Business between Germans and Russians

Business between Germans and Russians

Author: Judith Blaß

Publisher: GRIN Verlag

Published: 2009-07-30

Total Pages: 10

ISBN-13: 3640387872

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Seminar paper from the year 2009 in the subject Business economics - Miscellaneous, grade: 1,7, Furtwangen University; Villingen-Schwenningen, language: English, abstract: With this paper I want to provide an understanding of the cultural differences of Germans and Russians in terms of doing business together. Germany is the most important foreign trade partner for Russia and the business relation is forecasted to remain attractive for both parties. (www.auswertiges-amt.de) If managers from different cultures do business together, it is very important to be aware of the cultural differences when conducting business abroad to understand the business partners better. Culture is “something (...) that shapes behavior, or ... structures one’s perception of the world.” (Nancy J. Adler, International Dimensions of Organizational Behaviour, p.54; 2008) There are many aspects to look at, if you compare the German and the Russian culture. I used the cultural dimensions developed by Geert Hofstede and chose three dimensions, which I think are most relevant in this context, to point out cultural differences between Germans and Russians. This paper will first look at the differences in power distance of both countries. Then it goes on with the effects of the different scores in masculinity. The third dimension covered in this paper is uncertainty avoidance. It is to mention that Hofstede has not published any large-scale empirical studies for Russia, but he provided estimates.


Book Synopsis Business between Germans and Russians by : Judith Blaß

Download or read book Business between Germans and Russians written by Judith Blaß and published by GRIN Verlag. This book was released on 2009-07-30 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2009 in the subject Business economics - Miscellaneous, grade: 1,7, Furtwangen University; Villingen-Schwenningen, language: English, abstract: With this paper I want to provide an understanding of the cultural differences of Germans and Russians in terms of doing business together. Germany is the most important foreign trade partner for Russia and the business relation is forecasted to remain attractive for both parties. (www.auswertiges-amt.de) If managers from different cultures do business together, it is very important to be aware of the cultural differences when conducting business abroad to understand the business partners better. Culture is “something (...) that shapes behavior, or ... structures one’s perception of the world.” (Nancy J. Adler, International Dimensions of Organizational Behaviour, p.54; 2008) There are many aspects to look at, if you compare the German and the Russian culture. I used the cultural dimensions developed by Geert Hofstede and chose three dimensions, which I think are most relevant in this context, to point out cultural differences between Germans and Russians. This paper will first look at the differences in power distance of both countries. Then it goes on with the effects of the different scores in masculinity. The third dimension covered in this paper is uncertainty avoidance. It is to mention that Hofstede has not published any large-scale empirical studies for Russia, but he provided estimates.

The Russians in Germany

The Russians in Germany

Author: Norman M. Naimark

Publisher: Harvard University Press

Published: 1995

Total Pages: 634

ISBN-13: 9780674784055

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In 1945, when the Red Army marched in, eastern Germany was not "occupied" but "liberated." This, until the recent collapse of the Soviet Bloc, is what passed for history in the German Democratic Republic. Now, making use of newly opened archives in Russia and Germany, Norman Naimark reveals what happened during the Soviet occupation of eastern Germany from 1945 through 1949. His book offers a comprehensive look at Soviet policies in the occupied zone and their practical consequences for Germans and Russians alike--and, ultimately, for postwar Europe. In rich and lucid detail, Naimark captures the mood and the daily reality of the occupation, the chaos and contradictions of a period marked by rape and repression, the plundering of factories, the exploitation of German science, and the rise of the East German police state. Never have these practices and their place in the overall Soviet strategy, particularly the political development of the zone, received such thorough treatment. Here we have our first clear view of how the Russians regarded the postwar settlement and the German question, how they made policy on issues from reparations to technology transfer to the acquisition of uranium, how they justified their goals, how they met them or failed, and how they changed eastern Germany in the process. The Russians in Germany also takes us deep into the politics of culture as Naimark explores the ways in which Soviet officers used film, theater, and education to foster the Bolshevization of the zone. Unique in its broad, comparative approach to the Soviet military government in Germany, this book fills in a missing--and ultimately fascinating--chapter in the history of modern Europe.


Book Synopsis The Russians in Germany by : Norman M. Naimark

Download or read book The Russians in Germany written by Norman M. Naimark and published by Harvard University Press. This book was released on 1995 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1945, when the Red Army marched in, eastern Germany was not "occupied" but "liberated." This, until the recent collapse of the Soviet Bloc, is what passed for history in the German Democratic Republic. Now, making use of newly opened archives in Russia and Germany, Norman Naimark reveals what happened during the Soviet occupation of eastern Germany from 1945 through 1949. His book offers a comprehensive look at Soviet policies in the occupied zone and their practical consequences for Germans and Russians alike--and, ultimately, for postwar Europe. In rich and lucid detail, Naimark captures the mood and the daily reality of the occupation, the chaos and contradictions of a period marked by rape and repression, the plundering of factories, the exploitation of German science, and the rise of the East German police state. Never have these practices and their place in the overall Soviet strategy, particularly the political development of the zone, received such thorough treatment. Here we have our first clear view of how the Russians regarded the postwar settlement and the German question, how they made policy on issues from reparations to technology transfer to the acquisition of uranium, how they justified their goals, how they met them or failed, and how they changed eastern Germany in the process. The Russians in Germany also takes us deep into the politics of culture as Naimark explores the ways in which Soviet officers used film, theater, and education to foster the Bolshevization of the zone. Unique in its broad, comparative approach to the Soviet military government in Germany, this book fills in a missing--and ultimately fascinating--chapter in the history of modern Europe.

Germany’s Role in European Russia Policy

Germany’s Role in European Russia Policy

Author: Liana Fix

Publisher: Springer Nature

Published: 2021-04-24

Total Pages: 240

ISBN-13: 3030682269

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This book contributes to the debate about a new German power in Europe with an analysis of Germany’s role in European Russia policy. It provides an up-to-date account of Germany’s “Ostpolitik” and how Germany has influenced EU-Russia relations since the Eastern enlargement in 2004 - partly along, partly against the interests and preferences of new member states. The volume combines a rich empirical analysis of Russia policy with a theory-based perspective on Germany’s power and influence in the EU. The findings demonstrate that despite Germany’s central role, exercising power within the EU is dependent on legitimacy and acceptance by other member states.


Book Synopsis Germany’s Role in European Russia Policy by : Liana Fix

Download or read book Germany’s Role in European Russia Policy written by Liana Fix and published by Springer Nature. This book was released on 2021-04-24 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contributes to the debate about a new German power in Europe with an analysis of Germany’s role in European Russia policy. It provides an up-to-date account of Germany’s “Ostpolitik” and how Germany has influenced EU-Russia relations since the Eastern enlargement in 2004 - partly along, partly against the interests and preferences of new member states. The volume combines a rich empirical analysis of Russia policy with a theory-based perspective on Germany’s power and influence in the EU. The findings demonstrate that despite Germany’s central role, exercising power within the EU is dependent on legitimacy and acceptance by other member states.

Human Resource Management in Russia and Germany - a Comparison

Human Resource Management in Russia and Germany - a Comparison

Author: Natalie Zonis

Publisher: GRIN Verlag

Published: 2011

Total Pages: 29

ISBN-13: 3640813197

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Studienarbeit aus dem Jahr 2011 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,7, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Berlin früher Fachhochschule (International Management), Sprache: Deutsch, Abstract: Russia's unique, very dynamic and complex business environment has not only caused great business prospects but also some difficult, painful upheaval. Therefore many Western entrepreneurs still associate risk rather than opportunity with Russia. But nevertheless, Russia still remains the world's largest country in terms of territory spanning nine time zones with a population of over 140 million people. Such massive changes as the liberalization and rapid growth of the Russian economy, its substantial growth in purchasing power and a relative lack of competition in some sectors make that challenging environment an attractive destination for foreign investment - especially for the German. Since 1997 Germany remains Russia's most important trade partner worldwide. Russia's exports to Germany went up to 30 Billion Euros in 2006 and 28.8 in 2007. But for the German companies Russian market is not less important - in 2007 the exports to Russia have had an impressing value of 28.2 Billion Euros which has increased to 20.6% from the year before. It must be noted however, that Russia's traditional exchange of goods with its Western partners mainly sustains of the export of its raw materials (energy) and the import of manufactured goods. Anyway, the close link and the growing dependency of both countries over the years become more and more evident. And both trade partners are considered as quite compatible as it can shortly be described by: "The German Market can deliver whatever the Russian Market desires". But these business engagement opportunities now appear in an environment significantly different from the German investor's habitual home culture - and culture is a crucial factor of human resource manageme


Book Synopsis Human Resource Management in Russia and Germany - a Comparison by : Natalie Zonis

Download or read book Human Resource Management in Russia and Germany - a Comparison written by Natalie Zonis and published by GRIN Verlag. This book was released on 2011 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2011 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,7, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Berlin früher Fachhochschule (International Management), Sprache: Deutsch, Abstract: Russia's unique, very dynamic and complex business environment has not only caused great business prospects but also some difficult, painful upheaval. Therefore many Western entrepreneurs still associate risk rather than opportunity with Russia. But nevertheless, Russia still remains the world's largest country in terms of territory spanning nine time zones with a population of over 140 million people. Such massive changes as the liberalization and rapid growth of the Russian economy, its substantial growth in purchasing power and a relative lack of competition in some sectors make that challenging environment an attractive destination for foreign investment - especially for the German. Since 1997 Germany remains Russia's most important trade partner worldwide. Russia's exports to Germany went up to 30 Billion Euros in 2006 and 28.8 in 2007. But for the German companies Russian market is not less important - in 2007 the exports to Russia have had an impressing value of 28.2 Billion Euros which has increased to 20.6% from the year before. It must be noted however, that Russia's traditional exchange of goods with its Western partners mainly sustains of the export of its raw materials (energy) and the import of manufactured goods. Anyway, the close link and the growing dependency of both countries over the years become more and more evident. And both trade partners are considered as quite compatible as it can shortly be described by: "The German Market can deliver whatever the Russian Market desires". But these business engagement opportunities now appear in an environment significantly different from the German investor's habitual home culture - and culture is a crucial factor of human resource manageme

The German Campaign in Russia

The German Campaign in Russia

Author: George E. Blau

Publisher:

Published: 1955

Total Pages: 228

ISBN-13:

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Book Synopsis The German Campaign in Russia by : George E. Blau

Download or read book The German Campaign in Russia written by George E. Blau and published by . This book was released on 1955 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sales Business in Russia. An Analysis of the Russian Market and the Russian Culture

Sales Business in Russia. An Analysis of the Russian Market and the Russian Culture

Author: Alexander Liebschner

Publisher: GRIN Verlag

Published: 2016-11-17

Total Pages: 35

ISBN-13: 3668343217

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Seminar paper from the year 2014 in the subject Business economics - Miscellaneous, grade: 1,0, University of Applied Sciences Leipzig, course: International Strategy and Sales Management, language: English, abstract: The objective of this paper is to inform and sensitise the reader in terms of doing sales business in Russia. The reader shall understand the challenges and opportunities the Russian market has to offer as well as the meaningfulness of regarding the cultural aspects in doing business. Belonging to the rising BRIC states Russia witnessed huge invests of foreign countries within the last years. This does not surprise because this country has enormous potentials: Primary materials, labour force, a large and growing demand of consuming and a great demand of infrastructure and modern industry. Throughout western countries Germany has an advantage in doing business in Russia. Due to history and the geographical situation Germany is traditionally a bit closer to it and there are still people speaking Russian. Anyway some companies fail on the Russian market. The cause of this is often the wrong mindset: A takeover of concepts and approaches from known markets to a new country especially to Russia is very likely to fail. It is a matter of common knowledge that business strategy is based and adapted from military. Instead of the opponent there is the business partner. Fight is the competition on the market for customers. Thus the author refers to a famous quote describing the intention of the current paper. Sun Tzu, the well-known general, strategist and philosopher of ancient China announced: “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.” The author applies the following methodology: In the first part the development of the Russian market within the last years is stated. Risks and opportunities are evaluated as a requirement to elaborate the possibilities how to do sales business in Russia within the following part. Each of the two parts are supported by a current case example of German Companies which entered the Russian market. Thereafter the focus is set on cultural aspects. The author approaches the topic by using cultural dimensions of the scientists Geert Hofstede and Edward T. Hall. In the last chapter the gathered knowledge is transformed and concluded to recommendations for doing sales business in Russia.


