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How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
Book Synopsis Behind the Cloud by : Marc Benioff
Download or read book Behind the Cloud written by Marc Benioff and published by John Wiley & Sons. This book was released on 2009-10-19 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
NEW YORK TIMES BESTSELLER • The founder and co-CEO of Salesforce delivers an inspiring vision for successful companies of the future—in which changing the world is everyone’s business. “The gold standard on how to use business as a platform for change at this urgent time.”—Ray Dalio, founder of Bridgewater Associates and author of Principles: Life and Work What’s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do. In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values—trust, customer success, innovation, and equality—and commitment to giving back have become the company’s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead. None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change. Praise for Trailblazer “A guide for what every business and organization must do to thrive in this period of profound political and economic change.”—Jamie Dimon, chairman and CEO of JPMorgan Chase “In Trailblazer, Benioff explores how companies can nurture a values-based culture to become powerful platforms for change.”—Susan Wojcicki, CEO of YouTube
Book Synopsis Trailblazer by : Marc Benioff
Download or read book Trailblazer written by Marc Benioff and published by Currency. This book was released on 2019-10-15 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • The founder and co-CEO of Salesforce delivers an inspiring vision for successful companies of the future—in which changing the world is everyone’s business. “The gold standard on how to use business as a platform for change at this urgent time.”—Ray Dalio, founder of Bridgewater Associates and author of Principles: Life and Work What’s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do. In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values—trust, customer success, innovation, and equality—and commitment to giving back have become the company’s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead. None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change. Praise for Trailblazer “A guide for what every business and organization must do to thrive in this period of profound political and economic change.”—Jamie Dimon, chairman and CEO of JPMorgan Chase “In Trailblazer, Benioff explores how companies can nurture a values-based culture to become powerful platforms for change.”—Susan Wojcicki, CEO of YouTube
What is the cloud? Discover the secrets of the cloud through simple explanations that use lots of pictures and lots of examples. Why learn about the cloud? It’s the future. The cloud is the future of software, the future of computing, and the future of business. If you’re not up on the cloud the future will move on without you. Don’t miss out. Not a geek? Don’t worry. I wrote this book for you! After reading Explain Cloud Like I'm 10, you will understand the cloud. That’s a promise. How do I deliver on that promise? I’ll let you in on a little secret: the cloud is not that hard to understand. It’s just that nobody has taken the time to explain it properly. take the time. I go slow. You’ll learn step-by-step; one idea at a time. You’ll learn something new no matter if you’re a beginner, someone who knows a little and wants to know more, or someone thinking about a career change. In Explain Cloud Like I'm 10, you’ll discover: • How the cloud got its name. A more interesting story than you might think.An intuitive picture based definition of the cloud. • What it means when someone says a service is in the cloud.If stormy weather affects cloud computing. • How the internet really works. Most people don’t know. You will.The real genius of cloud computing. Hint: it’s not the technology. • The good, the bad, and the ugly of cloud computing. • How cloud computing changed how software is made—forever. • Why Amazon AWS became so popular. Hint: it’s not the technology. • What happens when you press play on Netflix. • Why Kindle is the perfect example of a cloud service. • The radically different approaches Apple and Google take to the cloud. • How Google Maps and Facebook Messenger excel as cloud applications. • Cloud providers are engaging in a winner-take-all war to addict you to their ecosystems. • Key ideas like: VM, serverless, container, IaaS, PaaS, SaaS, virtualization, caching, ISP, OpEx, CapEx, network, AMI, EC2, S3, CDN, elastic computing, datacenter, and cloud-native.And so much more. Sound like gobbledygook? Don’t worry! It will all make sense. I’ve been a programmer and a writer for over 30 years. I’ve been in cloud computing since the beginning, and I’m here to help you on your journey to understand the cloud. Consider me your guide. I’ll be with you every step of the way. Sound fun? Buy Explain Cloud Like I'm 10 and let’s get started learning about the cloud today!
