Behind the Scenes of Indie Film Marketing

Behind the Scenes of Indie Film Marketing

Author: Nicholas LaRue

Publisher: CRC Press

Published: 2024-06-06

Total Pages: 238

ISBN-13: 1040022871

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This book provides current and incoming filmmakers with a comprehensive overview of how to create business and marketing plans to prepare their movies for distribution. Nicholas LaRue combines experienced insights into aesthetics and creativity with logical data-driven conclusions to provide an analysis of independent film promotion. The book first presents a view of sales and marketing in the independent film industry, as well as exploring the new digital tools available to filmmakers and tried-and-true methods that have served industry professionals well for years in promoting their films. This is then complemented by a wide array of testimonials from veteran filmmakers (Kevin Smith, Brea Grant, Joe Lynch, Roger Corman, and more) as well as interviews from film festival directors, publicists, film critics, and other industry professionals, who provide insights into working within the independent film industry. Given this diversity of perspective, this text will be an integral resource for new indie filmmakers, as well as those wishing to perfect their craft in whatever facet of independent filmmaking promotion they choose to pursue.


Book Synopsis Behind the Scenes of Indie Film Marketing by : Nicholas LaRue

Download or read book Behind the Scenes of Indie Film Marketing written by Nicholas LaRue and published by CRC Press. This book was released on 2024-06-06 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides current and incoming filmmakers with a comprehensive overview of how to create business and marketing plans to prepare their movies for distribution. Nicholas LaRue combines experienced insights into aesthetics and creativity with logical data-driven conclusions to provide an analysis of independent film promotion. The book first presents a view of sales and marketing in the independent film industry, as well as exploring the new digital tools available to filmmakers and tried-and-true methods that have served industry professionals well for years in promoting their films. This is then complemented by a wide array of testimonials from veteran filmmakers (Kevin Smith, Brea Grant, Joe Lynch, Roger Corman, and more) as well as interviews from film festival directors, publicists, film critics, and other industry professionals, who provide insights into working within the independent film industry. Given this diversity of perspective, this text will be an integral resource for new indie filmmakers, as well as those wishing to perfect their craft in whatever facet of independent filmmaking promotion they choose to pursue.

Off-Hollywood

Off-Hollywood

Author: David M. Rosen

Publisher: Grove Press

Published: 1990

Total Pages: 326

ISBN-13: 9780802131874

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Provides information on how to make and distribute independent productions, and gives examples of different styles, budgets, and financial arrangements used


Book Synopsis Off-Hollywood by : David M. Rosen

Download or read book Off-Hollywood written by David M. Rosen and published by Grove Press. This book was released on 1990 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on how to make and distribute independent productions, and gives examples of different styles, budgets, and financial arrangements used

Guerrilla Film Marketing

Guerrilla Film Marketing

Author: Robert G. Barnwell

Publisher: Taylor & Francis

Published: 2018-07-11

Total Pages: 390

ISBN-13: 1351018051

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Create an irresistible brand image and build an audience of loyal and engaged fans... Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to: Master the fundamentals of guerrilla branding, marketing and promotion; Create an integrated marketing plan and calendar based on realistic budgets and expectations; Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings; Assemble behind-the-scenes pictures, videos and documentaries; Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies. Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.


Book Synopsis Guerrilla Film Marketing by : Robert G. Barnwell

Download or read book Guerrilla Film Marketing written by Robert G. Barnwell and published by Taylor & Francis. This book was released on 2018-07-11 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create an irresistible brand image and build an audience of loyal and engaged fans... Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to: Master the fundamentals of guerrilla branding, marketing and promotion; Create an integrated marketing plan and calendar based on realistic budgets and expectations; Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings; Assemble behind-the-scenes pictures, videos and documentaries; Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies. Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.

Indie Film Producing

Indie Film Producing

Author: Suzanne Lyons

Publisher: Taylor & Francis

Published: 2012

Total Pages: 261

ISBN-13: 024081763X

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First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.


Book Synopsis Indie Film Producing by : Suzanne Lyons

Download or read book Indie Film Producing written by Suzanne Lyons and published by Taylor & Francis. This book was released on 2012 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

Indie Film Marketing

Indie Film Marketing

Author: Maria Johnsen

Publisher: Independently Published

Published: 2023-08-02

Total Pages: 0

ISBN-13:

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In my book 'Indie Film Marketing: Global Audience Strategies' I share tried and true methods for indie filmmakers to master the art of multilingual film promotion. With my passion for storytelling and many years experience in multilingual digital marketing helping major player clients around the world and my own films, I reveal strategies to connect with audiences beyond the studio system. In today's digital era, the internet and social media offer powerful tools for indie filmmakers. Learn to navigate cyberspace, build engaging websites, and create compelling content to build a devoted community. Discover the power of multilingual film marketing, data-driven insights, and clickable ad campaigns. But remember, successful film marketing is about authenticity. Infuse your efforts with the passion that went into making the film to forge genuine connections. Embrace new tactics and stay agile in the fast-paced world of digital marketing. Let's leave no stone unturned in making our films go viral on global level. Ultimately, filmmaking and marketing are about touching hearts and minds. Let's embrace creativity and technology to craft unforgettable films and showcase them to the world. With case studies and a cinematic adventure, grab your director's chair and keyboard as we embark on this journey together!


