Brainstorming and Beyond

Brainstorming and Beyond

Author: Chauncey Wilson

Publisher: Newnes

Published: 2013-01-22

Total Pages: 84

ISBN-13: 012407166X

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Brainstorming and Beyond describes the techniques for generating ideas verbally, in writing, or through sketches. The first chapter focuses on brainstorming, the foundation method for ideation, which is a complex social process building off of social psychology principles, motivational constructs, and corporate culture. Brainstorming is commonly portrayed as an easy way to generate ideas, but in reality, it is a complex social process that is often flawed in ways that are not self-evident. Chapter 2 discusses Brainwriting, which is a variation on brainstorming in which each person writes ideas down on paper and then passes the paper to a new person who reads the first set of ideas and adds new ones. Since there is no group shouting out of ideas, strong facilitation skills are not required, and more often than not, Brainwriting results greatly exceed those of group brainstorming in a shorter time because ideas are generated in a parallel, rather than serial, fashion. Brainwriting is useful when time is limited, groups are hostile, or you are dealing with a culture where shouting out wild or divergent ideas might be difficult. Finally, in Chapter 3, readers learn about Braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs. Each of these methods provides readers with ways to generate, present, and evaluate ideas so they can begin building a strong foundation for product success. Learn the proper techniques for generating ideas with limited time, hostile audiences, and limited facilitation support Explores efficient processes for analyzing the value of ideas Examines ways to generate visual as well as textual ideas


Book Synopsis Brainstorming and Beyond by : Chauncey Wilson

Download or read book Brainstorming and Beyond written by Chauncey Wilson and published by Newnes. This book was released on 2013-01-22 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brainstorming and Beyond describes the techniques for generating ideas verbally, in writing, or through sketches. The first chapter focuses on brainstorming, the foundation method for ideation, which is a complex social process building off of social psychology principles, motivational constructs, and corporate culture. Brainstorming is commonly portrayed as an easy way to generate ideas, but in reality, it is a complex social process that is often flawed in ways that are not self-evident. Chapter 2 discusses Brainwriting, which is a variation on brainstorming in which each person writes ideas down on paper and then passes the paper to a new person who reads the first set of ideas and adds new ones. Since there is no group shouting out of ideas, strong facilitation skills are not required, and more often than not, Brainwriting results greatly exceed those of group brainstorming in a shorter time because ideas are generated in a parallel, rather than serial, fashion. Brainwriting is useful when time is limited, groups are hostile, or you are dealing with a culture where shouting out wild or divergent ideas might be difficult. Finally, in Chapter 3, readers learn about Braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs. Each of these methods provides readers with ways to generate, present, and evaluate ideas so they can begin building a strong foundation for product success. Learn the proper techniques for generating ideas with limited time, hostile audiences, and limited facilitation support Explores efficient processes for analyzing the value of ideas Examines ways to generate visual as well as textual ideas

Graphic Design Thinking

Graphic Design Thinking

Author: Ellen Lupton

Publisher:

Published: 1900

Total Pages: 184

ISBN-13: 9781616891848

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Book Synopsis Graphic Design Thinking by : Ellen Lupton

Download or read book Graphic Design Thinking written by Ellen Lupton and published by . This book was released on 1900 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Beyond Brainstorming - Idealogue

Beyond Brainstorming - Idealogue

Author: Pepe Nummi

Publisher: Grape People Finland Oy

Published: 2016-06-27

Total Pages: 130

ISBN-13: 9789529373437

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The idealogue method is an improved alternative to traditional brainstorming methods and doesn't just allow for ideas to be created and shared, but also helps facilitate the understanding of ideas, creating group consensus. Pepe, the original thief of idealogue method, explains how the method works, the concepts behind the method, and how to use the method with other tools and techniques to achieve a variety of aims in common business settings and meetings. In this book the reader will be taken directly into facilitative sessions around the world, and provided a front row seat to watch the idealogue method at work. The book strives to be a true user's manual, providing tangible, practical advice for how to effectively use the idealogue method in different situations.