Book Synopsis Explain the Cloud Like I’m 10 by : Todd Hoff
Download or read book Explain the Cloud Like I’m 10 written by Todd Hoff and published by Possibility Outpost Inc.. This book was released on 2017-10-03 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the cloud? Discover the secrets of the cloud through simple explanations that use lots of pictures and lots of examples. Why learn about the cloud? It’s the future. The cloud is the future of software, the future of computing, and the future of business. If you’re not up on the cloud the future will move on without you. Don’t miss out. Not a geek? Don’t worry. I wrote this book for you! After reading Explain Cloud Like I'm 10, you will understand the cloud. That’s a promise. How do I deliver on that promise? I’ll let you in on a little secret: the cloud is not that hard to understand. It’s just that nobody has taken the time to explain it properly. take the time. I go slow. You’ll learn step-by-step; one idea at a time. You’ll learn something new no matter if you’re a beginner, someone who knows a little and wants to know more, or someone thinking about a career change. In Explain Cloud Like I'm 10, you’ll discover: • How the cloud got its name. A more interesting story than you might think.An intuitive picture based definition of the cloud. • What it means when someone says a service is in the cloud.If stormy weather affects cloud computing. • How the internet really works. Most people don’t know. You will.The real genius of cloud computing. Hint: it’s not the technology. • The good, the bad, and the ugly of cloud computing. • How cloud computing changed how software is made—forever. • Why Amazon AWS became so popular. Hint: it’s not the technology. • What happens when you press play on Netflix. • Why Kindle is the perfect example of a cloud service. • The radically different approaches Apple and Google take to the cloud. • How Google Maps and Facebook Messenger excel as cloud applications. • Cloud providers are engaging in a winner-take-all war to addict you to their ecosystems. • Key ideas like: VM, serverless, container, IaaS, PaaS, SaaS, virtualization, caching, ISP, OpEx, CapEx, network, AMI, EC2, S3, CDN, elastic computing, datacenter, and cloud-native.And so much more. Sound like gobbledygook? Don’t worry! It will all make sense. I’ve been a programmer and a writer for over 30 years. I’ve been in cloud computing since the beginning, and I’m here to help you on your journey to understand the cloud. Consider me your guide. I’ll be with you every step of the way. Sound fun? Buy Explain Cloud Like I'm 10 and let’s get started learning about the cloud today!
The militarized legacy of the digital cloud: how the cloud grew out of older network technologies and politics. We may imagine the digital cloud as placeless, mute, ethereal, and unmediated. Yet the reality of the cloud is embodied in thousands of massive data centers, any one of which can use as much electricity as a midsized town. Even all these data centers are only one small part of the cloud. Behind that cloud-shaped icon on our screens is a whole universe of technologies and cultural norms, all working to keep us from noticing their existence. In this book, Tung-Hui Hu examines the gap between the real and the virtual in our understanding of the cloud. Hu shows that the cloud grew out of such older networks as railroad tracks, sewer lines, and television circuits. He describes key moments in the prehistory of the cloud, from the game “Spacewar” as exemplar of time-sharing computers to Cold War bunkers that were later reused as data centers. Countering the popular perception of a new “cloudlike” political power that is dispersed and immaterial, Hu argues that the cloud grafts digital technologies onto older ways of exerting power over a population. But because we invest the cloud with cultural fantasies about security and participation, we fail to recognize its militarized origins and ideology. Moving between the materiality of the technology itself and its cultural rhetoric, Hu's account offers a set of new tools for rethinking the contemporary digital environment.
Book Synopsis A Prehistory of the Cloud by : Tung-Hui Hu
Download or read book A Prehistory of the Cloud written by Tung-Hui Hu and published by MIT Press. This book was released on 2016-09-02 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The militarized legacy of the digital cloud: how the cloud grew out of older network technologies and politics. We may imagine the digital cloud as placeless, mute, ethereal, and unmediated. Yet the reality of the cloud is embodied in thousands of massive data centers, any one of which can use as much electricity as a midsized town. Even all these data centers are only one small part of the cloud. Behind that cloud-shaped icon on our screens is a whole universe of technologies and cultural norms, all working to keep us from noticing their existence. In this book, Tung-Hui Hu examines the gap between the real and the virtual in our understanding of the cloud. Hu shows that the cloud grew out of such older networks as railroad tracks, sewer lines, and television circuits. He describes key moments in the prehistory of the cloud, from the game “Spacewar” as exemplar of time-sharing computers to Cold War bunkers that were later reused as data centers. Countering the popular perception of a new “cloudlike” political power that is dispersed and immaterial, Hu argues that the cloud grafts digital technologies onto older ways of exerting power over a population. But because we invest the cloud with cultural fantasies about security and participation, we fail to recognize its militarized origins and ideology. Moving between the materiality of the technology itself and its cultural rhetoric, Hu's account offers a set of new tools for rethinking the contemporary digital environment.
