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Beacon Technologies

Author: Stephen Statler

Publisher: Apress

Published: 2016-06-16

Total Pages: 416

ISBN-13: 1484218892

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Learn the key standards—iBeacon, Eddystone, Bluetooth 4.0, and AltBeacon—and how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs. Proximity technology—in particular, Bluetooth beacons—is a major source of business opportunity, and this book provides everything you need to know to architect a solution to capitalize on that opportunity. What You'll Learn Understand the disruptive implications of digital–physical convergence and the new applications it makes possible Review the key standards that solutions developers need to understand to capitalize on the business opportunity of proximity technology Discover the new phenomenon of beacon networks, which will be hugely significant in driving strategic decisions and creating wealth See other technologies in the proximity ecosystem catalyzed by and complementary to Bluetooth beacons, including visual light communication, magnetic resonance, and RFID Examine the Beacosystem framework for analyzing the proximity ecosystem Who This Book Is For Solutions architects of all types—venture capitalists, founders, CEOs, strategists, product managers, CTOs, business developers, and programmers Stephen Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware, and is a thought leader in the beacosystem community. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons in the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program. Contributors: Anke Audenaert, CEO, Favrit John Coombs, CEO, Rover Labs Theresa Mary Gordon, Co-Founder, tapGOconnect Phil Hendrix, Director, immr Kris Kolodziej, President, IndoorLBS Patrick Leddy, CEO, Pulsate Ben Parker, VP Business Development, AccelerateIT Mario Proietti, CEO, Location Smart Ray Rotolo, SVP OOH, Gimbal Kjartan Slette, COO, Unacast Jarno Vanto, Partner, Borenius Attorneys LLP David Young, Chief Engineer, Radius Networks Foreword by Asif Khan, President LBMA

Book Synopsis Beacon Technologies by : Stephen Statler

Download or read book Beacon Technologies written by Stephen Statler and published by Apress. This book was released on 2016-06-16 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the key standards—iBeacon, Eddystone, Bluetooth 4.0, and AltBeacon—and how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs. Proximity technology—in particular, Bluetooth beacons—is a major source of business opportunity, and this book provides everything you need to know to architect a solution to capitalize on that opportunity. What You'll Learn Understand the disruptive implications of digital–physical convergence and the new applications it makes possible Review the key standards that solutions developers need to understand to capitalize on the business opportunity of proximity technology Discover the new phenomenon of beacon networks, which will be hugely significant in driving strategic decisions and creating wealth See other technologies in the proximity ecosystem catalyzed by and complementary to Bluetooth beacons, including visual light communication, magnetic resonance, and RFID Examine the Beacosystem framework for analyzing the proximity ecosystem Who This Book Is For Solutions architects of all types—venture capitalists, founders, CEOs, strategists, product managers, CTOs, business developers, and programmers Stephen Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware, and is a thought leader in the beacosystem community. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons in the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program. Contributors: Anke Audenaert, CEO, Favrit John Coombs, CEO, Rover Labs Theresa Mary Gordon, Co-Founder, tapGOconnect Phil Hendrix, Director, immr Kris Kolodziej, President, IndoorLBS Patrick Leddy, CEO, Pulsate Ben Parker, VP Business Development, AccelerateIT Mario Proietti, CEO, Location Smart Ray Rotolo, SVP OOH, Gimbal Kjartan Slette, COO, Unacast Jarno Vanto, Partner, Borenius Attorneys LLP David Young, Chief Engineer, Radius Networks Foreword by Asif Khan, President LBMA

Beacon Technologies

Author: Steve Statler

Publisher:

