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Drawing on interviews with baijiu aficionados, distillers and key players in the alcoholic beverage industry, Sandhaus introduces the history and development of alcohol in China – the birthplace of grain-based alcohol. Distillation and production processes, the landscape of the industry today, and a page-by-page guide to the major varieties, distilleries and brands all feature in Baijiu: The Essential Guide to Chinese Spirits.
Book Synopsis Baijiu: The Essential Guide to Chinese Spirits by : Derek Sandhaus
Download or read book Baijiu: The Essential Guide to Chinese Spirits written by Derek Sandhaus and published by Penguin Group Australia. This book was released on 2014-05-31 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on interviews with baijiu aficionados, distillers and key players in the alcoholic beverage industry, Sandhaus introduces the history and development of alcohol in China – the birthplace of grain-based alcohol. Distillation and production processes, the landscape of the industry today, and a page-by-page guide to the major varieties, distilleries and brands all feature in Baijiu: The Essential Guide to Chinese Spirits.
2020 Gourmand Award in Spirits Gold Medal winner in the Independent Book Publishers Awards China is one of the world's leading producers and consumers of liquor, with alcohol infusing all aspects of its culture, from religion and literature to business and warfare. Yet to the outside world, China's most famous spirit, baijiu, remains a mystery. This is about to change, as baijiu is now being served in cocktail bars beyond its borders. Drunk in China follows Derek Sandhaus's journey of discovery into the world's oldest drinking culture. He travels throughout the country and around the globe to meet with distillers, brewers, snake-oil salesmen, archaeologists, and ordinary drinkers. He examines the many ways in which alcohol has shaped Chinese society and its rituals. He visits production floors, karaoke parlors, hotpot joints, and speakeasies. Along the way he uncovers a tradition spanning more than nine thousand years and explores how recent economic and political developments have conspired to push Chinese alcohol beyond the nation's borders for the first time. As Chinese society becomes increasingly international, its drinking culture must also adapt to the times. Can the West also adapt and clink glasses with China? Read Drunk in China and find out.
Book Synopsis Drunk in China by : Derek Sandhaus
Download or read book Drunk in China written by Derek Sandhaus and published by U of Nebraska Press. This book was released on 2019-11 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2020 Gourmand Award in Spirits Gold Medal winner in the Independent Book Publishers Awards China is one of the world's leading producers and consumers of liquor, with alcohol infusing all aspects of its culture, from religion and literature to business and warfare. Yet to the outside world, China's most famous spirit, baijiu, remains a mystery. This is about to change, as baijiu is now being served in cocktail bars beyond its borders. Drunk in China follows Derek Sandhaus's journey of discovery into the world's oldest drinking culture. He travels throughout the country and around the globe to meet with distillers, brewers, snake-oil salesmen, archaeologists, and ordinary drinkers. He examines the many ways in which alcohol has shaped Chinese society and its rituals. He visits production floors, karaoke parlors, hotpot joints, and speakeasies. Along the way he uncovers a tradition spanning more than nine thousand years and explores how recent economic and political developments have conspired to push Chinese alcohol beyond the nation's borders for the first time. As Chinese society becomes increasingly international, its drinking culture must also adapt to the times. Can the West also adapt and clink glasses with China? Read Drunk in China and find out.
2020 Gourmand Award in Spirits Gold Medal winner in the Independent Book Publishers Awards China is one of the world’s leading producers and consumers of liquor, with alcohol infusing all aspects of its culture, from religion and literature to business and warfare. Yet to the outside world, China’s most famous spirit, baijiu, remains a mystery. This is about to change, as baijiu is now being served in cocktail bars beyond its borders. Drunk in China follows Derek Sandhaus’s journey of discovery into the world’s oldest drinking culture. He travels throughout the country and around the globe to meet with distillers, brewers, snake-oil salesmen, archaeologists, and ordinary drinkers. He examines the many ways in which alcohol has shaped Chinese society and its rituals. He visits production floors, karaoke parlors, hotpot joints, and speakeasies. Along the way he uncovers a tradition spanning more than nine thousand years and explores how recent economic and political developments have conspired to push Chinese alcohol beyond the nation’s borders for the first time. As Chinese society becomes increasingly international, its drinking culture must also adapt to the times. Can the West also adapt and clink glasses with China? Read Drunk in China and find out.
Book Synopsis Drunk in China by : Derek Sandhaus
Download or read book Drunk in China written by Derek Sandhaus and published by U of Nebraska Press. This book was released on 2019-11-01 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2020 Gourmand Award in Spirits Gold Medal winner in the Independent Book Publishers Awards China is one of the world’s leading producers and consumers of liquor, with alcohol infusing all aspects of its culture, from religion and literature to business and warfare. Yet to the outside world, China’s most famous spirit, baijiu, remains a mystery. This is about to change, as baijiu is now being served in cocktail bars beyond its borders. Drunk in China follows Derek Sandhaus’s journey of discovery into the world’s oldest drinking culture. He travels throughout the country and around the globe to meet with distillers, brewers, snake-oil salesmen, archaeologists, and ordinary drinkers. He examines the many ways in which alcohol has shaped Chinese society and its rituals. He visits production floors, karaoke parlors, hotpot joints, and speakeasies. Along the way he uncovers a tradition spanning more than nine thousand years and explores how recent economic and political developments have conspired to push Chinese alcohol beyond the nation’s borders for the first time. As Chinese society becomes increasingly international, its drinking culture must also adapt to the times. Can the West also adapt and clink glasses with China? Read Drunk in China and find out.
