Revolution

Revolution

Author: Russell Brand

Publisher: Ballantine Books

Published: 2014-10-14

Total Pages: 324

ISBN-13: 1101882913

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NATIONAL BESTSELLER We all know the system isn’t working. Our governments are corrupt and the opposing parties pointlessly similar. Our culture is filled with vacuity and pap, and we are told there’s nothing we can do: “It’s just the way things are.” In this book, Russell Brand hilariously lacerates the straw men and paper tigers of our conformist times and presents, with the help of experts as diverse as Thomas Piketty and George Orwell, a vision for a fairer, sexier society that’s fun and inclusive. You have been lied to, told there’s no alternative, no choice, and that you don’t deserve any better. Brand destroys this illusory facade as amusingly and deftly as he annihilates Morning Joe anchors, Fox News fascists, and BBC stalwarts. This book makes revolution not only possible but inevitable and fun.


Book Synopsis Revolution by : Russell Brand

Download or read book Revolution written by Russell Brand and published by Ballantine Books. This book was released on 2014-10-14 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER We all know the system isn’t working. Our governments are corrupt and the opposing parties pointlessly similar. Our culture is filled with vacuity and pap, and we are told there’s nothing we can do: “It’s just the way things are.” In this book, Russell Brand hilariously lacerates the straw men and paper tigers of our conformist times and presents, with the help of experts as diverse as Thomas Piketty and George Orwell, a vision for a fairer, sexier society that’s fun and inclusive. You have been lied to, told there’s no alternative, no choice, and that you don’t deserve any better. Brand destroys this illusory facade as amusingly and deftly as he annihilates Morning Joe anchors, Fox News fascists, and BBC stalwarts. This book makes revolution not only possible but inevitable and fun.

Brand Revolution

Brand Revolution

Author: Said Aghil Baaghil

Publisher: iUniverse

Published: 2012

Total Pages: 128

ISBN-13: 1469732521

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Revolutions continue to proliferate throughout the developing world, especially in the Middle East. But did you know that marketing plays a role in the unrest? Brand revolution doesn't automatically lead to the overthrow of a dictator, but the way we market goods and services can play an important role in the fight against tyranny. In fact, without a shift in the commercial world, broader revolutions would have much smaller chances of success. Join marketing expert Said Aghil Baaghil, who explores a new mindset that is taking hold in the Middle East and beyond. Participants in the revolution and outside observers alike will discover how a new generation of leaders can lead regional brands to a more global platform. He also provides methods for conducting business in order to make your brand thrive—no matter where your business is located; promoting organizational change; and cultivating employees that can succeed in a globalized world. He takes a wide view, examining ways in which entire nations are branding themselves to promote tourism and create stronger economies. Shift your strategic focus with ease and achieve your financial and organizational goals withBrand Revolution.


Book Synopsis Brand Revolution by : Said Aghil Baaghil

Download or read book Brand Revolution written by Said Aghil Baaghil and published by iUniverse. This book was released on 2012 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revolutions continue to proliferate throughout the developing world, especially in the Middle East. But did you know that marketing plays a role in the unrest? Brand revolution doesn't automatically lead to the overthrow of a dictator, but the way we market goods and services can play an important role in the fight against tyranny. In fact, without a shift in the commercial world, broader revolutions would have much smaller chances of success. Join marketing expert Said Aghil Baaghil, who explores a new mindset that is taking hold in the Middle East and beyond. Participants in the revolution and outside observers alike will discover how a new generation of leaders can lead regional brands to a more global platform. He also provides methods for conducting business in order to make your brand thrive—no matter where your business is located; promoting organizational change; and cultivating employees that can succeed in a globalized world. He takes a wide view, examining ways in which entire nations are branding themselves to promote tourism and create stronger economies. Shift your strategic focus with ease and achieve your financial and organizational goals withBrand Revolution.

Brand Revolution

Brand Revolution

Author: M. Sicard

Publisher: Springer

Published: 2012-11-09

Total Pages: 171

ISBN-13: 1137019492

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Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.


Book Synopsis Brand Revolution by : M. Sicard

Download or read book Brand Revolution written by M. Sicard and published by Springer. This book was released on 2012-11-09 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.

