Building Successful Online Communities

Building Successful Online Communities

Author: Robert E. Kraut

Publisher: MIT Press

Published: 2016-02-12

Total Pages: 323

ISBN-13: 0262528916

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How insights from the social sciences, including social psychology and economics, can improve the design of online communities. Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster—not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities. The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.


Book Synopsis Building Successful Online Communities by : Robert E. Kraut

Download or read book Building Successful Online Communities written by Robert E. Kraut and published by MIT Press. This book was released on 2016-02-12 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: How insights from the social sciences, including social psychology and economics, can improve the design of online communities. Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster—not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities. The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.


Building Brand Communities

Building Brand Communities

Author: Carrie Melissa Jones

Publisher: Berrett-Koehler Publishers

Published: 2020-06-09

Total Pages: 265

ISBN-13: 1523086629

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An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on superficial transactional relationships as a foundation for community, when really people want something deeper. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be. Jones and Vogl present practices used by global brands like Yelp, Etsy, Twitch, Harley Davidson, Salesforce, Airbnb, Sephora, and others to connect in a meaningful way with the people critical for their success. They articulate how authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, building transformational movements, and creating community forums. They also reveal principles to grow a new brand community to critical mass. This is the first comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement.


Book Synopsis Building Brand Communities by : Carrie Melissa Jones

Download or read book Building Brand Communities written by Carrie Melissa Jones and published by Berrett-Koehler Publishers. This book was released on 2020-06-09 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on superficial transactional relationships as a foundation for community, when really people want something deeper. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be. Jones and Vogl present practices used by global brands like Yelp, Etsy, Twitch, Harley Davidson, Salesforce, Airbnb, Sephora, and others to connect in a meaningful way with the people critical for their success. They articulate how authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, building transformational movements, and creating community forums. They also reveal principles to grow a new brand community to critical mass. This is the first comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement.


Building Communities, Not Audiences

Building Communities, Not Audiences

Author: Doug Borwick

Publisher: Artsengaged

Published: 2012

Total Pages: 369

ISBN-13: 9780972780414

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Building Communities, Not Audiences: The Future of the Arts in the U.S, written and edited by Doug Borwick, holds that established arts organizations, for practical and moral reasons, need to be more deeply connected to their communities. It serves as an essential primer for any member of the arts community-artist, administrator, board member, patron, or friend-who is interested in the future of the arts in the U.S. It also provides new ways of looking at the arts as a powerful force for building better communities and improving lives. "It is from community that the arts developed and it is in serving communities that the arts will thrive . . . Communities do not exist to serve the arts; the arts exist to serve communities." Building Communities, Not Audiences identifies the factors that serve to isolate established arts organizations from their communities, points out the trends that loom as imminent threats to the long-term viability of the artistic status quo, and presents principles and mechanisms whereby arts organizations can significantly extend their reach into the community, supporting enhanced sustainability. Included are case studies and examples of successful community engagement work being conducted by arts organizations from around the U.S. Twenty-three contributors, representing chamber music, dance, museums, opera, orchestras, and theatre as well as an array of arts administration perspectives provide breadth of coverage. "The economic, social, and political environments out of which the infrastructure for Western 'high arts' grew have changed. Today's major arts institutions, products of that legacy, no longer benefit from relatively inexpensive labor, a nominally homogeneous culture, or a polity openly managed by an elite class. Expenses are rising precipitously and competition for major donors is increasing; as a result, the survival of established arts organizations hinges on their ability to engage effectively with a far broader segment of the population than has been true to date." -------------------------- From the Foreword by Rocco Landesman, Chairman, National Endowment for the Arts: "I think the days of the arts in ivory towers are behind us; the very best arts organizations are . . . connecting communities with artists . . . . Not only can the arts build communities, I think we must." From the Foreword by Robert L. Lynch, President & CEO, Americans for the Arts: "Doug Borwick calls for substantive rather than superficial efforts, authentic and systemic changes. . . . The challenge is not whether to build communities or audiences but how to build communities and audiences together." -------------------------- Contributors: Barbara Schaffer Bacon: Co-Director, Animating Democracy Sandra Bernhard: Director/HGOco, Houston Grand Opera Susan Badger Booth: Professor, Eastern Michigan University Tom Borrup: Principal, Creative Community Builders Ben Cameron: Program Director for the Arts, Doris Duke Charitable Foundation William Cleveland: Director, Center for the Study of Art and Community Lyz Crane: Community Development Consultant David Dombrosky: CMO/InstantEncore Maryo Gard Ewell: Community Arts Consultant Tom Finkelpearl: Executive Director, Queens Museum of Art Pam Korza: Co-Director, Animating Democracy Denise Kulawik: Principal, Oneiros, LLC Helen Lessick: Artist, Civic Art Advocate Dorothy Gunther Pugh: Founder & Artistic Director, Ballet Memphis Stephanie Moore: Arts and Culture Researcher Diane Ragsdale: Cultural Critic, Speaker, Writer Noel Raymond: Co-Director, Pillsbury House Theatre, St. Paul, MN Preranna Reddy: Director-Public Events, Queens Museum of Art Sebastian Ruth: Founder/Artistic Director, Community MusicWorks, Providence, RI Russell Willis Taylor: President & CEO, National Arts Strategies James Undercofler: Professor, Drexel University; former President/CEO, Philadelphia Orchestra Roseann Weiss: Director, CAT Institute, Regional Arts Commission, St. Louis, MO


