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Analysis of key marketing themes for Pepsi-Cola

Author: Benjamin Pommer

Publisher: GRIN Verlag

Published: 2014-08-25

Total Pages: 19

ISBN-13: 3656728739

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Seminar paper from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: PepsiCo is a global consumption goods company with a very diversified portfolio. The company focuses on beverages and “junk” food. When it comes to brand value and numbers of sold cola beverages, Coca-Cola Co has a unique market share. Especially on the cola-market, both companies are the most successful competitors worldwide. In Germany, Pepsi-Cola has not been as long on the market as Coca-Cola. None-theless, Pepsi proved to be a strong opponent by initiating clever marketing cam-paigns. However, the German market for cola products is much more competitive than the US-market. The strategic planning analysis of PepsiCo, using Kotler’s four P’s, shows, how much Pepsi-Cola’s suffers from its lack of image compared to Coca-Cola. Pepsi-Cola is very present in retails and commercials, but does not have a trustful brand image. Pepsi-Cola’s image as a cheap cola drink is a threat to its future deveopment, because a decline in the product-life-cycle is possible. PepsiCo’s focus on the German beverage market needs to include a product development, that show consumers, that Pepsi-Cola can be a tasty as well as a sustainable product. The strategy of product diversification must not contain Pepsi-Cola as the main beverage drink of the company.

Book Synopsis Analysis of key marketing themes for Pepsi-Cola by : Benjamin Pommer

Download or read book Analysis of key marketing themes for Pepsi-Cola written by Benjamin Pommer and published by GRIN Verlag. This book was released on 2014-08-25 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: PepsiCo is a global consumption goods company with a very diversified portfolio. The company focuses on beverages and “junk” food. When it comes to brand value and numbers of sold cola beverages, Coca-Cola Co has a unique market share. Especially on the cola-market, both companies are the most successful competitors worldwide. In Germany, Pepsi-Cola has not been as long on the market as Coca-Cola. None-theless, Pepsi proved to be a strong opponent by initiating clever marketing cam-paigns. However, the German market for cola products is much more competitive than the US-market. The strategic planning analysis of PepsiCo, using Kotler’s four P’s, shows, how much Pepsi-Cola’s suffers from its lack of image compared to Coca-Cola. Pepsi-Cola is very present in retails and commercials, but does not have a trustful brand image. Pepsi-Cola’s image as a cheap cola drink is a threat to its future deveopment, because a decline in the product-life-cycle is possible. PepsiCo’s focus on the German beverage market needs to include a product development, that show consumers, that Pepsi-Cola can be a tasty as well as a sustainable product. The strategy of product diversification must not contain Pepsi-Cola as the main beverage drink of the company.

Analysis of Marketing Strategies Used by PepsiCo Based on Ansoff's Theory

Author: Kristina Bachmeier

Publisher: GRIN Verlag

Published: 2009-01-12

Total Pages: 58

ISBN-13: 364023829X

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Seminar paper from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, University of applied sciences, Neuss, course: Marketing, language: English, abstract: Most leading companies today pursue multiple strategies for growth simultaneously in order to reach their strategic goals. It is important to verify how different growth strategies are appropriate for companies operating in different types of markets, and how changes in business environment make the same company decide on different strategic options at stage time in its organisational life cycle. The reason why firms succeed or fail is perhaps the central question in strategy. The firm needs a well-defined scope and growth direction, that objectives alone do not meet this need, and additional decision rules are required if the firm is to have orderly and profitable growth. Such decision rules and guidelines have been broadly defined as strategy or, sometimes, as the concept of the firm's business. The choice of a marketing growth strategy is a function of the strategic situation, organisational characteristics, and entrepreneur motivations. It is inherent to the process of strategy formulation. Companies must be flexible to respond rapidly to competition and market changes. They must benchmark continuously to achieve best practice.

Book Synopsis Analysis of Marketing Strategies Used by PepsiCo Based on Ansoff's Theory by : Kristina Bachmeier

Download or read book Analysis of Marketing Strategies Used by PepsiCo Based on Ansoff's Theory written by Kristina Bachmeier and published by GRIN Verlag. This book was released on 2009-01-12 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, University of applied sciences, Neuss, course: Marketing, language: English, abstract: Most leading companies today pursue multiple strategies for growth simultaneously in order to reach their strategic goals. It is important to verify how different growth strategies are appropriate for companies operating in different types of markets, and how changes in business environment make the same company decide on different strategic options at stage time in its organisational life cycle. The reason why firms succeed or fail is perhaps the central question in strategy. The firm needs a well-defined scope and growth direction, that objectives alone do not meet this need, and additional decision rules are required if the firm is to have orderly and profitable growth. Such decision rules and guidelines have been broadly defined as strategy or, sometimes, as the concept of the firm's business. The choice of a marketing growth strategy is a function of the strategic situation, organisational characteristics, and entrepreneur motivations. It is inherent to the process of strategy formulation. Companies must be flexible to respond rapidly to competition and market changes. They must benchmark continuously to achieve best practice.

Summary: Marketing Warfare

Author: BusinessNews Publishing,

Publisher: Primento

Published: 2014-10-14

Total Pages: 41

ISBN-13: 2511018004

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The must-read summary of Al Ries and Jack Trout’s book: “Marketing Warfare: How Corporations Are Applying Military Strategies to Business”. This complete summary of the ideas from Al Ries and Jack Trout’s book “Marketing Warfare” shows how important it is for companies to stay ahead of their competitors in today’s overcrowded market. The authors explain how leaders can adopt military strategies to use in their operations in order to gain a considerable competitive advantage. By following their advice, you can use this approach to defend your business territory and conquer any competitors that threaten your position. Added-value of this summary: • Save time • Understand the key concepts • Expand your business knowledge To learn more, read “Marketing Warfare” and start making use of military strategies to get ahead of the competition and gain loyal customers.

Book Synopsis Summary: Marketing Warfare by : BusinessNews Publishing,

Download or read book Summary: Marketing Warfare written by BusinessNews Publishing, and published by Primento. This book was released on 2014-10-14 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Al Ries and Jack Trout’s book: “Marketing Warfare: How Corporations Are Applying Military Strategies to Business”. This complete summary of the ideas from Al Ries and Jack Trout’s book “Marketing Warfare” shows how important it is for companies to stay ahead of their competitors in today’s overcrowded market. The authors explain how leaders can adopt military strategies to use in their operations in order to gain a considerable competitive advantage. By following their advice, you can use this approach to defend your business territory and conquer any competitors that threaten your position. Added-value of this summary: • Save time • Understand the key concepts • Expand your business knowledge To learn more, read “Marketing Warfare” and start making use of military strategies to get ahead of the competition and gain loyal customers.

Marketing Theory

Author: Michael J Baker

Publisher: SAGE

Published: 2016-05-16

Total Pages: 545

ISBN-13: 1473942667

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Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.

Book Synopsis Marketing Theory by : Michael J Baker

Download or read book Marketing Theory written by Michael J Baker and published by SAGE. This book was released on 2016-05-16 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.

IBPS SO Main Marketing Officer 15 Practice Sets (Complete study material) 2021

Author:

Publisher: Arihant Publications India limited

Published:

Total Pages:

ISBN-13: 9325797534

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Book Synopsis IBPS SO Main Marketing Officer 15 Practice Sets (Complete study material) 2021 by :

Download or read book IBPS SO Main Marketing Officer 15 Practice Sets (Complete study material) 2021 written by and published by Arihant Publications India limited. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

EBOOK: Analysis For Marketing Planning

Author: Lehmann

Publisher: McGraw Hill

Published: 2008-02-16

Total Pages: 312

ISBN-13: 0077145348

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EBOOK: Analysis For Marketing Planning

Book Synopsis EBOOK: Analysis For Marketing Planning by : Lehmann

Download or read book EBOOK: Analysis For Marketing Planning written by Lehmann and published by McGraw Hill. This book was released on 2008-02-16 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Analysis For Marketing Planning

