, the automotive industry is getting more dynamical and international and government’s politics are focusing on economic growth, India could become the future key market to the automotive industry. Due to the eminently strong growth of the Indian main street and the proceeding social change, as the younger generation wants to go for a distinguished career, especially the Indian minicar market’s (IMM) potential is higher than ever before. As Volkswagen Group is alive to the importance of this market but lacking in appropriate knowledge how to produce cheapest cars in large-scale production, it considers strengthening the cooperation with Suzuki Motor Corporation and Volkswagen by building a Joint Venture (JV). Thus, the already existing cross share- holding as shown in Appendix A could evolve into a new common entity. This paper analyses, appraises and evaluates in what way this strategy is promising for Volkswagen and how far Suzuki is an appropriate partner. Therefore, this assignment contributes to the assessment of the strategy’s prospect of success. Therefore, Appendix B was used partly as framework in this paper. Firstly, Volkswagen Group’s vision and history is epitomised and its objectives are outlined. Secondly, chosen resources of Volkswagen are revealed (2) and it is analysed how far they are transferable to the mentioned market and to which extent the JV with Suzuki Motor ...

Market Evaluation and Recommendation

Market Evaluation and Recommendation

Author: Mac Dennis

Publisher: GRIN Verlag

Published: 2019-07-01

Total Pages: 18

ISBN-13: 3668969949

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Seminar paper from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: Ideally, the aim of this report intends to identify the significance of AllerAir 5000 Executive Air Filter in India. Surprisingly, India stands as one of the best business and investment destinations. Nevertheless, business rivalry besides the copyright system are the main challenges in the Indian market. The key impediment faced in this report is allied to limitations of pertinent data from the diverse sources. But then again, according to my indivindual research, it is comprehended that the Indian community deserve cutting-edge air filter system due to the growing air pollution in the living environment and the consumer levels of air filters in India which rapidly increases every year. From report, my evaluation of the environmental factors in India for recommendations is based on a further need for research about the all environmental factors in India for appropriate findings and inferences. Empirically, much of the air pollutants in India emanates from industrial and vehicle emissions. My recommendation was driven towards air filter masks that will assist the Indian people from inhaling polluted air.


Book Synopsis Market Evaluation and Recommendation by : Mac Dennis

Download or read book Market Evaluation and Recommendation written by Mac Dennis and published by GRIN Verlag. This book was released on 2019-07-01 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: Ideally, the aim of this report intends to identify the significance of AllerAir 5000 Executive Air Filter in India. Surprisingly, India stands as one of the best business and investment destinations. Nevertheless, business rivalry besides the copyright system are the main challenges in the Indian market. The key impediment faced in this report is allied to limitations of pertinent data from the diverse sources. But then again, according to my indivindual research, it is comprehended that the Indian community deserve cutting-edge air filter system due to the growing air pollution in the living environment and the consumer levels of air filters in India which rapidly increases every year. From report, my evaluation of the environmental factors in India for recommendations is based on a further need for research about the all environmental factors in India for appropriate findings and inferences. Empirically, much of the air pollutants in India emanates from industrial and vehicle emissions. My recommendation was driven towards air filter masks that will assist the Indian people from inhaling polluted air.

Global Business Strategy

Global Business Strategy

Author: Kazuyuki Motohashi

Publisher: Springer

Published: 2015-03-25

Total Pages: 265

ISBN-13: 4431554688

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This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for business people responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.


Book Synopsis Global Business Strategy by : Kazuyuki Motohashi

Download or read book Global Business Strategy written by Kazuyuki Motohashi and published by Springer. This book was released on 2015-03-25 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for business people responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.

Motoring the Future

Motoring the Future

Author: Engelbert Wimmer

Publisher: Springer

Published: 2011-11-30

Total Pages: 506

ISBN-13: 0230307817

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The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.


Book Synopsis Motoring the Future by : Engelbert Wimmer

Download or read book Motoring the Future written by Engelbert Wimmer and published by Springer. This book was released on 2011-11-30 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.

Contemporary Strategy Analysis Text Only

Contemporary Strategy Analysis Text Only

Author: Robert M. Grant

Publisher: Wiley

Published: 2013-01-22

Total Pages: 480

ISBN-13: 9781119941880

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Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. This edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and Brazil, and the increased emphasis on ethics and sustainability. Coverage is also provided on strategy in not-for-profit organizations. An interactive e-Book is included with every new copy of this text, including case and author clips, quizzes and glossary flashcards. Resources for instructors include an instructor’s manual, case teaching notes, test bank, teaching slides, case video clips and extra cases.