Book Synopsis Indie Film Marketing by : Maria Johnsen

Download or read book Indie Film Marketing written by Maria Johnsen and published by Independently Published. This book was released on 2023-08-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In my book 'Indie Film Marketing: Global Audience Strategies' I share tried and true methods for indie filmmakers to master the art of multilingual film promotion. With my passion for storytelling and many years experience in multilingual digital marketing helping major player clients around the world and my own films, I reveal strategies to connect with audiences beyond the studio system. In today's digital era, the internet and social media offer powerful tools for indie filmmakers. Learn to navigate cyberspace, build engaging websites, and create compelling content to build a devoted community. Discover the power of multilingual film marketing, data-driven insights, and clickable ad campaigns. But remember, successful film marketing is about authenticity. Infuse your efforts with the passion that went into making the film to forge genuine connections. Embrace new tactics and stay agile in the fast-paced world of digital marketing. Let's leave no stone unturned in making our films go viral on global level. Ultimately, filmmaking and marketing are about touching hearts and minds. Let's embrace creativity and technology to craft unforgettable films and showcase them to the world. With case studies and a cinematic adventure, grab your director's chair and keyboard as we embark on this journey together!

Indie Film Marketing

Indie Film Marketing

Author: Maria Johnsen

Publisher: Maria Johnsen

Published:

Total Pages: 253

ISBN-13:

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In my book 'Indie Film Marketing: Global Audience Strategies' I share tried and true methods for indie filmmakers to master the art of multilingual film promotion. With my passion for storytelling and many years experience in multilingual digital marketing and helping major player clients around the world and my own films, I reveal strategies to connect with audiences beyond the studio system. In today's digital era, the internet and social media offer powerful tools for indie filmmakers. Learn to navigate cyberspace, build engaging websites, and create compelling content to build a devoted community. Discover the power of multilingual film marketing, data-driven insights, and clickable ad campaigns. But remember, successful film marketing is about authenticity. Infuse your efforts with the passion that went into making the film to forge genuine connections. Embrace new tools and stay agile in the fast-paced world of digital marketing. Let’s leave no stone unturned in making our films go viral on global level. Ultimately, filmmaking and marketing are about touching hearts and minds. Let's embrace creativity and technology to craft unforgettable films and showcase them to the world. With case studies and a cinematic adventure, grab your director's chair and keyboard as we embark on this journey together!


Book Synopsis Indie Film Marketing by : Maria Johnsen

Download or read book Indie Film Marketing written by Maria Johnsen and published by Maria Johnsen. This book was released on with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: In my book 'Indie Film Marketing: Global Audience Strategies' I share tried and true methods for indie filmmakers to master the art of multilingual film promotion. With my passion for storytelling and many years experience in multilingual digital marketing and helping major player clients around the world and my own films, I reveal strategies to connect with audiences beyond the studio system. In today's digital era, the internet and social media offer powerful tools for indie filmmakers. Learn to navigate cyberspace, build engaging websites, and create compelling content to build a devoted community. Discover the power of multilingual film marketing, data-driven insights, and clickable ad campaigns. But remember, successful film marketing is about authenticity. Infuse your efforts with the passion that went into making the film to forge genuine connections. Embrace new tools and stay agile in the fast-paced world of digital marketing. Let’s leave no stone unturned in making our films go viral on global level. Ultimately, filmmaking and marketing are about touching hearts and minds. Let's embrace creativity and technology to craft unforgettable films and showcase them to the world. With case studies and a cinematic adventure, grab your director's chair and keyboard as we embark on this journey together!

Indie Film Producing

Indie Film Producing

Author: Suzanne Lyons

Publisher: CRC Press

Published: 2012-08-06

Total Pages: 260

ISBN-13: 1136039066

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Indie Film Producing explains the simple, basic, clear cut role of the independent film producer. Raising funds to do your dream project, producing award-winning films with a low budget, putting name actors on your indie film-it's all doable, and this book guides you through the entire process of being a successful producer with bonus tips on how to effortlessly maneuver through the sphere of social media marketing and fundraising tactics. Indie film producer Suzanne Lyons pilots you through the actual making of low budget films to show you how easy and fun it can be. Laid out in a step-by-step, A to Z, matter-of-fact style that shows how the producer's role can be easy, how to treat the film as a business, and especially how to avoid the painful pitfalls faced by so many producers, this book gives you the essential tools you need to make your film a success from the ground up. . Begins with the earliest stages of concept development, continues through production & post, and ultimately concludes with distribution . Shows you how to create a buzz for your film through marketing and promotions . Interviews with global producers who produced films using social media, festivals, apps, and more, give you real-world insight that can be applied to your own films . Website points you to a fantastic collection of resources that you'll need to produce your own films (http://booksite.focalpress.com/indiefilmproducing)


