Becoming Human-Centric, Harness the Soul of Your Brand for the Future of Our World

Becoming Human-Centric, Harness the Soul of Your Brand for the Future of Our World

Author: Kimberly Weisensee Brown

Publisher: First Edition Design Pub.

Published: 2021-01-14

Total Pages: 85

ISBN-13: 1506910289

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Human expectations have changed. Technology and sleek branding aren't enough; your organization needs a soul. Speeches and trending hashtags aren't enough; we need to change our communities. How? By learning to become Human-Centric as a person, as a professional, and as a modern-day citizen. Come on this journey to discover how to be human-centric and thrive in this world. The future is human. Are you ready?


Book Synopsis Becoming Human-Centric, Harness the Soul of Your Brand for the Future of Our World by : Kimberly Weisensee Brown

Download or read book Becoming Human-Centric, Harness the Soul of Your Brand for the Future of Our World written by Kimberly Weisensee Brown and published by First Edition Design Pub.. This book was released on 2021-01-14 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human expectations have changed. Technology and sleek branding aren't enough; your organization needs a soul. Speeches and trending hashtags aren't enough; we need to change our communities. How? By learning to become Human-Centric as a person, as a professional, and as a modern-day citizen. Come on this journey to discover how to be human-centric and thrive in this world. The future is human. Are you ready?


Making Work Human: How Human-Centered Companies are Changing the Future of Work and the World

Making Work Human: How Human-Centered Companies are Changing the Future of Work and the World

Author: Eric Mosley

Publisher: McGraw Hill Professional

Published: 2020-10-06

Total Pages: 313

ISBN-13: 1260464210

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How do you keep your employees engaged, creative, innovative, and productive? Simple: Work human! From the pioneers of the management strategy that’s transforming businesses worldwide, Making Work Human shows how to implement a culture of performance and gratitude in the workplace—and seize a competitive edge, increase profitability, and drive business momentum. Leaders of Workhuman, the world’s fastest-growing social recognition and continuous performance management platform, Eric Mosley and Derek Irvine use game-changing data analytics to prove that when a workplace becomes more “human”—when it’s fueled by a culture of gratitude—measurable business results follow. In Making Work Human, they show you how to: Apply analytics and artificial intelligence in ways that make work more human, not less Expand equity, diversity, and inclusion initiatives and strategies to include a wider range of backgrounds, life experiences, and capabilities Use recognition as an actionable strategy to create a truly inclusive, connected culture “The qualities that make us most human—connection, community, positivity, belonging, and a sense of meaning—have become the corporate fuel for getting things done—for innovating, for thriving in the global marketplace, and for outperforming the competition,” the authors write. By building a sense of belonging, purpose, meaning, happiness, and energy in every employee, you’ll create a profound connection between your organization and its goals. And Making Work Human provides everything you need to get there.


Book Synopsis Making Work Human: How Human-Centered Companies are Changing the Future of Work and the World by : Eric Mosley

Download or read book Making Work Human: How Human-Centered Companies are Changing the Future of Work and the World written by Eric Mosley and published by McGraw Hill Professional. This book was released on 2020-10-06 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you keep your employees engaged, creative, innovative, and productive? Simple: Work human! From the pioneers of the management strategy that’s transforming businesses worldwide, Making Work Human shows how to implement a culture of performance and gratitude in the workplace—and seize a competitive edge, increase profitability, and drive business momentum. Leaders of Workhuman, the world’s fastest-growing social recognition and continuous performance management platform, Eric Mosley and Derek Irvine use game-changing data analytics to prove that when a workplace becomes more “human”—when it’s fueled by a culture of gratitude—measurable business results follow. In Making Work Human, they show you how to: Apply analytics and artificial intelligence in ways that make work more human, not less Expand equity, diversity, and inclusion initiatives and strategies to include a wider range of backgrounds, life experiences, and capabilities Use recognition as an actionable strategy to create a truly inclusive, connected culture “The qualities that make us most human—connection, community, positivity, belonging, and a sense of meaning—have become the corporate fuel for getting things done—for innovating, for thriving in the global marketplace, and for outperforming the competition,” the authors write. By building a sense of belonging, purpose, meaning, happiness, and energy in every employee, you’ll create a profound connection between your organization and its goals. And Making Work Human provides everything you need to get there.


Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements

Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements

Author: Scott Goodson

Publisher: McGraw Hill Professional

Published: 2012-02-24

Total Pages: 272

ISBN-13: 0071782818

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The secret to movement marketing? Your customers want to make a difference “Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy.” —Daniel H. Pink, author of Drive and A Whole New Mind “Want to change your customers’ buying habits? Want to change the world? Stop marketing, read this book, roll up your sleeves, and start a movement.” —Sally Hogshead, author of Fascinate and creator of HowToFascinate.com “Essential stuff. One of the smartest thinkers on branding on one of the most important developments in that critical intersection between culture and marketing.” —Adam Morgan, author of Eating the Big Fish and The Pirate Inside “A well-researched and insightful book that will hopefully spark a movement against traditional, stodgy marketing. A must-read for the new generation of marketers who will be defining tomorrow’s marketing landscape.” —Boutros Boutros, Senior Vice President, Emirates Airline About the Book: Movement marketing is changing the world. It’s the new way forward for anyone trying to win customers’ loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world’s first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere. We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India’s Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing. Using client case studies and contributions from a global team of movement marketing forerunners—among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer—Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including: Stop talking about yourself—let the movement control your message Home in on the core objectives of your concept or brand—and align these values with what people are for (or against) “Light the spark”—create a culture within your organization that can embrace and drive a movement Leverage your assets—content, events, expertise, connecting platforms—to give people tools to spread your gospel Adjust concepts to travel across borders and link people across cultural boundaries The examples and guidance in this book will prepare you to find, connect to, and even lead the next big movement. What happens next is up to you. Get up. Go out. And create a brand Uprising of your own.


Book Synopsis Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements by : Scott Goodson

Download or read book Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements written by Scott Goodson and published by McGraw Hill Professional. This book was released on 2012-02-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The secret to movement marketing? Your customers want to make a difference “Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy.” —Daniel H. Pink, author of Drive and A Whole New Mind “Want to change your customers’ buying habits? Want to change the world? Stop marketing, read this book, roll up your sleeves, and start a movement.” —Sally Hogshead, author of Fascinate and creator of HowToFascinate.com “Essential stuff. One of the smartest thinkers on branding on one of the most important developments in that critical intersection between culture and marketing.” —Adam Morgan, author of Eating the Big Fish and The Pirate Inside “A well-researched and insightful book that will hopefully spark a movement against traditional, stodgy marketing. A must-read for the new generation of marketers who will be defining tomorrow’s marketing landscape.” —Boutros Boutros, Senior Vice President, Emirates Airline About the Book: Movement marketing is changing the world. It’s the new way forward for anyone trying to win customers’ loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world’s first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere. We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India’s Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing. Using client case studies and contributions from a global team of movement marketing forerunners—among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer—Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including: Stop talking about yourself—let the movement control your message Home in on the core objectives of your concept or brand—and align these values with what people are for (or against) “Light the spark”—create a culture within your organization that can embrace and drive a movement Leverage your assets—content, events, expertise, connecting platforms—to give people tools to spread your gospel Adjust concepts to travel across borders and link people across cultural boundaries The examples and guidance in this book will prepare you to find, connect to, and even lead the next big movement. What happens next is up to you. Get up. Go out. And create a brand Uprising of your own.


The Business of Being

The Business of Being

Author: Laurie Buchanan, PhD

Publisher: She Writes Press

Published: 2018-07-10

Total Pages: 336

ISBN-13: 1631523961

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This book isn’t just about being in business; it’s about the business of being. But when you stop to think about it, each of us is like a small business. Successful business owners implement strategies that improve their prospects for success. Similarly, as human beings, it serves us well to implement guiding principles that inspire us to live our purpose and reach our goals. The rich ganache filling that flows through the center of this book is the story of La Mandarine Bleue, a delicious depiction of how nine individuals used twelve steps of a business plan to find their vocation and undergo a transformation (with some French recipes thrown in for good measure). From a business plan and metrics to mission and goals with everything between—investors, clients and customers, marketing strategies, and goodwill development—this book clearly maps how to create personal transformation at the intersection of business and spirituality. Merging the language of business and self-help, The Business of Being will teach you how to enhance “profitability”—body, mind, and spirit.


