A Lapsed Anarchist's Approach to The Power of Beliefs in Business

A Lapsed Anarchist's Approach to The Power of Beliefs in Business

Author: Ari Weinzweig

Publisher: Zingerman's Press

Published: 2016-07-14

Total Pages: 600

ISBN-13: 0989349462

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Ari’s new book is the culmination of a lifetime of learning and thirty four years in business, the last three of which have been spent intensively studying, reflecting on, and writing about the critical role of beliefs in the businesses and organizations of which we’re a part. The fruits of that labor are now available in this new 600-page book. We could tell you more about what's in the book but we think John U. Bacon, author of the New York Times' bestseller, Endzone: The Rise, Fall and Return of Michigan Football, said it better than we ever could! “Some business leaders know practice. Some know theory. Ari Weinzweig is one of the few who knows both. He has built a famously successful organization, while giving it more thought than do the business gurus who merely philosophize about such things. The insights Ari shares here are both deeply perceptive and highly practical, from the ideas of Howard Zinn, Viktor Frankl and Anais Nin on one page, to the importance of learning your employees’ names on the next. Like its author, this book is uncommonly smart, helpful, and just plain fun.”


Book Synopsis A Lapsed Anarchist's Approach to The Power of Beliefs in Business by : Ari Weinzweig

Download or read book A Lapsed Anarchist's Approach to The Power of Beliefs in Business written by Ari Weinzweig and published by Zingerman's Press. This book was released on 2016-07-14 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ari’s new book is the culmination of a lifetime of learning and thirty four years in business, the last three of which have been spent intensively studying, reflecting on, and writing about the critical role of beliefs in the businesses and organizations of which we’re a part. The fruits of that labor are now available in this new 600-page book. We could tell you more about what's in the book but we think John U. Bacon, author of the New York Times' bestseller, Endzone: The Rise, Fall and Return of Michigan Football, said it better than we ever could! “Some business leaders know practice. Some know theory. Ari Weinzweig is one of the few who knows both. He has built a famously successful organization, while giving it more thought than do the business gurus who merely philosophize about such things. The insights Ari shares here are both deeply perceptive and highly practical, from the ideas of Howard Zinn, Viktor Frankl and Anais Nin on one page, to the importance of learning your employees’ names on the next. Like its author, this book is uncommonly smart, helpful, and just plain fun.”

The Motivation Manifesto

The Motivation Manifesto

Author: Brendon Burchard

Publisher: Hay House, Inc

Published: 2014-10-28

Total Pages: 257

ISBN-13: 1401948073

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The Motivation Manifesto is a poetic and powerful call to reclaim your life and find your own personal freedom from Brendon Burchard – the world’s #1 high performance coach and #1 New York Times bestselling author of High Performance Habits. “It’s a triumphant work that transcends the title, lifting the reader from mere motivation into a soaringly purposeful and meaningful life. I love this book." —Paulo Coelho The Motivation Manifesto is a call to claim our personal power. World-renowned high performance trainer Brendon Burchard reveals that the main motive of humankind is the pursuit of greater Personal Freedom. We desire the grand liberties of choice—time freedom, emotional freedom, social freedom, financial freedom, spiritual freedom. Only two enemies stand in our way: an external enemy, defined as the social oppression of who we are by the mediocre masses, and an internal enemy, a sort of self-oppression caused by our own doubt and fear. The march to Personal Freedom, Brendon says, can be won only by declaring our intent and independence, stepping into our personal power, and battling through self-doubt and the distractions of the day until full victory is won. Recalling the revolutionist voices of the past that chose freedom over tyranny, Brendon motivates us to free ourselves from fear and take back our lives once and for all. In this life-changing personal growth book, Brendon presents his nine declarations for personal power and motivation, drawing on insights from his own personal journey and from the lives of some of history's greatest leaders and thinkers. Each chapter focuses on one of the nine declarations, offering practical strategies and exercises to help you apply these principles to your life. Whether you're seeking to overcome self-doubt, boost your confidence, or achieve your goals, The Motivation Manifesto is an invaluable guide to unlocking your full potential. With its inspiring message and actionable advice, this bestselling book is a must-read for anyone who wants to unleash their inner greatness with the power of determination, resilience, and an empowering mindset.


