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[BookStrand Paranormal Romance, werewolves] It started out as a joke: a werewolf entering a dog show. Adele Chase has always believed herself ugly, with her doggish wolf form and non-shifter blue eyes. But in the show ring she’s discovered a place where she can be beautiful. Now, poised on the brink of her biggest win, nothing can deter her-–not even the presence of Bowie, the notorious werewolf hunter. He’s stalking the show in search of a werewolf and found what he thinks is a woman. Adele realizes he could be her destined mate–-or, if he uncovers her secret, her death. With Best in Show within her reach, she plays a dangerous game with a man who might either love her or kill her...with neither aware of the enemy who’s out to destroy them both. ** A BookStrand Mainstream Romance
Book Synopsis Best of Breed by : Pat Cunningham
Download or read book Best of Breed written by Pat Cunningham and published by Siren-BookStrand. This book was released on 2010-02-02 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: [BookStrand Paranormal Romance, werewolves] It started out as a joke: a werewolf entering a dog show. Adele Chase has always believed herself ugly, with her doggish wolf form and non-shifter blue eyes. But in the show ring she’s discovered a place where she can be beautiful. Now, poised on the brink of her biggest win, nothing can deter her-–not even the presence of Bowie, the notorious werewolf hunter. He’s stalking the show in search of a werewolf and found what he thinks is a woman. Adele realizes he could be her destined mate–-or, if he uncovers her secret, her death. With Best in Show within her reach, she plays a dangerous game with a man who might either love her or kill her...with neither aware of the enemy who’s out to destroy them both. ** A BookStrand Mainstream Romance
The Bull Terrier is one of the most popular breeds of dog, and here at last is a book to do it justice. The 'Best Of Breed' series is a ground-breaking truly breed specific book, from the first page to the last and is perfect for all pet parents. Written by breed experts, this book will enrich your pets life and help you train and care for your dog from day one.
Book Synopsis The Bull Terrier by : Professor Emeritus David Harris
Download or read book The Bull Terrier written by Professor Emeritus David Harris and published by First Stone Publishing. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bull Terrier is one of the most popular breeds of dog, and here at last is a book to do it justice. The 'Best Of Breed' series is a ground-breaking truly breed specific book, from the first page to the last and is perfect for all pet parents. Written by breed experts, this book will enrich your pets life and help you train and care for your dog from day one.
Looking for the ideal, perfectly compatible canine companion for your family? Your search ends here. From spaniels to sheepdogs, The Complete Dog Breed Book is all you need to find the perfect pet for your family. Fully illustrated and featuring over 400 of the world's best-loved breeds, this comprehensive guide offers expert advice on keeping, training, and caring for your beloved dog. The book's special Q&A selector charts help you make the right choice as per your lifestyle and convenience. Clear and practical instructions on care cover the essential aspects of looking after a dog, including handling, grooming, nutrition, health, and exercise. The visual training program features step-by-step photographic sequences, explaining the specifics of basic obedience. Tried-and-tested notes on how to identify and prevent common behavioral problems provide a fascinating insight into the behavior of dogs and how we interact with them. The Complete Dog Breed Book is a one-stop manual to help you become the owner of a happy, healthy, and well-behaved dog.
Book Synopsis The Complete Dog Breed Book by : DK
Download or read book The Complete Dog Breed Book written by DK and published by Penguin. This book was released on 2015-01-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking for the ideal, perfectly compatible canine companion for your family? Your search ends here. From spaniels to sheepdogs, The Complete Dog Breed Book is all you need to find the perfect pet for your family. Fully illustrated and featuring over 400 of the world's best-loved breeds, this comprehensive guide offers expert advice on keeping, training, and caring for your beloved dog. The book's special Q&A selector charts help you make the right choice as per your lifestyle and convenience. Clear and practical instructions on care cover the essential aspects of looking after a dog, including handling, grooming, nutrition, health, and exercise. The visual training program features step-by-step photographic sequences, explaining the specifics of basic obedience. Tried-and-tested notes on how to identify and prevent common behavioral problems provide a fascinating insight into the behavior of dogs and how we interact with them. The Complete Dog Breed Book is a one-stop manual to help you become the owner of a happy, healthy, and well-behaved dog.
