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Reveals the core marketing and branding strategies behind the success of the world's greatest bands. This book helps readers learn inside information about the world's most popular bands that translates directly and memorably into actionable business practices.
Book Synopsis Brand Like A Rock Star by : Steve Jones
Download or read book Brand Like A Rock Star written by Steve Jones and published by Greenleaf Book Group. This book was released on 2011 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals the core marketing and branding strategies behind the success of the world's greatest bands. This book helps readers learn inside information about the world's most popular bands that translates directly and memorably into actionable business practices.
What's better than getting new customers? Turning existing ones into FANS. Everything marketers need to know to find, engage, and leverage the power of brand evangelists Think Like a Rock Star provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of how rock stars like Lady Gaga, Taylor Swift, Katy Perry, and Blink-182 cultivate fans, it teaches readers how to apply those lessons to create brand advocates who will grow profits, improve business frameworks, and contribute more than ever to the success of the brand. It also identifies successful and easily replicable marketing strategies of top brands such as Dell, Ford, Patagonia, and YouTube. Think Like a Rock Star is an indispensable tool for any marketing professional. Foreword by Kathy Sierra, cocreator of the Head First book series Mack Collier is a social media strategist, trainer, and speaker who specializes in helping companies better connect with their customers via social media. His clients include businesses of all sizes, from sole proprietorships to Fortune 500 companies.
Book Synopsis Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra by : Mack Collier
Download or read book Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra written by Mack Collier and published by McGraw Hill Professional. This book was released on 2013-04-19 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's better than getting new customers? Turning existing ones into FANS. Everything marketers need to know to find, engage, and leverage the power of brand evangelists Think Like a Rock Star provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of how rock stars like Lady Gaga, Taylor Swift, Katy Perry, and Blink-182 cultivate fans, it teaches readers how to apply those lessons to create brand advocates who will grow profits, improve business frameworks, and contribute more than ever to the success of the brand. It also identifies successful and easily replicable marketing strategies of top brands such as Dell, Ford, Patagonia, and YouTube. Think Like a Rock Star is an indispensable tool for any marketing professional. Foreword by Kathy Sierra, cocreator of the Head First book series Mack Collier is a social media strategist, trainer, and speaker who specializes in helping companies better connect with their customers via social media. His clients include businesses of all sizes, from sole proprietorships to Fortune 500 companies.
Have you noticed that some people in infosec simply have more success than others, however they may define success? Some people are simply more listened too, more prominent, make more of a difference, have more flexibility with work, more freedom, choices of the best projects, and yes, make more money. They are not just lucky. They make their luck. The most successful are not necessarily the most technical, although technical or "geek" skills are essential. They are an absolute must, and we naturally build technical skills through experience. They are essential, but not for Rock Star level success. The most successful, the Infosec Rock Stars, have a slew of other equally valuable skills, ones most people never develop nor even understand. They include skills such as self direction, communication, business understanding, leadership, time management, project management, influence, negotiation, results orientation, and lots more . . . Infosec Rock Star will start you on your journey of mastering these skills and the journey of moving toward Rock Star status and all its benefits. Maybe you think you can’t be a Rock Star, but everyone can MOVE towards it and reap the benefits of vastly increased success. Remember, “Geek” will only get you so far . . .
Book Synopsis Infosec Rock Star by : Ted Demopoulos
Download or read book Infosec Rock Star written by Ted Demopoulos and published by Morgan James Publishing. This book was released on 2017-06-13 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you noticed that some people in infosec simply have more success than others, however they may define success? Some people are simply more listened too, more prominent, make more of a difference, have more flexibility with work, more freedom, choices of the best projects, and yes, make more money. They are not just lucky. They make their luck. The most successful are not necessarily the most technical, although technical or "geek" skills are essential. They are an absolute must, and we naturally build technical skills through experience. They are essential, but not for Rock Star level success. The most successful, the Infosec Rock Stars, have a slew of other equally valuable skills, ones most people never develop nor even understand. They include skills such as self direction, communication, business understanding, leadership, time management, project management, influence, negotiation, results orientation, and lots more . . . Infosec Rock Star will start you on your journey of mastering these skills and the journey of moving toward Rock Star status and all its benefits. Maybe you think you can’t be a Rock Star, but everyone can MOVE towards it and reap the benefits of vastly increased success. Remember, “Geek” will only get you so far . . .