Book Synopsis Building Communities, Not Audiences by : Doug Borwick

Download or read book Building Communities, Not Audiences written by Doug Borwick and published by Artsengaged. This book was released on 2012 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building Communities, Not Audiences: The Future of the Arts in the U.S, written and edited by Doug Borwick, holds that established arts organizations, for practical and moral reasons, need to be more deeply connected to their communities. It serves as an essential primer for any member of the arts community-artist, administrator, board member, patron, or friend-who is interested in the future of the arts in the U.S. It also provides new ways of looking at the arts as a powerful force for building better communities and improving lives. "It is from community that the arts developed and it is in serving communities that the arts will thrive . . . Communities do not exist to serve the arts; the arts exist to serve communities." Building Communities, Not Audiences identifies the factors that serve to isolate established arts organizations from their communities, points out the trends that loom as imminent threats to the long-term viability of the artistic status quo, and presents principles and mechanisms whereby arts organizations can significantly extend their reach into the community, supporting enhanced sustainability. Included are case studies and examples of successful community engagement work being conducted by arts organizations from around the U.S. Twenty-three contributors, representing chamber music, dance, museums, opera, orchestras, and theatre as well as an array of arts administration perspectives provide breadth of coverage. "The economic, social, and political environments out of which the infrastructure for Western 'high arts' grew have changed. Today's major arts institutions, products of that legacy, no longer benefit from relatively inexpensive labor, a nominally homogeneous culture, or a polity openly managed by an elite class. Expenses are rising precipitously and competition for major donors is increasing; as a result, the survival of established arts organizations hinges on their ability to engage effectively with a far broader segment of the population than has been true to date." -------------------------- From the Foreword by Rocco Landesman, Chairman, National Endowment for the Arts: "I think the days of the arts in ivory towers are behind us; the very best arts organizations are . . . connecting communities with artists . . . . Not only can the arts build communities, I think we must." From the Foreword by Robert L. Lynch, President & CEO, Americans for the Arts: "Doug Borwick calls for substantive rather than superficial efforts, authentic and systemic changes. . . . The challenge is not whether to build communities or audiences but how to build communities and audiences together." -------------------------- Contributors: Barbara Schaffer Bacon: Co-Director, Animating Democracy Sandra Bernhard: Director/HGOco, Houston Grand Opera Susan Badger Booth: Professor, Eastern Michigan University Tom Borrup: Principal, Creative Community Builders Ben Cameron: Program Director for the Arts, Doris Duke Charitable Foundation William Cleveland: Director, Center for the Study of Art and Community Lyz Crane: Community Development Consultant David Dombrosky: CMO/InstantEncore Maryo Gard Ewell: Community Arts Consultant Tom Finkelpearl: Executive Director, Queens Museum of Art Pam Korza: Co-Director, Animating Democracy Denise Kulawik: Principal, Oneiros, LLC Helen Lessick: Artist, Civic Art Advocate Dorothy Gunther Pugh: Founder & Artistic Director, Ballet Memphis Stephanie Moore: Arts and Culture Researcher Diane Ragsdale: Cultural Critic, Speaker, Writer Noel Raymond: Co-Director, Pillsbury House Theatre, St. Paul, MN Preranna Reddy: Director-Public Events, Queens Museum of Art Sebastian Ruth: Founder/Artistic Director, Community MusicWorks, Providence, RI Russell Willis Taylor: President & CEO, National Arts Strategies James Undercofler: Professor, Drexel University; former President/CEO, Philadelphia Orchestra Roseann Weiss: Director, CAT Institute, Regional Arts Commission, St. Louis, MO


