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Applying Neuroscience to Business Practice

Author: Dos Santos, Manuel Alonso

Publisher: IGI Global

Published: 2016-10-25

Total Pages: 332

ISBN-13: 152251029X

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Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those decisions. Applying Neuroscience to Business Practice provides theoretical frameworks and current empirical research in the field. Highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research, this book is a pivotal reference source for researchers, managers, and students.

Book Synopsis Applying Neuroscience to Business Practice by : Dos Santos, Manuel Alonso

Download or read book Applying Neuroscience to Business Practice written by Dos Santos, Manuel Alonso and published by IGI Global. This book was released on 2016-10-25 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those decisions. Applying Neuroscience to Business Practice provides theoretical frameworks and current empirical research in the field. Highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research, this book is a pivotal reference source for researchers, managers, and students.

Managerial Communication and the Brain

Author: Dirk Remley

Publisher: Business Expert Press

Published: 2017-08-08

Total Pages: 157

ISBN-13: 1631579371

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This book takes a neuroscientific approach to explaining elements of effective managerial and leadership communication in a concise way. These include communicating with various audiences and in a variety of situations managers and leaders face regularly. The book includes an easy-to-use guide to help the reader apply this understanding of neuroscience to principles of rhetoric toward developing effective messages. Several specific examples, including detailed explanations of them, illustrate applications. Drawn from real situations, activities and cases, also, encourage practice and facilitate immediate application to situations the reader may be experiencing. Encouraging principles of lean processes, especially lean communication, the book will benefit any in a position of leadership no matter the size of the team or organization, or the professional setting—business, health care, technology, manufacturing and others. It will also benefit those training for such positions—graduate business and management students and those in leadership development programs.

Book Synopsis Managerial Communication and the Brain by : Dirk Remley

Download or read book Managerial Communication and the Brain written by Dirk Remley and published by Business Expert Press. This book was released on 2017-08-08 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a neuroscientific approach to explaining elements of effective managerial and leadership communication in a concise way. These include communicating with various audiences and in a variety of situations managers and leaders face regularly. The book includes an easy-to-use guide to help the reader apply this understanding of neuroscience to principles of rhetoric toward developing effective messages. Several specific examples, including detailed explanations of them, illustrate applications. Drawn from real situations, activities and cases, also, encourage practice and facilitate immediate application to situations the reader may be experiencing. Encouraging principles of lean processes, especially lean communication, the book will benefit any in a position of leadership no matter the size of the team or organization, or the professional setting—business, health care, technology, manufacturing and others. It will also benefit those training for such positions—graduate business and management students and those in leadership development programs.

Integrating Art and Creativity into Business Practice

Author: Schiuma, Giovanni

Publisher: IGI Global

Published: 2016-12-28

Total Pages: 260

ISBN-13: 1522520511

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Adaptability and sustainability are key factors in the success of any business in modern society. Developing unique and innovative processes in organizational environments provides room for new business opportunities. Integrating Art and Creativity into Business Practice is a key reference source for the latest scholarly research on the tools, techniques, and methods pivotal to the management of arts and creativity-based assets in contemporary organizations. Highlighting relevant perspectives across a myriad of topics, such as organizational culture, value creation, and crowdsourcing, this book is ideally designed for managers, professionals, academics, practitioners, and graduate students interested in emerging processes for entrepreneurship and business performance.

Book Synopsis Integrating Art and Creativity into Business Practice by : Schiuma, Giovanni

Download or read book Integrating Art and Creativity into Business Practice written by Schiuma, Giovanni and published by IGI Global. This book was released on 2016-12-28 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adaptability and sustainability are key factors in the success of any business in modern society. Developing unique and innovative processes in organizational environments provides room for new business opportunities. Integrating Art and Creativity into Business Practice is a key reference source for the latest scholarly research on the tools, techniques, and methods pivotal to the management of arts and creativity-based assets in contemporary organizations. Highlighting relevant perspectives across a myriad of topics, such as organizational culture, value creation, and crowdsourcing, this book is ideally designed for managers, professionals, academics, practitioners, and graduate students interested in emerging processes for entrepreneurship and business performance.