Book Synopsis Beyond Brainstorming - Idealogue by : Pepe Nummi

Download or read book Beyond Brainstorming - Idealogue written by Pepe Nummi and published by Grape People Finland Oy. This book was released on 2016-06-27 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The idealogue method is an improved alternative to traditional brainstorming methods and doesn't just allow for ideas to be created and shared, but also helps facilitate the understanding of ideas, creating group consensus. Pepe, the original thief of idealogue method, explains how the method works, the concepts behind the method, and how to use the method with other tools and techniques to achieve a variety of aims in common business settings and meetings. In this book the reader will be taken directly into facilitative sessions around the world, and provided a front row seat to watch the idealogue method at work. The book strives to be a true user's manual, providing tangible, practical advice for how to effectively use the idealogue method in different situations.

Beyond the Obvious

Beyond the Obvious

Author: Phil McKinney

Publisher: Hachette Books

Published: 2012-02-07

Total Pages: 231

ISBN-13: 1401304133

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The Killer Questions Your Company Should Be Asking Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include: What are the rules and assumptions my industry operates under? What if the opposite were true? What will be the buying criteria used by my customer in 5 years? What are my unshakable beliefs about what my customers want? Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." -- Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." -- B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." -- Satjiv S. Chahil, former global marketing chief, Apple"


Book Synopsis Beyond the Obvious by : Phil McKinney

Download or read book Beyond the Obvious written by Phil McKinney and published by Hachette Books. This book was released on 2012-02-07 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Killer Questions Your Company Should Be Asking Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include: What are the rules and assumptions my industry operates under? What if the opposite were true? What will be the buying criteria used by my customer in 5 years? What are my unshakable beliefs about what my customers want? Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." -- Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." -- B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." -- Satjiv S. Chahil, former global marketing chief, Apple"

Brainstorm

Brainstorm

Author: Daniel J. Siegel MD

Publisher: Penguin

Published: 2014-01-07

Total Pages: 338

ISBN-13: 110163152X

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In this New York Times–bestselling book, Dr. Daniel Siegel shows parents how to turn one of the most challenging developmental periods in their children’s lives into one of the most rewarding. Between the ages of twelve and twenty-four, the brain changes in important and, at times, challenging ways. In Brainstorm, Dr. Daniel Siegel busts a number of commonly held myths about adolescence—for example, that it is merely a stage of “immaturity” filled with often “crazy” behavior. According to Siegel, during adolescence we learn vital skills, such as how to leave home and enter the larger world, connect deeply with others, and safely experiment and take risks. Drawing on important new research in the field of interpersonal neurobiology, Siegel explores exciting ways in which understanding how the brain functions can improve the lives of adolescents, making their relationships more fulfilling and less lonely and distressing on both sides of the generational divide.


Book Synopsis Brainstorm by : Daniel J. Siegel MD

Download or read book Brainstorm written by Daniel J. Siegel MD and published by Penguin. This book was released on 2014-01-07 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this New York Times–bestselling book, Dr. Daniel Siegel shows parents how to turn one of the most challenging developmental periods in their children’s lives into one of the most rewarding. Between the ages of twelve and twenty-four, the brain changes in important and, at times, challenging ways. In Brainstorm, Dr. Daniel Siegel busts a number of commonly held myths about adolescence—for example, that it is merely a stage of “immaturity” filled with often “crazy” behavior. According to Siegel, during adolescence we learn vital skills, such as how to leave home and enter the larger world, connect deeply with others, and safely experiment and take risks. Drawing on important new research in the field of interpersonal neurobiology, Siegel explores exciting ways in which understanding how the brain functions can improve the lives of adolescents, making their relationships more fulfilling and less lonely and distressing on both sides of the generational divide.

Graphic Design Thinking

Graphic Design Thinking

Author: Ellen Lupton

Publisher: Princeton Architectural Press

Published: 2011-07-27

Total Pages: 0

ISBN-13: 9781568989792

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Creativity is more than an inborn talent; it is a hard-earned skill, and like any other skill, it improves with practice. Graphic Design Thinking: How to Define Problems, Get Ideas, and Create Form explores a variety of informal techniques ranging from quick, seat-of-the-pants approaches to more formal research methods for stimulating fresh thinking, and ultimately arriving at compelling and viable solutions. In the style with which author Ellen has come to been known hands-on, up-close approach to instructional design writing brainstorming techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form. Creative research methods include focus groups, interviewing, brand mapping, and co-design. Each method is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Also included are discussions with leading professionals, including Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abott Miller, Christoph Niemann, Paula Scher, and Martin Venezky, about how they get ideas and what they do when the well runs dry. The book is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges.


