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Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.
Book Synopsis Attracting Investors by : Philip Kotler
Download or read book Attracting Investors written by Philip Kotler and published by John Wiley & Sons. This book was released on 2004-10-08 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.
Book Synopsis Attracting Investors by : Philip Kotler
Download or read book Attracting Investors written by Philip Kotler and published by John Wiley & Sons. This book was released on 2004-08-13 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.
Attracting Equity Investors is designed to help entrepreneurs successfully obtain equity capital. This book discusses how to evaluate a business concept from an investor's perspective and then moves to practical issues such as how to strategically position, prepare, and present the business plan. It recognizes that there is very real competition for the funds that are available. To obtain funding, the entrepreneur must stand out among the competitors. He or she must tell a compelling story in a very convincing manner and be able to answer confidently all questions posed by the potential investor. But more than simply obtaining the funding, the entrepreneur's objective should be to obtain the funding on the best terms possible. Therefore, this book is about organizing your business, writing and presenting a winning business plan, and showing that the management team is the right group of people to be taking that business opportunity forward toward fruition. Attracting Equity Investors is the definitive "getting equity capital" book. Attracting Equity Investors is appropriate for college-level courses in entrepreneurship, business plan writing, new venture funding, strategic management, organizational studies, marketing, economics, and technology management. It will also serve as an excellent resource for entrepreneurs who are actively seeking funding and need to know how to go about it, effectively and economically.
Book Synopsis Attracting Equity Investors by : Dean A. Shepherd
Download or read book Attracting Equity Investors written by Dean A. Shepherd and published by SAGE. This book was released on 1999 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attracting Equity Investors is designed to help entrepreneurs successfully obtain equity capital. This book discusses how to evaluate a business concept from an investor's perspective and then moves to practical issues such as how to strategically position, prepare, and present the business plan. It recognizes that there is very real competition for the funds that are available. To obtain funding, the entrepreneur must stand out among the competitors. He or she must tell a compelling story in a very convincing manner and be able to answer confidently all questions posed by the potential investor. But more than simply obtaining the funding, the entrepreneur's objective should be to obtain the funding on the best terms possible. Therefore, this book is about organizing your business, writing and presenting a winning business plan, and showing that the management team is the right group of people to be taking that business opportunity forward toward fruition. Attracting Equity Investors is the definitive "getting equity capital" book. Attracting Equity Investors is appropriate for college-level courses in entrepreneurship, business plan writing, new venture funding, strategic management, organizational studies, marketing, economics, and technology management. It will also serve as an excellent resource for entrepreneurs who are actively seeking funding and need to know how to go about it, effectively and economically.
at African public sector officials who are concerned about the delivery of infrastructure projects and services through partnership with the private sector, as well as staff in donor institutions who are looking to support PPP programs at the country-level." --Book Jacket.
Book Synopsis Attracting Investors to African Public-private Partnerships by :
Download or read book Attracting Investors to African Public-private Partnerships written by and published by World Bank Publications. This book was released on 2009 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: at African public sector officials who are concerned about the delivery of infrastructure projects and services through partnership with the private sector, as well as staff in donor institutions who are looking to support PPP programs at the country-level." --Book Jacket.
The number-one issue for every entrepreneur is Money—getting money, raising money, convincing investors to give you money. Whether you are a start up, a small to mid-sized enterprise, or a $100-million company, your biggest problem is always money. There is currently a mad rush towards private equity—the new, hot way to get financing—but it remains a mystery to most entrepreneurs and owners/managers of SMEs. Money Magnet unlocks the puzzle of private equity financing and shows how understanding private equity is the first step to growing wealth in your business. Historically, the most common ways to raise financing for SMEs was through bank loans or through the stock markets. But banks are notoriously risk-averse and conservative in lending to small businesses, and the great bull market is over. For most small and medium sized companies, the small cap public issue market is no longer a viable source of financing. Enter private equity. There are billions of dollars of private equity funds available in Canada and millions of SMEs looking for money, but the two don’t always know how to find one another and, when they do, usually don’t speak the same language. This is the book that explains to business people what private equity financing is, how it works, how and where to find it, how to be successful in attracting it, and all the advantages and disadvantages of raising financing in this way. Money Magnet is for entrepreneurs in emerging growth companies who are seeking financing and want to explore the benefits of the private equity option. In language that entrepreneurs understand, Jacoline Loewen demystifies the world of private equity in this simple yet comprehensive guide. Money Magnet explains what private equity is and how it works; compares it with traditional sources of financing, such as banks and stock markets; explains the different types of private equity investors (e.g., angels, venture capitalists, fund managers and institutional investors); outlines the benefits and pitfalls; describes how to meet venture capitalists and fund managers; shows how to make a convincing pitch to an investor; reveals what makes investors cringe and what makes them open up their cheque book; provides strategies to deal with the four brutal questions all investors ask; explains in detail the deal process and the deal sheet; gives advice on common conflicts between investors and entrepreneurs and how to manage them; includes a detailed checklist of what an investor wants to know about you and your business; and much more.