Book Synopsis The Motivation Manifesto by : Brendon Burchard

Download or read book The Motivation Manifesto written by Brendon Burchard and published by Hay House, Inc. This book was released on 2014-10-28 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Motivation Manifesto is a poetic and powerful call to reclaim your life and find your own personal freedom from Brendon Burchard – the world’s #1 high performance coach and #1 New York Times bestselling author of High Performance Habits. “It’s a triumphant work that transcends the title, lifting the reader from mere motivation into a soaringly purposeful and meaningful life. I love this book." —Paulo Coelho The Motivation Manifesto is a call to claim our personal power. World-renowned high performance trainer Brendon Burchard reveals that the main motive of humankind is the pursuit of greater Personal Freedom. We desire the grand liberties of choice—time freedom, emotional freedom, social freedom, financial freedom, spiritual freedom. Only two enemies stand in our way: an external enemy, defined as the social oppression of who we are by the mediocre masses, and an internal enemy, a sort of self-oppression caused by our own doubt and fear. The march to Personal Freedom, Brendon says, can be won only by declaring our intent and independence, stepping into our personal power, and battling through self-doubt and the distractions of the day until full victory is won. Recalling the revolutionist voices of the past that chose freedom over tyranny, Brendon motivates us to free ourselves from fear and take back our lives once and for all. In this life-changing personal growth book, Brendon presents his nine declarations for personal power and motivation, drawing on insights from his own personal journey and from the lives of some of history's greatest leaders and thinkers. Each chapter focuses on one of the nine declarations, offering practical strategies and exercises to help you apply these principles to your life. Whether you're seeking to overcome self-doubt, boost your confidence, or achieve your goals, The Motivation Manifesto is an invaluable guide to unlocking your full potential. With its inspiring message and actionable advice, this bestselling book is a must-read for anyone who wants to unleash their inner greatness with the power of determination, resilience, and an empowering mindset.

Belief

Belief

Author: James E. Alcock

Publisher: Prometheus Books

Published: 2018

Total Pages: 640

ISBN-13: 1633884031

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An expert on the psychology of belief examines how our thoughts and feelings, actions and reactions, respond not to the world as it actually is but to the world as we believeit to be. This book explores the psychology of belief - how beliefs are formed, how they are influenced both by internal factors, such as perception, memory, reason, emotion, and prior beliefs, as well as external factors, such as experience, identification with a group, social pressure, and manipulation. It also reveals how vulnerable beliefs are to error, and how they can be held with great confidence even when factually false. The author, a social psychologist who specializes in the psychology of belief, elucidates how the brain and nervous system function to create the perceptions, memories, and emotions that shape belief. He explains how and why distorted perceptions, false memories, and inappropriate emotional reactions that sometimes lead us to embrace false beliefs are natural products of mental functioning. He also shows why it is so difficult to change our beliefs when they collide with contradictions. Covering a wide range -- from self-perception and the perceived validity of everyday experience to paranormal, religious, and even fatal beliefs--the book demonstrates how crucial beliefs are to molding our experience and why they have such a powerful hold on our behavior.


Book Synopsis Belief by : James E. Alcock

Download or read book Belief written by James E. Alcock and published by Prometheus Books. This book was released on 2018 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expert on the psychology of belief examines how our thoughts and feelings, actions and reactions, respond not to the world as it actually is but to the world as we believeit to be. This book explores the psychology of belief - how beliefs are formed, how they are influenced both by internal factors, such as perception, memory, reason, emotion, and prior beliefs, as well as external factors, such as experience, identification with a group, social pressure, and manipulation. It also reveals how vulnerable beliefs are to error, and how they can be held with great confidence even when factually false. The author, a social psychologist who specializes in the psychology of belief, elucidates how the brain and nervous system function to create the perceptions, memories, and emotions that shape belief. He explains how and why distorted perceptions, false memories, and inappropriate emotional reactions that sometimes lead us to embrace false beliefs are natural products of mental functioning. He also shows why it is so difficult to change our beliefs when they collide with contradictions. Covering a wide range -- from self-perception and the perceived validity of everyday experience to paranormal, religious, and even fatal beliefs--the book demonstrates how crucial beliefs are to molding our experience and why they have such a powerful hold on our behavior.

