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Fashion Merchandising

Author: James Clark

Publisher: Bloomsbury Publishing

Published: 2020-11-16

Total Pages: 328

ISBN-13: 1350304891

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Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fashion retail organisation by outlining their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a combination of text and numerical explanation. The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability, supply chain management e-Commerce and the international perspectives of the merchandiser role. Offering crucial insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry. New to this Edition: - New focus point materials - New chapter on Sustainability, co-authored with Hannah Middleton - New activities and suggested reading lists

Book Synopsis Fashion Merchandising by : James Clark

Download or read book Fashion Merchandising written by James Clark and published by Bloomsbury Publishing. This book was released on 2020-11-16 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fashion retail organisation by outlining their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a combination of text and numerical explanation. The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability, supply chain management e-Commerce and the international perspectives of the merchandiser role. Offering crucial insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry. New to this Edition: - New focus point materials - New chapter on Sustainability, co-authored with Hannah Middleton - New activities and suggested reading lists

Apparel Merchandising

Author: R. Rathinamoorthy

Publisher: CRC Press

Published: 2017-10-31

Total Pages: 397

ISBN-13: 0429013167

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Apparel Merchandising has been written keeping in mind the requirements of students, academicians and industry personnel with respect to the merchandising activities in an apparel company. This book discusses the different job responsibilities of the merchandiser at the varied stages of order execution from buyer contact to dispatch. Further, the chapters also detail the different sampling procedures followed in industry to get product approval. This book will be a useful tool for all the budding technocrats, academicians and industry personnel to carry out the merchandising activities in an apparel company.

Book Synopsis Apparel Merchandising by : R. Rathinamoorthy

Download or read book Apparel Merchandising written by R. Rathinamoorthy and published by CRC Press. This book was released on 2017-10-31 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apparel Merchandising has been written keeping in mind the requirements of students, academicians and industry personnel with respect to the merchandising activities in an apparel company. This book discusses the different job responsibilities of the merchandiser at the varied stages of order execution from buyer contact to dispatch. Further, the chapters also detail the different sampling procedures followed in industry to get product approval. This book will be a useful tool for all the budding technocrats, academicians and industry personnel to carry out the merchandising activities in an apparel company.

CAD for Fashion Design and Merchandising

Author: Stacy Stewart Smith

Publisher: Bloomsbury Publishing USA

Published: 2014-02-07

Total Pages: 1460

ISBN-13: 1628924489

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It takes more than raw talent and passion to make it in today's global apparel and accessories markets-excellent computer-aided design skills are a prerequisite. CAD for Fashion Design and Merchandising allows students to immediately begin creating digital fashion presentations using Adobe Illustrator® and Photoshop®. This book takes an integrated approach, allowing students to master the three-dimensional benefits of combining the two software programs. Colorful illustrations accompany easy, step-by-step tutorials that are geared toward students at the beginner and intermediate levels. Because the book uses fashion photography rather than hand-drawn illustrations as a basis for demonstrating the proportion of fashion croquis, instructors will be able to evaluate students' mastery of digital illustration regardless of their hand-drawing skills, and students will benefit from a seamless transition from creative thought to digital rendering.

Book Synopsis CAD for Fashion Design and Merchandising by : Stacy Stewart Smith

Download or read book CAD for Fashion Design and Merchandising written by Stacy Stewart Smith and published by Bloomsbury Publishing USA. This book was released on 2014-02-07 with total page 1460 pages. Available in PDF, EPUB and Kindle. Book excerpt: It takes more than raw talent and passion to make it in today's global apparel and accessories markets-excellent computer-aided design skills are a prerequisite. CAD for Fashion Design and Merchandising allows students to immediately begin creating digital fashion presentations using Adobe Illustrator® and Photoshop®. This book takes an integrated approach, allowing students to master the three-dimensional benefits of combining the two software programs. Colorful illustrations accompany easy, step-by-step tutorials that are geared toward students at the beginner and intermediate levels. Because the book uses fashion photography rather than hand-drawn illustrations as a basis for demonstrating the proportion of fashion croquis, instructors will be able to evaluate students' mastery of digital illustration regardless of their hand-drawing skills, and students will benefit from a seamless transition from creative thought to digital rendering.