In many organizations, information technology (IT) has become crucial in the support, sustainability, and growth of the business. This pervasive use of technology has created a critical dependency on IT that calls for a specific focus on IT governance. Implementing Information Technology Governance: Models, Practices and Cases presents insight gained through literature reviews and case studies to provide practical guidance for organizations who want to start implementing IT governance or improving existing governance models, and provides a detailed set of IT governance structures, processes, and relational mechanisms that can be leveraged to implement IT governance in practice.
Book Synopsis Implementing Information Technology Governance: Models, Practices and Cases by : Van Grembergen, Wim
Download or read book Implementing Information Technology Governance: Models, Practices and Cases written by Van Grembergen, Wim and published by IGI Global. This book was released on 2007-09-30 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: In many organizations, information technology (IT) has become crucial in the support, sustainability, and growth of the business. This pervasive use of technology has created a critical dependency on IT that calls for a specific focus on IT governance. Implementing Information Technology Governance: Models, Practices and Cases presents insight gained through literature reviews and case studies to provide practical guidance for organizations who want to start implementing IT governance or improving existing governance models, and provides a detailed set of IT governance structures, processes, and relational mechanisms that can be leveraged to implement IT governance in practice.
An unconventional business book for the rebels and misfits—the Rare Breeds—who don’t fit the traditional mold, offering an approach that’s anything but business as usual. “Brazen rant!” -- Seth Godin, New York Times bestselling author of This is Marketing and What to Do When It’s Your Turn In every job you’ve ever had, you’ve been judged, labeled, and made to feel like an outsider. Defiant. Dangerous. Different. A real pain-in-the-ass.The message? To be successful, you’ve got to fundamentally change. But what if -- instead of conforming -- you learned how to punch society’s codes in the nose, run like a hooligan through the corridors of entrenched power, and succeed -- not by grinding down your prickly parts, but by going all-in on who you really are? “A guide for strategic rebellion.” -- Mark Levy, founder of Levy Innovation and creator of Your Big Sexy Idea® Meet Sunny Bonnell and Ashleigh Hansberger, award-winning global brand consultants, founders of Motto, and authors of Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different. In this book, you’ll come face-to-face with seven controversial virtues that are typically seen as ladder-burning, career-ending personality traits that – convention says -- keep mavericks, oddballs, and visionaries like you from getting along, getting buy-in, and getting ahead. “A beautiful reminder that you are not alone.” -- Charlamagne Tha God, New York Times bestselling author of Black Privilege Sunny and Ashleigh provide singular insight into how you can flip the script and turn your so-called “vices” into your virtues, transforming your most “undesirable” flaws into the high-octane fuel of your success. In a world that wants to own you, you’ll finally learn how to own yourself, through embracing all your parts – not just the pretty ones. College dropouts and social misfits Sunny and Ashleigh provide front-row seats to their own counterintuitive rise from broke-ass outsiders to brand consultants for iconic brands. Success, they show you, is no longer the sole purview of the Harvard MBA graduate. Your ticket to ride resides within the side of you that’s disorderly, independent, and rogue. Deep down, you’ve always been the kid to point out when the emperor has no clothes. Yet, time and time again you’ve been faced with the consequences of deviating from social expectations. This is a new conversation for a new era. What would happen if, starting today, you walked away from the sheeple? What could you build?