Book Synopsis Money Magnet by : J. B. Loewen
Download or read book Money Magnet written by J. B. Loewen and published by Wiley. This book was released on 2008-07-14 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The number-one issue for every entrepreneur is Money—getting money, raising money, convincing investors to give you money. Whether you are a start up, a small to mid-sized enterprise, or a $100-million company, your biggest problem is always money. There is currently a mad rush towards private equity—the new, hot way to get financing—but it remains a mystery to most entrepreneurs and owners/managers of SMEs. Money Magnet unlocks the puzzle of private equity financing and shows how understanding private equity is the first step to growing wealth in your business. Historically, the most common ways to raise financing for SMEs was through bank loans or through the stock markets. But banks are notoriously risk-averse and conservative in lending to small businesses, and the great bull market is over. For most small and medium sized companies, the small cap public issue market is no longer a viable source of financing. Enter private equity. There are billions of dollars of private equity funds available in Canada and millions of SMEs looking for money, but the two don’t always know how to find one another and, when they do, usually don’t speak the same language. This is the book that explains to business people what private equity financing is, how it works, how and where to find it, how to be successful in attracting it, and all the advantages and disadvantages of raising financing in this way. Money Magnet is for entrepreneurs in emerging growth companies who are seeking financing and want to explore the benefits of the private equity option. In language that entrepreneurs understand, Jacoline Loewen demystifies the world of private equity in this simple yet comprehensive guide. Money Magnet explains what private equity is and how it works; compares it with traditional sources of financing, such as banks and stock markets; explains the different types of private equity investors (e.g., angels, venture capitalists, fund managers and institutional investors); outlines the benefits and pitfalls; describes how to meet venture capitalists and fund managers; shows how to make a convincing pitch to an investor; reveals what makes investors cringe and what makes them open up their cheque book; provides strategies to deal with the four brutal questions all investors ask; explains in detail the deal process and the deal sheet; gives advice on common conflicts between investors and entrepreneurs and how to manage them; includes a detailed checklist of what an investor wants to know about you and your business; and much more.
getAbstract Summary: Get the key points from this book in less than 10 minutes.This book is a little like a football play that looks great on the blackboard in the locker room but doesn't quite deliver once the players take the field. The concept is excellent: adapting marketing theory and techniques to the business of acquiring investment capital for your firm. Unfortunately, authors Philip Kotler, Hermawan Kartajaya and S. David Young spend a lot of time reviewing basics, such as potential sources of capital, and not enough on the marketing techniques themselves - which they don't begin discussing until about two-thirds of the way into the book. This shortcoming (and the lack of case histories) is balanced, however, by the authors' keen, market-oriented analysis of the characteristics that appeal most strongly to the various types of investors. This book outlines a smart, methodical approach to finding investors. getAbstract.com recommends this book despite wanting more information on methodology, believing that even an incomplete marketing approach to financing is better than chaos in the huddle.Book Publisher:Wiley
Book Synopsis Attracting Investors (Summary) by : Hermawan Kartajaya
Download or read book Attracting Investors (Summary) written by Hermawan Kartajaya and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: getAbstract Summary: Get the key points from this book in less than 10 minutes.This book is a little like a football play that looks great on the blackboard in the locker room but doesn't quite deliver once the players take the field. The concept is excellent: adapting marketing theory and techniques to the business of acquiring investment capital for your firm. Unfortunately, authors Philip Kotler, Hermawan Kartajaya and S. David Young spend a lot of time reviewing basics, such as potential sources of capital, and not enough on the marketing techniques themselves - which they don't begin discussing until about two-thirds of the way into the book. This shortcoming (and the lack of case histories) is balanced, however, by the authors' keen, market-oriented analysis of the characteristics that appeal most strongly to the various types of investors. This book outlines a smart, methodical approach to finding investors. getAbstract.com recommends this book despite wanting more information on methodology, believing that even an incomplete marketing approach to financing is better than chaos in the huddle.Book Publisher:Wiley