Case Studies in Merchandising Apparel and Soft Goods

Author: Michele M. Granger

Publisher: Fairchild Books

Published: 1996

Total Pages: 322

ISBN-13:

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An interdisciplinary approach which combines clothing/textiles and business administration in the apparel and soft goods industry as analyzed from a marketing perspective. The marketing model: product, people, place, promotion and price, forms the foundation for the structure of this text.

Book Synopsis Case Studies in Merchandising Apparel and Soft Goods by : Michele M. Granger

Download or read book Case Studies in Merchandising Apparel and Soft Goods written by Michele M. Granger and published by Fairchild Books. This book was released on 1996 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: An interdisciplinary approach which combines clothing/textiles and business administration in the apparel and soft goods industry as analyzed from a marketing perspective. The marketing model: product, people, place, promotion and price, forms the foundation for the structure of this text.

Developing and Branding the Fashion Merchandising Portfolio

Author: Phyllis Borcherding

Publisher: Bloomsbury Publishing USA

Published: 2007-02-02

Total Pages: 231

ISBN-13: 1609014243

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A career in fashion merchandising means working in a fast-paced, creative industry-and a highly competitive one. Developing and Branding the Fashion Merchandising Portfolio is a guide to creating a portfolio and brand for yourself that will stand out. Portfolios provide immediate visual evidence of what you can do, and they communicate hands-on experience more explicitly than a résumé can on its own. Whether you're interested in design, product development, buying, textile design, or trend forecasting, this book provides activities to help you identify and focus your skills. Step-by-step instructions demonstrate how to gather examples of your work, how to choose a design and layout, and ways to incorporate drawings, sketches, and CAD-generated material into a consistent, streamlined portfolio that reflects your personality. User friendly and above all visual, this is the guide for creating a portfolio that will get you hired-and keep your career on track.

Book Synopsis Developing and Branding the Fashion Merchandising Portfolio by : Phyllis Borcherding

Download or read book Developing and Branding the Fashion Merchandising Portfolio written by Phyllis Borcherding and published by Bloomsbury Publishing USA. This book was released on 2007-02-02 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: A career in fashion merchandising means working in a fast-paced, creative industry-and a highly competitive one. Developing and Branding the Fashion Merchandising Portfolio is a guide to creating a portfolio and brand for yourself that will stand out. Portfolios provide immediate visual evidence of what you can do, and they communicate hands-on experience more explicitly than a résumé can on its own. Whether you're interested in design, product development, buying, textile design, or trend forecasting, this book provides activities to help you identify and focus your skills. Step-by-step instructions demonstrate how to gather examples of your work, how to choose a design and layout, and ways to incorporate drawings, sketches, and CAD-generated material into a consistent, streamlined portfolio that reflects your personality. User friendly and above all visual, this is the guide for creating a portfolio that will get you hired-and keep your career on track.

Apparel Merchandising

Author: Krishnakumar

Publisher: Abhishek Publications

Published: 2023-09-29

Total Pages: 233

ISBN-13: 8182473012

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This book includes; 1.Merchandising introduction 2.Apparel fashion merchandising 3.Apparel fashion merchandising 4.Apparel retail merchandising 5.CSR in apparel industry

Book Synopsis Apparel Merchandising by : Krishnakumar

Download or read book Apparel Merchandising written by Krishnakumar and published by Abhishek Publications. This book was released on 2023-09-29 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes; 1.Merchandising introduction 2.Apparel fashion merchandising 3.Apparel fashion merchandising 4.Apparel retail merchandising 5.CSR in apparel industry

Apparel Merchandising

Author: Jeremy A. Rosenau

Publisher: A&C Black

Published: 2014-02-27

Total Pages: 502

ISBN-13: 1609015398

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This comprehensive text on apparel product development reflects the current importance of manufacturers' and retailers' private brands and exclusive designer collections.