Book Synopsis Rare Breed by : Sunny Bonnell
Download or read book Rare Breed written by Sunny Bonnell and published by HarperCollins. This book was released on 2019-09-03 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unconventional business book for the rebels and misfits—the Rare Breeds—who don’t fit the traditional mold, offering an approach that’s anything but business as usual. “Brazen rant!” -- Seth Godin, New York Times bestselling author of This is Marketing and What to Do When It’s Your Turn In every job you’ve ever had, you’ve been judged, labeled, and made to feel like an outsider. Defiant. Dangerous. Different. A real pain-in-the-ass.The message? To be successful, you’ve got to fundamentally change. But what if -- instead of conforming -- you learned how to punch society’s codes in the nose, run like a hooligan through the corridors of entrenched power, and succeed -- not by grinding down your prickly parts, but by going all-in on who you really are? “A guide for strategic rebellion.” -- Mark Levy, founder of Levy Innovation and creator of Your Big Sexy Idea® Meet Sunny Bonnell and Ashleigh Hansberger, award-winning global brand consultants, founders of Motto, and authors of Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different. In this book, you’ll come face-to-face with seven controversial virtues that are typically seen as ladder-burning, career-ending personality traits that – convention says -- keep mavericks, oddballs, and visionaries like you from getting along, getting buy-in, and getting ahead. “A beautiful reminder that you are not alone.” -- Charlamagne Tha God, New York Times bestselling author of Black Privilege Sunny and Ashleigh provide singular insight into how you can flip the script and turn your so-called “vices” into your virtues, transforming your most “undesirable” flaws into the high-octane fuel of your success. In a world that wants to own you, you’ll finally learn how to own yourself, through embracing all your parts – not just the pretty ones. College dropouts and social misfits Sunny and Ashleigh provide front-row seats to their own counterintuitive rise from broke-ass outsiders to brand consultants for iconic brands. Success, they show you, is no longer the sole purview of the Harvard MBA graduate. Your ticket to ride resides within the side of you that’s disorderly, independent, and rogue. Deep down, you’ve always been the kid to point out when the emperor has no clothes. Yet, time and time again you’ve been faced with the consequences of deviating from social expectations. This is a new conversation for a new era. What would happen if, starting today, you walked away from the sheeple? What could you build?
The Poodle is one of the most popular breeds of dog, and here at last is a book to do it justice. The 'Best Of Breed' series is a ground-breaking truly breed specific book, from the first page to the last and is perfect for all pet parents. Written by breed experts, this book will enrich your pets life and help you train and care for your dog from day one.
Book Synopsis The Poodle by : Eileen Geeson
Download or read book The Poodle written by Eileen Geeson and published by Fastprint Publishing. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Poodle is one of the most popular breeds of dog, and here at last is a book to do it justice. The 'Best Of Breed' series is a ground-breaking truly breed specific book, from the first page to the last and is perfect for all pet parents. Written by breed experts, this book will enrich your pets life and help you train and care for your dog from day one.
Bo Bengtson is regarded today as the foremost international authority on dog shows past and present, and his definitive volume Best in Show: The World of Show Dogs and Dog Shows has become an "instant classic," hailed by critics around the world as the most important book ever written about the sport of dogs. Richard G. Beauchamp, a revered judge and author, praises Best in Show: "At long last a factual and meticulously researched history of the purebred dog scene. It's an everything-you-ever-wanted-to know book about the fascinating world of show dogs;" Best in Show spans the history of dog shows from its beginnings in England to the present-day, highlighting the most important dogs, shows, judges, handlers, breeders, and more in 656 pages overflowing with over 700 full-color and historical black-and-white images.Bengtson is at once a student of dog-show history, an accomplished scholar, a highly regarded international judge, a breeder of champions, and, as Kerrin Winter-Churchill surmises, "the greatest living dog writer of our times." His ultimate achievement, the award-winning Best in Show begins with a history of the dog sport, "How Dog Shows Began," a chapter that talks about the development of pure breeds, the beginnings of the dog fancy, and the first dog shows. To understand the essence of dog shows, it's critical to understand what show judges are looking for, a topic that Bengtson covers in the chapter "The Breed Standards." "Without breed standards, dog shows could not exist. It would be impossible to conduct any meaningful comparison of dogs without universally accepted descriptions of each breed;. At their best, the standards;give a vivid, colorful word picture of the image each breed represents, in motion and standing, when alert and at rest." With illustrations from early and modern breed