Turn yourself “up to eleven” with Steve Jones’s unique take on personal branding. Steve Jones, music industry insider and author of Brand Like a Rock Star, once again takes readers on a trip through rock history to reveal often-overlooked lessons on personal branding. The stories Jones has to tell--how a drummer reinvented his instrument when he lost his arm, why Nikki Sixx’s lifestyle killed him and brought him back, how the forces that nearly tore Fleetwood Mac apart actually made their music better--provide the colorful backdrop for the critical lessons on building a high-power personal brand. The book is comprised of five sections that outline the “Five Ps of Personal Branding”--the building blocks for a personal brand: • Positioning--discovering the reader’s unique story • Presentation--laying a framework for communicating personal brands • Passion--how to turn a love into a life’s work • Purpose--crafting a personal brand to make the most impact • Profits--generating a profit, emotionally or fiscally, through personal branding No matter what stage a career is in, success today in any field requires a rock star personal brand. Start You Up will set readers on the path to the goals they’ve always had--and ones they didn’t know were attainable.
Book Synopsis Start You Up by : Steve Jones
Download or read book Start You Up written by Steve Jones and published by Greenleaf Book Group. This book was released on 2014-05-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn yourself “up to eleven” with Steve Jones’s unique take on personal branding. Steve Jones, music industry insider and author of Brand Like a Rock Star, once again takes readers on a trip through rock history to reveal often-overlooked lessons on personal branding. The stories Jones has to tell--how a drummer reinvented his instrument when he lost his arm, why Nikki Sixx’s lifestyle killed him and brought him back, how the forces that nearly tore Fleetwood Mac apart actually made their music better--provide the colorful backdrop for the critical lessons on building a high-power personal brand. The book is comprised of five sections that outline the “Five Ps of Personal Branding”--the building blocks for a personal brand: • Positioning--discovering the reader’s unique story • Presentation--laying a framework for communicating personal brands • Passion--how to turn a love into a life’s work • Purpose--crafting a personal brand to make the most impact • Profits--generating a profit, emotionally or fiscally, through personal branding No matter what stage a career is in, success today in any field requires a rock star personal brand. Start You Up will set readers on the path to the goals they’ve always had--and ones they didn’t know were attainable.
Flash cards that can be used as reminders, conversation starters or daily mantras to help professionals perform at their peak every day.
Book Synopsis Perform Like a Rock Star and Still Have Time for Lunch by : Orna Drawas
Download or read book Perform Like a Rock Star and Still Have Time for Lunch written by Orna Drawas and published by . This book was released on 2012-11-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Flash cards that can be used as reminders, conversation starters or daily mantras to help professionals perform at their peak every day.
Can you remember that one time you got recognized or someone thanked you for your contribution to their life? You were a rock star, even for just one second. This book isn't about a charmed path to success or some untouchable fairy tale that nobody can relate to-this is about going from rock bottom to rock star, something that everybody can relate to. In his first book, Blair shared the brutally honest story of how he went from an at-risk youth, sleeping on a mattress on the floor of a shack, to a self-made multimillionaire by his early twenties. As his story became a national sensation, fans started asking him how they too could become entrepreneurs, take their careers to the next level, and achieve financial freedom. Rock Bottom to Rock Star answers those questions. Blair has battled extreme obstacles: life as a former gang member, balancing a demanding career with single parenthood, building and selling multiple companies, and making and losing tens of millions of dollars (sometimes all in one day). He wants to help others avoid the mistakes he made in the school of hard knocks, so he has compiled his unique advice for going from rock bottom to rock star in whatever field you chose to pursue. Much of his advice is counterintuitive, and definitely not what you would learn in business school. Here's one example: "Don't believe your own hype. The moment you start celebrating, you've left the stage. It wasn't celebration that made you a rock star. It was hard work." If you're serious about making the most of your life and you're ready to become the "rock star next door" instead of just looking up to them, this may be the most rewarding book you'll ever read.