Book Synopsis Graphic Design Thinking by : Ellen Lupton

Download or read book Graphic Design Thinking written by Ellen Lupton and published by Princeton Architectural Press. This book was released on 2011-07-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity is more than an inborn talent; it is a hard-earned skill, and like any other skill, it improves with practice. Graphic Design Thinking: How to Define Problems, Get Ideas, and Create Form explores a variety of informal techniques ranging from quick, seat-of-the-pants approaches to more formal research methods for stimulating fresh thinking, and ultimately arriving at compelling and viable solutions. In the style with which author Ellen has come to been known hands-on, up-close approach to instructional design writing brainstorming techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form. Creative research methods include focus groups, interviewing, brand mapping, and co-design. Each method is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Also included are discussions with leading professionals, including Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abott Miller, Christoph Niemann, Paula Scher, and Martin Venezky, about how they get ideas and what they do when the well runs dry. The book is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges.

Brain Training for Riders

Brain Training for Riders

Author: Andrea Monsarrat Waldo

Publisher: Trafalgar Square Books

Published: 2017-01-16

Total Pages: 205

ISBN-13: 1570768390

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Did you know there is an area of your brain known as the “Lizard Brain” that thinks only about the immediate moment and your means of survival? Yes, in certain circumstances, your “Rational Brain” can effectively “shut down” and you are at the mercy of a reptile ... dry-mouthed, sweating, queasy, unable to think clearly—even though you know better. When does the Lizard Brain run the show? It can happen in any number of unfamiliar, uncomfortable, challenging, or “stressful” riding situations. But here’s the thing: with the right kind of training, you can learn to manage the reptile within, which leads to greater confidence with horses, better riding performance, and ultimately, happiness at the barn, at shows, and everywhere in between. Andrea Monsarrat Waldo teaches you how to: handle uncomfortable emotions, such as fear, anger, anxiety, and embarrassment; hone your mental game and focus your riding time to get the most out of your hours in the saddle; care for your emotional injuries the same way you would care for an injured horse; and produce a state of “Focused Calm” and tap into the skills you have (whether you know it or not!) to ensure an outstanding ride.


Book Synopsis Brain Training for Riders by : Andrea Monsarrat Waldo

Download or read book Brain Training for Riders written by Andrea Monsarrat Waldo and published by Trafalgar Square Books. This book was released on 2017-01-16 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you know there is an area of your brain known as the “Lizard Brain” that thinks only about the immediate moment and your means of survival? Yes, in certain circumstances, your “Rational Brain” can effectively “shut down” and you are at the mercy of a reptile ... dry-mouthed, sweating, queasy, unable to think clearly—even though you know better. When does the Lizard Brain run the show? It can happen in any number of unfamiliar, uncomfortable, challenging, or “stressful” riding situations. But here’s the thing: with the right kind of training, you can learn to manage the reptile within, which leads to greater confidence with horses, better riding performance, and ultimately, happiness at the barn, at shows, and everywhere in between. Andrea Monsarrat Waldo teaches you how to: handle uncomfortable emotions, such as fear, anger, anxiety, and embarrassment; hone your mental game and focus your riding time to get the most out of your hours in the saddle; care for your emotional injuries the same way you would care for an injured horse; and produce a state of “Focused Calm” and tap into the skills you have (whether you know it or not!) to ensure an outstanding ride.

Above and Beyond with Creativity and Innovation

Above and Beyond with Creativity and Innovation

Author: Robin Johnson

Publisher: Fueling Your Future! Going Abo

Published: 2016-09-26

Total Pages: 0

ISBN-13: 9780778728313

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Creativity and innovation are central to success in the 21st century. This dynamic title provides a comprehensive look at creative processes in a variety of settings. Readers are introduced to various brainstorming techniques and will learn different approaches to help refine and evaluate their ideas. Real-world examples, motivating challenges, and case studies broaden readers' understanding of this key skill set.