Building Communities

Building Communities

Author: Denise Garofalo

Publisher: Elsevier

Published: 2013-10-31

Total Pages: 243

ISBN-13: 1780634013

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Social media is here to stay. A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer. Building Communities is a handbook to implement social media technologies for academic libraries. It is a guide to planning and implementing a successful social media campaign and evaluating its impact. This title covers: the beginning of social networking in the academic context; how to implement use of social media technologies; and evaluating their use. The final section considers the future and asks: ‘What’s next?’ Provides information on how to plan, integrate, and assess the use of social media in academic libraries Gives examples on the best social media technologies to implement in academic libraries Discusses the skills and knowledge required in the academic library to launch a successful social media campaign


Book Synopsis Building Communities by : Denise Garofalo

Download or read book Building Communities written by Denise Garofalo and published by Elsevier. This book was released on 2013-10-31 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is here to stay. A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer. Building Communities is a handbook to implement social media technologies for academic libraries. It is a guide to planning and implementing a successful social media campaign and evaluating its impact. This title covers: the beginning of social networking in the academic context; how to implement use of social media technologies; and evaluating their use. The final section considers the future and asks: ‘What’s next?’ Provides information on how to plan, integrate, and assess the use of social media in academic libraries Gives examples on the best social media technologies to implement in academic libraries Discusses the skills and knowledge required in the academic library to launch a successful social media campaign


Building Communities

Building Communities

Author: Adam Mintz

Publisher: Academic Studies PRess

Published: 2023-01-24

Total Pages: 248

ISBN-13:

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Jewish law forbids carrying objects between private or public areas on the Sabbath. However, rabbinic authorities deemed carrying permissible within a physical enclosure called an eruv. This book explores the rabbinic debates surrounding the creation of such enclosures in North American cities and examines the evolution of American Orthodox communities from the late nineteenth century through the 1960s. The earliest debates reflect a community with low religious observance and weak ties to local government that relied on European rabbis for authority. By the mid-twentieth century, these rabbinic disputes reveal an established, religiously observant community forming its own traditions.


Book Synopsis Building Communities by : Adam Mintz

Download or read book Building Communities written by Adam Mintz and published by Academic Studies PRess. This book was released on 2023-01-24 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jewish law forbids carrying objects between private or public areas on the Sabbath. However, rabbinic authorities deemed carrying permissible within a physical enclosure called an eruv. This book explores the rabbinic debates surrounding the creation of such enclosures in North American cities and examines the evolution of American Orthodox communities from the late nineteenth century through the 1960s. The earliest debates reflect a community with low religious observance and weak ties to local government that relied on European rabbis for authority. By the mid-twentieth century, these rabbinic disputes reveal an established, religiously observant community forming its own traditions.


Building Communities, Together

Building Communities, Together

Author:

Publisher:

Published: 1994

Total Pages: 36

ISBN-13:

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Book Synopsis Building Communities, Together by :

Download or read book Building Communities, Together written by and published by . This book was released on 1994 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Building Communities of Learners

Building Communities of Learners

Author: Sudia Paloma McCaleb

Publisher: Routledge

Published: 2013-09-13

Total Pages: 233

ISBN-13: 1135468869

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This popular text shows how teachers can create partnerships with parents and students that facilitate participation in the schools while also validating home culture and family concerns and aspirations. It reflects current research and theory in several areas related to literacy development, including family literacy, bilingual and multicultural education, critical pedagogy, participatory research, cooperative learning, and feminist perspectives. Teachers of students who are immigrants, non-native speakers of English, and members of marginalized groups will find this book especially pertinent.


Book Synopsis Building Communities of Learners by : Sudia Paloma McCaleb

Download or read book Building Communities of Learners written by Sudia Paloma McCaleb and published by Routledge. This book was released on 2013-09-13 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This popular text shows how teachers can create partnerships with parents and students that facilitate participation in the schools while also validating home culture and family concerns and aspirations. It reflects current research and theory in several areas related to literacy development, including family literacy, bilingual and multicultural education, critical pedagogy, participatory research, cooperative learning, and feminist perspectives. Teachers of students who are immigrants, non-native speakers of English, and members of marginalized groups will find this book especially pertinent.