Book Synopsis Rock Bottom to Rock Star by : Ryan Blair
Download or read book Rock Bottom to Rock Star written by Ryan Blair and published by Penguin. This book was released on 2016 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can you remember that one time you got recognized or someone thanked you for your contribution to their life? You were a rock star, even for just one second. This book isn't about a charmed path to success or some untouchable fairy tale that nobody can relate to-this is about going from rock bottom to rock star, something that everybody can relate to. In his first book, Blair shared the brutally honest story of how he went from an at-risk youth, sleeping on a mattress on the floor of a shack, to a self-made multimillionaire by his early twenties. As his story became a national sensation, fans started asking him how they too could become entrepreneurs, take their careers to the next level, and achieve financial freedom. Rock Bottom to Rock Star answers those questions. Blair has battled extreme obstacles: life as a former gang member, balancing a demanding career with single parenthood, building and selling multiple companies, and making and losing tens of millions of dollars (sometimes all in one day). He wants to help others avoid the mistakes he made in the school of hard knocks, so he has compiled his unique advice for going from rock bottom to rock star in whatever field you chose to pursue. Much of his advice is counterintuitive, and definitely not what you would learn in business school. Here's one example: "Don't believe your own hype. The moment you start celebrating, you've left the stage. It wasn't celebration that made you a rock star. It was hard work." If you're serious about making the most of your life and you're ready to become the "rock star next door" instead of just looking up to them, this may be the most rewarding book you'll ever read.
"Funny, tender, edgy. I wanted the love story to go on forever."—Joan Johnston, bestselling author of No Longer a Stranger Written in the wonderfully honest, edgy, and hilarious voice she perfected in God-Shaped Hole, Tiffanie DeBartolo shines in a passionate new story of music, love, and sacrifice. Eliza Caelum, a young music journalist, is finally getting her footing in New York when she meets Paul Hudson, a talented songwriter and lead singer of the band Bananafish. They soon realize they share more than a reverence for rock music and plunge headlong into love. When Bananafish is signed by a big corporate label, and Paul is on his way to becoming a major rock star, Eliza's past forces her to make a heartbreaking decision that might be the key to Paul's sudden disappearance. A layered and emotional look into the world of music, this raw summer read will resonate with readers who loved Daisy Jones & the Six by Taylor Jenkins Reid. Praise for Tiffanie DeBartolo's God-Shaped Hole: "From highs to heartbreak, DeBartolo conjures an affair to remember."—People "Honest, raw, and engaging."—Booklist "This generation's Love Story."—Kirkus Reviews
Book Synopsis How to Kill a Rock Star by : Tiffanie DeBartolo
Download or read book How to Kill a Rock Star written by Tiffanie DeBartolo and published by Sourcebooks, Inc.. This book was released on 2005-09-01 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Funny, tender, edgy. I wanted the love story to go on forever."—Joan Johnston, bestselling author of No Longer a Stranger Written in the wonderfully honest, edgy, and hilarious voice she perfected in God-Shaped Hole, Tiffanie DeBartolo shines in a passionate new story of music, love, and sacrifice. Eliza Caelum, a young music journalist, is finally getting her footing in New York when she meets Paul Hudson, a talented songwriter and lead singer of the band Bananafish. They soon realize they share more than a reverence for rock music and plunge headlong into love. When Bananafish is signed by a big corporate label, and Paul is on his way to becoming a major rock star, Eliza's past forces her to make a heartbreaking decision that might be the key to Paul's sudden disappearance. A layered and emotional look into the world of music, this raw summer read will resonate with readers who loved Daisy Jones & the Six by Taylor Jenkins Reid. Praise for Tiffanie DeBartolo's God-Shaped Hole: "From highs to heartbreak, DeBartolo conjures an affair to remember."—People "Honest, raw, and engaging."—Booklist "This generation's Love Story."—Kirkus Reviews