Pirates, plagues, pistols and poisons; with adventure of all varieties, the third instalment of the popular 'Tales' series is a rollicking journey into colonial Hong Kong. A collection of historical odds and ends - stories, quotations, cartoons, postcards and drawings - recount in thrilling detail how a 'barren rock' seemingly destined to fail rose to become one of the richest trading outposts in Asia.
Book Synopsis Tales of Old Hong Kong by : Derek Sandhaus
Download or read book Tales of Old Hong Kong written by Derek Sandhaus and published by Tales. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pirates, plagues, pistols and poisons; with adventure of all varieties, the third instalment of the popular 'Tales' series is a rollicking journey into colonial Hong Kong. A collection of historical odds and ends - stories, quotations, cartoons, postcards and drawings - recount in thrilling detail how a 'barren rock' seemingly destined to fail rose to become one of the richest trading outposts in Asia.
China is turning into one of the world's largest, most lucrative food and beverage markets. Especially wine is in demand and has become fashionable as a symbol of social status. This trend is very likely to continue as wine consumption is closely related to income and China's emerging middle class offers tremendous potential. The market's healthy value growth will further encourage newcomers from outside China. But how can a market entrance be successfully managed and what are the main challenges when bringing wine to China? This book is an insiders' guide to efficiently planning a market entry by taking a thorough look at the wine market of China. It surveys the typical behavior of the Chinese wine consumer and examines the relevant factors for a successful market entry. Distribution channels (off- and online), pricing models and marketing activities are scrutinized. Further, the reader gets insights into the challenges of this dynamic market, such as fierce domestic and foreign competition, policies and regulations as well as entry barriers. The thirst for wine prevails, and this book will leverage your momentum.
Book Synopsis Thirst for Wine - Inside China's Wine Industry: The Success Factors of Marketing Wine in China by : Melanie Bobik
Download or read book Thirst for Wine - Inside China's Wine Industry: The Success Factors of Marketing Wine in China written by Melanie Bobik and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-04-24 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: China is turning into one of the world's largest, most lucrative food and beverage markets. Especially wine is in demand and has become fashionable as a symbol of social status. This trend is very likely to continue as wine consumption is closely related to income and China's emerging middle class offers tremendous potential. The market's healthy value growth will further encourage newcomers from outside China. But how can a market entrance be successfully managed and what are the main challenges when bringing wine to China? This book is an insiders' guide to efficiently planning a market entry by taking a thorough look at the wine market of China. It surveys the typical behavior of the Chinese wine consumer and examines the relevant factors for a successful market entry. Distribution channels (off- and online), pricing models and marketing activities are scrutinized. Further, the reader gets insights into the challenges of this dynamic market, such as fierce domestic and foreign competition, policies and regulations as well as entry barriers. The thirst for wine prevails, and this book will leverage your momentum.
Pearly Kee, a true-blue fifth generation Nyonya was schooled in a traditional Nyonya kitchen and teaches what were once closely guarded cooking secrets. From her cooking school in Penang, she’s taught a whole new generation of fans from professional chefs to foodies and amateur enthusiasts. Her first best-selling title has since been revised to include five new authentic Penang Nyonya recipes. Her Gourmand Award winning cookbook – Pearly’s Nyonya Pantry is also available from Clarity Publishing.
Book Synopsis A NYONYA INHERITANCE by : Pearly Kee
Download or read book A NYONYA INHERITANCE written by Pearly Kee and published by Clarity Publishing. This book was released on 2012-11-28 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pearly Kee, a true-blue fifth generation Nyonya was schooled in a traditional Nyonya kitchen and teaches what were once closely guarded cooking secrets. From her cooking school in Penang, she’s taught a whole new generation of fans from professional chefs to foodies and amateur enthusiasts. Her first best-selling title has since been revised to include five new authentic Penang Nyonya recipes. Her Gourmand Award winning cookbook – Pearly’s Nyonya Pantry is also available from Clarity Publishing.
This Palgrave Handbook offers the first international comparative study into the efficiency of the industrial organization of the global wine industry. Looking at several important vineyards of the main wine countries, the contributors analyze differences in implementation and articulation of three key stages: grape production, wine making and distribution (marketing, selling and logistics). By examining regulations, organization theory, industry organizational efficiency and vertical integration, up to date strategies in the sector are presented and appraised. Which models are most efficient? What are the most relevant factors for optimal performance? How do reputation and governance impact the industry? Should different models co-exist within the wine countries for global success? This comprehensive volume is essential reading for students, researchers and professionals in the wine industry.