Een jonge Nigeriaanse vrouw zoekt hulp bij doktoren en medicijnmannen om haar onvruchtbaarheid op te heffen.
Book Synopsis Behind the Clouds by : Ifeoma Okoye
Download or read book Behind the Clouds written by Ifeoma Okoye and published by Longman Publishing Group. This book was released on 1982 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Een jonge Nigeriaanse vrouw zoekt hulp bij doktoren en medicijnmannen om haar onvruchtbaarheid op te heffen.
By the New York Times bestselling author of The Bone Clocks | Shortlisted for the Man Booker Prize A postmodern visionary and one of the leading voices in twenty-first-century fiction, David Mitchell combines flat-out adventure, a Nabokovian love of puzzles, a keen eye for character, and a taste for mind-bending, philosophical and scientific speculation in the tradition of Umberto Eco, Haruki Murakami, and Philip K. Dick. The result is brilliantly original fiction as profound as it is playful. In this groundbreaking novel, an influential favorite among a new generation of writers, Mitchell explores with daring artistry fundamental questions of reality and identity. Cloud Atlas begins in 1850 with Adam Ewing, an American notary voyaging from the Chatham Isles to his home in California. Along the way, Ewing is befriended by a physician, Dr. Goose, who begins to treat him for a rare species of brain parasite. . . . Abruptly, the action jumps to Belgium in 1931, where Robert Frobisher, a disinherited bisexual composer, contrives his way into the household of an infirm maestro who has a beguiling wife and a nubile daughter. . . . From there we jump to the West Coast in the 1970s and a troubled reporter named Luisa Rey, who stumbles upon a web of corporate greed and murder that threatens to claim her life. . . . And onward, with dazzling virtuosity, to an inglorious present-day England; to a Korean superstate of the near future where neocapitalism has run amok; and, finally, to a postapocalyptic Iron Age Hawaii in the last days of history. But the story doesn’t end even there. The narrative then boomerangs back through centuries and space, returning by the same route, in reverse, to its starting point. Along the way, Mitchell reveals how his disparate characters connect, how their fates intertwine, and how their souls drift across time like clouds across the sky. As wild as a videogame, as mysterious as a Zen koan, Cloud Atlas is an unforgettable tour de force that, like its incomparable author, has transcended its cult classic status to become a worldwide phenomenon.
Book Synopsis Cloud Atlas by : David Mitchell
Download or read book Cloud Atlas written by David Mitchell and published by Vintage Canada. This book was released on 2010-07-16 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: By the New York Times bestselling author of The Bone Clocks | Shortlisted for the Man Booker Prize A postmodern visionary and one of the leading voices in twenty-first-century fiction, David Mitchell combines flat-out adventure, a Nabokovian love of puzzles, a keen eye for character, and a taste for mind-bending, philosophical and scientific speculation in the tradition of Umberto Eco, Haruki Murakami, and Philip K. Dick. The result is brilliantly original fiction as profound as it is playful. In this groundbreaking novel, an influential favorite among a new generation of writers, Mitchell explores with daring artistry fundamental questions of reality and identity. Cloud Atlas begins in 1850 with Adam Ewing, an American notary voyaging from the Chatham Isles to his home in California. Along the way, Ewing is befriended by a physician, Dr. Goose, who begins to treat him for a rare species of brain parasite. . . . Abruptly, the action jumps to Belgium in 1931, where Robert Frobisher, a disinherited bisexual composer, contrives his way into the household of an infirm maestro who has a beguiling wife and a nubile daughter. . . . From there we jump to the West Coast in the 1970s and a troubled reporter named Luisa Rey, who stumbles upon a web of corporate greed and murder that threatens to claim her life. . . . And onward, with dazzling virtuosity, to an inglorious present-day England; to a Korean superstate of the near future where neocapitalism has run amok; and, finally, to a postapocalyptic Iron Age Hawaii in the last days of history. But the story doesn’t end even there. The narrative then boomerangs back through centuries and space, returning by the same route, in reverse, to its starting point. Along the way, Mitchell reveals how his disparate characters connect, how their fates intertwine, and how their souls drift across time like clouds across the sky. As wild as a videogame, as mysterious as a Zen koan, Cloud Atlas is an unforgettable tour de force that, like its incomparable author, has transcended its cult classic status to become a worldwide phenomenon.