Book Synopsis The Business of Being by : Laurie Buchanan, PhD

Download or read book The Business of Being written by Laurie Buchanan, PhD and published by She Writes Press. This book was released on 2018-07-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book isn’t just about being in business; it’s about the business of being. But when you stop to think about it, each of us is like a small business. Successful business owners implement strategies that improve their prospects for success. Similarly, as human beings, it serves us well to implement guiding principles that inspire us to live our purpose and reach our goals. The rich ganache filling that flows through the center of this book is the story of La Mandarine Bleue, a delicious depiction of how nine individuals used twelve steps of a business plan to find their vocation and undergo a transformation (with some French recipes thrown in for good measure). From a business plan and metrics to mission and goals with everything between—investors, clients and customers, marketing strategies, and goodwill development—this book clearly maps how to create personal transformation at the intersection of business and spirituality. Merging the language of business and self-help, The Business of Being will teach you how to enhance “profitability”—body, mind, and spirit.


The Culture Puzzle

The Culture Puzzle

Author: Mario Moussa

Publisher: Berrett-Koehler Publishers

Published: 2021-06-22

Total Pages: 164

ISBN-13: 1523091843

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Corporate culture is critical to any organizational change effort. This book offers a proven model for identifying and leveraging the essential elements of any culture. In a world that changes at a dizzying pace, what can leaders do to build flexible and adaptive workplaces that inspire people to achieve extraordinary results? According to the authors, the answer lies in recognizing and aligning the elusive forces—or the “puzzling” pieces—that shape an organization's culture. With a combined seventy-five years' worth of research, teaching, and consulting experience, Mario Moussa, Derek Newberry, and Greg Urban bring a wealth of knowledge to creating nimble organizations. Globally recognized business anthropologists and management experts, they explain how to access the full power of your culture by harnessing the Four Forces that drive it: Vision: Embrace a common purpose that illuminates shared aspirations and plans. Interest: Foster a deep commitment to authentic relationships and your organization's future. Habit: Establish routines and rituals that reinforce “the way we do things around here.” Innovation: Promote the constant tinkering that produces surprising new solutions to old problems. Filled with case studies, personal anecdotes, and solid, practical advice, this book includes a four-part Evaluator to help you build resilient organizations and teams. The Culture Puzzle offers the definitive playbook for thriving amid constant transformation.


Book Synopsis The Culture Puzzle by : Mario Moussa

Download or read book The Culture Puzzle written by Mario Moussa and published by Berrett-Koehler Publishers. This book was released on 2021-06-22 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate culture is critical to any organizational change effort. This book offers a proven model for identifying and leveraging the essential elements of any culture. In a world that changes at a dizzying pace, what can leaders do to build flexible and adaptive workplaces that inspire people to achieve extraordinary results? According to the authors, the answer lies in recognizing and aligning the elusive forces—or the “puzzling” pieces—that shape an organization's culture. With a combined seventy-five years' worth of research, teaching, and consulting experience, Mario Moussa, Derek Newberry, and Greg Urban bring a wealth of knowledge to creating nimble organizations. Globally recognized business anthropologists and management experts, they explain how to access the full power of your culture by harnessing the Four Forces that drive it: Vision: Embrace a common purpose that illuminates shared aspirations and plans. Interest: Foster a deep commitment to authentic relationships and your organization's future. Habit: Establish routines and rituals that reinforce “the way we do things around here.” Innovation: Promote the constant tinkering that produces surprising new solutions to old problems. Filled with case studies, personal anecdotes, and solid, practical advice, this book includes a four-part Evaluator to help you build resilient organizations and teams. The Culture Puzzle offers the definitive playbook for thriving amid constant transformation.


Congressional Record

Congressional Record

Author: United States. Congress

Publisher:

Published: 1962

Total Pages: 832

ISBN-13:

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Book Synopsis Congressional Record by : United States. Congress

Download or read book Congressional Record written by United States. Congress and published by . This book was released on 1962 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt:


The Fourth Industrial Revolution

The Fourth Industrial Revolution

Author: Klaus Schwab

Publisher: Currency

Published: 2017-01-03

Total Pages: 192

ISBN-13: 1524758876

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World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolu­tion, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wear­able sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manu­facturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individu­als. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frame­works that advance progress.