Trust Me, I'm Lying

Trust Me, I'm Lying

Author: Ryan Holiday

Publisher: Penguin

Published: 2013-07-02

Total Pages: 354

ISBN-13: 1591846285

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The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age. Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business. Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday. As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.”


Book Synopsis Trust Me, I'm Lying by : Ryan Holiday

Download or read book Trust Me, I'm Lying written by Ryan Holiday and published by Penguin. This book was released on 2013-07-02 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age. Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business. Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday. As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.”

Atomic Habits

Atomic Habits

Author: James Clear

Publisher: Penguin

Published: 2018-10-16

Total Pages: 321

ISBN-13: 0735211302

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The #1 New York Times bestseller. Over 20 million copies sold! Translated into 60+ languages! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: make time for new habits (even when life gets crazy); overcome a lack of motivation and willpower; design your environment to make success easier; get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.


Book Synopsis Atomic Habits by : James Clear

Download or read book Atomic Habits written by James Clear and published by Penguin. This book was released on 2018-10-16 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times bestseller. Over 20 million copies sold! Translated into 60+ languages! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: make time for new habits (even when life gets crazy); overcome a lack of motivation and willpower; design your environment to make success easier; get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.

The Self Is a Belief

The Self Is a Belief

Author: Vic Shayne

Publisher: Createspace Independent Publishing Platform

Published: 2018-11-13

Total Pages: 252

ISBN-13: 9781727152081

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The sense of a self - an "I," or egoistic mind - is something that few people seem to know exists, let alone as a belief. To uncover the true nature of this self, we delve into the mind, consciousness, reality, and even what lies beyond. If successful in realizing the self to be a belief, what emerges is a transformation that mystics have described through the ages.


Book Synopsis The Self Is a Belief by : Vic Shayne

Download or read book The Self Is a Belief written by Vic Shayne and published by Createspace Independent Publishing Platform. This book was released on 2018-11-13 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sense of a self - an "I," or egoistic mind - is something that few people seem to know exists, let alone as a belief. To uncover the true nature of this self, we delve into the mind, consciousness, reality, and even what lies beyond. If successful in realizing the self to be a belief, what emerges is a transformation that mystics have described through the ages.

High Performance Habits

High Performance Habits

Author: Brendon Burchard

Publisher: Hay House, Inc

Published: 2017-09-19

Total Pages: 401

ISBN-13: 1401952852

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THESE HABITS WILL MAKE YOU EXTRAORDINARY. Twenty years ago, author Brendon Burchard became obsessed with answering three questions: 1. Why do some individuals and teams succeed more quickly than others and sustain that success over the long term? 2. Of those who pull it off, why are some miserable and others consistently happy on their journey? 3. What motivates people to reach for higher levels of success in the first place, and what practices help them improve the most After extensive original research and a decade as the world’s leading high performance coach, Burchard found the answers. It turns out that just six deliberate habits give you the edge. Anyone can practice these habits and, when they do, extraordinary things happen in their lives, relationships, and careers. Which habits can help you achieve long-term success and vibrant well-being no matter your age, career, strengths, or personality? To become a high performer, you must seek clarity, generate energy, raise necessity, increase productivity, develop influence, and demonstrate courage. The art and science of how to do all this is what this book is about. Whether you want to get more done, lead others better, develop skill faster, or dramatically increase your sense of joy and confidence, the habits in this book will help you achieve it faster. Each of the six habits is illustrated by powerful vignettes, cutting-edge science, thought-provoking exercises, and real-world daily practices you can implement right now. If you’ve ever wanted a science-backed, heart-centered plan to living a better quality of life, it’s in your hands. Best of all, you can measure your progress. A link to a free professional assessment is included in the book.