#1 bestselling author Karen Kingsbury tells the heartwrenching story of Cody Gunner, a widower fighting for stability, and the woman who wants to help him trust again -- even when trust is the most terrifying thing of all. Still aching over his wife's death, Cody Gunner can't bear the thought of also letting go of his Down's Syndrome brother, Carl Joseph. Cody wants his brother home, where he will be safe and cared for, not out on his own in a world that Cody knows all too well can be heartless and insecure. So when Carl Joseph's teacher, Elle, begins championing his independence, she finds herself at odds with Cody. But even as these two battle it out, they can't deny the instinctive connection they share, and Cody faces a crisis of the heart. What if Elle is the one woman who can teach Cody that love is still possible? If Cody can let go of his lingering anger, he might just see that sometimes the brightest hope of all lies just beyond the clouds.
Book Synopsis Just Beyond the Clouds by : Karen Kingsbury
Download or read book Just Beyond the Clouds written by Karen Kingsbury and published by Center Street. This book was released on 2007-09-14 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 bestselling author Karen Kingsbury tells the heartwrenching story of Cody Gunner, a widower fighting for stability, and the woman who wants to help him trust again -- even when trust is the most terrifying thing of all. Still aching over his wife's death, Cody Gunner can't bear the thought of also letting go of his Down's Syndrome brother, Carl Joseph. Cody wants his brother home, where he will be safe and cared for, not out on his own in a world that Cody knows all too well can be heartless and insecure. So when Carl Joseph's teacher, Elle, begins championing his independence, she finds herself at odds with Cody. But even as these two battle it out, they can't deny the instinctive connection they share, and Cody faces a crisis of the heart. What if Elle is the one woman who can teach Cody that love is still possible? If Cody can let go of his lingering anger, he might just see that sometimes the brightest hope of all lies just beyond the clouds.
The conventional wisdom on how technology will change the future is wrong. Mark Mills lays out a radically different and optimistic vision for what’s really coming. The mainstream forecasts fall into three camps. One considers today as the “new normal,” where ordering a ride or food on a smartphone or trading in bitcoins is as good as it’s going to get. Another foresees a dystopian era of widespread, digitally driven job- and business-destruction. A third believes that the only technological revolution that matters will be found with renewable energy and electric cars. But according to Mills, a convergence of technologies will instead drive an economic boom over the coming decade, one that historians will characterize as the “Roaring 2020s.” It will come not from any single big invention, but from the confluence of radical advances in three primary technology domains: microprocessors, materials, and machines. Microprocessors are increasingly embedded in everything. Materials, from which everything is built, are emerging with novel, almost magical capabilities. And machines, which make and move all manner of stuff, are undergoing a complementary transformation. Accelerating and enabling all of this is the Cloud, history’s biggest infrastructure, which is itself based on the building blocks of next-generation microprocessors and artificial intelligence. We’ve seen this pattern before. The technological revolution that drove the great economic expansion of the twentieth century can be traced to a similar confluence, one that was first visible in the 1920s: a new information infrastructure (telephony), new machines (cars and power plants), and new materials (plastics and pharmaceuticals). Single inventions don’t drive great, long-cycle booms. It always takes convergent revolutions in technology’s three core spheres—information, materials, and machines. Over history, that’s only happened a few times. We have wrung much magic from the technologies that fueled the last long boom. But the great convergence now underway will ignite the 2020s. And this time, unlike any previous historical epoch, we have the Cloud amplifying everything. The next long boom starts now.