Book Synopsis Sales Business in Russia. An Analysis of the Russian Market and the Russian Culture by : Alexander Liebschner

Download or read book Sales Business in Russia. An Analysis of the Russian Market and the Russian Culture written by Alexander Liebschner and published by GRIN Verlag. This book was released on 2016-11-17 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Business economics - Miscellaneous, grade: 1,0, University of Applied Sciences Leipzig, course: International Strategy and Sales Management, language: English, abstract: The objective of this paper is to inform and sensitise the reader in terms of doing sales business in Russia. The reader shall understand the challenges and opportunities the Russian market has to offer as well as the meaningfulness of regarding the cultural aspects in doing business. Belonging to the rising BRIC states Russia witnessed huge invests of foreign countries within the last years. This does not surprise because this country has enormous potentials: Primary materials, labour force, a large and growing demand of consuming and a great demand of infrastructure and modern industry. Throughout western countries Germany has an advantage in doing business in Russia. Due to history and the geographical situation Germany is traditionally a bit closer to it and there are still people speaking Russian. Anyway some companies fail on the Russian market. The cause of this is often the wrong mindset: A takeover of concepts and approaches from known markets to a new country especially to Russia is very likely to fail. It is a matter of common knowledge that business strategy is based and adapted from military. Instead of the opponent there is the business partner. Fight is the competition on the market for customers. Thus the author refers to a famous quote describing the intention of the current paper. Sun Tzu, the well-known general, strategist and philosopher of ancient China announced: “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.” The author applies the following methodology: In the first part the development of the Russian market within the last years is stated. Risks and opportunities are evaluated as a requirement to elaborate the possibilities how to do sales business in Russia within the following part. Each of the two parts are supported by a current case example of German Companies which entered the Russian market. Thereafter the focus is set on cultural aspects. The author approaches the topic by using cultural dimensions of the scientists Geert Hofstede and Edward T. Hall. In the last chapter the gathered knowledge is transformed and concluded to recommendations for doing sales business in Russia.

Cultural Dimensions of Business in Russia

Cultural Dimensions of Business in Russia

Author: Hakime Isik-Vanelli

Publisher: GRIN Verlag

Published: 2004-07-05

Total Pages: 34

ISBN-13: 3638288080

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Seminar paper from the year 2003 in the subject Business economics - Business Management, Corporate Governance, grade: Distinction, Bond University Australia, language: English, abstract: Abstract "Communism was based on everyone being the same. Being different was a threat. Right now, Russian society is going through the painful process of reforming itself, and ridding itself of old ways of thinking. Although differences are officially allowed by the authorities great animosity still exists towards anything or anybody that is not average." Marina Tyanhelkova, International Republican Institute Background to the Russian people The Czarist and Communist regimes have suppressed people’s desire to work individually under personal initiative. During the restructuring period (perestroika), the Soviet Communist value system was redefined, but the pace of the restructuring has been very slow. Western values of individualism and profit maximisation are adapted to gradually, however many Russians, especially older Russians, have difficulty in adapting to a Western outlook on life. The older generation is generally pessimistic and does not have faith in a better future life, whereas younger urban Russians are more open to a Western lifestyle. Currently, Russia is going through a profound period of change to replace the values of Communism with those of democracy and a free-market economy. Visitors to Russia may find that many Russians are still unfamiliar with, or misinformed about, concepts that form the basis of Western business culture. It may be necessary to explain and persuade Russian counterparts to accept ideas such as motivation, fair play, individual accountability and reward, profit and loss, turnover, proprietary rights, good will, or public relations. However, these terms should only be used with tact and caution. One consideration to keep in mind is the widespread ‘assumption’ by Westerners that Russia is a very ‘European’ country. Discussions with several Russians have indicated that there is an affinity with Asia, and this should be kept in mind when assuming that Russia will converge to act more like North Americans or Europeans over time. Russians themselves often distinguish between Russia as a country and Moscow and Saint Petersburg as the most technologically and economically advanced cities in Russia. These two cities are relatively modern, meeting Western standards, and have experienced large-scale foreign direct investment in the past decade.