Book Synopsis Contemporary Strategy Analysis Text Only by : Robert M. Grant

Download or read book Contemporary Strategy Analysis Text Only written by Robert M. Grant and published by Wiley. This book was released on 2013-01-22 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. This edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and Brazil, and the increased emphasis on ethics and sustainability. Coverage is also provided on strategy in not-for-profit organizations. An interactive e-Book is included with every new copy of this text, including case and author clips, quizzes and glossary flashcards. Resources for instructors include an instructor’s manual, case teaching notes, test bank, teaching slides, case video clips and extra cases.

China's Automobile Industry

China's Automobile Industry

Author: Eric Harwit

Publisher: M.E. Sharpe

Published: 1994-12-02

Total Pages: 234

ISBN-13: 9780765632692

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After tracing the history of the development of China's automobile industry, this book examines four cases of foreign-invested passenger car projects -- American Motors (Chrysler), Volkswagon, Peugeot, and Panda Motors. Then, on the basis of empirical data and theories of rational choice applied to the Chinese government, the author predicts the future progess of the automotive industry in China. This is the first book to study comprehensively the historical and political development of this vital sector of the Chinese economy.


Book Synopsis China's Automobile Industry by : Eric Harwit

Download or read book China's Automobile Industry written by Eric Harwit and published by M.E. Sharpe. This book was released on 1994-12-02 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: After tracing the history of the development of China's automobile industry, this book examines four cases of foreign-invested passenger car projects -- American Motors (Chrysler), Volkswagon, Peugeot, and Panda Motors. Then, on the basis of empirical data and theories of rational choice applied to the Chinese government, the author predicts the future progess of the automotive industry in China. This is the first book to study comprehensively the historical and political development of this vital sector of the Chinese economy.

Strategic allocation of resources using linear programming model with parametric analysis: in MATLAB and Excel Solver

Strategic allocation of resources using linear programming model with parametric analysis: in MATLAB and Excel Solver

Author: Dinesh Gupta

Publisher: diplom.de

Published: 2014-05-01

Total Pages: 73

ISBN-13: 3954897806

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Since the late 1940s, linear programming models have been used for many different purposes. Airline companies apply these models to optimize their use of planes and staff. NASA has been using them for years to optimize their use of limited resources. Oil companies use them to optimize their refinery operations. Small and medium-sized businesses use linear programming to solve a huge variety of problems, often involving resource allocation. In my study, a typical product-mix problem in a manufacturing system producing two products (each product consists of two sub-assemblies) is solved for ist optimal solution through the use of the latest versions of MATLAB having the command simlp, which is very much like linprog. As analysts, we try to find a good enough solution for the decision maker to make a final decision. Our attempt is to give the mathematical description of the product-mix optimization problem and bring the problem into a form ready to call MATLAB’s simlp command. The objective of this study is to find the best product mix that maximizes profit. The graph obtained using MATLAB commands, give the shaded area enclosed by the constraints called the feasible region, which is the set of points satisfying all the constraints. To find the optimal solution we look at the lines of equal profit to find the corner of the feasible region which yield the highest profit. This corner can be found out at the farthest line of equal profit, which still touches the feasible region. The most critical part is the sensitivity analysis, using Excel Solver, and Parametric Analysis, using computer software, which allows us to study the effect on optimal solution due to discrete and continuous change in parameters of the LP model including to identify bottlenecks. We have examined other options like product outsourcing, one-time cost, cross training of one operator, manufacturing of hypothetical third product on under-utilized machines and optimal sequencing of jobs on machines.


Book Synopsis Strategic allocation of resources using linear programming model with parametric analysis: in MATLAB and Excel Solver by : Dinesh Gupta