Applications of Neuroscience: Breakthroughs in Research and Practice

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2018-03-02

Total Pages: 501

ISBN-13: 1522554793

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Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. Advancing research and applications in this field can assist in successfully furthering advancements in various other fields. Applications of Neuroscience: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on trends, techniques, and various uses of neuroscience, and examines the benefits and challenges of these developments. Highlighting a range of pertinent topics, such as cognitive processes, neuroeconomics, and neural signal processing, this publication is ideally designed for researchers, academics, professionals, graduate-level students, and practitioners interested in emerging applications of neuroscience.

Book Synopsis Applications of Neuroscience: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Applications of Neuroscience: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-03-02 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. Advancing research and applications in this field can assist in successfully furthering advancements in various other fields. Applications of Neuroscience: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on trends, techniques, and various uses of neuroscience, and examines the benefits and challenges of these developments. Highlighting a range of pertinent topics, such as cognitive processes, neuroeconomics, and neural signal processing, this publication is ideally designed for researchers, academics, professionals, graduate-level students, and practitioners interested in emerging applications of neuroscience.

Collective Creativity for Responsible and Sustainable Business Practice

Author: Fields, Ziska

Publisher: IGI Global

Published: 2016-11-17

Total Pages: 385

ISBN-13: 152251824X

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Over the years, irresponsible business practices have resulted in industrial waste, which is negatively impacting the environment. As a result, it is imperative to develop new solutions to reverse the damage. Collective Creativity for Responsible and Sustainable Business Practice is an authoritative reference source for the latest scholarly research on the elimination of environmental degradation through new discoveries and opportunities provided by collective creativity. Featuring extensive coverage across a range of relevant perspective and topics, such as sustainable business model innovation, social marketing, and education and business co-operatives, this comprehensive and timely publication is an essential reference source for business leaders, managers, academics, and community leaders seeking current research on sustainable management practices.

Book Synopsis Collective Creativity for Responsible and Sustainable Business Practice by : Fields, Ziska

Download or read book Collective Creativity for Responsible and Sustainable Business Practice written by Fields, Ziska and published by IGI Global. This book was released on 2016-11-17 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the years, irresponsible business practices have resulted in industrial waste, which is negatively impacting the environment. As a result, it is imperative to develop new solutions to reverse the damage. Collective Creativity for Responsible and Sustainable Business Practice is an authoritative reference source for the latest scholarly research on the elimination of environmental degradation through new discoveries and opportunities provided by collective creativity. Featuring extensive coverage across a range of relevant perspective and topics, such as sustainable business model innovation, social marketing, and education and business co-operatives, this comprehensive and timely publication is an essential reference source for business leaders, managers, academics, and community leaders seeking current research on sustainable management practices.

Neuromarketing in Business

Author: Benny B. Briesemeister

Publisher: Springer Nature

Published: 2022-01-03

Total Pages: 140

ISBN-13: 3658351853

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This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.

Book Synopsis Neuromarketing in Business by : Benny B. Briesemeister

Download or read book Neuromarketing in Business written by Benny B. Briesemeister and published by Springer Nature. This book was released on 2022-01-03 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.

A Brain for Business – A Brain for Life

Author: Shane O'Mara

Publisher: Springer

Published: 2017-10-06

Total Pages: 169

ISBN-13: 3319491547

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Behaviour change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world. The brain matters in business. The problem is that our brains have many biases, heuristics and predilections that can distort behaviour and decision making. The good news is that we know more about how these work than ever before. O’Mara’s starting point is that, as our behaviour arises from the structure and function of our brains, careful examination of a series of brain–based (‘neurocognitive’) analyses of common aspects of human behaviour relevant to business and management practice reveals lessons that can be used at work. He begins by looking at neuroplasticity and how it is enables a shift from a restrictive ‘fixed mindset’ to an enabling ‘growth mindset’. He shows how this changing mindset approach – where the focus is on task and improvements based on effort – is scalable within organisations. Next, as the brain is a living organ like the heart and lungs, O’Mara shows how to keep it physically in the best possible shape before examining how we exercise control over our behaviour, build resilience and create positive brain states. He also considers the implications for business of our brains wiring for status and illustrates how research shows that it is possible to de-bias assumptions about gender and race – and the impact that this has on performance.

Book Synopsis A Brain for Business – A Brain for Life by : Shane O'Mara

Download or read book A Brain for Business – A Brain for Life written by Shane O'Mara and published by Springer. This book was released on 2017-10-06 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behaviour change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world. The brain matters in business. The problem is that our brains have many biases, heuristics and predilections that can distort behaviour and decision making. The good news is that we know more about how these work than ever before. O’Mara’s starting point is that, as our behaviour arises from the structure and function of our brains, careful examination of a series of brain–based (‘neurocognitive’) analyses of common aspects of human behaviour relevant to business and management practice reveals lessons that can be used at work. He begins by looking at neuroplasticity and how it is enables a shift from a restrictive ‘fixed mindset’ to an enabling ‘growth mindset’. He shows how this changing mindset approach – where the focus is on task and improvements based on effort – is scalable within organisations. Next, as the brain is a living organ like the heart and lungs, O’Mara shows how to keep it physically in the best possible shape before examining how we exercise control over our behaviour, build resilience and create positive brain states. He also considers the implications for business of our brains wiring for status and illustrates how research shows that it is possible to de-bias assumptions about gender and race – and the impact that this has on performance.

Handbook of Research on Human Factors in Contemporary Workforce Development

Author: Christiansen, Bryan

Publisher: IGI Global

Published: 2017-03-24

Total Pages: 563

ISBN-13: 1522525696

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The development of any organization is deeply connected with the influences of its employees. By implementing new competencies in the workforce, both the employees and the business overall can thrive. The Handbook of Research on Human Factors in Contemporary Workforce Development is a pivotal source for the latest scholarly perspectives on social aspects and employee influences on modern business environments. Including a range of topics such as gender diversity, performance appraisal, and job satisfaction, this publication is an ideal reference for academics, professionals, students, and practitioners seeking content on optimizing development in contemporary organizations.

Book Synopsis Handbook of Research on Human Factors in Contemporary Workforce Development by : Christiansen, Bryan

Download or read book Handbook of Research on Human Factors in Contemporary Workforce Development written by Christiansen, Bryan and published by IGI Global. This book was released on 2017-03-24 with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of any organization is deeply connected with the influences of its employees. By implementing new competencies in the workforce, both the employees and the business overall can thrive. The Handbook of Research on Human Factors in Contemporary Workforce Development is a pivotal source for the latest scholarly perspectives on social aspects and employee influences on modern business environments. Including a range of topics such as gender diversity, performance appraisal, and job satisfaction, this publication is an ideal reference for academics, professionals, students, and practitioners seeking content on optimizing development in contemporary organizations.

Applications of Advanced Machine Intelligence in Computer Vision and Object Recognition: Emerging Research and Opportunities

Author: Chakraborty, Shouvik

Publisher: IGI Global

Published: 2020-03-13

Total Pages: 271

ISBN-13: 1799827380

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Computer vision and object recognition are two technological methods that are frequently used in various professional disciplines. In order to maintain high levels of quality and accuracy of services in these sectors, continuous enhancements and improvements are needed. The implementation of artificial intelligence and machine learning has assisted in the development of digital imaging, yet proper research on the applications of these advancing technologies is lacking. Applications of Advanced Machine Intelligence in Computer Vision and Object Recognition: Emerging Research and Opportunities explores the theoretical and practical aspects of modern advancements in digital image analysis and object detection as well as its applications within healthcare, security, and engineering fields. Featuring coverage on a broad range of topics such as disease detection, adaptive learning, and automated image segmentation, this book is ideally designed for engineers, physicians, researchers, academicians, practitioners, scientists, industry professionals, scholars, and students seeking research on the current developments in object recognition using artificial intelligence.