Book Synopsis High Performance Habits by : Brendon Burchard

Download or read book High Performance Habits written by Brendon Burchard and published by Hay House, Inc. This book was released on 2017-09-19 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: THESE HABITS WILL MAKE YOU EXTRAORDINARY. Twenty years ago, author Brendon Burchard became obsessed with answering three questions: 1. Why do some individuals and teams succeed more quickly than others and sustain that success over the long term? 2. Of those who pull it off, why are some miserable and others consistently happy on their journey? 3. What motivates people to reach for higher levels of success in the first place, and what practices help them improve the most After extensive original research and a decade as the world’s leading high performance coach, Burchard found the answers. It turns out that just six deliberate habits give you the edge. Anyone can practice these habits and, when they do, extraordinary things happen in their lives, relationships, and careers. Which habits can help you achieve long-term success and vibrant well-being no matter your age, career, strengths, or personality? To become a high performer, you must seek clarity, generate energy, raise necessity, increase productivity, develop influence, and demonstrate courage. The art and science of how to do all this is what this book is about. Whether you want to get more done, lead others better, develop skill faster, or dramatically increase your sense of joy and confidence, the habits in this book will help you achieve it faster. Each of the six habits is illustrated by powerful vignettes, cutting-edge science, thought-provoking exercises, and real-world daily practices you can implement right now. If you’ve ever wanted a science-backed, heart-centered plan to living a better quality of life, it’s in your hands. Best of all, you can measure your progress. A link to a free professional assessment is included in the book.

Adulting the Rally of Life

Adulting the Rally of Life

Author: Nikki Fogden-Moore

Publisher: Mojo Maker(tm) Pty Limited

Published: 2020-11-15

Total Pages: 238

ISBN-13: 9780648261827

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#Adulting The Rally Of Life - The essential road map for modern leaders. Reignite your confidence, connection and contribution in all you do with a step by step roadmap to stop overwhelm and get back in the drivers seat fast. This book is dedicated to visionary, hard working and driven individuals and teams who do things with life. Those leaders who continue to evolve, and expect the best of them selves and others. Specifically designed based on 20 + years of people and high performance coaching Nikki brings her Leadership Mojo© program to life in this chapter by chapter playbook for the ultimate sustainable success.How to enjoy and thrive in the journey of a high performing, ever changing digitally transformed world we work and live in. How to determine your highest values and anchor your decisions with clarity and calm. How to understand your true capacity, surround yourself with the right people and continually check in on your coordinates in all types of conditions and challenges we face in today's modern landscape.


Book Synopsis Adulting the Rally of Life by : Nikki Fogden-Moore

Download or read book Adulting the Rally of Life written by Nikki Fogden-Moore and published by Mojo Maker(tm) Pty Limited. This book was released on 2020-11-15 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: #Adulting The Rally Of Life - The essential road map for modern leaders. Reignite your confidence, connection and contribution in all you do with a step by step roadmap to stop overwhelm and get back in the drivers seat fast. This book is dedicated to visionary, hard working and driven individuals and teams who do things with life. Those leaders who continue to evolve, and expect the best of them selves and others. Specifically designed based on 20 + years of people and high performance coaching Nikki brings her Leadership Mojo© program to life in this chapter by chapter playbook for the ultimate sustainable success.How to enjoy and thrive in the journey of a high performing, ever changing digitally transformed world we work and live in. How to determine your highest values and anchor your decisions with clarity and calm. How to understand your true capacity, surround yourself with the right people and continually check in on your coordinates in all types of conditions and challenges we face in today's modern landscape.

