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Author: Joseph R. Dominick
Publisher: McGraw-Hill Companies
Published: 1990
Total Pages: 532
ISBN-13:
DOWNLOAD EBOOKDownload or read book Broadcasting/cable and Beyond written by Joseph R. Dominick and published by McGraw-Hill Companies. This book was released on 1990 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Joseph R. Dominick
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Published: 2004
Total Pages: 372
ISBN-13:
DOWNLOAD EBOOKDownload or read book Broadcasting, Cable, the Internet, and Beyond written by Joseph R. Dominick and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 2004 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Susan Tyler Eastman
Publisher: Taylor & Francis
Published: 2012-11-12
Total Pages: 352
ISBN-13: 1136024816
DOWNLOAD EBOOKThis fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
Download or read book Media Promotion & Marketing for Broadcasting, Cable & the Internet written by Susan Tyler Eastman and published by Taylor & Francis. This book was released on 2012-11-12 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
Author: Richard D. Taylor
Publisher: Fordham Univ Press
Published: 2013-06-03
Total Pages: 321
ISBN-13: 0823251837
DOWNLOAD EBOOKThis volume not only examines traditional questions about broadband, such as availability and access, but also explores and evaluates metrics that are more applicable to the evolving technologies of information access. Importantly, the book provides a well-rounded, international perspective on theoretical approaches to communications policymaking in the Americas, Europe, Asia, and Africa. Showcasing a diversity of approaches, this collection aims to help meet the myriad challenges involved in improving the development of communications policy around the world.
Download or read book Beyond Broadband Access written by Richard D. Taylor and published by Fordham Univ Press. This book was released on 2013-06-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume not only examines traditional questions about broadband, such as availability and access, but also explores and evaluates metrics that are more applicable to the evolving technologies of information access. Importantly, the book provides a well-rounded, international perspective on theoretical approaches to communications policymaking in the Americas, Europe, Asia, and Africa. Showcasing a diversity of approaches, this collection aims to help meet the myriad challenges involved in improving the development of communications policy around the world.
Author: Sarah Banet-Weiser
Publisher: NYU Press
Published: 2007-09
Total Pages: 376
ISBN-13: 0814799493
DOWNLOAD EBOOKLooks beyond broadcasting's mainstream, toward cable's alternatives, to critically consider the capacity of commercial media to serve the public interest. This work offers an overview of the industry's history and regulatory trends, case studies of cable newcomers aimed at niche markets, and analyses of programming forms introduced by cable TV.
Download or read book Cable Visions written by Sarah Banet-Weiser and published by NYU Press. This book was released on 2007-09 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks beyond broadcasting's mainstream, toward cable's alternatives, to critically consider the capacity of commercial media to serve the public interest. This work offers an overview of the industry's history and regulatory trends, case studies of cable newcomers aimed at niche markets, and analyses of programming forms introduced by cable TV.
Author: Frank Barnas
Publisher: Taylor & Francis
Published: 2017-07-06
Total Pages: 365
ISBN-13: 1315462206
DOWNLOAD EBOOKBroadcast News Writing, Reporting, and Producing, 7th Edition is the leading book covering all aspects of writing and reporting the news. It identifies the key concepts and terms readers need to know in the news gathering and dissemination process, and provides practical, real-world advice for operating in the modern day newsroom. New to the seventh Edition are profiles of working journalists who give readers a glimpse into the working life of modern reporters, producers, and directors. This new edition also covers important aspects of the use of social media, drone journalism, and digital technology. A new chapter on portfolio development will assist readers in developing the skills to advance in their careers. The text has also been updated to reflect new industry standards in modes of information gathering and delivery, writing style, and technology. Additional features include: Key words at the start of every chapter, identifying important terms and definitions; End of chapter summaries, which allows readers to review the chapter’s main points; "Text Your Knowledge", which helps readers quiz themselves on important concepts; Chapter-by-chapter exercises, which readers can apply to a chapter’s themes; A companion website featuring video tutorials of necessary skills for journalists, including how to arrange lighting structures, how to hold a microphone, and how to properly conduct an interview.
Download or read book Broadcast News Writing, Reporting, and Producing written by Frank Barnas and published by Taylor & Francis. This book was released on 2017-07-06 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broadcast News Writing, Reporting, and Producing, 7th Edition is the leading book covering all aspects of writing and reporting the news. It identifies the key concepts and terms readers need to know in the news gathering and dissemination process, and provides practical, real-world advice for operating in the modern day newsroom. New to the seventh Edition are profiles of working journalists who give readers a glimpse into the working life of modern reporters, producers, and directors. This new edition also covers important aspects of the use of social media, drone journalism, and digital technology. A new chapter on portfolio development will assist readers in developing the skills to advance in their careers. The text has also been updated to reflect new industry standards in modes of information gathering and delivery, writing style, and technology. Additional features include: Key words at the start of every chapter, identifying important terms and definitions; End of chapter summaries, which allows readers to review the chapter’s main points; "Text Your Knowledge", which helps readers quiz themselves on important concepts; Chapter-by-chapter exercises, which readers can apply to a chapter’s themes; A companion website featuring video tutorials of necessary skills for journalists, including how to arrange lighting structures, how to hold a microphone, and how to properly conduct an interview.
Author: Joseph Dominick
Publisher:
Published: 2011
Total Pages: 350
ISBN-13: 9780077433741
DOWNLOAD EBOOKThis survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a highly accessible style that makes even the most difficult information understandable.
Download or read book Broadcasting Cable the Internet and Beyond written by Joseph Dominick and published by . This book was released on 2011 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a highly accessible style that makes even the most difficult information understandable.
Author: Lewis B. O'Donnell
Publisher:
Published: 1990
Total Pages: 348
ISBN-13:
DOWNLOAD EBOOKAn introduction to the field of radio production. Structured to provide a balanced mix of techniques and theory, along with step-by-step instruction in hands-on production techniques.
Download or read book Modern Radio Production written by Lewis B. O'Donnell and published by . This book was released on 1990 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to the field of radio production. Structured to provide a balanced mix of techniques and theory, along with step-by-step instruction in hands-on production techniques.
Author: Joseph R. Dominick
Publisher: McGraw-Hill Humanities Social
Published: 2003-07-01
Total Pages: 416
ISBN-13: 9780072935189
DOWNLOAD EBOOKDownload or read book Broadcasting, Cable, the Internet and Beyond written by Joseph R. Dominick and published by McGraw-Hill Humanities Social. This book was released on 2003-07-01 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Lynne Gross
Publisher: Taylor & Francis
Published: 2012-11-12
Total Pages: 345
ISBN-13: 1136068856
DOWNLOAD EBOOKWhere do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!
Download or read book Programming for TV, Radio & The Internet written by Lynne Gross and published by Taylor & Francis. This book was released on 2012-11-12 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!
