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This bestselling war-faring guide offers a series of principles for improving a company's understanding of the concept of brand and brand usage based on the methods used by John Hancock.
Book Synopsis Brand Warfare by : David D'Alessandro
Download or read book Brand Warfare written by David D'Alessandro and published by McGraw Hill Professional. This book was released on 2002-09-13 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bestselling war-faring guide offers a series of principles for improving a company's understanding of the concept of brand and brand usage based on the methods used by John Hancock.
“A refreshing message . . . from someonewho has fought many corporate wars.”—The New York Times With the latest stories from D’Alessandro’s neverendingcollection of corporate derring-do and newinsight on the global battlefield, the nationally bestsellingCareer Warfare is more essential than ever whennavigating your way to success. “D’Alessandro dares to speak the truth. If you don’tmanage your own reputation, those around you will.This is no theoretical exercise. In corporate America,people talk about you every day. You can affect whatthey say. “With a cut-the-crap sharp eye for the passions,yearnings, and follies that drive every organization,D’Alessandro draws apart the drapes and revealswhat it really takes to get ahead in business.”—James Carville, author and Democratic Strategist “With good jobs becoming harder to find,D’Alessandro’s sage advice is more timely andimportant than ever, especially for those who aretrying to build their personal brands and enhancetheir careers at the same time.”—Tom Neff, Chairman, U.S., Spencer Stuart “Smart, strategic, and useful career advice fromsomeone who has actually achieved success in thereal world.”—Harvey Mackay, author of the#1 New York Times bestseller Swim With TheSharks Without Being Eaten Alive
Book Synopsis Career Warfare: 10 Rules for Building a Sucessful Personal Brand on the Business Battlefield by : David D'Alessandro
Download or read book Career Warfare: 10 Rules for Building a Sucessful Personal Brand on the Business Battlefield written by David D'Alessandro and published by McGraw Hill Professional. This book was released on 2008-09-07 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A refreshing message . . . from someonewho has fought many corporate wars.”—The New York Times With the latest stories from D’Alessandro’s neverendingcollection of corporate derring-do and newinsight on the global battlefield, the nationally bestsellingCareer Warfare is more essential than ever whennavigating your way to success. “D’Alessandro dares to speak the truth. If you don’tmanage your own reputation, those around you will.This is no theoretical exercise. In corporate America,people talk about you every day. You can affect whatthey say. “With a cut-the-crap sharp eye for the passions,yearnings, and follies that drive every organization,D’Alessandro draws apart the drapes and revealswhat it really takes to get ahead in business.”—James Carville, author and Democratic Strategist “With good jobs becoming harder to find,D’Alessandro’s sage advice is more timely andimportant than ever, especially for those who aretrying to build their personal brands and enhancetheir careers at the same time.”—Tom Neff, Chairman, U.S., Spencer Stuart “Smart, strategic, and useful career advice fromsomeone who has actually achieved success in thereal world.”—Harvey Mackay, author of the#1 New York Times bestseller Swim With TheSharks Without Being Eaten Alive
Book Synopsis Brand Warfare by : David F. D'Alessandro
Download or read book Brand Warfare written by David F. D'Alessandro and published by . This book was released on 2001-06-30 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Brand Warfare by : David F. D'Alessandro
Download or read book Brand Warfare written by David F. D'Alessandro and published by . This book was released on 2001 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand written by Henrik Ibsen and published by . This book was released on 1898 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Brand Warfare by : David F. D'Alessandro
Download or read book Brand Warfare written by David F. D'Alessandro and published by . This book was released on 2001 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt:
FROM THE NATIONAL BESTSELLING AUTHOR OF BRAND WARFARE A genuine winner shows you how to stand out from the crowd As the youngest-ever CEO of John Hancock Financial Services and the bestselling author of Brand Warfare, David D'Alessandro knows plenty about breaking away from the pack. In Career Warfare, this ultimate insider tells the true story of how he learned the unwritten rules of corporate ladder climbing. In his signature, outspoken style, D'Alessandro offers concrete advice on building a reputation that commands respect, coping with office politics, and surviving the less-than-sane aspects of any organization. He explains why only 20 percent of the people in a given corporation are truly valuable to the organization, demonstrates the right way to polish the boss's image and prevent the boss from tarnishing the reader's, and provides valuable lessons in the etiquette of reputation building. Through engaging, often-hilarious stories drawn from his own dramatic climb to the top, David D'Alessandro speaks to success-oriented readers at every level and explains: How to make people want to take a chance on them How to gain and keep a great reputation Why success will not proceed in a rational manner Why hard work and accomplishment aren't enough What character has to do with it
Book Synopsis Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It by : David D'Alessandro