Published: 2016-07-08

Total Pages: 250

ISBN-13: 9781484215876

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Proximity technology, in particular Bluetooth beacons, are a major source of business opportunity and iBeacon and Proximity Technologies: The Solutions Architect's Guide to the Beacosystem provides everything you need to know to architect a solution to capitalize on that opportunity. Learn the key standards--iBeacon, UriBeacon, Bluetooth 4.0, AltBeacon--and how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs. This book has been written for solutions architects, be they a businessperson or a technologist. Solutions architects have many titles: Venture Capitalist, Founder, CEO, Strategist, Product Manager, CTO, Business Development, or Developer. Author Steve Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons on the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program. www.linkedin.com/in/stevestatler What you'll learn Digital Physical Convergence - Learn the implications of this disruptive force and the new applications it makes possible. Standards - Learn the key standards that solutions developers need to understand to capitalize on the opportunity: iBeacon, UriBeacon, Bluetooth 4.0, AltBeacon. Beacon Networks - A new phenomenon that is not well understood but will be hugely significant in terms of driving strategic decisions and creating wealth. Other Technologies: Beacons are a catalyst for the creation of a Proximity ecosystem; technologies like visual light communication, magnetic resonance, and RFID are key tools that complement the strengths and weaknesses of Bluetooth beacons. Understanding these is key to architecting a successful solution. The Beacosystem framework: The method of structuring the analysis of this ecosystem. Included at the top layer are the applications. You'll learn a systematic way of understanding the solutions that beacons can enable. Who this book is for This book has been written for solutions architects, be they a businessperson or a technologist. Solutions architects have many titles: Venture Capitalist, Founder, CEO, Strategist, Product Manager, CTO, Business Development or Developer. Having a common understanding of what beacons can do and what they can't do and the types of players that are engaging in the Beacosystem is essential to reap the rewards and avoid the pitfalls when digital and physical worlds collide. In an age of lean startups and agile teams, it's important for engineers to understand the use cases and operational issues that drive the sometimes unstated requirements for their work. Business people can waste time and effort if they don't understand the constraints of what can and cannot be achieve with proximity technology.

Book Synopsis Beacon Technologies by : Steve Statler

Download or read book Beacon Technologies written by Steve Statler and published by . This book was released on 2016-07-08 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proximity technology, in particular Bluetooth beacons, are a major source of business opportunity and iBeacon and Proximity Technologies: The Solutions Architect's Guide to the Beacosystem provides everything you need to know to architect a solution to capitalize on that opportunity. Learn the key standards--iBeacon, UriBeacon, Bluetooth 4.0, AltBeacon--and how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs. This book has been written for solutions architects, be they a businessperson or a technologist. Solutions architects have many titles: Venture Capitalist, Founder, CEO, Strategist, Product Manager, CTO, Business Development, or Developer. Author Steve Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons on the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program. www.linkedin.com/in/stevestatler What you'll learn Digital Physical Convergence - Learn the implications of this disruptive force and the new applications it makes possible. Standards - Learn the key standards that solutions developers need to understand to capitalize on the opportunity: iBeacon, UriBeacon, Bluetooth 4.0, AltBeacon. Beacon Networks - A new phenomenon that is not well understood but will be hugely significant in terms of driving strategic decisions and creating wealth. Other Technologies: Beacons are a catalyst for the creation of a Proximity ecosystem; technologies like visual light communication, magnetic resonance, and RFID are key tools that complement the strengths and weaknesses of Bluetooth beacons. Understanding these is key to architecting a successful solution. The Beacosystem framework: The method of structuring the analysis of this ecosystem. Included at the top layer are the applications. You'll learn a systematic way of understanding the solutions that beacons can enable. Who this book is for This book has been written for solutions architects, be they a businessperson or a technologist. Solutions architects have many titles: Venture Capitalist, Founder, CEO, Strategist, Product Manager, CTO, Business Development or Developer. Having a common understanding of what beacons can do and what they can't do and the types of players that are engaging in the Beacosystem is essential to reap the rewards and avoid the pitfalls when digital and physical worlds collide. In an age of lean startups and agile teams, it's important for engineers to understand the use cases and operational issues that drive the sometimes unstated requirements for their work. Business people can waste time and effort if they don't understand the constraints of what can and cannot be achieve with proximity technology.