Book Synopsis The Cloud Revolution by : Mark P. Mills
Download or read book The Cloud Revolution written by Mark P. Mills and published by Encounter Books. This book was released on 2021-11-02 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: The conventional wisdom on how technology will change the future is wrong. Mark Mills lays out a radically different and optimistic vision for what’s really coming. The mainstream forecasts fall into three camps. One considers today as the “new normal,” where ordering a ride or food on a smartphone or trading in bitcoins is as good as it’s going to get. Another foresees a dystopian era of widespread, digitally driven job- and business-destruction. A third believes that the only technological revolution that matters will be found with renewable energy and electric cars. But according to Mills, a convergence of technologies will instead drive an economic boom over the coming decade, one that historians will characterize as the “Roaring 2020s.” It will come not from any single big invention, but from the confluence of radical advances in three primary technology domains: microprocessors, materials, and machines. Microprocessors are increasingly embedded in everything. Materials, from which everything is built, are emerging with novel, almost magical capabilities. And machines, which make and move all manner of stuff, are undergoing a complementary transformation. Accelerating and enabling all of this is the Cloud, history’s biggest infrastructure, which is itself based on the building blocks of next-generation microprocessors and artificial intelligence. We’ve seen this pattern before. The technological revolution that drove the great economic expansion of the twentieth century can be traced to a similar confluence, one that was first visible in the 1920s: a new information infrastructure (telephony), new machines (cars and power plants), and new materials (plastics and pharmaceuticals). Single inventions don’t drive great, long-cycle booms. It always takes convergent revolutions in technology’s three core spheres—information, materials, and machines. Over history, that’s only happened a few times. We have wrung much magic from the technologies that fueled the last long boom. But the great convergence now underway will ignite the 2020s. And this time, unlike any previous historical epoch, we have the Cloud amplifying everything. The next long boom starts now.
Set against the magnificent backdrop of Alaska in the waning days of World War II, The Cloud Atlas is an enthralling debut novel, a story of adventure and awakening—and of a young soldier who came to Alaska on an extraordinary, top-secret mission…and found a world that would haunt him forever. Drifting through the night, whisper-quiet, they were the most sublime manifestations of a desperate enemy: Japanese balloon bombs. Made of rice paper, at once ingenious and deadly, they sailed thousands of miles across the Pacific...and once they started landing, the U.S. scrambled teams to find and defuse them, and then keep them secret from an already anxious public. Eighteen-year-old Louis Belk was one of those men. Dispatched to the Alaskan frontier, young Sergeant Belk was better trained in bomb disposal than in keeping secrets. And the mysteries surrounding his mission only increased when he met his superior officer—a brutal veteran OSS spy hunter who knew all too well what the balloons could do—and Lily, a Yup’ik Eskimo woman who claimed she could see the future. Louis’s superior ushers him into a world of dark secrets; Lily introduces Louis to an equally disorienting world of spirits—and desire. But the world that finally tests them all is Alaska, whose vastness cloaks mysteries that only become more frightening as they unravel. Chasing after the ghostly floating weapons, Louis embarks upon an adventure that will lead him deep into the tundra. There, on the edge of the endless wilderness, he will make a discovery and a choice that will change the course of his life. At once a heart-quickening mystery and a unique love story, The Cloud Atlas is also a haunting, lyrical rendering of a little-known chapter in history. Brilliantly imagined, beautifully told, this is storytelling at its very best.