Book Synopsis The Palgrave Handbook of Wine Industry Economics by : Adeline Alonso Ugaglia
Download or read book The Palgrave Handbook of Wine Industry Economics written by Adeline Alonso Ugaglia and published by Springer. This book was released on 2019-03-15 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Palgrave Handbook offers the first international comparative study into the efficiency of the industrial organization of the global wine industry. Looking at several important vineyards of the main wine countries, the contributors analyze differences in implementation and articulation of three key stages: grape production, wine making and distribution (marketing, selling and logistics). By examining regulations, organization theory, industry organizational efficiency and vertical integration, up to date strategies in the sector are presented and appraised. Which models are most efficient? What are the most relevant factors for optimal performance? How do reputation and governance impact the industry? Should different models co-exist within the wine countries for global success? This comprehensive volume is essential reading for students, researchers and professionals in the wine industry.
An authoritative and inspirational winetasting course, from one of the world's leading wine educators. 'Explains the mechanics of taste and tasting better than any book I've seen.' - Richard Ehrlich, Independent on Sunday Learn how to taste wine, with one of the world's leading wine educators. This book offers a particularly clear and precise means of teaching yourself how to taste and how to get more out of your wine, whatever your level. All the major grape varieties are explored, and their key characteristics in different regions. Ten practical tastings then cover core tasting techniques. Do you want to explore Dry Whites, for example, looking at 'Old World' versus 'New World' Sauvignon Blancs? Or investigate 'terroir' in a range of Bordeaux wines? Additional information on subjects such as Wines and Age and the impact of climate change complete the picture, making this book a powerful tool for understanding and appreciating wine at all levels.
Book Synopsis Essential Winetasting by : Michael Schuster
Download or read book Essential Winetasting written by Michael Schuster and published by Mitchell Beazley. This book was released on 2017-04-06 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authoritative and inspirational winetasting course, from one of the world's leading wine educators. 'Explains the mechanics of taste and tasting better than any book I've seen.' - Richard Ehrlich, Independent on Sunday Learn how to taste wine, with one of the world's leading wine educators. This book offers a particularly clear and precise means of teaching yourself how to taste and how to get more out of your wine, whatever your level. All the major grape varieties are explored, and their key characteristics in different regions. Ten practical tastings then cover core tasting techniques. Do you want to explore Dry Whites, for example, looking at 'Old World' versus 'New World' Sauvignon Blancs? Or investigate 'terroir' in a range of Bordeaux wines? Additional information on subjects such as Wines and Age and the impact of climate change complete the picture, making this book a powerful tool for understanding and appreciating wine at all levels.
"Craft Spirit World" presents over 100 of the finest drinks produced by distillers around the world—from Japanese Whiskey and Californian Tequila to English Brandy and Australian Gin. Distillation is as close as mankind has come to alchemy: turning everything from the humble potato to run-of-the-mill corn into glorious liquor. But there's nothing like industrialisation to suck the soul out of a process % and, with their vast column stills and bulk-buy mentality, that is exactly what the spirit-industry behemoths have managed to do. Cue the micro-distiller—a new breed of artisan producer reigniting our love of spirits and making drinks of quality rather than quantity. Artisan spirits can not only taste better, but each microdistiller has a tale to tell about the ingredients or the dream that led them to lovingly coax each drop of spirit from still to bottle. And we all love a good story. In "Craft Spirit World," over 100 of the best examples on the market of gin, vodka, rum, whisky, bourbon, cognac, and more are revealed, , coming from producers dotted across the globe—from New Zealand and South Africa to Scotland, Italy, Canada, and the United States. Each entry then covers the history behind the drink, where to get it, and, most importantly, what it tastes like.
Book Synopsis Craft Spirit World by : Emily Miles
Download or read book Craft Spirit World written by Emily Miles and published by Dog n Bone. This book was released on 2015-03-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Craft Spirit World" presents over 100 of the finest drinks produced by distillers around the world—from Japanese Whiskey and Californian Tequila to English Brandy and Australian Gin. Distillation is as close as mankind has come to alchemy: turning everything from the humble potato to run-of-the-mill corn into glorious liquor. But there's nothing like industrialisation to suck the soul out of a process % and, with their vast column stills and bulk-buy mentality, that is exactly what the spirit-industry behemoths have managed to do. Cue the micro-distiller—a new breed of artisan producer reigniting our love of spirits and making drinks of quality rather than quantity. Artisan spirits can not only taste better, but each microdistiller has a tale to tell about the ingredients or the dream that led them to lovingly coax each drop of spirit from still to bottle. And we all love a good story. In "Craft Spirit World," over 100 of the best examples on the market of gin, vodka, rum, whisky, bourbon, cognac, and more are revealed, , coming from producers dotted across the globe—from New Zealand and South Africa to Scotland, Italy, Canada, and the United States. Each entry then covers the history behind the drink, where to get it, and, most importantly, what it tastes like.
This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.
Book Synopsis Luxury Brands in China and India by : Glyn Atwal
Download or read book Luxury Brands in China and India written by Glyn Atwal and published by Springer. This book was released on 2017-06-27 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.