Download or read book Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It written by David D'Alessandro and published by McGraw Hill Professional. This book was released on 2003-11-22 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: FROM THE NATIONAL BESTSELLING AUTHOR OF BRAND WARFARE A genuine winner shows you how to stand out from the crowd As the youngest-ever CEO of John Hancock Financial Services and the bestselling author of Brand Warfare, David D'Alessandro knows plenty about breaking away from the pack. In Career Warfare, this ultimate insider tells the true story of how he learned the unwritten rules of corporate ladder climbing. In his signature, outspoken style, D'Alessandro offers concrete advice on building a reputation that commands respect, coping with office politics, and surviving the less-than-sane aspects of any organization. He explains why only 20 percent of the people in a given corporation are truly valuable to the organization, demonstrates the right way to polish the boss's image and prevent the boss from tarnishing the reader's, and provides valuable lessons in the etiquette of reputation building. Through engaging, often-hilarious stories drawn from his own dramatic climb to the top, David D'Alessandro speaks to success-oriented readers at every level and explains: How to make people want to take a chance on them How to gain and keep a great reputation Why success will not proceed in a rational manner Why hard work and accomplishment aren't enough What character has to do with it
From an award-winning historian of ancient Rome, a concise and comprehensive history of the fighting forces that created the Roman Empire Roman warfare was relentless in its pursuit of victory. A ruthless approach to combat played a major part in Rome's history, creating an empire that eventually included much of Europe, the Near East and North Africa. What distinguished the Roman army from its opponents was the uncompromising and total destruction of its enemies. Yet this ferocity was combined with a genius for absorbing conquered peoples, creating one of the most enduring empires ever known. In Roman Warfare, celebrated historian Adrian Goldsworthy traces the history of Roman warfare from 753 BC, the traditional date of the founding of Rome by Romulus, to the eventual decline and fall of Roman Empire and attempts to recover Rome and Italy from the "barbarians" in the sixth century AD. It is the indispensable history of the most professional fighting force in ancient history, an army that created an Empire and changed the world.
Book Synopsis Roman Warfare by : Adrian Goldsworthy
Download or read book Roman Warfare written by Adrian Goldsworthy and published by Basic Books. This book was released on 2019-05-07 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: From an award-winning historian of ancient Rome, a concise and comprehensive history of the fighting forces that created the Roman Empire Roman warfare was relentless in its pursuit of victory. A ruthless approach to combat played a major part in Rome's history, creating an empire that eventually included much of Europe, the Near East and North Africa. What distinguished the Roman army from its opponents was the uncompromising and total destruction of its enemies. Yet this ferocity was combined with a genius for absorbing conquered peoples, creating one of the most enduring empires ever known. In Roman Warfare, celebrated historian Adrian Goldsworthy traces the history of Roman warfare from 753 BC, the traditional date of the founding of Rome by Romulus, to the eventual decline and fall of Roman Empire and attempts to recover Rome and Italy from the "barbarians" in the sixth century AD. It is the indispensable history of the most professional fighting force in ancient history, an army that created an Empire and changed the world.
The must-read summary of David D'Alessandro's book: "Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It." This complete summary of the ideas from David D'Alessandro's book "Career Warfare" shows how the true tests of your business career are never quite what you expect them to be. Nowadays, it is not enough to just work hard, get good performance reviews and do the right things - it's all about your personal brand. In his book, the author presents 10 rules for building and keeping a great personal brand. By reading this summary, you will learn how to apply those rules in order to start getting the promotions and recognition that you deserve. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Career Warfare" and discover the 10 rules for building your personal brand and standing out from the corporate crowd.
Book Synopsis Summary: Career Warfare by : BusinessNews Publishing,
Download or read book Summary: Career Warfare written by BusinessNews Publishing, and published by Primento. This book was released on 2013-02-15 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of David D'Alessandro's book: "Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It." This complete summary of the ideas from David D'Alessandro's book "Career Warfare" shows how the true tests of your business career are never quite what you expect them to be. Nowadays, it is not enough to just work hard, get good performance reviews and do the right things - it's all about your personal brand. In his book, the author presents 10 rules for building and keeping a great personal brand. By reading this summary, you will learn how to apply those rules in order to start getting the promotions and recognition that you deserve. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Career Warfare" and discover the 10 rules for building your personal brand and standing out from the corporate crowd.
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
Book Synopsis Marketing Warfare by : Al Ries
Download or read book Marketing Warfare written by Al Ries and published by McGraw Hill Professional. This book was released on 1997-11-22 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