Book Synopsis Applications of Advanced Machine Intelligence in Computer Vision and Object Recognition: Emerging Research and Opportunities by : Chakraborty, Shouvik

Download or read book Applications of Advanced Machine Intelligence in Computer Vision and Object Recognition: Emerging Research and Opportunities written by Chakraborty, Shouvik and published by IGI Global. This book was released on 2020-03-13 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computer vision and object recognition are two technological methods that are frequently used in various professional disciplines. In order to maintain high levels of quality and accuracy of services in these sectors, continuous enhancements and improvements are needed. The implementation of artificial intelligence and machine learning has assisted in the development of digital imaging, yet proper research on the applications of these advancing technologies is lacking. Applications of Advanced Machine Intelligence in Computer Vision and Object Recognition: Emerging Research and Opportunities explores the theoretical and practical aspects of modern advancements in digital image analysis and object detection as well as its applications within healthcare, security, and engineering fields. Featuring coverage on a broad range of topics such as disease detection, adaptive learning, and automated image segmentation, this book is ideally designed for engineers, physicians, researchers, academicians, practitioners, scientists, industry professionals, scholars, and students seeking research on the current developments in object recognition using artificial intelligence.

AI and Data Engineering Solutions for Effective Marketing

Author: Alla, Lhoussaine

Publisher: IGI Global

Published: 2024-07-17

Total Pages: 520

ISBN-13:

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In the world of contemporary marketing, a challenge exists — the relationship between data engineering, artificial intelligence, and the essential elements of effective marketing. Businesses find themselves at a crossroads, grappling with the imperative to navigate this complex landscape. This challenge serves as the backdrop for the exploration in AI and Data Engineering Solutions for Effective Marketing, a comprehensive reference tailored for academic scholars. Seamlessly integrating theoretical models with real-world applications, the book delves into critical facets of strategic and operational marketing. From the adoption of data science techniques to grappling with big data's vast potential, it offers a guide for academics seeking profound insights into the future of marketing strategies and their efficient execution. Designed for researchers, practitioners, and students with an interest in the intersection of artificial intelligence, data engineering, and marketing, this book serves as a guide for implementing new marketing management solutions and optimizing their operational efficiency. While the primary audience is researchers and practitioners in the field, the book is also tailored to benefit students seeking a deep understanding of the latest developments in marketing.

Book Synopsis AI and Data Engineering Solutions for Effective Marketing by : Alla, Lhoussaine

Download or read book AI and Data Engineering Solutions for Effective Marketing written by Alla, Lhoussaine and published by IGI Global. This book was released on 2024-07-17 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of contemporary marketing, a challenge exists — the relationship between data engineering, artificial intelligence, and the essential elements of effective marketing. Businesses find themselves at a crossroads, grappling with the imperative to navigate this complex landscape. This challenge serves as the backdrop for the exploration in AI and Data Engineering Solutions for Effective Marketing, a comprehensive reference tailored for academic scholars. Seamlessly integrating theoretical models with real-world applications, the book delves into critical facets of strategic and operational marketing. From the adoption of data science techniques to grappling with big data's vast potential, it offers a guide for academics seeking profound insights into the future of marketing strategies and their efficient execution. Designed for researchers, practitioners, and students with an interest in the intersection of artificial intelligence, data engineering, and marketing, this book serves as a guide for implementing new marketing management solutions and optimizing their operational efficiency. While the primary audience is researchers and practitioners in the field, the book is also tailored to benefit students seeking a deep understanding of the latest developments in marketing.