Repair Revolution

Repair Revolution

Author: John Wackman

Publisher: New World Library

Published: 2020-10-27

Total Pages: 324

ISBN-13: 1608686604

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Every year, millions of people throw away countless items because they don't know how to fix them. Some products are manufactured in a way that makes it hard, if not impossible, for people to repair them themselves. This throwaway lifestyle depletes Earth's resources and adds to overflowing landfills. Now there's a better way. Repair Revolution chronicles the rise of Repair Cafes, Fixit Clinics, and other volunteer-run organizations devoted to helping consumers repair their beloved but broken items for free. Repair Revolution explores the philosophy and wisdom of repairing, as well as the Right to Repair movement. It provides inspiration and instructions for starting, staffing, and sustaining your own repair events. "Fixperts" share their favorite online repair resources, as well as tips and step-by-step instructions for how to make your own repairs. Ultimately, Repair Revolution is about more than fixing material objects: in an age of over-consumption and planned obsolescence, do-it-yourself repair is a way of caring for our lives, our communities, and our planet.


Book Synopsis Repair Revolution by : John Wackman

Download or read book Repair Revolution written by John Wackman and published by New World Library. This book was released on 2020-10-27 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, millions of people throw away countless items because they don't know how to fix them. Some products are manufactured in a way that makes it hard, if not impossible, for people to repair them themselves. This throwaway lifestyle depletes Earth's resources and adds to overflowing landfills. Now there's a better way. Repair Revolution chronicles the rise of Repair Cafes, Fixit Clinics, and other volunteer-run organizations devoted to helping consumers repair their beloved but broken items for free. Repair Revolution explores the philosophy and wisdom of repairing, as well as the Right to Repair movement. It provides inspiration and instructions for starting, staffing, and sustaining your own repair events. "Fixperts" share their favorite online repair resources, as well as tips and step-by-step instructions for how to make your own repairs. Ultimately, Repair Revolution is about more than fixing material objects: in an age of over-consumption and planned obsolescence, do-it-yourself repair is a way of caring for our lives, our communities, and our planet.

The Customer Service Revolution

The Customer Service Revolution

Author: John R. DiJulius

Publisher: Greenleaf Book Group

Published: 2015-01-06

Total Pages: 200

ISBN-13: 1626341303

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In The Customer Service Revolution, DiJulius points out how numerous companies have made Customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this Customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the Customer—which ultimately permeates into people’s personal lives at home and in their communities. Can the way you run your business or treat your Customers have an effect on the world at large? John DiJulius will show you just that! Drawing on years of experience consulting with the top customer service companies around the world and in his role building his first business, John Robert’s Spa, into one of the top 20 salons in the US, DiJulius will show you exactly how to create your very own Customer service revolution and make price irrelevant.


Book Synopsis The Customer Service Revolution by : John R. DiJulius

Download or read book The Customer Service Revolution written by John R. DiJulius and published by Greenleaf Book Group. This book was released on 2015-01-06 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Customer Service Revolution, DiJulius points out how numerous companies have made Customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this Customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the Customer—which ultimately permeates into people’s personal lives at home and in their communities. Can the way you run your business or treat your Customers have an effect on the world at large? John DiJulius will show you just that! Drawing on years of experience consulting with the top customer service companies around the world and in his role building his first business, John Robert’s Spa, into one of the top 20 salons in the US, DiJulius will show you exactly how to create your very own Customer service revolution and make price irrelevant.

The Context Marketing Revolution

The Context Marketing Revolution

Author: Mathew Sweezey

Publisher: Harvard Business Press

Published: 2020-03-24

Total Pages: 178

ISBN-13: 1633694038

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In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.


Book Synopsis The Context Marketing Revolution by : Mathew Sweezey

Download or read book The Context Marketing Revolution written by Mathew Sweezey and published by Harvard Business Press. This book was released on 2020-03-24 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.

Marketing Revolution!

Marketing Revolution!

Author: Paul R. Gamble

Publisher: Kogan Page Publishers

Published: 2007

Total Pages: 328

ISBN-13: 9780749449803

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How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more, by drawing on international research and analysis from leading consultants, academics and practitioners, and from the authors' insight into the revolutionary marketing practices of the global giant, IBM.This compelling book encourages managers to think about their marketing environment in a totally new and revolutionary way and shows readers how to transform their marketing techniques. Marketing Revolution includes radical new business tools designed to deliver real value, advice on how to re-structure or even totally rebuild the marketing capability and guidelines to increase business revenue.Marketing Revolution is a must read for anyone wanting to revolutionize their market practices.