Building Communities of Trust

Building Communities of Trust

Author: Ann E. Feldman

Publisher: Taylor & Francis

Published: 2022-06-07

Total Pages: 123

ISBN-13: 1000642143

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‘Winner of the 2022 Hearten Book Awards for Inspiring & Uplifting Non-Fiction’ Drawing upon a combination of ethnographic research and media and communication theory, Building Communities of Trust: Creative Work for Social Change offers pathways to building trust in a range of situations and communities. Ann Feldman presents rich examples from her own life and social-impact journey with nonprofit, Artistic Circles, along with supplemental case studies from interviews with 20 to 30-year-olds, to address how to create vibrant, trust-based societies and to determine what works and what doesn’t while advancing towards creating social impact. These case studies and shared experiences from real life media projects across 30 years, reveal behind-the-scenes stories of challenges, conflicts, and resolutions in global impact efforts ranging from women’s empowerment to water access. The book explains how the success – or failure – of social-impact initiatives depends on power struggles, funding, interpersonal misunderstandings, identity crises, fears, and stereotypes. The book’s goal is to help aspiring changemakers develop strategies for sustainable social-change projects. It serves as a guide for undergraduates, graduate students, and high-school upperclassmen in environmental studies, business, sociology, gender and sexuality, cross-cultural studies, music, religion, and communications and media. For more on Artistic Circles and Ann E Feldman’s work, please visit https://www.buildingcommunitiesoftrust.org/ The Open Access version of this book has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license: https://www.taylorfrancis.com/books/oa-mono/10.4324/9781003296423/building-communities-trust-ann-feldman


Book Synopsis Building Communities of Trust by : Ann E. Feldman

Download or read book Building Communities of Trust written by Ann E. Feldman and published by Taylor & Francis. This book was released on 2022-06-07 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Winner of the 2022 Hearten Book Awards for Inspiring & Uplifting Non-Fiction’ Drawing upon a combination of ethnographic research and media and communication theory, Building Communities of Trust: Creative Work for Social Change offers pathways to building trust in a range of situations and communities. Ann Feldman presents rich examples from her own life and social-impact journey with nonprofit, Artistic Circles, along with supplemental case studies from interviews with 20 to 30-year-olds, to address how to create vibrant, trust-based societies and to determine what works and what doesn’t while advancing towards creating social impact. These case studies and shared experiences from real life media projects across 30 years, reveal behind-the-scenes stories of challenges, conflicts, and resolutions in global impact efforts ranging from women’s empowerment to water access. The book explains how the success – or failure – of social-impact initiatives depends on power struggles, funding, interpersonal misunderstandings, identity crises, fears, and stereotypes. The book’s goal is to help aspiring changemakers develop strategies for sustainable social-change projects. It serves as a guide for undergraduates, graduate students, and high-school upperclassmen in environmental studies, business, sociology, gender and sexuality, cross-cultural studies, music, religion, and communications and media. For more on Artistic Circles and Ann E Feldman’s work, please visit https://www.buildingcommunitiesoftrust.org/ The Open Access version of this book has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license: https://www.taylorfrancis.com/books/oa-mono/10.4324/9781003296423/building-communities-trust-ann-feldman


Building Communities through Food

Building Communities through Food

Author: David F. Purnell

Publisher: Lexington Books

Published: 2019-06-28

Total Pages: 146

ISBN-13: 1498558917

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Building Communities through Food: Strengthening Communication, Families, and Social Capital examines the power of food as a communicative tool to bring people of diverse backgrounds together. David F. Purnell argues that food enables people to look past their differences and focus on their similarities, thus creating a stronger sense of community via the sharing of a meal. The preparation, presentation, and ingredients of meals reflect a concrete representation of our individual identities and offer others an opportunity to share and take part in those identities. Scholars with an interest in family communication, interpersonal communication, and sociology will find this book especially useful.


Book Synopsis Building Communities through Food by : David F. Purnell

Download or read book Building Communities through Food written by David F. Purnell and published by Lexington Books. This book was released on 2019-06-28 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building Communities through Food: Strengthening Communication, Families, and Social Capital examines the power of food as a communicative tool to bring people of diverse backgrounds together. David F. Purnell argues that food enables people to look past their differences and focus on their similarities, thus creating a stronger sense of community via the sharing of a meal. The preparation, presentation, and ingredients of meals reflect a concrete representation of our individual identities and offer others an opportunity to share and take part in those identities. Scholars with an interest in family communication, interpersonal communication, and sociology will find this book especially useful.


Building Communities in Gujarāt

Building Communities in Gujarāt

Author: Alka Patel

Publisher: BRILL

Published: 2004

Total Pages: 309

ISBN-13: 9004138900

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This work analyzes the Islamic ritual buildings of western India as innovations of the local architectural tradition. These buildings themselves forged new senses of community, initiating processes of social integration and redefinition among Muslim and non-Muslim groups in the region.


Book Synopsis Building Communities in Gujarāt by : Alka Patel

Download or read book Building Communities in Gujarāt written by Alka Patel and published by BRILL. This book was released on 2004 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work analyzes the Islamic ritual buildings of western India as innovations of the local architectural tradition. These buildings themselves forged new senses of community, initiating processes of social integration and redefinition among Muslim and non-Muslim groups in the region.