Principles and Practice of Marketing 10/e

Author: JOBBER AND ELLI

Publisher: McGraw Hill

Published: 2023-02-21

Total Pages: 938

ISBN-13: 1526849542

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EBOOK: Principles and Practices of Marketing 10/e

Book Synopsis Principles and Practice of Marketing 10/e by : JOBBER AND ELLI

Download or read book Principles and Practice of Marketing 10/e written by JOBBER AND ELLI and published by McGraw Hill. This book was released on 2023-02-21 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practices of Marketing 10/e

Business Analytics and Intelligence in Digital Era

Author: Dr K. Kumuthadevi

Publisher: Alborear (OPC) Pvt. Ltd.

Published: 2022-12-30

Total Pages: 302

ISBN-13: 8195454240

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The International Conference on“Business Analytics and Intelligence in Digital Era” on the 4th and 5th of November 2022. Organized by the Department of B.Com Business Analytics, KPR College of Arts Science and Research (KPRCAS) promoted by the KPR group,is an eminent institution that offers a unique learning experience and equips the young generation with the accurate skill set necessary to meet the unprecedented future challenges in the field of Commerce Specialized with Business Analytics perspectives. ICBA’22 emphases encouraging and promote high-quality research on “AdvancedResearch in Business Analytics and Intelligence in Digital Era" across the globeforAcademicians, Researchers,Industrialiststopresenttheirnovelresearchideasandresultsintheirdomain.AnotablenumberofresearchpapershavebeenreceivedinthedisciplinesofMarketing Analytics, HR Analytics, Banking Analytics, and Cybercrime Analytics, Health Care Analytics, Social Media Analytics, Sports Analytics, Web Analytics, Data Visualization, Cluster and Sentimental Analytics and many more relevant fields

Book Synopsis Business Analytics and Intelligence in Digital Era by : Dr K. Kumuthadevi

Download or read book Business Analytics and Intelligence in Digital Era written by Dr K. Kumuthadevi and published by Alborear (OPC) Pvt. Ltd.. This book was released on 2022-12-30 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Conference on“Business Analytics and Intelligence in Digital Era” on the 4th and 5th of November 2022. Organized by the Department of B.Com Business Analytics, KPR College of Arts Science and Research (KPRCAS) promoted by the KPR group,is an eminent institution that offers a unique learning experience and equips the young generation with the accurate skill set necessary to meet the unprecedented future challenges in the field of Commerce Specialized with Business Analytics perspectives. ICBA’22 emphases encouraging and promote high-quality research on “AdvancedResearch in Business Analytics and Intelligence in Digital Era" across the globeforAcademicians, Researchers,Industrialiststopresenttheirnovelresearchideasandresultsintheirdomain.AnotablenumberofresearchpapershavebeenreceivedinthedisciplinesofMarketing Analytics, HR Analytics, Banking Analytics, and Cybercrime Analytics, Health Care Analytics, Social Media Analytics, Sports Analytics, Web Analytics, Data Visualization, Cluster and Sentimental Analytics and many more relevant fields

Operational Policy Making for Professional Security

Author: Allen Sondej

Publisher: Butterworth-Heinemann

Published: 2015-09-09

Total Pages: 242

ISBN-13: 0128017880

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Operational Policy Making for Professional Security: Practical Policy Skills for the Public and Private Sector is a clear, concise, and practical resource for drafting effective, legally defensible security policies. Presented in a clear, step-by-step style that can be tailored to fit the smallest organization to the largest, the book offers the strategies needed for reducing risk through solid policy construction. It is the first book available that provides a step-by-step guide to basic security policy construction, along with helpful hints on how to draft a document that conveys exactly what is intended. The book explores common policy creation pitfalls and how to avoid them, outlining proven methods for implementing and disseminating effective policies throughout any organization. Discussing the core security and safety policies that no organization should operate without, the book covers common types of policies, along with the pros and cons of different policy-making methodologies. It is a one-stop reference on functional security policy-making for organizational leaders. User-friendly resource that guides readers through the entire policy-making process Explores real-world solutions to common security policy issues Outlines legally defensible policy suggestions Provides analytical tools for assessing policies to ensure they are effective and lawful Illustrates key concepts with case studies, and offers an appendix with samples that support concepts explored in each chapter