Book Synopsis Marketing Revolution! by : Paul R. Gamble

Download or read book Marketing Revolution! written by Paul R. Gamble and published by Kogan Page Publishers. This book was released on 2007 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more, by drawing on international research and analysis from leading consultants, academics and practitioners, and from the authors' insight into the revolutionary marketing practices of the global giant, IBM.This compelling book encourages managers to think about their marketing environment in a totally new and revolutionary way and shows readers how to transform their marketing techniques. Marketing Revolution includes radical new business tools designed to deliver real value, advice on how to re-structure or even totally rebuild the marketing capability and guidelines to increase business revenue.Marketing Revolution is a must read for anyone wanting to revolutionize their market practices.

Global Brand Power

Global Brand Power

Author: Barbara E. Kahn

Publisher: University of Pennsylvania Press

Published: 2013-03-05

Total Pages: 133

ISBN-13: 1613630255

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The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won't be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company's bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously. Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.


Book Synopsis Global Brand Power by : Barbara E. Kahn

Download or read book Global Brand Power written by Barbara E. Kahn and published by University of Pennsylvania Press. This book was released on 2013-03-05 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won't be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company's bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously. Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.

The Cryptocurrency Revolution

The Cryptocurrency Revolution

Author: Rhian Lewis

Publisher: Kogan Page Publishers

Published: 2020-10-03

Total Pages: 277

ISBN-13: 1789665698

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The world of cryptocurrencies and blockchains was initially viewed as a niche space of little interest to mainstream business and finance sectors. With major banks now licensed to provide cryptocurrency custody solutions, and everyone from Facebook to governments using the underlying technology to create their own digital currencies, this has undoubtedly changed. The Cryptocurrency Revolution explains the most important takeaways from the continued growth of digital currencies and blockchain technology and explores the transformative possibilities of borderless payments, decentralized finance ('DeFi') and machine-to-machine transactions. Written in jargon-free and accessible language, this book examines the key value proposition of Bitcoin and other cryptocurrencies and how decentralized technologies could enable banks and financial institutions to become more efficient. It looks at the potential impact of company-backed virtual currencies (such as Facebook's Libra) and how governments and regulators around the world are reacting to these innovations. With discussion of the principles of tokenomics and the difference between public and private blockchains, The Cryptocurrency Revolution is the essential guide for those wishing to understand the threats and opportunities of the changing world of payments and finance.


Book Synopsis The Cryptocurrency Revolution by : Rhian Lewis

Download or read book The Cryptocurrency Revolution written by Rhian Lewis and published by Kogan Page Publishers. This book was released on 2020-10-03 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of cryptocurrencies and blockchains was initially viewed as a niche space of little interest to mainstream business and finance sectors. With major banks now licensed to provide cryptocurrency custody solutions, and everyone from Facebook to governments using the underlying technology to create their own digital currencies, this has undoubtedly changed. The Cryptocurrency Revolution explains the most important takeaways from the continued growth of digital currencies and blockchain technology and explores the transformative possibilities of borderless payments, decentralized finance ('DeFi') and machine-to-machine transactions. Written in jargon-free and accessible language, this book examines the key value proposition of Bitcoin and other cryptocurrencies and how decentralized technologies could enable banks and financial institutions to become more efficient. It looks at the potential impact of company-backed virtual currencies (such as Facebook's Libra) and how governments and regulators around the world are reacting to these innovations. With discussion of the principles of tokenomics and the difference between public and private blockchains, The Cryptocurrency Revolution is the essential guide for those wishing to understand the threats and opportunities of the changing world of payments and finance.

Branded!

Branded!

Author: Michael Conroy

Publisher: New Society Publishers

Published: 2009-03-01

Total Pages: 320

ISBN-13: 1550923544

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Why market campaigns and certification systems are actually working.


Book Synopsis Branded! by : Michael Conroy

Download or read book Branded! written by Michael Conroy and published by New Society Publishers. This book was released on 2009-03-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why market campaigns and certification systems are actually working.