standards, this chapter discusses the evolution of the standards and addresses the variations in certain breed standards from country to country.The third chapter is devoted to dog shows and highlights the most important shows in Britain and the United States. A detailed discussion of England's most famous dog show, Crufts, begins with the origins of the show and traces its development through the 21st century. (A complete roster of the winners of Crufts is presented in the appendix of the book.) America's most highly regarded show, the Westminster Kennel Club is discussed, accompanied by many photographs of the show and its Best in Show winners. (Roster of WKC winners can also be found in the appendix.) Bengtson also discusses other premiere shows in the U.S. including Santa Barbara, Morris & Essex, AKC/Eukanuba as well as the Fdration Cynologique Internationale's annual event, the World Dog Show. The following chapter discusses specialty shows (shows for one breed or one group), addressing the importance and purpose of specialty shows as well as some of the anomalies of certain breed events. The chapter also highlights some top winners as well as America's most famous group specialty show, the Montgomery County Kennel Club's terrier classic.Separate chapters are dedicated to the judges, breeders, and handlers who have made their mark on the sport of purebred dogs. International in scope, each chapter highlights the most accomplished individuals in the sport, summarizing their accomplishments and their special areas of expertise. The chapters also explain what's required to become a professional in the sport. The historical photographs in these chapters do a splendid job of spotlighting the careers of some of the pillars of the sport, including Anne Rogers Clark, Geraldine Rockefeller Dodge, Anna H. Whitney, Alva Rosenberg, Louis Murr, Anna Katherine Nicholas, Percy Roberts, Robert and Jane Forsyth as well as many contemporary greats such as Peter Green, Maxine Beam, Corky Vroom, Patricia Craige-Trotter, Jimmy Moses, David Fitzpatrick, Sylvia Hammarström, Roger Rechler, Julia Gasow, and dozens of others.The author devotes individual chapters to the greatest dogs from Britain, the United States of America, and the international scene. It is in these insightful, detailed chapters that the interplay of breeders, handlers, and dogs takes focus and the complex picture of the purebred dog scene is exposed. From studying thousands of show records and breed books and from his five decades' experience in the sport, Bengtson is able to put the sport of dog showing into perspective. He highlights important kennels, breeders, and leading dogs in each country and manages to weave all of these individual threads into an elaborate quilt that depicts the history of the sport. Each chapter chronologically presents the dogs and breeds that had the greatest impact on the show world. In the chapter "The Best of Britain," the author traces the nation's history beginning with early Best in Show winners, the emergence of the Collie and Fox Terrier as leading breeds, how other terrier breeds came to the fore in the 1920s, as well as Cocker Spaniels, Great Danes, Irish Wolfhounds, and Irish Setters. In post-war Britain, the focus shifts to Chow Chows and Poodles and then to Toy breeds, like the Pekingese, Pomeranian, and Yorkshire Terrier. The depth and breadth of each chapter, accomplished through insightful, detailed information and exhilarating photography, must be experienced to be truly appreciated.The chapter "Tops in America" is a detailed 150-page chapter;a book in itself;retells the stories of America's most beloved and accomplished show dogs. Readers will feel bolstered by the amount of information and great photography on offer here, as they meet such iconic greats as the Boxer Ch. Bang Away of Sirrah Crest, arguably the most famous show dog in history and the first to win 100 Best in Show awards; Ch. Warren Remedy, the Wire Fox Terrier whose claim to fame is three consecutive Best in Show victories at the Westminster Kennel Club; the Afghan Hound Ch. Tryst of Grandeur; the German Shepherds Ch. Covy-Tucker Hill's Manhattan and Ch. Altana's Mystique, two top-winning dogs that each won over 200 Bests in Show; the famous English Setter Ch. Rock Fall's Colonel, Bang Away's rival and also the winner of 100 Best in Shows; plus the many great winners of the Westminster Kennel Club and other important shows.The author walks the reader through the decades in America, highlighting the breeds that made the greatest impact in the show rings, from the German Shepherds and Sealyham Terriers of the 1920s, the Wire and Smooth Fox Terriers of 1920s and 1930s, the English Setters and Cocker Spaniels of the 1940s and 1950s, to the Boxers, Doberman Pinschers, Pointers, and Poodles that later dominated the scene. Afghan Hound, English Springer Spaniel, and German Shepherd greats of the modern age are also featured in photography and great detail.The international chapter "On Top Around the World" offers a perspective on the greatest show dogs of Canada, Europe, Scandinavia, South Africa, Australia, New Zealand, Russia and Asia. An archivist and journalist for the international dog scene, Bengtson, himself a Swedish import to the United States, has remained extremely well informed for decades, and he remains uniquely qualified to present the kind of global overview on offer in this chapter.