Book Synopsis Indie Film Producing by : Suzanne Lyons

Download or read book Indie Film Producing written by Suzanne Lyons and published by CRC Press. This book was released on 2012-08-06 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Indie Film Producing explains the simple, basic, clear cut role of the independent film producer. Raising funds to do your dream project, producing award-winning films with a low budget, putting name actors on your indie film-it's all doable, and this book guides you through the entire process of being a successful producer with bonus tips on how to effortlessly maneuver through the sphere of social media marketing and fundraising tactics. Indie film producer Suzanne Lyons pilots you through the actual making of low budget films to show you how easy and fun it can be. Laid out in a step-by-step, A to Z, matter-of-fact style that shows how the producer's role can be easy, how to treat the film as a business, and especially how to avoid the painful pitfalls faced by so many producers, this book gives you the essential tools you need to make your film a success from the ground up. . Begins with the earliest stages of concept development, continues through production & post, and ultimately concludes with distribution . Shows you how to create a buzz for your film through marketing and promotions . Interviews with global producers who produced films using social media, festivals, apps, and more, give you real-world insight that can be applied to your own films . Website points you to a fantastic collection of resources that you'll need to produce your own films (http://booksite.focalpress.com/indiefilmproducing)

Army of One

Army of One

Author: Kevin Sampson

Publisher:

Published: 2019-06

Total Pages: 72

ISBN-13: 9780578441399

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Book Synopsis Army of One by : Kevin Sampson

Download or read book Army of One written by Kevin Sampson and published by . This book was released on 2019-06 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Reel Truth

The Reel Truth

Author: Reed Martin

Publisher: Macmillan

Published: 2009-04-28

Total Pages: 545

ISBN-13: 0571211038

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An industry insider draws on interviews with more than one hundred top names in independent film to counsel aspiring filmmakers on everything from common first-time mistakes and investment strategies to production myths and festival challenges. Original.


Book Synopsis The Reel Truth by : Reed Martin

Download or read book The Reel Truth written by Reed Martin and published by Macmillan. This book was released on 2009-04-28 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: An industry insider draws on interviews with more than one hundred top names in independent film to counsel aspiring filmmakers on everything from common first-time mistakes and investment strategies to production myths and festival challenges. Original.

Sometimes I Trip on How Happy We Could Be

Sometimes I Trip on How Happy We Could Be

Author: Nichole Perkins

Publisher:

Published: 2021-08-17

Total Pages: 256

ISBN-13: 9781538702741

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A passionate, magnetic memoir that explores writer and podcast host Nichole Perkins's obsession with pop culture and the challenges of navigating relationships as a Black woman through feminism and Southern mores. Pop culture is the Pandora's Box of our lives. Racism, wealth, poverty, beauty, inclusion, exclusion, and hope -- all of these intractable and unavoidable features course through the media we consume. Examining pop culture's impact on her life, Nichole Perkins takes readers on a rollicking trip through the last twenty years of music, media and the internet from the perspective of one southern Black woman. She explores her experience with mental illness and how the TV series Frasier served as a crutch, how her role as mistress led her to certain internet message boards that prepared her for current day social media, and what it means to figure out desire and sexuality and Prince in a world where marriage is the only acceptable goal for women. Combining her sharp wit, stellar pop culture sensibility, and trademark spirited storytelling, Nichole boldly tackles the damage done to women, especially Black women, by society's failure to confront the myths and misogyny at its heart, and her efforts to stop the various cycles that limit confidence within herself. By using her own life and loves as a unique vantage point, Nichole humorously and powerfully illuminates how to take the best pop culture has to offer and discard the harmful bits, offering a mirror into our own lives.


Book Synopsis Sometimes I Trip on How Happy We Could Be by : Nichole Perkins

Download or read book Sometimes I Trip on How Happy We Could Be written by Nichole Perkins and published by . This book was released on 2021-08-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A passionate, magnetic memoir that explores writer and podcast host Nichole Perkins's obsession with pop culture and the challenges of navigating relationships as a Black woman through feminism and Southern mores. Pop culture is the Pandora's Box of our lives. Racism, wealth, poverty, beauty, inclusion, exclusion, and hope -- all of these intractable and unavoidable features course through the media we consume. Examining pop culture's impact on her life, Nichole Perkins takes readers on a rollicking trip through the last twenty years of music, media and the internet from the perspective of one southern Black woman. She explores her experience with mental illness and how the TV series Frasier served as a crutch, how her role as mistress led her to certain internet message boards that prepared her for current day social media, and what it means to figure out desire and sexuality and Prince in a world where marriage is the only acceptable goal for women. Combining her sharp wit, stellar pop culture sensibility, and trademark spirited storytelling, Nichole boldly tackles the damage done to women, especially Black women, by society's failure to confront the myths and misogyny at its heart, and her efforts to stop the various cycles that limit confidence within herself. By using her own life and loves as a unique vantage point, Nichole humorously and powerfully illuminates how to take the best pop culture has to offer and discard the harmful bits, offering a mirror into our own lives.