Investors are often looked upon as one homogeneous group of people with money ready to invest; however, this group is very diverse. In some ways, investors are like car buyers who seek common denominators in a car, such as the engine, wheels, brakes and seats, but the car they end up buying depends on personal preferences, needs and the money available. For investors the common denominator is the good business case, the ‘engine, wheels, brakes, seats’ being a comprehensive business plan. However, which business case they will prefer in the end depends on their personal preference and financial capacity. How to Attract Investors takes the reader into the minds of the investors, addressing many of the challenges connected to investor search and negotiation and living with investors as co-owners. Even the finest skills of the brightest entrepreneurs wouldn’t be complete without the knowledge of the investor’s mind. This is the book that unravels it, layer by layer.
Book Synopsis How to Attract Investors by : Uffe Bundgaard-Jorgensen
Download or read book How to Attract Investors written by Uffe Bundgaard-Jorgensen and published by CRC Press. This book was released on 2016-11-25 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investors are often looked upon as one homogeneous group of people with money ready to invest; however, this group is very diverse. In some ways, investors are like car buyers who seek common denominators in a car, such as the engine, wheels, brakes and seats, but the car they end up buying depends on personal preferences, needs and the money available. For investors the common denominator is the good business case, the ‘engine, wheels, brakes, seats’ being a comprehensive business plan. However, which business case they will prefer in the end depends on their personal preference and financial capacity. How to Attract Investors takes the reader into the minds of the investors, addressing many of the challenges connected to investor search and negotiation and living with investors as co-owners. Even the finest skills of the brightest entrepreneurs wouldn’t be complete without the knowledge of the investor’s mind. This is the book that unravels it, layer by layer.
Are you looking for more investors? Attracting investors is still seen as a mystery and a challenge to most people in the world of capital raising. In today's age of social media and current climate, it's become even more important to know how to establish credibility and find investors beyond your current network. For those capital raisers and alternative investment advisors who master this skill-set, the opportunities will be truly limitless. Inside this book, you'll discover proven strategies, tactics and tools you can use to attract high net-worth investors, regardless of your current level of experience or which types of deals you're planning on offering to investors.
Book Synopsis Attracting Investors by : Yakov Smart
Download or read book Attracting Investors written by Yakov Smart and published by Independently Published. This book was released on 2024-01-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for more investors? Attracting investors is still seen as a mystery and a challenge to most people in the world of capital raising. In today's age of social media and current climate, it's become even more important to know how to establish credibility and find investors beyond your current network. For those capital raisers and alternative investment advisors who master this skill-set, the opportunities will be truly limitless. Inside this book, you'll discover proven strategies, tactics and tools you can use to attract high net-worth investors, regardless of your current level of experience or which types of deals you're planning on offering to investors.
"The complexity of business in economically demanding times makes finding constructive angels that much more challenging. The advice and tips in Attracting Capital from Angels are, therefore, invaluable. The wisdom offered here is not just for start-ups or neophytes, but is a well-timed companion to already existing resources and approaches to helping a business in all phases of development. It's also a great manual for people who want to share their knowledge (and invest capital) as an angel. I plan to recommend Attracting Capital from Angels to every entrepreneur I run into in the future who asks for mentoring sources. Great job!" —Bob Bozeman, General Partner, Angel Investors, LP PENNIES FROM HEAVEN This book offers all the information entrepreneurs need for finding elusive angel investors. Comprehensive, eminently readable, and based on the authors' years of experience dealing with venture capital firms, angels, and entrepreneurs, this book covers all the angles on angels: What are angels and what do they want? Different types of angels Pitching and preparing for angels Finding angels Working with angels The future of angel investing Attracting Capital from Angels is the ultimate guide to finding the money your business needs to get on its feet-and make a run at success.