Book Synopsis Best in Show by : Bo Bengtson
Download or read book Best in Show written by Bo Bengtson and published by Fox Chapel Publishing. This book was released on 2012-11-13 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bo Bengtson is regarded today as the foremost international authority on dog shows past and present, and his definitive volume Best in Show: The World of Show Dogs and Dog Shows has become an "instant classic," hailed by critics around the world as the most important book ever written about the sport of dogs. Richard G. Beauchamp, a revered judge and author, praises Best in Show: "At long last a factual and meticulously researched history of the purebred dog scene. It's an everything-you-ever-wanted-to know book about the fascinating world of show dogs;" Best in Show spans the history of dog shows from its beginnings in England to the present-day, highlighting the most important dogs, shows, judges, handlers, breeders, and more in 656 pages overflowing with over 700 full-color and historical black-and-white images.Bengtson is at once a student of dog-show history, an accomplished scholar, a highly regarded international judge, a breeder of champions, and, as Kerrin Winter-Churchill surmises, "the greatest living dog writer of our times." His ultimate achievement, the award-winning Best in Show begins with a history of the dog sport, "How Dog Shows Began," a chapter that talks about the development of pure breeds, the beginnings of the dog fancy, and the first dog shows. To understand the essence of dog shows, it's critical to understand what show judges are looking for, a topic that Bengtson covers in the chapter "The Breed Standards." "Without breed standards, dog shows could not exist. It would be impossible to conduct any meaningful comparison of dogs without universally accepted descriptions of each breed;. At their best, the standards;give a vivid, colorful word picture of the image each breed represents, in motion and standing, when alert and at rest." With illustrations from early and modern breed standards, this chapter discusses the evolution of the standards and addresses the variations in certain breed standards from country to country.The third chapter is devoted to dog shows and highlights the most important shows in Britain and the United States. A detailed discussion of England's most famous dog show, Crufts, begins with the origins of the show and traces its development through the 21st century. (A complete roster of the winners of Crufts is presented in the appendix of the book.) America's most highly regarded show, the Westminster Kennel Club is discussed, accompanied by many photographs of the show and its Best in Show winners. (Roster of WKC winners can also be found in the appendix.) Bengtson also discusses other premiere shows in the U.S. including Santa Barbara, Morris & Essex, AKC/Eukanuba as well as the Fdration Cynologique Internationale's annual event, the World Dog Show. The following chapter discusses specialty shows (shows for one breed or one group), addressing the importance and purpose of specialty shows as well as some of the anomalies of certain breed events. The chapter also highlights some top winners as well as America's most famous group specialty show, the Montgomery County Kennel Club's terrier classic.Separate chapters are dedicated to the judges, breeders, and handlers who have made their mark on the sport of purebred dogs. International in scope, each chapter highlights the most accomplished individuals in the sport, summarizing their accomplishments and their special areas of expertise. The chapters also explain what's required to become a professional in the sport. The historical photographs in these chapters do a splendid job of spotlighting the careers of some of the pillars of the sport, including Anne Rogers Clark, Geraldine Rockefeller Dodge, Anna H. Whitney, Alva Rosenberg, Louis Murr, Anna Katherine Nicholas, Percy Roberts, Robert and Jane Forsyth as well as many contemporary greats such as Peter Green, Maxine Beam, Corky Vroom, Patricia Craige-Trotter, Jimmy Moses, David Fitzpatrick, Sylvia Hammarström, Roger Rechler, Julia Gasow, and dozens of others.The author devotes individual chapters to the greatest dogs from Britain, the United States of America, and the international scene. It is in these insightful, detailed chapters that the interplay of breeders, handlers, and dogs takes focus and the complex picture of the purebred dog scene is exposed. From studying thousands of show records and breed books and from his five decades' experience in the sport, Bengtson is able to put the sport of dog showing into perspective. He highlights important kennels, breeders, and leading dogs in each country and manages to weave all of these individual threads into an elaborate quilt that depicts the history of the sport. Each chapter chronologically presents the dogs and breeds that had the greatest impact on the show world. In the chapter "The Best of Britain," the author traces the nation's