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Download or read book Booksellers' Advertiser written by and published by . This book was released on 1834 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Booksellers' Advertiser written by and published by . This book was released on 1834 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Mara Einstein
Publisher: OR Books
Published: 2016-09-01
Total Pages: 250
ISBN-13: 1682190439
DOWNLOAD EBOOKFrom Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.
Download or read book Black Ops Advertising written by Mara Einstein and published by OR Books. This book was released on 2016-09-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.
Download or read book Booksellers' Advertiser written by and published by . This book was released on 1834 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The bookseller's advertiser, and monthly register of new publications written by and published by . This book was released on 1834 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Monthly Literary Advertiser written by and published by . This book was released on 1836 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Bookseller's Medium and Publisher's Advertiser written by and published by . This book was released on 1860 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Publishers' circular and booksellers' record written by and published by . This book was released on 1884 with total page 1694 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author:
Publisher:
Published: 1907
Total Pages: 1106
ISBN-13:
DOWNLOAD EBOOKVols. for 1871-76, 1913-14 include an extra number, The Christmas bookseller, separately paged and not included in the consecutive numbering of the regular series.
Download or read book Publisher and Bookseller written by and published by . This book was released on 1907 with total page 1106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1871-76, 1913-14 include an extra number, The Christmas bookseller, separately paged and not included in the consecutive numbering of the regular series.
Download or read book Bookseller and the Stationery Trades' Journal written by and published by . This book was released on 1895 with total page 1274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Publishers' Circular and Booksellers' Record written by and published by . This book was released on 1919 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: