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Download or read book Brands Laid Bare written by Kevin Ford and published by . This book was released on 2005 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Kevin Ford
Publisher: John Wiley & Sons
Published: 2005-05-05
Total Pages: 168
ISBN-13: 0470014385
DOWNLOAD EBOOKThe way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer, empowering them to make choices and treating them as individuals rather than an amorphous mass. A consequence of this is increased interest in understanding people as a foundation for brand management. And this is where market research can come in. By drawing on market research to understand consumers, marketers can better understand how to manage their brand. Exploring a spectrum of 12 customer needs and drawing on first-hand research evidence, Kevin Ford provides a proven framework for understanding what people are really looking for from a brand - and delivering it.
Download or read book Brands Laid Bare written by Kevin Ford and published by John Wiley & Sons. This book was released on 2005-05-05 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer, empowering them to make choices and treating them as individuals rather than an amorphous mass. A consequence of this is increased interest in understanding people as a foundation for brand management. And this is where market research can come in. By drawing on market research to understand consumers, marketers can better understand how to manage their brand. Exploring a spectrum of 12 customer needs and drawing on first-hand research evidence, Kevin Ford provides a proven framework for understanding what people are really looking for from a brand - and delivering it.
Author: Richard Branson
Publisher: Penguin
Published: 2011-04-26
Total Pages: 323
ISBN-13: 1101513926
DOWNLOAD EBOOK"The brave may not live forever-but the cautious do not live at all!" -Sir Richard Branson Richard Branson is an iconic entrepreneur and the founder of Virgin Airways, Virgin Records, and many other Virgin businesses around the world. Now he shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals. Combining invaluable advice with remarkable, and candid stories of Virgin's greatest achievements, as well as some of its setbacks, this is a dynamic, inspirational, and truly original guide. Whether you are an executive, an entrepreneur, or are just starting out, Branson strips business down to show how you can succeed and make a difference.
Download or read book Business Stripped Bare written by Richard Branson and published by Penguin. This book was released on 2011-04-26 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The brave may not live forever-but the cautious do not live at all!" -Sir Richard Branson Richard Branson is an iconic entrepreneur and the founder of Virgin Airways, Virgin Records, and many other Virgin businesses around the world. Now he shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals. Combining invaluable advice with remarkable, and candid stories of Virgin's greatest achievements, as well as some of its setbacks, this is a dynamic, inspirational, and truly original guide. Whether you are an executive, an entrepreneur, or are just starting out, Branson strips business down to show how you can succeed and make a difference.
Author: Lauren Dane
Publisher: Penguin
Published: 2009-08-04
Total Pages: 320
ISBN-13: 1101108959
DOWNLOAD EBOOKIt’s been ten years since clean-cut, sexy-as-hell police officer Todd Keenan had a white-hot fling with wild, uninhibited rocker Erin Brown. What happened between them got under his skin—even if love wasn’t in the cards just yet… Now that they’re back together, picking up where they left off is tough in light of Erin’s troubled past. As Todd earns her trust, their relationship takes an unexpected turn. Todd’s best friend, Ben, comes to play, arousing their deepest fantasies. The passion they share transforms Erin, but it may not be enough to face the evil she thought she had left behind.
Download or read book Laid Bare written by Lauren Dane and published by Penguin. This book was released on 2009-08-04 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s been ten years since clean-cut, sexy-as-hell police officer Todd Keenan had a white-hot fling with wild, uninhibited rocker Erin Brown. What happened between them got under his skin—even if love wasn’t in the cards just yet… Now that they’re back together, picking up where they left off is tough in light of Erin’s troubled past. As Todd earns her trust, their relationship takes an unexpected turn. Todd’s best friend, Ben, comes to play, arousing their deepest fantasies. The passion they share transforms Erin, but it may not be enough to face the evil she thought she had left behind.
Author: David J Gibbs
Publisher: i2i Publishing
Published: 2023-09-18
Total Pages: 270
ISBN-13: 191673216X
DOWNLOAD EBOOKDavid J Gibbs has been working for many years in a variety of interesting organisations. These range from the electronics industry to finance and investment banking. His experiences have provided a full appreciation and understanding of how businesses have changed and evolved over the past decades. He emphasizes how important it is to recognise increased trends in outsourcing, advances in technology and ecommerce, management and workforce changes, customer expectations, trends in the UK economy and global market expectations, among many others. In addition to the above and impacting the majority of business entities, criminal behavior and cyber crime is growing with intensity and the impact of these risks should not be underestimated. Businesses should therefore ensure that they have the necessary preventative and monitoring measures in place to mitigate these risks. The purpose of this book is to provide the reader with a comprehensive overview of the key aspects and component parts to consider regarding effective business operations, governance and the protection of company and client assets. It is hoped that every level of reader within the business community from CEO to first level management, college /university students and members of the public, will use this book as a source of reference and that they will find the advice and guidelines informative and helpful. Happy Reading!
Download or read book Business Laid Bare written by David J Gibbs and published by i2i Publishing. This book was released on 2023-09-18 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: David J Gibbs has been working for many years in a variety of interesting organisations. These range from the electronics industry to finance and investment banking. His experiences have provided a full appreciation and understanding of how businesses have changed and evolved over the past decades. He emphasizes how important it is to recognise increased trends in outsourcing, advances in technology and ecommerce, management and workforce changes, customer expectations, trends in the UK economy and global market expectations, among many others. In addition to the above and impacting the majority of business entities, criminal behavior and cyber crime is growing with intensity and the impact of these risks should not be underestimated. Businesses should therefore ensure that they have the necessary preventative and monitoring measures in place to mitigate these risks. The purpose of this book is to provide the reader with a comprehensive overview of the key aspects and component parts to consider regarding effective business operations, governance and the protection of company and client assets. It is hoped that every level of reader within the business community from CEO to first level management, college /university students and members of the public, will use this book as a source of reference and that they will find the advice and guidelines informative and helpful. Happy Reading!
Author: Patrick Forsyth
Publisher: Kogan Page Publishers
Published: 2003
Total Pages: 188
ISBN-13: 9780749439972
DOWNLOAD EBOOKOften misunderstood, "marketing" is not a euphemism for advertising or selling, rather, it is a whole approach to business. It relates an organization to its market and ultimately brings in business. Marketing Stripped Bare demystifies the process, explaining what marketing is and why it's so important.
Download or read book Marketing Stripped Bare written by Patrick Forsyth and published by Kogan Page Publishers. This book was released on 2003 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Often misunderstood, "marketing" is not a euphemism for advertising or selling, rather, it is a whole approach to business. It relates an organization to its market and ultimately brings in business. Marketing Stripped Bare demystifies the process, explaining what marketing is and why it's so important.
Author: Rossolatos, George
Publisher: kassel university press GmbH
Published: 2014-01-01
Total Pages: 897
ISBN-13: 3862197069
DOWNLOAD EBOOKBrand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to addressing a crucial gap in the existing marketing and semiotic literatures concerning how advertising multimodal textual elements may be transformed into brand associations, with an emphasis on rhetorical relata as modes of connectivity between a brand’s surface and depth grammar. The scope of this project is inter-disciplinary, spanning research areas such as brand equity, structuralist semiotics, textual semiotics, visual and film semiotics, multimodal rhetoric, Film theory, psychoanalysis. The proposed connectionist model of the brand trajectory of signification is operationalized through a methodological framework that encompasses a structuralist semiotic interpretative approach to the textual formation of brand equity, supported by quantitative content analysis with the aid of the software Atlas.ti and the application of multivariate mapping techniques.
Download or read book Brand Equity Planning with Structuralist Rhetorical Semiotics written by Rossolatos, George and published by kassel university press GmbH. This book was released on 2014-01-01 with total page 897 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to addressing a crucial gap in the existing marketing and semiotic literatures concerning how advertising multimodal textual elements may be transformed into brand associations, with an emphasis on rhetorical relata as modes of connectivity between a brand’s surface and depth grammar. The scope of this project is inter-disciplinary, spanning research areas such as brand equity, structuralist semiotics, textual semiotics, visual and film semiotics, multimodal rhetoric, Film theory, psychoanalysis. The proposed connectionist model of the brand trajectory of signification is operationalized through a methodological framework that encompasses a structuralist semiotic interpretative approach to the textual formation of brand equity, supported by quantitative content analysis with the aid of the software Atlas.ti and the application of multivariate mapping techniques.
Author: Guy Champniss
Publisher: John Wiley & Sons
Published: 2011-08-04
Total Pages: 314
ISBN-13: 1119977991
DOWNLOAD EBOOKNew techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged. The success of recent "green" campaigns as a means of connecting with, satisfying, and attracting new consumers is just the tip of the iceberg. As the international playing field continues to be leveled, in order to sustain and expand their success, brand owners must interact with their customers more than ever before, forging new and stronger links, and increasing their stock of social capital. At last, there is a book that addresses the growing significance of social capital in the business world. Brand Valued explores how as the strength, depth, and quality of interactions between a brand and its customers improve, increased opportunities to demonstrate trustworthiness arise. This in turn creates a self-fulfilling cycle, wherein trust begets social capital, which begets more trust—and even shared thinking—not to mention better sales. Brand Valued will receive the full support of Havas, the fifth largest global communication and marketing services group in the world. In easy to understand terms, and using concrete examples, Brand Valued provides: The tools necessary to stimulate dialogue—and new ways of thinking—between a brand and its intended audience Methods for extending brand messaging to wider audiences Ideas on how to make brands the engines of social capital, getting rid of unsustainable practices to foster more sustainable patterns of consumer behaviour Suggestions for the development of a new brand strategy that reduces costs through innovative and lasting solutions to problems Unpublished data on the role of consumer trust in new products based on research carried out by the Havas Group across over 150 brands in nine different markets A wiki component to the book in an accompanying website. Designed to forge stronger channels of dialogue and communication with customers and consumers, the book is a must-read for anyone committed to keeping their brand relevant in the twenty-first century.
