Winning in China

Winning in China

Author: Lele Sang

Publisher: University of Pennsylvania Press

Published: 2021-01-19

Total Pages: 191

ISBN-13: 1613631073

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If Amazon can't win in China, can anyone? When Amazon CEO Jeff Bezos visited China in 2007, he expected that one day soon China would be a double-digit percentage of Amazon's sales. Yet, by 2019, Amazon, the most powerful and successful ecommerce company in the world, had quit China. In Winning in China: 8 Stories of Success and Failure in the World's Largest Economy, Wharton experts Lele Sang and Karl Ulrich explore the success and failure of several well-known companies, including Hyundai, LinkedIn, Sequoia Capital, and InMobi, as more and more businesses look to reap profits from the demand of 1.4 billion people. Sang, Global Fellow at the Wharton School of the University of Pennsylvania, and Ulrich, Vice Dean of Entrepreneurship and Innovation at the Wharton School, answer four critical questions: Which factors explain the success (or failure) of foreign companies entering China?What challenges and pitfalls can a company entering China expect to encounter? How can a prospective entrant realistically assess its chances? Which managerial decisions are critical, and which approaches are most effective? Sang and Ulrich answer these questions by examining the stories of eight well-known and respected companies that have entered China. They study: How Norwegian Cruise Line's entry into China displays how cultural differences can boost or sink different companies; How Intel, one of the oldest, most respected firms in Silicon Valley, thrived in a country that seems to favor agile upstarts; How Zegna, the Italian luxury brand, has emerged as another surprising success story and how it plans to navigate new headwinds from the COVID-19 pandemic.Through these engaging and illuminating stories, Sang and Ulrich offer a framework and path for organizations looking for a way to successfully enter the world's largest economy. History can be a teacher, and China, a country with 3,500 years of written history, has much to teach.


Book Synopsis Winning in China by : Lele Sang

Download or read book Winning in China written by Lele Sang and published by University of Pennsylvania Press. This book was released on 2021-01-19 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: If Amazon can't win in China, can anyone? When Amazon CEO Jeff Bezos visited China in 2007, he expected that one day soon China would be a double-digit percentage of Amazon's sales. Yet, by 2019, Amazon, the most powerful and successful ecommerce company in the world, had quit China. In Winning in China: 8 Stories of Success and Failure in the World's Largest Economy, Wharton experts Lele Sang and Karl Ulrich explore the success and failure of several well-known companies, including Hyundai, LinkedIn, Sequoia Capital, and InMobi, as more and more businesses look to reap profits from the demand of 1.4 billion people. Sang, Global Fellow at the Wharton School of the University of Pennsylvania, and Ulrich, Vice Dean of Entrepreneurship and Innovation at the Wharton School, answer four critical questions: Which factors explain the success (or failure) of foreign companies entering China?What challenges and pitfalls can a company entering China expect to encounter? How can a prospective entrant realistically assess its chances? Which managerial decisions are critical, and which approaches are most effective? Sang and Ulrich answer these questions by examining the stories of eight well-known and respected companies that have entered China. They study: How Norwegian Cruise Line's entry into China displays how cultural differences can boost or sink different companies; How Intel, one of the oldest, most respected firms in Silicon Valley, thrived in a country that seems to favor agile upstarts; How Zegna, the Italian luxury brand, has emerged as another surprising success story and how it plans to navigate new headwinds from the COVID-19 pandemic.Through these engaging and illuminating stories, Sang and Ulrich offer a framework and path for organizations looking for a way to successfully enter the world's largest economy. History can be a teacher, and China, a country with 3,500 years of written history, has much to teach.

China's Crisis of Success

China's Crisis of Success

Author: William H. Overholt

Publisher: Cambridge University Press

Published: 2018-01-11

Total Pages: 306

ISBN-13: 1108389783

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China's Crisis of Success provides new perspectives on China's rise to superpower status, showing that China has reached a threshold where success has eliminated the conditions that enabled miraculous growth. Continued success requires re-invention of its economy and politics. The old economic strategy based on exports and infrastructure now piles up debt without producing sustainable economic growth, and Chinese society now resists the disruptive change that enabled earlier reforms. While China's leadership has produced a strategy for successful economic transition, it is struggling to manage the politics of implementing that strategy. After analysing the economics of growth, William H. Overholt explores critical social issues of the transition, notably inequality, corruption, environmental degradation, and globalisation. He argues that Xi Jinping is pursuing the riskiest political strategy of any important national leader. Alternative outcomes include continued impressive growth and political stability, Japanese-style stagnation, and a major political-economic crisis.


Book Synopsis China's Crisis of Success by : William H. Overholt

Download or read book China's Crisis of Success written by William H. Overholt and published by Cambridge University Press. This book was released on 2018-01-11 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: China's Crisis of Success provides new perspectives on China's rise to superpower status, showing that China has reached a threshold where success has eliminated the conditions that enabled miraculous growth. Continued success requires re-invention of its economy and politics. The old economic strategy based on exports and infrastructure now piles up debt without producing sustainable economic growth, and Chinese society now resists the disruptive change that enabled earlier reforms. While China's leadership has produced a strategy for successful economic transition, it is struggling to manage the politics of implementing that strategy. After analysing the economics of growth, William H. Overholt explores critical social issues of the transition, notably inequality, corruption, environmental degradation, and globalisation. He argues that Xi Jinping is pursuing the riskiest political strategy of any important national leader. Alternative outcomes include continued impressive growth and political stability, Japanese-style stagnation, and a major political-economic crisis.