Download or read book Strategic allocation of resources using linear programming model with parametric analysis: in MATLAB and Excel Solver written by Dinesh Gupta and published by diplom.de. This book was released on 2014-05-01 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the late 1940s, linear programming models have been used for many different purposes. Airline companies apply these models to optimize their use of planes and staff. NASA has been using them for years to optimize their use of limited resources. Oil companies use them to optimize their refinery operations. Small and medium-sized businesses use linear programming to solve a huge variety of problems, often involving resource allocation. In my study, a typical product-mix problem in a manufacturing system producing two products (each product consists of two sub-assemblies) is solved for ist optimal solution through the use of the latest versions of MATLAB having the command simlp, which is very much like linprog. As analysts, we try to find a good enough solution for the decision maker to make a final decision. Our attempt is to give the mathematical description of the product-mix optimization problem and bring the problem into a form ready to call MATLAB’s simlp command. The objective of this study is to find the best product mix that maximizes profit. The graph obtained using MATLAB commands, give the shaded area enclosed by the constraints called the feasible region, which is the set of points satisfying all the constraints. To find the optimal solution we look at the lines of equal profit to find the corner of the feasible region which yield the highest profit. This corner can be found out at the farthest line of equal profit, which still touches the feasible region. The most critical part is the sensitivity analysis, using Excel Solver, and Parametric Analysis, using computer software, which allows us to study the effect on optimal solution due to discrete and continuous change in parameters of the LP model including to identify bottlenecks. We have examined other options like product outsourcing, one-time cost, cross training of one operator, manufacturing of hypothetical third product on under-utilized machines and optimal sequencing of jobs on machines.

Tesla Motors, Inc. Market Analysis and Definition

Tesla Motors, Inc. Market Analysis and Definition

Author: Dominic Birk

Publisher: GRIN Verlag

Published: 2015-11-16

Total Pages: 30

ISBN-13: 3668087539

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Research Paper (undergraduate) from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Cologne, language: English, abstract: More than 100 years after the invention of the internal combustion engine, incumbent automobile manufacturers are at a crossroads and face nowadays significant industry-wide challenges. The reliance on the gasoline-powered internal combustion engine as the principal automobile powertrain technology is connected with several negative aspects: It raises environmental concerns, creates dependence among industrialized and developing nations on imported oil and it also exposes consumers to volatile fuel prices. All these challenges offer a historic opportunity for companies with innovative electric powertrain technologies to lead the next technological era of the automotive industry. Therefore, the objective of this assignment is to analyze the market situation of the all-electric vehicle manufacturer Tesla Motors, Inc. and to find out its unique selling proposition. The focus will be on the company’s domestic market, the United States of America. Moreover, this assignment will only take Tesla’s automotive products into consideration.


Book Synopsis Tesla Motors, Inc. Market Analysis and Definition by : Dominic Birk

Download or read book Tesla Motors, Inc. Market Analysis and Definition written by Dominic Birk and published by GRIN Verlag. This book was released on 2015-11-16 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Cologne, language: English, abstract: More than 100 years after the invention of the internal combustion engine, incumbent automobile manufacturers are at a crossroads and face nowadays significant industry-wide challenges. The reliance on the gasoline-powered internal combustion engine as the principal automobile powertrain technology is connected with several negative aspects: It raises environmental concerns, creates dependence among industrialized and developing nations on imported oil and it also exposes consumers to volatile fuel prices. All these challenges offer a historic opportunity for companies with innovative electric powertrain technologies to lead the next technological era of the automotive industry. Therefore, the objective of this assignment is to analyze the market situation of the all-electric vehicle manufacturer Tesla Motors, Inc. and to find out its unique selling proposition. The focus will be on the company’s domestic market, the United States of America. Moreover, this assignment will only take Tesla’s automotive products into consideration.

Electric and Hybrid Cars

Electric and Hybrid Cars

Author: Curtis D. Anderson

Publisher: McFarland

Published: 2010-03-30

Total Pages: 269

ISBN-13: 0786457422

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This illustrated history chronicles electric and hybrid cars from the late 19th century to today's fuel cell and plug-in automobiles. It describes the politics, technology, marketing strategies, and environmental issues that have impacted electric and hybrid cars' research and development. The important marketing shift from a "woman's car" to "going green" is discussed. Milestone projects and technologies such as early batteries, hydrogen and bio-mass fuel cells, the upsurge of hybrid vehicles, and the various regulations and market forces that have shaped the industry are also covered.


Book Synopsis Electric and Hybrid Cars by : Curtis D. Anderson

Download or read book Electric and Hybrid Cars written by Curtis D. Anderson and published by McFarland. This book was released on 2010-03-30 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This illustrated history chronicles electric and hybrid cars from the late 19th century to today's fuel cell and plug-in automobiles. It describes the politics, technology, marketing strategies, and environmental issues that have impacted electric and hybrid cars' research and development. The important marketing shift from a "woman's car" to "going green" is discussed. Milestone projects and technologies such as early batteries, hydrogen and bio-mass fuel cells, the upsurge of hybrid vehicles, and the various regulations and market forces that have shaped the industry are also covered.