Internet of Things and Data Analytics Handbook

Author: Hwaiyu Geng

Publisher: John Wiley & Sons

Published: 2016-12-15

Total Pages: 816

ISBN-13: 1119173639

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This book examines the Internet of Things (IoT) and Data Analytics from a technical, application, and business point of view. Internet of Things and Data Analytics Handbook describes essential technical knowledge, building blocks, processes, design principles, implementation, and marketing for IoT projects. It provides readers with knowledge in planning, designing, and implementing IoT projects. The book is written by experts on the subject matter, including international experts from nine countries in the consumer and enterprise fields of IoT. The text starts with an overview and anatomy of IoT, ecosystem of IoT, communication protocols, networking, and available hardware, both present and future applications and transformations, and business models. The text also addresses big data analytics, machine learning, cloud computing, and consideration of sustainability that are essential to be both socially responsible and successful. Design and implementation processes are illustrated with best practices and case studies in action. In addition, the book: Examines cloud computing, data analytics, and sustainability and how they relate to IoT overs the scope of consumer, government, and enterprise applications Includes best practices, business model, and real-world case studies Hwaiyu Geng, P.E., is a consultant with Amica Research (www.AmicaResearch.org, Palo Alto, California), promoting green planning, design, and construction projects. He has had over 40 years of manufacturing and management experience, working with Westinghouse, Applied Materials, Hewlett Packard, and Intel on multi-million high-tech projects. He has written and presented numerous technical papers at international conferences. Mr. Geng, a patent holder, is also the editor/author of Data Center Handbook (Wiley, 2015).

Book Synopsis Internet of Things and Data Analytics Handbook by : Hwaiyu Geng

Download or read book Internet of Things and Data Analytics Handbook written by Hwaiyu Geng and published by John Wiley & Sons. This book was released on 2016-12-15 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the Internet of Things (IoT) and Data Analytics from a technical, application, and business point of view. Internet of Things and Data Analytics Handbook describes essential technical knowledge, building blocks, processes, design principles, implementation, and marketing for IoT projects. It provides readers with knowledge in planning, designing, and implementing IoT projects. The book is written by experts on the subject matter, including international experts from nine countries in the consumer and enterprise fields of IoT. The text starts with an overview and anatomy of IoT, ecosystem of IoT, communication protocols, networking, and available hardware, both present and future applications and transformations, and business models. The text also addresses big data analytics, machine learning, cloud computing, and consideration of sustainability that are essential to be both socially responsible and successful. Design and implementation processes are illustrated with best practices and case studies in action. In addition, the book: Examines cloud computing, data analytics, and sustainability and how they relate to IoT overs the scope of consumer, government, and enterprise applications Includes best practices, business model, and real-world case studies Hwaiyu Geng, P.E., is a consultant with Amica Research (www.AmicaResearch.org, Palo Alto, California), promoting green planning, design, and construction projects. He has had over 40 years of manufacturing and management experience, working with Westinghouse, Applied Materials, Hewlett Packard, and Intel on multi-million high-tech projects. He has written and presented numerous technical papers at international conferences. Mr. Geng, a patent holder, is also the editor/author of Data Center Handbook (Wiley, 2015).

Frontiers in Biochip Technology

Author: Wan-Li Xing

Publisher: Springer Science & Business Media

Published: 2006-06-18

Total Pages: 355

ISBN-13: 0387255850

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Frontiers in Biochip Technology Dr. Wan-Li Xing and Dr. Jing Cheng Frontiers in Biochip Technology serves as an essential collection of new research in the field of biochip technology. This comprehensive collection covers emerging technologies and cutting –edge research in the field of biochip technology, with all chapters written by the international stars of this evolving field. Key topics and current trends in biochip technology covered include: -microarray technology and its applications - microfluidics - drug discovery - detection technology - lab-on-chip technology and bioinformatics. Frontiers in Biochip Technology is an important volume for all biotechnologists, bioengineers, genetic engineers, pharmacological researchers, and general bench researchers who want to be up-to-date on the latest advances in the rapidly growing field of biochip technology. The Editors: Dr. Wan-Li Xing, Tsinghua University School of Medicine, National Engineering Research Center for Beijing Biochip Technology (NERCBBT), and CapitalBio Corporation, Beijing, China Dr. Xing is a Professor at Medical Systems Biology Research Center, Tsinghua University School of Medicine, and also serves as the Executive Deputy Director at NERCBBT, CapitalBio Corporation, a world-leader in biochip research. Dr. Xing has published widely and obtained many patents and applications. Dr. Jing Cheng, Tsinghua University School of Medicine, National Engineering Research Center for Beijing Biochip Technology (NERCBBT), and CapitalBio Corporation, Beijing, China Dr. Jing Cheng is the Cheung Kong Professor at Medical Systems Biology Research Center, Tsinghua University School of Medicine, the Director of NERCBBT and CEO & CTO of CapitalBio. Dr. Cheng developed the world’s first system of laboratory-on-a-chip in 1998; this work was featured in the front-cover story of the June 1998 issue of Nature Biotechnology and cited as the breakthrough of the year by Science in the same year. He has been awarded Nanogen’s most prestigious award Nano Grant, Distinguished Achievement Award for Overseas Chinese Scholars Returned, China’s Science & Technology Award for Outstanding Youth, and Qiushi Technology Transfer Award for Outstanding Youth. Dr. Cheng has published over 90 peer-reviewed papers. In addition, he has obtained over 60 European and U.S. patents and applications.