Book Synopsis Above and Beyond with Creativity and Innovation by : Robin Johnson

Download or read book Above and Beyond with Creativity and Innovation written by Robin Johnson and published by Fueling Your Future! Going Abo. This book was released on 2016-09-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity and innovation are central to success in the 21st century. This dynamic title provides a comprehensive look at creative processes in a variety of settings. Readers are introduced to various brainstorming techniques and will learn different approaches to help refine and evaluate their ideas. Real-world examples, motivating challenges, and case studies broaden readers' understanding of this key skill set.

Journalism of Ideas

Journalism of Ideas

Author: Daniel Reimold

Publisher: Routledge

Published: 2013-06-26

Total Pages: 570

ISBN-13: 1136206280

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Journalism of Ideas is a comprehensive field guide for brainstorming, discovering, reporting, digitizing, and pitching news, opinion, and feature stories within journalism 2.0. With on-the-job advice from professional journalists, activities to sharpen your multimedia reporting skills, and dozens of story ideas ripe for adaptation, Dan Reimold helps you develop the journalistic know-how that will set you apart at your campus media outlet and beyond. The exercises, observations, anecdotes, and tips in this book cover every stage of the story planning and development process, including how news judgment, multimedia engagement, records and archival searches, and various observational techniques can take your reporting to the next level. Separate advice focuses on the storytelling methods involved in data journalism, photojournalism, crime reporting, investigative journalism, and commentary writing. In addition to these tricks of the trade, Journalism of Ideas features an extensive set of newsworthy, timely, and unorthodox story ideas to jumpstart your creativity. The conversation continues on the author’s blog, College Media Matters. Reimold also shows students how to successfully launch a career in journalism: the ins and outs of pitching stories, getting your work published, and navigating the post-graduation job search. Related sections of the book highlight the art of freelancing 2.0, starting an independent site, blogging, constructing quality online portfolios, securing internships, and building a social media following.


Book Synopsis Journalism of Ideas by : Daniel Reimold

Download or read book Journalism of Ideas written by Daniel Reimold and published by Routledge. This book was released on 2013-06-26 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism of Ideas is a comprehensive field guide for brainstorming, discovering, reporting, digitizing, and pitching news, opinion, and feature stories within journalism 2.0. With on-the-job advice from professional journalists, activities to sharpen your multimedia reporting skills, and dozens of story ideas ripe for adaptation, Dan Reimold helps you develop the journalistic know-how that will set you apart at your campus media outlet and beyond. The exercises, observations, anecdotes, and tips in this book cover every stage of the story planning and development process, including how news judgment, multimedia engagement, records and archival searches, and various observational techniques can take your reporting to the next level. Separate advice focuses on the storytelling methods involved in data journalism, photojournalism, crime reporting, investigative journalism, and commentary writing. In addition to these tricks of the trade, Journalism of Ideas features an extensive set of newsworthy, timely, and unorthodox story ideas to jumpstart your creativity. The conversation continues on the author’s blog, College Media Matters. Reimold also shows students how to successfully launch a career in journalism: the ins and outs of pitching stories, getting your work published, and navigating the post-graduation job search. Related sections of the book highlight the art of freelancing 2.0, starting an independent site, blogging, constructing quality online portfolios, securing internships, and building a social media following.

Hatch!

Hatch!

Author: C. McNair Wilson

Publisher:

Published: 2012-09-15

Total Pages: 208

ISBN-13: 9781938512018

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McNair Wilson's "7 Agreements of Brainstorming" have been assisting organizations from Apple, Inc. to the Salvation Army to design, create, plan, develop ... anything. Behind it all is great team-building tool that has literally changed the culture at scores of McNair's clients--including aerospace companies that have objects currently orbiting the planet. --from publisher description


Book Synopsis Hatch! by : C. McNair Wilson

Download or read book Hatch! written by C. McNair Wilson and published by . This book was released on 2012-09-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: McNair Wilson's "7 Agreements of Brainstorming" have been assisting organizations from Apple, Inc. to the Salvation Army to design, create, plan, develop ... anything. Behind it all is great team-building tool that has literally changed the culture at scores of McNair's clients--including aerospace companies that have objects currently orbiting the planet. --from publisher description