The Believing Brain

The Believing Brain

Author: Michael Shermer

Publisher: Macmillan

Published: 2011-05-24

Total Pages: 400

ISBN-13: 1429972610

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The Believing Brain is bestselling author Michael Shermer's comprehensive and provocative theory on how beliefs are born, formed, reinforced, challenged, changed, and extinguished. In this work synthesizing thirty years of research, psychologist, historian of science, and the world's best-known skeptic Michael Shermer upends the traditional thinking about how humans form beliefs about the world. Simply put, beliefs come first and explanations for beliefs follow. The brain, Shermer argues, is a belief engine. From sensory data flowing in through the senses, the brain naturally begins to look for and find patterns, and then infuses those patterns with meaning. Our brains connect the dots of our world into meaningful patterns that explain why things happen, and these patterns become beliefs. Once beliefs are formed the brain begins to look for and find confirmatory evidence in support of those beliefs, which accelerates the process of reinforcing them, and round and round the process goes in a positive-feedback loop of belief confirmation. Shermer outlines the numerous cognitive tools our brains engage to reinforce our beliefs as truths. Interlaced with his theory of belief, Shermer provides countless real-world examples of how this process operates, from politics, economics, and religion to conspiracy theories, the supernatural, and the paranormal. Ultimately, he demonstrates why science is the best tool ever devised to determine whether or not a belief matches reality.


Book Synopsis The Believing Brain by : Michael Shermer

Download or read book The Believing Brain written by Michael Shermer and published by Macmillan. This book was released on 2011-05-24 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Believing Brain is bestselling author Michael Shermer's comprehensive and provocative theory on how beliefs are born, formed, reinforced, challenged, changed, and extinguished. In this work synthesizing thirty years of research, psychologist, historian of science, and the world's best-known skeptic Michael Shermer upends the traditional thinking about how humans form beliefs about the world. Simply put, beliefs come first and explanations for beliefs follow. The brain, Shermer argues, is a belief engine. From sensory data flowing in through the senses, the brain naturally begins to look for and find patterns, and then infuses those patterns with meaning. Our brains connect the dots of our world into meaningful patterns that explain why things happen, and these patterns become beliefs. Once beliefs are formed the brain begins to look for and find confirmatory evidence in support of those beliefs, which accelerates the process of reinforcing them, and round and round the process goes in a positive-feedback loop of belief confirmation. Shermer outlines the numerous cognitive tools our brains engage to reinforce our beliefs as truths. Interlaced with his theory of belief, Shermer provides countless real-world examples of how this process operates, from politics, economics, and religion to conspiracy theories, the supernatural, and the paranormal. Ultimately, he demonstrates why science is the best tool ever devised to determine whether or not a belief matches reality.

Belief, Inference, and the Self-Conscious Mind

Belief, Inference, and the Self-Conscious Mind

Author: Eric Marcus

Publisher: Oxford University Press

Published: 2021

Total Pages: 172

ISBN-13: 0192845632

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It is impossible to hold patently contradictory beliefs in mind together at once. Why? Because we know that it is impossible for both to be true. This impossibility is a species of rational necessity, a phenomenon that uniquely characterizes the relation between one person's beliefs. Here, Eric Marcus argues that the unity of the rational mind--what makes it one mind--is what explains why, given what we already believe, we can't believe certain things and must believe certain others in this special sense. What explains this is that beliefs, and the inferences by which we acquire them, are constituted by a particular kind of endorsement of those very states and acts. This, in turn, entails that belief and inference are essentially self-conscious: to hold a belief or to make an inference is at the same time to know that one does. An examination of the nature of belief and inference, in light of the phenomenon of rational necessity, reveals how the unity of the rational mind is a function of our knowledge of ourselves as bound to believe the true. Rational self-consciousness is the form of mental togetherness.


Book Synopsis Belief, Inference, and the Self-Conscious Mind by : Eric Marcus

Download or read book Belief, Inference, and the Self-Conscious Mind written by Eric Marcus and published by Oxford University Press. This book was released on 2021 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is impossible to hold patently contradictory beliefs in mind together at once. Why? Because we know that it is impossible for both to be true. This impossibility is a species of rational necessity, a phenomenon that uniquely characterizes the relation between one person's beliefs. Here, Eric Marcus argues that the unity of the rational mind--what makes it one mind--is what explains why, given what we already believe, we can't believe certain things and must believe certain others in this special sense. What explains this is that beliefs, and the inferences by which we acquire them, are constituted by a particular kind of endorsement of those very states and acts. This, in turn, entails that belief and inference are essentially self-conscious: to hold a belief or to make an inference is at the same time to know that one does. An examination of the nature of belief and inference, in light of the phenomenon of rational necessity, reveals how the unity of the rational mind is a function of our knowledge of ourselves as bound to believe the true. Rational self-consciousness is the form of mental togetherness.