Book Synopsis Frontiers in Biochip Technology by : Wan-Li Xing

Download or read book Frontiers in Biochip Technology written by Wan-Li Xing and published by Springer Science & Business Media. This book was released on 2006-06-18 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Frontiers in Biochip Technology Dr. Wan-Li Xing and Dr. Jing Cheng Frontiers in Biochip Technology serves as an essential collection of new research in the field of biochip technology. This comprehensive collection covers emerging technologies and cutting –edge research in the field of biochip technology, with all chapters written by the international stars of this evolving field. Key topics and current trends in biochip technology covered include: -microarray technology and its applications - microfluidics - drug discovery - detection technology - lab-on-chip technology and bioinformatics. Frontiers in Biochip Technology is an important volume for all biotechnologists, bioengineers, genetic engineers, pharmacological researchers, and general bench researchers who want to be up-to-date on the latest advances in the rapidly growing field of biochip technology. The Editors: Dr. Wan-Li Xing, Tsinghua University School of Medicine, National Engineering Research Center for Beijing Biochip Technology (NERCBBT), and CapitalBio Corporation, Beijing, China Dr. Xing is a Professor at Medical Systems Biology Research Center, Tsinghua University School of Medicine, and also serves as the Executive Deputy Director at NERCBBT, CapitalBio Corporation, a world-leader in biochip research. Dr. Xing has published widely and obtained many patents and applications. Dr. Jing Cheng, Tsinghua University School of Medicine, National Engineering Research Center for Beijing Biochip Technology (NERCBBT), and CapitalBio Corporation, Beijing, China Dr. Jing Cheng is the Cheung Kong Professor at Medical Systems Biology Research Center, Tsinghua University School of Medicine, the Director of NERCBBT and CEO & CTO of CapitalBio. Dr. Cheng developed the world’s first system of laboratory-on-a-chip in 1998; this work was featured in the front-cover story of the June 1998 issue of Nature Biotechnology and cited as the breakthrough of the year by Science in the same year. He has been awarded Nanogen’s most prestigious award Nano Grant, Distinguished Achievement Award for Overseas Chinese Scholars Returned, China’s Science & Technology Award for Outstanding Youth, and Qiushi Technology Transfer Award for Outstanding Youth. Dr. Cheng has published over 90 peer-reviewed papers. In addition, he has obtained over 60 European and U.S. patents and applications.

Air Transport - A Tourism Perspective

Author: Anne Graham

Publisher: Elsevier

Published: 2019-02-15

Total Pages: 276

ISBN-13: 0128128577

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Air Transport: A Tourism Perspective provides rigorous insights into the current complexities, synergies and conflicts within air transportation and tourism, presenting a balanced, comprehensive, contemporary, and global analysis that thoroughly examines the links between theory and practice. The book offers readers a multi-sector, global perspective on the practical implications of the link between air transport and tourism. By using a novel approach, it systematically explores the successive stages of a tourist's trip-investigating reasons for flying, the airport experience, airline industry structures, competition and regulation, and air transportation and destination interrelationships. In addition, the book explores current and salient debates on such issues as the influence of traveling to visit friends and family, the role of charters versus low cost carriers, public subsidies to support airport development, and much more. Presents insights from an international team of expert contributors with proven research and publication experience in their specialty area Includes cutting-edge analyses based on original research that identifies emerging research directions and policy and managerial implications Utilizes a multidisciplinary approach to fully explore theoretical and policy concepts and their effect on air transportation and tourism development Provides case studies from around the globe in each chapter