Book Synopsis Attracting Capital From Angels by : Brian E. Hill
Download or read book Attracting Capital From Angels written by Brian E. Hill and published by John Wiley & Sons. This book was released on 2002-07-03 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The complexity of business in economically demanding times makes finding constructive angels that much more challenging. The advice and tips in Attracting Capital from Angels are, therefore, invaluable. The wisdom offered here is not just for start-ups or neophytes, but is a well-timed companion to already existing resources and approaches to helping a business in all phases of development. It's also a great manual for people who want to share their knowledge (and invest capital) as an angel. I plan to recommend Attracting Capital from Angels to every entrepreneur I run into in the future who asks for mentoring sources. Great job!" —Bob Bozeman, General Partner, Angel Investors, LP PENNIES FROM HEAVEN This book offers all the information entrepreneurs need for finding elusive angel investors. Comprehensive, eminently readable, and based on the authors' years of experience dealing with venture capital firms, angels, and entrepreneurs, this book covers all the angles on angels: What are angels and what do they want? Different types of angels Pitching and preparing for angels Finding angels Working with angels The future of angel investing Attracting Capital from Angels is the ultimate guide to finding the money your business needs to get on its feet-and make a run at success.
A new way forward for sustainable quality of life in cities of all sizes Strong Towns: A Bottom-Up Revolution to Build American Prosperity is a book of forward-thinking ideas that breaks with modern wisdom to present a new vision of urban development in the United States. Presenting the foundational ideas of the Strong Towns movement he co-founded, Charles Marohn explains why cities of all sizes continue to struggle to meet their basic needs, and reveals the new paradigm that can solve this longstanding problem. Inside, you’ll learn why inducing growth and development has been the conventional response to urban financial struggles—and why it just doesn’t work. New development and high-risk investing don’t generate enough wealth to support itself, and cities continue to struggle. Read this book to find out how cities large and small can focus on bottom-up investments to minimize risk and maximize their ability to strengthen the community financially and improve citizens’ quality of life. Develop in-depth knowledge of the underlying logic behind the “traditional” search for never-ending urban growth Learn practical solutions for ameliorating financial struggles through low-risk investment and a grassroots focus Gain insights and tools that can stop the vicious cycle of budget shortfalls and unexpected downturns Become a part of the Strong Towns revolution by shifting the focus away from top-down growth toward rebuilding American prosperity Strong Towns acknowledges that there is a problem with the American approach to growth and shows community leaders a new way forward. The Strong Towns response is a revolution in how we assemble the places we live.
Book Synopsis Strong Towns by : Charles L. Marohn, Jr.
Download or read book Strong Towns written by Charles L. Marohn, Jr. and published by John Wiley & Sons. This book was released on 2019-10-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new way forward for sustainable quality of life in cities of all sizes Strong Towns: A Bottom-Up Revolution to Build American Prosperity is a book of forward-thinking ideas that breaks with modern wisdom to present a new vision of urban development in the United States. Presenting the foundational ideas of the Strong Towns movement he co-founded, Charles Marohn explains why cities of all sizes continue to struggle to meet their basic needs, and reveals the new paradigm that can solve this longstanding problem. Inside, you’ll learn why inducing growth and development has been the conventional response to urban financial struggles—and why it just doesn’t work. New development and high-risk investing don’t generate enough wealth to support itself, and cities continue to struggle. Read this book to find out how cities large and small can focus on bottom-up investments to minimize risk and maximize their ability to strengthen the community financially and improve citizens’ quality of life. Develop in-depth knowledge of the underlying logic behind the “traditional” search for never-ending urban growth Learn practical solutions for ameliorating financial struggles through low-risk investment and a grassroots focus Gain insights and tools that can stop the vicious cycle of budget shortfalls and unexpected downturns Become a part of the Strong Towns revolution by shifting the focus away from top-down growth toward rebuilding American prosperity Strong Towns acknowledges that there is a problem with the American approach to growth and shows community leaders a new way forward. The Strong Towns response is a revolution in how we assemble the places we live.