Named one of the best music books of 2017 by The Wall Street Journal An elegy to the age of the Rock Star, featuring Chuck Berry, Elvis, Madonna, Bowie, Prince, and more, uncommon people whose lives were transformed by rock and who, in turn, shaped our culture Recklessness, thy name is rock. The age of the rock star, like the age of the cowboy, has passed. Like the cowboy, the idea of the rock star lives on in our imaginations. What did we see in them? Swagger. Recklessness. Sexual charisma. Damn-the-torpedoes self-belief. A certain way of carrying themselves. Good hair. Interesting shoes. Talent we wished we had. What did we want of them? To be larger than life but also like us. To live out their songs. To stay young forever. No wonder many didn’t stay the course. In Uncommon People, David Hepworth zeroes in on defining moments and turning points in the lives of forty rock stars from 1955 to 1995, taking us on a journey to burst a hundred myths and create a hundred more. As this tribe of uniquely motivated nobodies went about turning themselves into the ultimate somebodies, they also shaped us, our real lives and our fantasies. Uncommon People isn’t just their story. It’s ours as well.
Book Synopsis Uncommon People by : David Hepworth
Download or read book Uncommon People written by David Hepworth and published by Henry Holt and Company. This book was released on 2017-11-21 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of the best music books of 2017 by The Wall Street Journal An elegy to the age of the Rock Star, featuring Chuck Berry, Elvis, Madonna, Bowie, Prince, and more, uncommon people whose lives were transformed by rock and who, in turn, shaped our culture Recklessness, thy name is rock. The age of the rock star, like the age of the cowboy, has passed. Like the cowboy, the idea of the rock star lives on in our imaginations. What did we see in them? Swagger. Recklessness. Sexual charisma. Damn-the-torpedoes self-belief. A certain way of carrying themselves. Good hair. Interesting shoes. Talent we wished we had. What did we want of them? To be larger than life but also like us. To live out their songs. To stay young forever. No wonder many didn’t stay the course. In Uncommon People, David Hepworth zeroes in on defining moments and turning points in the lives of forty rock stars from 1955 to 1995, taking us on a journey to burst a hundred myths and create a hundred more. As this tribe of uniquely motivated nobodies went about turning themselves into the ultimate somebodies, they also shaped us, our real lives and our fantasies. Uncommon People isn’t just their story. It’s ours as well.
"This is well-written, accessible and useful, not only for students, residents and new docs but also for seasoned docs struggling with the complexities of today's health care system." -- Jay W. Lee, MD, MPH, FAAFP, President of the California Academy of Family Physicians "I want to give this book to all of my physician patients, especially those who struggle with time management. A must read for any novice practitioner as well as the seasoned physician who needs to reboot their practice." -Steven Cohen, PsyD, The Center for Psychology "How to be a Rock Star Doctor" shows doctors how to get on-stage to achieve clinical and professional success, while avoiding burnout. The key is to follow the Rebekah Bernard's Rock Star rules for running a successful practice that delights patients and delivers financial and emotional rewards to the physician. The Rock Star rules teach the physician to: Convey the qualities that are the most important to patients, leading to clinical success Organize and control the office visit to maximize the patient and physician agendas Optimize time management by the use of clinical tools such as the "Problem List" and Evidence-Based-Medicine (EBM) Focus on physician-patient "face-to-face" time to maximize profitability Overcome the challenges of the Electronic Health Record (EHR) on the physician-patient relationship with time-saving methods such as customizable forms Cope with emotionally challenging patients by learning to show empathy, even when you don't feel it Use psychology to maintain your mental health and find work-life balance"
Book Synopsis How to Be a Rock Star Doctor by : Rebekah Bernard