history beginning with early Best in Show winners, the emergence of the Collie and Fox Terrier as leading breeds, how other terrier breeds came to the fore in the 1920s, as well as Cocker Spaniels, Great Danes, Irish Wolfhounds, and Irish Setters. In post-war Britain, the focus shifts to Chow Chows and Poodles and then to Toy breeds, like the Pekingese, Pomeranian, and Yorkshire Terrier. The depth and breadth of each chapter, accomplished through insightful, detailed information and exhilarating photography, must be experienced to be truly appreciated.The chapter "Tops in America" is a detailed 150-page chapter;a book in itself;retells the stories of America's most beloved and accomplished show dogs. Readers will feel bolstered by the amount of information and great photography on offer here, as they meet such iconic greats as the Boxer Ch. Bang Away of Sirrah Crest, arguably the most famous show dog in history and the first to win 100 Best in Show awards; Ch. Warren Remedy, the Wire Fox Terrier whose claim to fame is three consecutive Best in Show victories at the Westminster Kennel Club; the Afghan Hound Ch. Tryst of Grandeur; the German Shepherds Ch. Covy-Tucker Hill's Manhattan and Ch. Altana's Mystique, two top-winning dogs that each won over 200 Bests in Show; the famous English Setter Ch. Rock Fall's Colonel, Bang Away's rival and also the winner of 100 Best in Shows; plus the many great winners of the Westminster Kennel Club and other important shows.The author walks the reader through the decades in America, highlighting the breeds that made the greatest impact in the show rings, from the German Shepherds and Sealyham Terriers of the 1920s, the Wire and Smooth Fox Terriers of 1920s and 1930s, the English Setters and Cocker Spaniels of the 1940s and 1950s, to the Boxers, Doberman Pinschers, Pointers, and Poodles that later dominated the scene. Afghan Hound, English Springer Spaniel, and German Shepherd greats of the modern age are also featured in photography and great detail.The international chapter "On Top Around the World" offers a perspective on the greatest show dogs of Canada, Europe, Scandinavia, South Africa, Australia, New Zealand, Russia and Asia. An archivist and journalist for the international dog scene, Bengtson, himself a Swedish import to the United States, has remained extremely well informed for decades, and he remains uniquely qualified to present the kind of global overview on offer in this chapter.
"Reference book with information about all breeds of cats, for children"--
Book Synopsis Cat Breed Guide by : Gary Weitzman
Download or read book Cat Breed Guide written by Gary Weitzman and published by National Geographic Children's Books. This book was released on 2019 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Reference book with information about all breeds of cats, for children"--
Presents profiles for different dog breeds that include the breed's country of origin, size, coat color and pattern, grooming difficulty, and exercise needs, along with advice on how to choose the right dog, care for it, and understand its behavior.
Book Synopsis Dog Breed Guide by : Gary Weitzman
Download or read book Dog Breed Guide written by Gary Weitzman and published by National Geographic Children's Books. This book was released on 2019 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents profiles for different dog breeds that include the breed's country of origin, size, coat color and pattern, grooming difficulty, and exercise needs, along with advice on how to choose the right dog, care for it, and understand its behavior.
A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market segmentation. If the trend continues, individual market segments soon will be too small to be profitable. In Lateral Marketing, Kotler and Trias de Bes unveil a revolutionary new model to help readers expand beyond vertical segmentation and generate fresh marketing ideas and opportunities. Philip Kotler (Chicago, IL) is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. Fernando Trias de Bes (Barcelona, Spain) is the founder of Salvetti & Llombart whose clients include Pepsico, Sony, Hewlett-Packard, Nestlé, Credit Suisse, and other top corporations.
Book Synopsis Lateral Marketing by : Philip Kotler
Download or read book Lateral Marketing written by Philip Kotler and published by John Wiley & Sons. This book was released on 2003-09-08 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market segmentation. If the trend continues, individual market segments soon will be too small to be profitable. In Lateral Marketing, Kotler and Trias de Bes unveil a revolutionary new model to help readers expand beyond vertical segmentation and generate fresh marketing ideas and opportunities. Philip Kotler (Chicago, IL) is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. Fernando Trias de Bes (Barcelona, Spain) is the founder of Salvetti & Llombart whose clients include Pepsico, Sony, Hewlett-Packard, Nestlé, Credit Suisse, and other top corporations.