Book Synopsis The Fourth Industrial Revolution by : Klaus Schwab

Download or read book The Fourth Industrial Revolution written by Klaus Schwab and published by Currency. This book was released on 2017-01-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolu­tion, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wear­able sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manu­facturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individu­als. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frame­works that advance progress.


The Index

The Index

Author: Francis Ellingwood Abbot

Publisher:

Published: 1875

Total Pages: 640

ISBN-13:

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Book Synopsis The Index by : Francis Ellingwood Abbot

Download or read book The Index written by Francis Ellingwood Abbot and published by . This book was released on 1875 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Soul Signs

Soul Signs

Author: Diane Eichenbaum

Publisher: Simon and Schuster

Published: 1998-01-05

Total Pages: 260

ISBN-13: 0684823667

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Your sun sign both describes your basic nature and holds the key to the lessons you must learn in this lifetime. Expert astrologer and teacher Diane Eichenbaum shows you how your birth sign reveals your personal path to spiritual and psychological transformation.


Book Synopsis Soul Signs by : Diane Eichenbaum

Download or read book Soul Signs written by Diane Eichenbaum and published by Simon and Schuster. This book was released on 1998-01-05 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your sun sign both describes your basic nature and holds the key to the lessons you must learn in this lifetime. Expert astrologer and teacher Diane Eichenbaum shows you how your birth sign reveals your personal path to spiritual and psychological transformation.


The Heart of Business

The Heart of Business

Author: Hubert Joly

Publisher: Harvard Business Press

Published: 2021-05-04

Total Pages: 154

ISBN-13: 1647820391

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A Wall Street Journal Bestseller Named a Financial Times top title How to unleash "human magic" and achieve improbable results. Hubert Joly, former CEO of Best Buy and orchestrator of the retailer's spectacular turnaround, unveils his personal playbook for achieving extraordinary outcomes by putting people and purpose at the heart of business. Back in 2012, "Everyone thought we were going to die," says Joly. Eight years later, Best Buy was transformed as Joly and his team rebuilt the company into one of the nation's favorite employers, vastly increased customer satisfaction, and dramatically grew Best Buy's stock price. Joly and his team also succeeded in making Best Buy a leader in sustainability and innovation. In The Heart of Business, Joly shares the philosophy behind the resurgence of Best Buy: pursue a noble purpose, put people at the center of the business, create an environment where every employee can blossom, and treat profit as an outcome, not the goal. This approach is easy to understand, but putting it into practice is not so easy. It requires radically rethinking how we view work, how we define companies, how we motivate, and how we lead. In this book Joly shares memorable stories, lessons, and practical advice, all drawn from his own personal transformation from a hard-charging McKinsey consultant to a leader who believes in human magic. The Heart of Business is a timely guide for leaders ready to abandon old paradigms and lead with purpose and humanity. It shows how we can reinvent capitalism so that it contributes to a sustainable future.


Book Synopsis The Heart of Business by : Hubert Joly

Download or read book The Heart of Business written by Hubert Joly and published by Harvard Business Press. This book was released on 2021-05-04 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal Bestseller Named a Financial Times top title How to unleash "human magic" and achieve improbable results. Hubert Joly, former CEO of Best Buy and orchestrator of the retailer's spectacular turnaround, unveils his personal playbook for achieving extraordinary outcomes by putting people and purpose at the heart of business. Back in 2012, "Everyone thought we were going to die," says Joly. Eight years later, Best Buy was transformed as Joly and his team rebuilt the company into one of the nation's favorite employers, vastly increased customer satisfaction, and dramatically grew Best Buy's stock price. Joly and his team also succeeded in making Best Buy a leader in sustainability and innovation. In The Heart of Business, Joly shares the philosophy behind the resurgence of Best Buy: pursue a noble purpose, put people at the center of the business, create an environment where every employee can blossom, and treat profit as an outcome, not the goal. This approach is easy to understand, but putting it into practice is not so easy. It requires radically rethinking how we view work, how we define companies, how we motivate, and how we lead. In this book Joly shares memorable stories, lessons, and practical advice, all drawn from his own personal transformation from a hard-charging McKinsey consultant to a leader who believes in human magic. The Heart of Business is a timely guide for leaders ready to abandon old paradigms and lead with purpose and humanity. It shows how we can reinvent capitalism so that it contributes to a sustainable future.