Download or read book How to Be a Rock Star Doctor written by Rebekah Bernard and published by . This book was released on 2015-06-25 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is well-written, accessible and useful, not only for students, residents and new docs but also for seasoned docs struggling with the complexities of today's health care system." -- Jay W. Lee, MD, MPH, FAAFP, President of the California Academy of Family Physicians "I want to give this book to all of my physician patients, especially those who struggle with time management. A must read for any novice practitioner as well as the seasoned physician who needs to reboot their practice." -Steven Cohen, PsyD, The Center for Psychology "How to be a Rock Star Doctor" shows doctors how to get on-stage to achieve clinical and professional success, while avoiding burnout. The key is to follow the Rebekah Bernard's Rock Star rules for running a successful practice that delights patients and delivers financial and emotional rewards to the physician. The Rock Star rules teach the physician to: Convey the qualities that are the most important to patients, leading to clinical success Organize and control the office visit to maximize the patient and physician agendas Optimize time management by the use of clinical tools such as the "Problem List" and Evidence-Based-Medicine (EBM) Focus on physician-patient "face-to-face" time to maximize profitability Overcome the challenges of the Electronic Health Record (EHR) on the physician-patient relationship with time-saving methods such as customizable forms Cope with emotionally challenging patients by learning to show empathy, even when you don't feel it Use psychology to maintain your mental health and find work-life balance"
With a foreword by Gwyneth Paltrow With a little help from Hollywood, being pregnant has become the hippest thing for a woman to be. Fashion icons such as Angelina Jolie, Gwen Stefani, Kate Hudson, and Heidi Klum have made it beautiful to have a bump -- and more important, to show it off. Now, Rock Star Momma is here to help today's fashionistas learn how to hold on to their hipness as they rock-and-roll their way into motherhood. With personal advice from your favorite haute mommas like Gwyneth Paltrow, Elle Macpherson, Britney Spears, Mariska Hargitay, Joely Fisher, Jennie Garth, Kimora Lee Simmons, and many more, Hoppus provides the inside scoop that style-driven pregnant women are looking for. Hoppus also includes must-have tips from industry standouts such as Fit Pregnancy, UrbanBaby, Spanx, Bugaboo, and babystyle! Highlights include: The essential Denim to Die For guide for finding those perfect jeans Baby Shower Babe do's and don'ts, showing how to look and feel your best on this most important day How to go from "gym girl" to "glam girl" in ten minutes flat The Panty Shmanty chapter, helping you navigate the world of maternity bras, panties, and hosiery Well-being, fitness, fashion, and beauty tips for all nine months and beyond A must-have Shopping Bag chapter that provides an arsenal of information and resources for every modern momma-to-be
Book Synopsis Rock Star Momma by : Skye Hoppus
Download or read book Rock Star Momma written by Skye Hoppus and published by Simon and Schuster. This book was released on 2007-06-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a foreword by Gwyneth Paltrow With a little help from Hollywood, being pregnant has become the hippest thing for a woman to be. Fashion icons such as Angelina Jolie, Gwen Stefani, Kate Hudson, and Heidi Klum have made it beautiful to have a bump -- and more important, to show it off. Now, Rock Star Momma is here to help today's fashionistas learn how to hold on to their hipness as they rock-and-roll their way into motherhood. With personal advice from your favorite haute mommas like Gwyneth Paltrow, Elle Macpherson, Britney Spears, Mariska Hargitay, Joely Fisher, Jennie Garth, Kimora Lee Simmons, and many more, Hoppus provides the inside scoop that style-driven pregnant women are looking for. Hoppus also includes must-have tips from industry standouts such as Fit Pregnancy, UrbanBaby, Spanx, Bugaboo, and babystyle! Highlights include: The essential Denim to Die For guide for finding those perfect jeans Baby Shower Babe do's and don'ts, showing how to look and feel your best on this most important day How to go from "gym girl" to "glam girl" in ten minutes flat The Panty Shmanty chapter, helping you navigate the world of maternity bras, panties, and hosiery Well-being, fitness, fashion, and beauty tips for all nine months and beyond A must-have Shopping Bag chapter that provides an arsenal of information and resources for every modern momma-to-be