Book Synopsis Air Transport - A Tourism Perspective by : Anne Graham

Download or read book Air Transport - A Tourism Perspective written by Anne Graham and published by Elsevier. This book was released on 2019-02-15 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Air Transport: A Tourism Perspective provides rigorous insights into the current complexities, synergies and conflicts within air transportation and tourism, presenting a balanced, comprehensive, contemporary, and global analysis that thoroughly examines the links between theory and practice. The book offers readers a multi-sector, global perspective on the practical implications of the link between air transport and tourism. By using a novel approach, it systematically explores the successive stages of a tourist's trip-investigating reasons for flying, the airport experience, airline industry structures, competition and regulation, and air transportation and destination interrelationships. In addition, the book explores current and salient debates on such issues as the influence of traveling to visit friends and family, the role of charters versus low cost carriers, public subsidies to support airport development, and much more. Presents insights from an international team of expert contributors with proven research and publication experience in their specialty area Includes cutting-edge analyses based on original research that identifies emerging research directions and policy and managerial implications Utilizes a multidisciplinary approach to fully explore theoretical and policy concepts and their effect on air transportation and tourism development Provides case studies from around the globe in each chapter

FCC Record

Author: United States. Federal Communications Commission

Publisher:

Published: 2014

Total Pages: 946

ISBN-13:

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Book Synopsis FCC Record by : United States. Federal Communications Commission

Download or read book FCC Record written by United States. Federal Communications Commission and published by . This book was released on 2014 with total page 946 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Algorithmic Ethics

Author: Michael Filimowicz

Publisher: Taylor & Francis

Published: 2023-05-29

Total Pages: 90

ISBN-13: 1000924793

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This book focuses on how new technologies are raising and reshaping ethical questions and practices that aim to automate ethics into program outputs. With new powerful technologies come enhanced capacities to act, which in turn require new ethical concepts for guiding just and fair actions in the use of these new capabilities. The new algorithmic regimes, for their ethical articulation, build on prior ethics discourses in computer and information ethics, as well as the philosophical traditions of ethics generally. Especially as our technologies become more autonomous, operating alongside us in the home, workplace or on the roads, ethics has the potential to limit negative effects and shape the new technical terrains in a more humanly recognizable way. The volume covers a critique of human-centered AI, the effects of AI and the Internet of Things in the domain of human resource management, how decentralized finance applications on the blockchain encode ethical norms into “smart contracts,” and the personal surveillance risks of audio beacon technology operating invisibly in our cellphones. Scholars and students from many backgrounds, as well as policy makers, journalists and the general reading public will find a multidisciplinary approach to questions posed by research in algorithmic ethics from the fields of management, sociology, social policy, public service, religion and interactive media.

Book Synopsis Algorithmic Ethics by : Michael Filimowicz

Download or read book Algorithmic Ethics written by Michael Filimowicz and published by Taylor & Francis. This book was released on 2023-05-29 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on how new technologies are raising and reshaping ethical questions and practices that aim to automate ethics into program outputs. With new powerful technologies come enhanced capacities to act, which in turn require new ethical concepts for guiding just and fair actions in the use of these new capabilities. The new algorithmic regimes, for their ethical articulation, build on prior ethics discourses in computer and information ethics, as well as the philosophical traditions of ethics generally. Especially as our technologies become more autonomous, operating alongside us in the home, workplace or on the roads, ethics has the potential to limit negative effects and shape the new technical terrains in a more humanly recognizable way. The volume covers a critique of human-centered AI, the effects of AI and the Internet of Things in the domain of human resource management, how decentralized finance applications on the blockchain encode ethical norms into “smart contracts,” and the personal surveillance risks of audio beacon technology operating invisibly in our cellphones. Scholars and students from many backgrounds, as well as policy makers, journalists and the general reading public will find a multidisciplinary approach to questions posed by research in algorithmic ethics from the fields of management, sociology, social policy, public service, religion and interactive media.