Book Synopsis Apparel Merchandising by : Jeremy A. Rosenau

Download or read book Apparel Merchandising written by Jeremy A. Rosenau and published by A&C Black. This book was released on 2014-02-27 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive text on apparel product development reflects the current importance of manufacturers' and retailers' private brands and exclusive designer collections.

Apparel Merchandising

Author: Jeremy A. Rosenau

Publisher: Bloomsbury Publishing USA

Published: 2014-02-13

Total Pages: 502

ISBN-13: 160901863X

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Apparel Merchandising: The Line Starts Here analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel. It describes today's challenges for both apparel manufacturers and retailers in meeting the consumer's demands for the right products at the right prices - and at the right times. Approached from the perspective of the apparel product manager, Rosenau and Wilson cover men's and women's sportswear and activewear and children's wear in both domestic and international markets. The text follows the evolution of the merchandising function with emphasis on product development and production efficiency, highlighting the philosophies of industry executives and the effective integration of the merchandising, marketing, and manufacturing functions along the way. The third edition emphasizes the increased importance of retailer's private brands, explores how companies apply technology to all facets of product development and supply chain management, and addresses the impact of social media on both retailers and apparel manufacturers.

Book Synopsis Apparel Merchandising by : Jeremy A. Rosenau

Download or read book Apparel Merchandising written by Jeremy A. Rosenau and published by Bloomsbury Publishing USA. This book was released on 2014-02-13 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apparel Merchandising: The Line Starts Here analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel. It describes today's challenges for both apparel manufacturers and retailers in meeting the consumer's demands for the right products at the right prices - and at the right times. Approached from the perspective of the apparel product manager, Rosenau and Wilson cover men's and women's sportswear and activewear and children's wear in both domestic and international markets. The text follows the evolution of the merchandising function with emphasis on product development and production efficiency, highlighting the philosophies of industry executives and the effective integration of the merchandising, marketing, and manufacturing functions along the way. The third edition emphasizes the increased importance of retailer's private brands, explores how companies apply technology to all facets of product development and supply chain management, and addresses the impact of social media on both retailers and apparel manufacturers.

Apparel Product Design and Merchandising Strategies

Author: Cynthia L. Regan

Publisher: Prentice Hall

Published: 2008

Total Pages: 0

ISBN-13: 9780131197596

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For courses in Apparel Design, Fashion Design, Apparel Manufacturing and New Product Development. Offering a higher level of understanding, this book provides an in-depth and illustrated look at the product development process. Using a broad to narrow focus, it explains the product development process, the decisions made at early stages, and how to relate a company's business strategy to products developed. Unique in its approach, it ties a fictional story into textbook narrative and uses an ongoing company project to engage students in their own product development activity. Each chapter is filled with company examples, web links, activities, and quotes that reveal the current industry environment and the skills needed to thrive in it.

Book Synopsis Apparel Product Design and Merchandising Strategies by : Cynthia L. Regan

Download or read book Apparel Product Design and Merchandising Strategies written by Cynthia L. Regan and published by Prentice Hall. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Apparel Design, Fashion Design, Apparel Manufacturing and New Product Development. Offering a higher level of understanding, this book provides an in-depth and illustrated look at the product development process. Using a broad to narrow focus, it explains the product development process, the decisions made at early stages, and how to relate a company's business strategy to products developed. Unique in its approach, it ties a fictional story into textbook narrative and uses an ongoing company project to engage students in their own product development activity. Each chapter is filled with company examples, web links, activities, and quotes that reveal the current industry environment and the skills needed to thrive in it.

Fashion Merchandising

Author: Elaine Stone

Publisher: Gregg Division McGraw-Hill

Published: 1990

Total Pages: 472

ISBN-13:

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Book Synopsis Fashion Merchandising by : Elaine Stone

Download or read book Fashion Merchandising written by Elaine Stone and published by Gregg Division McGraw-Hill. This book was released on 1990 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: