Brenna Huckaby

Brenna Huckaby

Author: Emma Carlson Berne

Publisher: Capstone Press

Published: 2021

Total Pages: 33

ISBN-13: 1977153917

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Brenna Huckaby was diagnosed with bone cancer at 14 years old and had her right leg amputated above the knee. That could have been the end of her sports career. Instead, the former gymnast took a different route. She fell in love with snowboarding and went on to become a gold-medal Paralympian. Learn how she overcame obstacles to make it to the top of the podium in this inspiring biography.


Book Synopsis Brenna Huckaby by : Emma Carlson Berne

Download or read book Brenna Huckaby written by Emma Carlson Berne and published by Capstone Press. This book was released on 2021 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brenna Huckaby was diagnosed with bone cancer at 14 years old and had her right leg amputated above the knee. That could have been the end of her sports career. Instead, the former gymnast took a different route. She fell in love with snowboarding and went on to become a gold-medal Paralympian. Learn how she overcame obstacles to make it to the top of the podium in this inspiring biography.


The Oxford Handbook of the Sociology of Disability

The Oxford Handbook of the Sociology of Disability

Author: Robyn Lewis Brown

Publisher: Oxford University Press

Published: 2023-07-11

Total Pages: 849

ISBN-13: 0190093161

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The Oxford Handbook of the Sociology of Disability provides a timely and comprehensive overview of the wide range and depth of sociological theory and research on disability-brought together for the first time in one volume. Each section of the Handbook incorporates a uniquely sociological perspective, presented by a wide-range of experts on intersecting social, economic, political, and cultural dimensions of disability, that complements disability scholarship. The 37 chapters in this Handbook, organized into three major sections, provide an assessment of the history of the field, its current state, and the future for research on and in the sociology of disability. The first section reviews frameworks foundational to the study of disability, pushes for the inclusion of broader global perspectives, and addresses important dimensions of representation. The second section presents a combination of perspectives that tie together individual biography, societal contexts, and historic change, while emphasizing continuity and change in the dynamic processes linking individuals, institutions, and structures over time. In the third section, contributors investigate the reproduction of inequality through law, policy, and related institutions and systems, while highlighting how social and political participation empowers people with disabilities and helps to mitigate inequalities and social marginalization. The chapters included in this volume offer a multifaceted resource for students and experienced scientists alike on historical developments, main standards, key issues, and current challenges in the sociological study of disability at the global, national, and regional levels.


Book Synopsis The Oxford Handbook of the Sociology of Disability by : Robyn Lewis Brown

Download or read book The Oxford Handbook of the Sociology of Disability written by Robyn Lewis Brown and published by Oxford University Press. This book was released on 2023-07-11 with total page 849 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of the Sociology of Disability provides a timely and comprehensive overview of the wide range and depth of sociological theory and research on disability-brought together for the first time in one volume. Each section of the Handbook incorporates a uniquely sociological perspective, presented by a wide-range of experts on intersecting social, economic, political, and cultural dimensions of disability, that complements disability scholarship. The 37 chapters in this Handbook, organized into three major sections, provide an assessment of the history of the field, its current state, and the future for research on and in the sociology of disability. The first section reviews frameworks foundational to the study of disability, pushes for the inclusion of broader global perspectives, and addresses important dimensions of representation. The second section presents a combination of perspectives that tie together individual biography, societal contexts, and historic change, while emphasizing continuity and change in the dynamic processes linking individuals, institutions, and structures over time. In the third section, contributors investigate the reproduction of inequality through law, policy, and related institutions and systems, while highlighting how social and political participation empowers people with disabilities and helps to mitigate inequalities and social marginalization. The chapters included in this volume offer a multifaceted resource for students and experienced scientists alike on historical developments, main standards, key issues, and current challenges in the sociological study of disability at the global, national, and regional levels.


The Palgrave Handbook of Disability and Communication

The Palgrave Handbook of Disability and Communication

Author: Michael S. Jeffress

Publisher: Springer Nature

Published: 2023-03-29

Total Pages: 552

ISBN-13: 3031144473

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The Palgrave Handbook of Disability and Communication covers a broad spectrum of topics related to how we perceive and understand disability and the language, constructs, constraints and communication behavior that shape disability discourse within society. The essays and original research presented in this volume address important matters of disability identity and intersectionality, broader cultural narratives and representation, institutional constructs and constraints, and points related to disability justice, advocacy, and public policy. In doing so, this book brings together a diverse group of over 40 international scholars to address timely problems and to promote disability justice by interrogating the way people communicate not only to people with disabilities, but also how we communicate about disability, and how people express themselves through their disabled identity.


Book Synopsis The Palgrave Handbook of Disability and Communication by : Michael S. Jeffress

Download or read book The Palgrave Handbook of Disability and Communication written by Michael S. Jeffress and published by Springer Nature. This book was released on 2023-03-29 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Palgrave Handbook of Disability and Communication covers a broad spectrum of topics related to how we perceive and understand disability and the language, constructs, constraints and communication behavior that shape disability discourse within society. The essays and original research presented in this volume address important matters of disability identity and intersectionality, broader cultural narratives and representation, institutional constructs and constraints, and points related to disability justice, advocacy, and public policy. In doing so, this book brings together a diverse group of over 40 international scholars to address timely problems and to promote disability justice by interrogating the way people communicate not only to people with disabilities, but also how we communicate about disability, and how people express themselves through their disabled identity.


Squeeze More Life out of Time

Squeeze More Life out of Time

Author: Diane Cashin

Publisher: AuthorHouse

Published: 2019-04-29

Total Pages: 270

ISBN-13: 154627636X

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YOU DESERVE TO LIVE AN EXTRAORDINARY LIFE! It’s not always about fame, fortune or glory. It’s about living a life designed by you, uniquely for you, because there is no one like you! You are one-of-a-kind. Only you get to determine what it means to live an Extraordinary Life. Squeeze More Life Out of Time shares the secrets and techniques the most successful, happy, impactful people in the world use to live extraordinary lives and you can too! Going far beyond life hacks and tips to be more productive, Squeeze More Life Out of Time reconnects you to why — YOU ARE EXTRAORDINARY — WHO YOU ARE | WHAT YOU REALLY WANT | HOW TO GET IT The reasons you aren’t living the life you want is filled with stories, excuses and fear. It’s time to let go of those limiting thoughts and begin to live an Extraordinary Life from this moment forward! Squeeze More Life Out of Time shares how to change your predictable, automatic behaviors that are holding you back to breakthrough and fearlessly create more love, peace, joy, health and financial stability in your life. Squeeze More Life Out of Time provides a framework and steps for you to follow with lots of exercises to explore what lies ahead by listening to the answers that are within you!


Book Synopsis Squeeze More Life out of Time by : Diane Cashin

Download or read book Squeeze More Life out of Time written by Diane Cashin and published by AuthorHouse. This book was released on 2019-04-29 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: YOU DESERVE TO LIVE AN EXTRAORDINARY LIFE! It’s not always about fame, fortune or glory. It’s about living a life designed by you, uniquely for you, because there is no one like you! You are one-of-a-kind. Only you get to determine what it means to live an Extraordinary Life. Squeeze More Life Out of Time shares the secrets and techniques the most successful, happy, impactful people in the world use to live extraordinary lives and you can too! Going far beyond life hacks and tips to be more productive, Squeeze More Life Out of Time reconnects you to why — YOU ARE EXTRAORDINARY — WHO YOU ARE | WHAT YOU REALLY WANT | HOW TO GET IT The reasons you aren’t living the life you want is filled with stories, excuses and fear. It’s time to let go of those limiting thoughts and begin to live an Extraordinary Life from this moment forward! Squeeze More Life Out of Time shares how to change your predictable, automatic behaviors that are holding you back to breakthrough and fearlessly create more love, peace, joy, health and financial stability in your life. Squeeze More Life Out of Time provides a framework and steps for you to follow with lots of exercises to explore what lies ahead by listening to the answers that are within you!


Driven to Ride

Driven to Ride

Author: Mike Schultz

Publisher: Triumph Books

Published: 2022-01-18

Total Pages: 235

ISBN-13: 1637270194

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A high-octane memoir of unflappable determination from an X-Games and Paralympics champion When "Monster" Mike Schultz won snowboarding gold in Pyeongchang, South Korea, it was the culmination of a decade of reinvention, in every sense of the word. Ten years earlier he'd lain bleeding on the side of a mountain after a devastating snowmobile accident. Now he stood tall on the Paralympic podium, supported by a prosthetic knee and foot of his own creation. Driven to Ride chronicles Schultz's improbable journey following a lifesaving amputation. From a place of debilitating pain and depression, he tapped into the same sense of adventure that had once taken him to the top of competitive snowmobile racing and followed it to the pinnacle of an entirely new sport: adaptive snowboarding. As he launched himself into the world of adaptive sports, Schultz's ambition was only tempered by his need for better equipment—prostheses that could withstand the vibrations of a motocross bike or the impact of rough terrain. His obsessive tinkering, without any formal engineering background, has presented yet another new path designing innovative prostheses for athletes and wounded military veterans. Inspiring and thrilling in equal measure, this is a singular story of uncommon strength, ingenuity, and seizing golden opportunities.


Book Synopsis Driven to Ride by : Mike Schultz

Download or read book Driven to Ride written by Mike Schultz and published by Triumph Books. This book was released on 2022-01-18 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: A high-octane memoir of unflappable determination from an X-Games and Paralympics champion When "Monster" Mike Schultz won snowboarding gold in Pyeongchang, South Korea, it was the culmination of a decade of reinvention, in every sense of the word. Ten years earlier he'd lain bleeding on the side of a mountain after a devastating snowmobile accident. Now he stood tall on the Paralympic podium, supported by a prosthetic knee and foot of his own creation. Driven to Ride chronicles Schultz's improbable journey following a lifesaving amputation. From a place of debilitating pain and depression, he tapped into the same sense of adventure that had once taken him to the top of competitive snowmobile racing and followed it to the pinnacle of an entirely new sport: adaptive snowboarding. As he launched himself into the world of adaptive sports, Schultz's ambition was only tempered by his need for better equipment—prostheses that could withstand the vibrations of a motocross bike or the impact of rough terrain. His obsessive tinkering, without any formal engineering background, has presented yet another new path designing innovative prostheses for athletes and wounded military veterans. Inspiring and thrilling in equal measure, this is a singular story of uncommon strength, ingenuity, and seizing golden opportunities.


Routledge Handbook of Sport Fans and Fandom

Routledge Handbook of Sport Fans and Fandom

Author: Danielle Sarver Coombs

Publisher: Routledge

Published: 2022-04-28

Total Pages: 559

ISBN-13: 1000552462

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This is the first book to explore the full significance of sport fans and fandom from an international and interdisciplinary perspective, across different sports, communities and levels of engagement. It gives a comprehensive overview of the undeniable economic and cultural influence of sport industries for which fans are the driving force. The book examines different theoretical and methodological approaches to the study of fans, including typologies of fandom, and presents cutting-edge discussion across broad thematic areas such as performance and identity, the business of fandom, and fandom and media. It considers the experiences of diverse and marginalized fan groups, with an emphasis on intersectional analysis, and shines new light on key contemporary themes such as fan activism, violence and deviance, mobility and migration, and the transformative effects of digital and social media. This volume includes chapters by many of the leading scholars responsible for having laid the foundation for sport fan research as well as early-career scholars who examine the newest developments in media technologies, legalized betting, gaming, and fantasy sports. Including perspectives from disciplines such as philosophy, sociology, psychology, management, economics, and media studies, this book is essential reading for anybody interested in the study of sport and wider society or fans and subcultures more broadly.


Book Synopsis Routledge Handbook of Sport Fans and Fandom by : Danielle Sarver Coombs

Download or read book Routledge Handbook of Sport Fans and Fandom written by Danielle Sarver Coombs and published by Routledge. This book was released on 2022-04-28 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to explore the full significance of sport fans and fandom from an international and interdisciplinary perspective, across different sports, communities and levels of engagement. It gives a comprehensive overview of the undeniable economic and cultural influence of sport industries for which fans are the driving force. The book examines different theoretical and methodological approaches to the study of fans, including typologies of fandom, and presents cutting-edge discussion across broad thematic areas such as performance and identity, the business of fandom, and fandom and media. It considers the experiences of diverse and marginalized fan groups, with an emphasis on intersectional analysis, and shines new light on key contemporary themes such as fan activism, violence and deviance, mobility and migration, and the transformative effects of digital and social media. This volume includes chapters by many of the leading scholars responsible for having laid the foundation for sport fan research as well as early-career scholars who examine the newest developments in media technologies, legalized betting, gaming, and fantasy sports. Including perspectives from disciplines such as philosophy, sociology, psychology, management, economics, and media studies, this book is essential reading for anybody interested in the study of sport and wider society or fans and subcultures more broadly.


Scholastic Year in Sports 2023

Scholastic Year in Sports 2023

Author: James Buckley Jr.

Publisher: Scholastic Inc.

Published: 2022-12-06

Total Pages: 196

ISBN-13: 133884752X

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The ultimate book for young sports fans is back with the past year's top sports stories. Look back on another year in sports with Scholastic, featuring exciting and all-new coverage for 2023. Get up close and personal with the top athletes in baseball, basketball, football, soccer, and more in this perfect book for sports fanatics and newbies alike.


Book Synopsis Scholastic Year in Sports 2023 by : James Buckley Jr.

Download or read book Scholastic Year in Sports 2023 written by James Buckley Jr. and published by Scholastic Inc.. This book was released on 2022-12-06 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate book for young sports fans is back with the past year's top sports stories. Look back on another year in sports with Scholastic, featuring exciting and all-new coverage for 2023. Get up close and personal with the top athletes in baseball, basketball, football, soccer, and more in this perfect book for sports fanatics and newbies alike.


CURRENT AFFAIRS-2022

CURRENT AFFAIRS-2022

Author: Narayan Changder

Publisher: CHANGDER OUTLINE

Published: 2020-01-01

Total Pages: 614

ISBN-13:

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Embark on a knowledge journey with our meticulously crafted MCQ book on Current Affairs 2022, designed to be your ultimate companion for acing competitive exams. Stay ahead of the curve and boost your exam preparation with this comprehensive guide that covers every facet of the dynamic world we live in. Key Features: Up-to-Date Content: Dive deep into the significant events, developments, and issues that shaped the world in 2022. Our MCQs are meticulously curated to reflect the latest trends and updates, ensuring you are well-versed in the most relevant topics for your exams. Comprehensive Coverage: From global affairs to regional happenings, economic trends to environmental issues, political shifts to technological advancements ? our book spans a wide array of subjects, providing you with a holistic understanding of the contemporary landscape. Exam-Oriented Questions: Tailored to meet the demands of various competitive exams, the multiple-choice questions in this book are strategically designed to test your knowledge, critical thinking, and analytical skills. Each question is accompanied by detailed explanations, allowing you to grasp the concepts thoroughly. Strategic Organization: The book is organized chronologically and thematically, offering a structured approach to your study plan. Whether you are a UPSC aspirant, banking exam candidate, or preparing for any other competitive test, our book aligns with diverse syllabi, making it a versatile resource. Keywords for Success: Elevate your search for success with keywords strategically placed throughout the book, ensuring that your understanding of crucial terms and concepts is not only exam-oriented but also aligned with the language used in competitive exams. Practice Makes Perfect: With hundreds of carefully crafted MCQs, this book serves as your personal practice ground. Regular practice is the key to success, and our book provides ample opportunities for self-assessment, helping you track your progress and identify areas for improvement. Interactive Learning: Beyond just a book, this resource encourages interactive learning. Engage with the material through thought-provoking questions, challenge yourself with quizzes, and enhance your comprehension of current affairs in an engaging and effective manner. Who Will Benefit: Aspiring Civil Servants Banking and Finance Exam Candidates Government Job Aspirants Competitive Exam Enthusiasts General Knowledge Seekers Prepare to face the challenges of competitive exams with confidence. Our MCQ book on Current Affairs 2022 is not just a study tool; it's your ticket to success in the ever-evolving landscape of competitive examinations. Order now and embark on a journey of knowledge that goes beyond the ordinary, propelling you towards excellence in your exams and a deeper understanding of the world around you. Stay informed. Stay ahead. Succeed with "MCQs on Current Affairs 2022."


Book Synopsis CURRENT AFFAIRS-2022 by : Narayan Changder

Download or read book CURRENT AFFAIRS-2022 written by Narayan Changder and published by CHANGDER OUTLINE. This book was released on 2020-01-01 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embark on a knowledge journey with our meticulously crafted MCQ book on Current Affairs 2022, designed to be your ultimate companion for acing competitive exams. Stay ahead of the curve and boost your exam preparation with this comprehensive guide that covers every facet of the dynamic world we live in. Key Features: Up-to-Date Content: Dive deep into the significant events, developments, and issues that shaped the world in 2022. Our MCQs are meticulously curated to reflect the latest trends and updates, ensuring you are well-versed in the most relevant topics for your exams. Comprehensive Coverage: From global affairs to regional happenings, economic trends to environmental issues, political shifts to technological advancements ? our book spans a wide array of subjects, providing you with a holistic understanding of the contemporary landscape. Exam-Oriented Questions: Tailored to meet the demands of various competitive exams, the multiple-choice questions in this book are strategically designed to test your knowledge, critical thinking, and analytical skills. Each question is accompanied by detailed explanations, allowing you to grasp the concepts thoroughly. Strategic Organization: The book is organized chronologically and thematically, offering a structured approach to your study plan. Whether you are a UPSC aspirant, banking exam candidate, or preparing for any other competitive test, our book aligns with diverse syllabi, making it a versatile resource. Keywords for Success: Elevate your search for success with keywords strategically placed throughout the book, ensuring that your understanding of crucial terms and concepts is not only exam-oriented but also aligned with the language used in competitive exams. Practice Makes Perfect: With hundreds of carefully crafted MCQs, this book serves as your personal practice ground. Regular practice is the key to success, and our book provides ample opportunities for self-assessment, helping you track your progress and identify areas for improvement. Interactive Learning: Beyond just a book, this resource encourages interactive learning. Engage with the material through thought-provoking questions, challenge yourself with quizzes, and enhance your comprehension of current affairs in an engaging and effective manner. Who Will Benefit: Aspiring Civil Servants Banking and Finance Exam Candidates Government Job Aspirants Competitive Exam Enthusiasts General Knowledge Seekers Prepare to face the challenges of competitive exams with confidence. Our MCQ book on Current Affairs 2022 is not just a study tool; it's your ticket to success in the ever-evolving landscape of competitive examinations. Order now and embark on a journey of knowledge that goes beyond the ordinary, propelling you towards excellence in your exams and a deeper understanding of the world around you. Stay informed. Stay ahead. Succeed with "MCQs on Current Affairs 2022."


Skimpy Coverage

Skimpy Coverage

Author: Bonnie M. Hagerman

Publisher: University of Virginia Press

Published: 2023-05-15

Total Pages: 426

ISBN-13: 0813949246

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Skimpy Coverage explores Sports Illustrated’s treatment of female athletes since the iconic magazine’s founding in 1954. The first book-length study of its kind, this accessible account charts the ways in which Sports Illustrated—arguably the leading sports publication in postwar America—engaged with the social and cultural changes affecting women’s athletics and the conversations about gender and identity they spawned. Bonnie Hagerman examines the emergence of the magazine’s archetypal female athlete—good-looking, straight, and white—and argues that such qualities were the same ones the magazine prized in the women who appeared in its wildly successful Swimsuit Issue. As Hagerman shows, the female athlete and the swimsuit model, at least for the magazine, were essentially one and the same. Despite this conflation, and the challenges it poses, Hagerman also tracks the distance that sportswomen—including Wilma Rudolph, Billie Jean King, Serena Williams, and Megan Rapinoe—have traveled both within Sports Illustrated’s pages and without. Blending sports with gender history, Skimpy Coverage profiles numerous sportswomen who have used athletics and the platform sport offers to push for empowerment, freedom, equality, and acceptance in ways that have complemented and inspired broader feminist agendas.


Book Synopsis Skimpy Coverage by : Bonnie M. Hagerman

Download or read book Skimpy Coverage written by Bonnie M. Hagerman and published by University of Virginia Press. This book was released on 2023-05-15 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Skimpy Coverage explores Sports Illustrated’s treatment of female athletes since the iconic magazine’s founding in 1954. The first book-length study of its kind, this accessible account charts the ways in which Sports Illustrated—arguably the leading sports publication in postwar America—engaged with the social and cultural changes affecting women’s athletics and the conversations about gender and identity they spawned. Bonnie Hagerman examines the emergence of the magazine’s archetypal female athlete—good-looking, straight, and white—and argues that such qualities were the same ones the magazine prized in the women who appeared in its wildly successful Swimsuit Issue. As Hagerman shows, the female athlete and the swimsuit model, at least for the magazine, were essentially one and the same. Despite this conflation, and the challenges it poses, Hagerman also tracks the distance that sportswomen—including Wilma Rudolph, Billie Jean King, Serena Williams, and Megan Rapinoe—have traveled both within Sports Illustrated’s pages and without. Blending sports with gender history, Skimpy Coverage profiles numerous sportswomen who have used athletics and the platform sport offers to push for empowerment, freedom, equality, and acceptance in ways that have complemented and inspired broader feminist agendas.


Media Selling

Media Selling

Author: Charles Warner

Publisher: John Wiley & Sons

Published: 2020-07-17

Total Pages: 576

ISBN-13: 1119477417

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The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.


Book Synopsis Media Selling by : Charles Warner

Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2020-07-17 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.