Download or read book Brand Valued written by Guy Champniss and published by John Wiley & Sons. This book was released on 2011-08-04 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged. The success of recent "green" campaigns as a means of connecting with, satisfying, and attracting new consumers is just the tip of the iceberg. As the international playing field continues to be leveled, in order to sustain and expand their success, brand owners must interact with their customers more than ever before, forging new and stronger links, and increasing their stock of social capital. At last, there is a book that addresses the growing significance of social capital in the business world. Brand Valued explores how as the strength, depth, and quality of interactions between a brand and its customers improve, increased opportunities to demonstrate trustworthiness arise. This in turn creates a self-fulfilling cycle, wherein trust begets social capital, which begets more trust—and even shared thinking—not to mention better sales. Brand Valued will receive the full support of Havas, the fifth largest global communication and marketing services group in the world. In easy to understand terms, and using concrete examples, Brand Valued provides: The tools necessary to stimulate dialogue—and new ways of thinking—between a brand and its intended audience Methods for extending brand messaging to wider audiences Ideas on how to make brands the engines of social capital, getting rid of unsustainable practices to foster more sustainable patterns of consumer behaviour Suggestions for the development of a new brand strategy that reduces costs through innovative and lasting solutions to problems Unpublished data on the role of consumer trust in new products based on research carried out by the Havas Group across over 150 brands in nine different markets A wiki component to the book in an accompanying website. Designed to forge stronger channels of dialogue and communication with customers and consumers, the book is a must-read for anyone committed to keeping their brand relevant in the twenty-first century.
Author: Tom Judson
Publisher: Createspace Independent Publishing Platform
Published: 2011-11-09
Total Pages: 180
ISBN-13: 9781466481961
DOWNLOAD EBOOKWhat's it like turning a trick at a luxury hotel in midtown Manhattan? How are hay bales made on a small family farm? Why isn't there a porn stars' union? Have you ever been busted for drugs in Oklahoma? How do you make a Negroni cocktail? What is the technical name for candy corn? And how much will a tin of SPAM set you back when you're visiting the Caribbean? And what could these things possibly have in common? They're just some of the subjects covered by Tom Judson in this collection of essays. Fans of Gus Mattox (Tom's stage persona while working in gay porn) were the first to encounter the surprisingly tender tone of Tom's writing through posts on his blog, "Gus's Soapbox." Soon he began writing under his own name for magazines and newspapers around the globe, bringing the unique perspective and insight of someone who has seen life up close from perspectives most of us can only imagine. This volume contains the essays most frequently requested by his readers. "What a pleasure to have Tom Judson's delightfully insightful, funny and wise book of essays at one's fingertips. He was the Gypsy Rose Lee of Porn, but now he's 'Tom Judson, Author' and just as delicious." --Charles Busch, author of Vampire Lesbians of Sodom
Download or read book Laid Bare written by Tom Judson and published by Createspace Independent Publishing Platform. This book was released on 2011-11-09 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's it like turning a trick at a luxury hotel in midtown Manhattan? How are hay bales made on a small family farm? Why isn't there a porn stars' union? Have you ever been busted for drugs in Oklahoma? How do you make a Negroni cocktail? What is the technical name for candy corn? And how much will a tin of SPAM set you back when you're visiting the Caribbean? And what could these things possibly have in common? They're just some of the subjects covered by Tom Judson in this collection of essays. Fans of Gus Mattox (Tom's stage persona while working in gay porn) were the first to encounter the surprisingly tender tone of Tom's writing through posts on his blog, "Gus's Soapbox." Soon he began writing under his own name for magazines and newspapers around the globe, bringing the unique perspective and insight of someone who has seen life up close from perspectives most of us can only imagine. This volume contains the essays most frequently requested by his readers. "What a pleasure to have Tom Judson's delightfully insightful, funny and wise book of essays at one's fingertips. He was the Gypsy Rose Lee of Porn, but now he's 'Tom Judson, Author' and just as delicious." --Charles Busch, author of Vampire Lesbians of Sodom
Author: Bayraktar, Ahmet
Publisher: IGI Global
Published: 2016-07-22
Total Pages: 368
ISBN-13: 1522505776
DOWNLOAD EBOOKPlace branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.
Download or read book Global Place Branding Campaigns across Cities, Regions, and Nations written by Bayraktar, Ahmet and published by IGI Global. This book was released on 2016-07-22 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.