Book Synopsis Cultural Dimensions of Business in Russia by : Hakime Isik-Vanelli

Download or read book Cultural Dimensions of Business in Russia written by Hakime Isik-Vanelli and published by GRIN Verlag. This book was released on 2004-07-05 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2003 in the subject Business economics - Business Management, Corporate Governance, grade: Distinction, Bond University Australia, language: English, abstract: Abstract "Communism was based on everyone being the same. Being different was a threat. Right now, Russian society is going through the painful process of reforming itself, and ridding itself of old ways of thinking. Although differences are officially allowed by the authorities great animosity still exists towards anything or anybody that is not average." Marina Tyanhelkova, International Republican Institute Background to the Russian people The Czarist and Communist regimes have suppressed people’s desire to work individually under personal initiative. During the restructuring period (perestroika), the Soviet Communist value system was redefined, but the pace of the restructuring has been very slow. Western values of individualism and profit maximisation are adapted to gradually, however many Russians, especially older Russians, have difficulty in adapting to a Western outlook on life. The older generation is generally pessimistic and does not have faith in a better future life, whereas younger urban Russians are more open to a Western lifestyle. Currently, Russia is going through a profound period of change to replace the values of Communism with those of democracy and a free-market economy. Visitors to Russia may find that many Russians are still unfamiliar with, or misinformed about, concepts that form the basis of Western business culture. It may be necessary to explain and persuade Russian counterparts to accept ideas such as motivation, fair play, individual accountability and reward, profit and loss, turnover, proprietary rights, good will, or public relations. However, these terms should only be used with tact and caution. One consideration to keep in mind is the widespread ‘assumption’ by Westerners that Russia is a very ‘European’ country. Discussions with several Russians have indicated that there is an affinity with Asia, and this should be kept in mind when assuming that Russia will converge to act more like North Americans or Europeans over time. Russians themselves often distinguish between Russia as a country and Moscow and Saint Petersburg as the most technologically and economically advanced cities in Russia. These two cities are relatively modern, meeting Western standards, and have experienced large-scale foreign direct investment in the past decade.

How Germany Does Business

How Germany Does Business

Author: Paul Pensac Gourvitch

Publisher: Forgotten Books

Published: 2015-06-13

Total Pages: 148

ISBN-13: 9781330056172

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Excerpt from How Germany Does Business: Chapters on Export and Finance Methods As I attribute great importance to the question of the most expeditious development of Russia's industrial forces and the establishment of close economic bonds between the United States and Russia, it affords me great pleasure to write the preface to this book. The author, among other things, deals with and reveals the interesting and up to the present little known activities and methods of Germany in her economic relations with Russia and other foreign countries. The time has come for Russia to rid herself of German economic influences, which aim at the exploitation of her markets. But at present our Free Fatherland is still far from being what the Greeks called "autarchy." Russia cannot yet be self-supporting, she has need of foreign capital to help her to realize her great economic development. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.