Book Synopsis Operational Policy Making for Professional Security by : Allen Sondej

Download or read book Operational Policy Making for Professional Security written by Allen Sondej and published by Butterworth-Heinemann. This book was released on 2015-09-09 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Operational Policy Making for Professional Security: Practical Policy Skills for the Public and Private Sector is a clear, concise, and practical resource for drafting effective, legally defensible security policies. Presented in a clear, step-by-step style that can be tailored to fit the smallest organization to the largest, the book offers the strategies needed for reducing risk through solid policy construction. It is the first book available that provides a step-by-step guide to basic security policy construction, along with helpful hints on how to draft a document that conveys exactly what is intended. The book explores common policy creation pitfalls and how to avoid them, outlining proven methods for implementing and disseminating effective policies throughout any organization. Discussing the core security and safety policies that no organization should operate without, the book covers common types of policies, along with the pros and cons of different policy-making methodologies. It is a one-stop reference on functional security policy-making for organizational leaders. User-friendly resource that guides readers through the entire policy-making process Explores real-world solutions to common security policy issues Outlines legally defensible policy suggestions Provides analytical tools for assessing policies to ensure they are effective and lawful Illustrates key concepts with case studies, and offers an appendix with samples that support concepts explored in each chapter

Contemporary Strategy Analysis

Author: Robert M. Grant

Publisher: John Wiley & Sons

Published: 2021-11-22

Total Pages: 546

ISBN-13: 1119815231

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The updated new edition of the market-leading strategic analysis textbook, addressing the emerging challenges that businesses face in an increasingly complex and dynamic environment In Contemporary Strategy Analysis, expert strategist and lecturer Robert M. Grant equips management students and working professionals with the concepts, frameworks, and techniques needed to make better strategic decisions. Designed to be accessible to readers from different backgrounds and with varying levels of experience, this classic textbook combines a rigorous approach to business strategy with real-world examples of current practice and highly relevant case studies personally written by the author. Contemporary Strategy Analysis focuses on the essential tasks of strategy, showing readers how to use the tools of strategy analysis to identify, analyze, and exploit the sources of superior business performance to secure competitive advantage. The eleventh edition examines the role of strategy in a world reshaped by the Covid-19 pandemic and discusses a wide range of trending topics — such as the corporate social responsibility movement and environmental, social, and governance innovation — presented alongside fully integrated business models and up-to-date examples of business model innovation. Perfect for undergraduate and MBA students of business, Contemporary Strategy Analysis has also proven influential with consultants, executives, and others engaged in the strategic direction of a modern enterprise.

Book Synopsis Contemporary Strategy Analysis by : Robert M. Grant

Download or read book Contemporary Strategy Analysis written by Robert M. Grant and published by John Wiley & Sons. This book was released on 2021-11-22 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: The updated new edition of the market-leading strategic analysis textbook, addressing the emerging challenges that businesses face in an increasingly complex and dynamic environment In Contemporary Strategy Analysis, expert strategist and lecturer Robert M. Grant equips management students and working professionals with the concepts, frameworks, and techniques needed to make better strategic decisions. Designed to be accessible to readers from different backgrounds and with varying levels of experience, this classic textbook combines a rigorous approach to business strategy with real-world examples of current practice and highly relevant case studies personally written by the author. Contemporary Strategy Analysis focuses on the essential tasks of strategy, showing readers how to use the tools of strategy analysis to identify, analyze, and exploit the sources of superior business performance to secure competitive advantage. The eleventh edition examines the role of strategy in a world reshaped by the Covid-19 pandemic and discusses a wide range of trending topics — such as the corporate social responsibility movement and environmental, social, and governance innovation — presented alongside fully integrated business models and up-to-date examples of business model innovation. Perfect for undergraduate and MBA students of business, Contemporary Strategy Analysis has also proven influential with consultants, executives, and others engaged in the strategic direction of a modern enterprise.