Book Synopsis The Cloud Atlas by : Liam Callanan
Download or read book The Cloud Atlas written by Liam Callanan and published by Delacorte Press. This book was released on 2004-02-03 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set against the magnificent backdrop of Alaska in the waning days of World War II, The Cloud Atlas is an enthralling debut novel, a story of adventure and awakening—and of a young soldier who came to Alaska on an extraordinary, top-secret mission…and found a world that would haunt him forever. Drifting through the night, whisper-quiet, they were the most sublime manifestations of a desperate enemy: Japanese balloon bombs. Made of rice paper, at once ingenious and deadly, they sailed thousands of miles across the Pacific...and once they started landing, the U.S. scrambled teams to find and defuse them, and then keep them secret from an already anxious public. Eighteen-year-old Louis Belk was one of those men. Dispatched to the Alaskan frontier, young Sergeant Belk was better trained in bomb disposal than in keeping secrets. And the mysteries surrounding his mission only increased when he met his superior officer—a brutal veteran OSS spy hunter who knew all too well what the balloons could do—and Lily, a Yup’ik Eskimo woman who claimed she could see the future. Louis’s superior ushers him into a world of dark secrets; Lily introduces Louis to an equally disorienting world of spirits—and desire. But the world that finally tests them all is Alaska, whose vastness cloaks mysteries that only become more frightening as they unravel. Chasing after the ghostly floating weapons, Louis embarks upon an adventure that will lead him deep into the tundra. There, on the edge of the endless wilderness, he will make a discovery and a choice that will change the course of his life. At once a heart-quickening mystery and a unique love story, The Cloud Atlas is also a haunting, lyrical rendering of a little-known chapter in history. Brilliantly imagined, beautifully told, this is storytelling at its very best.
This clearly written and compelling look at physics and physicists offers “thousands of new ways to see our daily world more richly” (Douglas Hofstadter, author of Gödel, Escher, Bach). For many of us, physics has always been a thing of mystery and complexity. K. C. Cole, an award-winning science writer, specializes in making its wonders accessible to the everyday reader. This book uses lively prose, metaphors, and anecdotes to allow us to comprehend the nuances of physics: gravity and light, color and shape, quarks and quasars, particles and stars, force and strength. It also shows us how the physical world is so deeply intertwined with the ways we think about culture, poetry, and philosophy, and explores the workings of such legendary scientific minds as Richard Feynman, Victor Weisskopf, brothers Frank Oppenheimer and J. Robert Oppenheimer, Philip Morrison, Vera Kistiakowsky, and Stephen Jay Gould. “An exemplary science writer . . . For readers without scientific background, Cole gracefully introduces relativity, quantum theory, optics, astrophysics, and other significant disciplines, never getting bogged down in unnecessary explanation. Thus, you may not learn all about thermodynamics from reading her chapter on it, but you will learn enough to think seriously about the entropy in your own life. Cole sprinkles her text with comments from famous scientists—‘Space is blue, and birds fly in it,’ said Heisenberg, and Faraday said, ‘Nothing is too wonderful to be true’—that are not only delightful in themselves but perfectly suited to her own text. No review of Cole’s book could be too wonderful to be true.” —Booklist
Book Synopsis First You Build a Cloud by : K. C. Cole
Download or read book First You Build a Cloud written by K. C. Cole and published by HMH. This book was released on 2012-07-18 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This clearly written and compelling look at physics and physicists offers “thousands of new ways to see our daily world more richly” (Douglas Hofstadter, author of Gödel, Escher, Bach). For many of us, physics has always been a thing of mystery and complexity. K. C. Cole, an award-winning science writer, specializes in making its wonders accessible to the everyday reader. This book uses lively prose, metaphors, and anecdotes to allow us to comprehend the nuances of physics: gravity and light, color and shape, quarks and quasars, particles and stars, force and strength. It also shows us how the physical world is so deeply intertwined with the ways we think about culture, poetry, and philosophy, and explores the workings of such legendary scientific minds as Richard Feynman, Victor Weisskopf, brothers Frank Oppenheimer and J. Robert Oppenheimer, Philip Morrison, Vera Kistiakowsky, and Stephen Jay Gould. “An exemplary science writer . . . For readers without scientific background, Cole gracefully introduces relativity, quantum theory, optics, astrophysics, and other significant disciplines, never getting bogged down in unnecessary explanation. Thus, you may not learn all about thermodynamics from reading her chapter on it, but you will learn enough to think seriously about the entropy in your own life. Cole sprinkles her text with comments from famous scientists—‘Space is blue, and birds fly in it,’ said Heisenberg, and Faraday said, ‘Nothing is too wonderful to be true’—that are not only delightful in themselves but perfectly suited to her own text. No review of Cole’s book could be too wonderful to be true.” —Booklist