Book Synopsis How Germany Does Business by : Paul Pensac Gourvitch

Download or read book How Germany Does Business written by Paul Pensac Gourvitch and published by Forgotten Books. This book was released on 2015-06-13 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from How Germany Does Business: Chapters on Export and Finance Methods As I attribute great importance to the question of the most expeditious development of Russia's industrial forces and the establishment of close economic bonds between the United States and Russia, it affords me great pleasure to write the preface to this book. The author, among other things, deals with and reveals the interesting and up to the present little known activities and methods of Germany in her economic relations with Russia and other foreign countries. The time has come for Russia to rid herself of German economic influences, which aim at the exploitation of her markets. But at present our Free Fatherland is still far from being what the Greeks called "autarchy." Russia cannot yet be self-supporting, she has need of foreign capital to help her to realize her great economic development. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Germany's Russia Problem

Germany's Russia Problem

Author: John Lough

Publisher: Russian Strategy and Power

Published: 2022-10-04

Total Pages: 0

ISBN-13: 9781526169235

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The relationship between Germany and Russia is Europe's most important link with the largest country on the continent. This book analyses how successive German governments from 1991 to 2014 have misread Russian intentions, until Angela Merkel sharply recalibrated German and EU policy towards Moscow.


Book Synopsis Germany's Russia Problem by : John Lough

Download or read book Germany's Russia Problem written by John Lough and published by Russian Strategy and Power. This book was released on 2022-10-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relationship between Germany and Russia is Europe's most important link with the largest country on the continent. This book analyses how successive German governments from 1991 to 2014 have misread Russian intentions, until Angela Merkel sharply recalibrated German and EU policy towards Moscow.

Germany, Russia, and the Rise of Geo-Economics

Germany, Russia, and the Rise of Geo-Economics

Author: Stephen F. Szabo

Publisher: Bloomsbury Publishing

Published: 2014-12-18

Total Pages: 201

ISBN-13: 1472596331

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This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Having emerged from the end of the Cold War as a unified country, Germany has quickly become the second largest exporter in the world. Its economic might has made it the center of the Eurozone and the pivotal power of Europe. Like other geo-economic powers, Germany's foreign policy is characterized by a definition of the national interest in economic terms and the elevation of economic interests over non-economic values such as human rights or democracy promotion. This strategic paradigm is evident in German's relationship with China, the Gulf States and Europe, but it is most important in regard to its evolving policies towards Russia. In this book, Stephen F. Szabo provides a description and analysis of German policy towards Russia, revealing how unified Germany is finding its global role in which its interests do not always coincide with the United States or its European partners. He explores the role of German business and finance in the shaping of foreign policy and investigates how Germany's Russia policy effects its broader foreign policy in the region and at how it is perceived by key outside players such as the United States, Poland and the EU. With reference to public, opinion, the media and think tanks Szabo reveals how Germans perceive Russians, and he uncovers the ways in which its dealings with Russia affect Germany in terms of the importing of corruption and crime. Drawing on interviews with key opinion-shapers, business and financial players and policy makers and on a wide variety of public opinion surveys, media reports and archival sources, his will be a key resource for all those wishing to understand the new geo-economic balance of Europe.


Book Synopsis Germany, Russia, and the Rise of Geo-Economics by : Stephen F. Szabo

Download or read book Germany, Russia, and the Rise of Geo-Economics written by Stephen F. Szabo and published by Bloomsbury Publishing. This book was released on 2014-12-18 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Having emerged from the end of the Cold War as a unified country, Germany has quickly become the second largest exporter in the world. Its economic might has made it the center of the Eurozone and the pivotal power of Europe. Like other geo-economic powers, Germany's foreign policy is characterized by a definition of the national interest in economic terms and the elevation of economic interests over non-economic values such as human rights or democracy promotion. This strategic paradigm is evident in German's relationship with China, the Gulf States and Europe, but it is most important in regard to its evolving policies towards Russia. In this book, Stephen F. Szabo provides a description and analysis of German policy towards Russia, revealing how unified Germany is finding its global role in which its interests do not always coincide with the United States or its European partners. He explores the role of German business and finance in the shaping of foreign policy and investigates how Germany's Russia policy effects its broader foreign policy in the region and at how it is perceived by key outside players such as the United States, Poland and the EU. With reference to public, opinion, the media and think tanks Szabo reveals how Germans perceive Russians, and he uncovers the ways in which its dealings with Russia affect Germany in terms of the importing of corruption and crime. Drawing on interviews with key opinion-shapers, business and financial players and policy makers and on a wide variety of public opinion surveys, media reports and archival sources, his will be a key resource for all those wishing to understand the new geo-economic balance of Europe.