Encyclopedia of Information Science and Technology, Fourth Edition

Author: Khosrow-Pour, D.B.A., Mehdi

Publisher: IGI Global

Published: 2017-06-20

Total Pages: 8104

ISBN-13: 1522522565

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In recent years, our world has experienced a profound shift and progression in available computing and knowledge sharing innovations. These emerging advancements have developed at a rapid pace, disseminating into and affecting numerous aspects of contemporary society. This has created a pivotal need for an innovative compendium encompassing the latest trends, concepts, and issues surrounding this relevant discipline area. During the past 15 years, the Encyclopedia of Information Science and Technology has become recognized as one of the landmark sources of the latest knowledge and discoveries in this discipline. The Encyclopedia of Information Science and Technology, Fourth Edition is a 10-volume set which includes 705 original and previously unpublished research articles covering a full range of perspectives, applications, and techniques contributed by thousands of experts and researchers from around the globe. This authoritative encyclopedia is an all-encompassing, well-established reference source that is ideally designed to disseminate the most forward-thinking and diverse research findings. With critical perspectives on the impact of information science management and new technologies in modern settings, including but not limited to computer science, education, healthcare, government, engineering, business, and natural and physical sciences, it is a pivotal and relevant source of knowledge that will benefit every professional within the field of information science and technology and is an invaluable addition to every academic and corporate library.

Book Synopsis Encyclopedia of Information Science and Technology, Fourth Edition by : Khosrow-Pour, D.B.A., Mehdi

Download or read book Encyclopedia of Information Science and Technology, Fourth Edition written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2017-06-20 with total page 8104 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, our world has experienced a profound shift and progression in available computing and knowledge sharing innovations. These emerging advancements have developed at a rapid pace, disseminating into and affecting numerous aspects of contemporary society. This has created a pivotal need for an innovative compendium encompassing the latest trends, concepts, and issues surrounding this relevant discipline area. During the past 15 years, the Encyclopedia of Information Science and Technology has become recognized as one of the landmark sources of the latest knowledge and discoveries in this discipline. The Encyclopedia of Information Science and Technology, Fourth Edition is a 10-volume set which includes 705 original and previously unpublished research articles covering a full range of perspectives, applications, and techniques contributed by thousands of experts and researchers from around the globe. This authoritative encyclopedia is an all-encompassing, well-established reference source that is ideally designed to disseminate the most forward-thinking and diverse research findings. With critical perspectives on the impact of information science management and new technologies in modern settings, including but not limited to computer science, education, healthcare, government, engineering, business, and natural and physical sciences, it is a pivotal and relevant source of knowledge that will benefit every professional within the field of information science and technology and is an invaluable addition to every academic and corporate library.

Smart Cities and Tourism: Co-creating experiences, challenges and opportunities

Author: Dimitrios Buhalis

Publisher: Goodfellow Publishers Ltd

Published: 2022-10-01

Total Pages: 139

ISBN-13: 1915097398

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Smart cities are cities which use different types of electronic methods and sensors to collect data. With international contributions from well-respected international academics, it brings state-of-art knowledge on marketing management (and related areas e.g., urban studies) from a new modern perspective within the smart cities.

Book Synopsis Smart Cities and Tourism: Co-creating experiences, challenges and opportunities by : Dimitrios Buhalis

Download or read book Smart Cities and Tourism: Co-creating experiences, challenges and opportunities written by Dimitrios Buhalis and published by Goodfellow Publishers Ltd. This book was released on 2022-10-01 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart cities are cities which use different types of electronic methods and sensors to collect data. With international contributions from well-respected international academics, it brings state-of-art knowledge on marketing management (and related areas e.g., urban studies) from a new modern perspective within the smart cities.

The Art of Digital Marketing for Fashion and Luxury Brands

Author: Wilson Ozuem

Publisher: Springer Nature

Published: 2021-07-17

Total Pages: 471

ISBN-13: 303070324X

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This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.

Book Synopsis The Art of Digital Marketing for Fashion and Luxury Brands by : Wilson Ozuem

Download or read book The Art of Digital Marketing for Fashion and Luxury Brands written by Wilson Ozuem and published by Springer Nature. This book was released on 2021-07-17 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.