The Business of Relationships

The Business of Relationships

Author: Joan Turley

Publisher: Business Expert Press

Published: 2022-03-03

Total Pages: 137

ISBN-13: 1637421885

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Creating Your Success with China This book helps you build, and maintain, success with China. How? Through the often neglected, but vital, area of creating relationships that work and endure in China. Why would this matter so much in a professional or business setting, you may wonder? Because in China, the relationship always precedes the business and determines the latter’s success, quality and durability. Only when relationships flourish, does success with China happen. Under investment in relationships and relationship shortcuts are among the primary reasons why good enterprises fail to succeed in China. The relationship skills advocated in this book, once adopted, will be a positive differentiator in your favor, for all your dealings with China, by equipping you with skills of sufficient depth, to ensure success in this relationship-centric culture. The book will encourage you to value these skills, and deploy them proudly in China, in the knowledge that relationship skills are the primary differentiator in this business culture. Through this valuable relationship knowledge, you will become, over time, your own cultural mediator, able to handle diverse business situations and challenges in a culturally adapted way, as they arise. This, in turn, will provide you with the confidence to build, and maintain, enterprise success with China.


Book Synopsis The Business of Relationships by : Joan Turley

Download or read book The Business of Relationships written by Joan Turley and published by Business Expert Press. This book was released on 2022-03-03 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating Your Success with China This book helps you build, and maintain, success with China. How? Through the often neglected, but vital, area of creating relationships that work and endure in China. Why would this matter so much in a professional or business setting, you may wonder? Because in China, the relationship always precedes the business and determines the latter’s success, quality and durability. Only when relationships flourish, does success with China happen. Under investment in relationships and relationship shortcuts are among the primary reasons why good enterprises fail to succeed in China. The relationship skills advocated in this book, once adopted, will be a positive differentiator in your favor, for all your dealings with China, by equipping you with skills of sufficient depth, to ensure success in this relationship-centric culture. The book will encourage you to value these skills, and deploy them proudly in China, in the knowledge that relationship skills are the primary differentiator in this business culture. Through this valuable relationship knowledge, you will become, over time, your own cultural mediator, able to handle diverse business situations and challenges in a culturally adapted way, as they arise. This, in turn, will provide you with the confidence to build, and maintain, enterprise success with China.

Business Success in China

Business Success in China

Author: Markus B. Hofer

Publisher: Springer Science & Business Media

Published: 2006-11-22

Total Pages: 272

ISBN-13: 3540346155

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China is the world’s largest power region, achieving economic growth rates that exceed those of most industrialized countries. In this book practitioners of international companies are offered valuable insights and lessons from established and successful managers, academics and consultants. The book is divided into three parts: "Opportunities and Challenges in China", "Strategies for Market Entry and Business Success" and "Practical Insights from China". It covers a variety of topics such as business strategies, branding, pricing, market research, legal constraints and successful business relations.


Book Synopsis Business Success in China by : Markus B. Hofer

Download or read book Business Success in China written by Markus B. Hofer and published by Springer Science & Business Media. This book was released on 2006-11-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: China is the world’s largest power region, achieving economic growth rates that exceed those of most industrialized countries. In this book practitioners of international companies are offered valuable insights and lessons from established and successful managers, academics and consultants. The book is divided into three parts: "Opportunities and Challenges in China", "Strategies for Market Entry and Business Success" and "Practical Insights from China". It covers a variety of topics such as business strategies, branding, pricing, market research, legal constraints and successful business relations.

The China Strategy

The China Strategy

Author: Edward Tse

Publisher: Basic Books

Published: 2012-08-07

Total Pages: 0

ISBN-13: 9780465029068

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China has hundreds of thousands of businessmen and women who are driving the fastest sustained national economic growth rate of any country in world history. After decades of being held back by their country's socialist history, the Chinese people are moving forward with the force of water bursting from a broken steam pipe. The intensity of their aspirations, joined with the plans of the government and the presence of the country's hundreds of millions of ordinary people, means that future developments in China will surpass even those of the recent past—and in an extraordinary manner. At the same time, the integration of Chinese business with global business is accelerating, meaning that no major enterprise or financial institution can avoid doing business with China, any more than they can avoid the United States. Success in China, either for a local entrepreneur or a global multinational, is now enough to transform a company's performance worldwide. This book explains the changing nature of China's business environment, its increasingly complex relationship with the rest of the world, and the global business. The China Strategy is uniquely positioned to help business leaders and other observers make sense of China. It provides a holistic view of the Chinese business environment, looking at consumers, competitive enterprises, the government, integration with the rest of the world, and the ways these elements interact. This book is thus the first to lay out a framework that puts together the different (and seemingly contradictory) trajectories of China's future. It shows how change is taking place in non-linear fashion: some factors (like Chinese entrepreneurship) are expanding exponentially, while others (like the value of China's labor arbitrage) may be reaching a plateau. And it shows how to build and execute a global business strategy in light of these changes. During the next few years, successful American and European businesses may have to move to become global businesses, incorporating China in particular into their core identity because it is the fastest-growing world hub of economic activity. They will need to become familiar with the Chinese financial systems, as well as its consumer markets, innovation capabilities, and labor force. These leaders could have no better guide than The China Strategy.


Book Synopsis The China Strategy by : Edward Tse

Download or read book The China Strategy written by Edward Tse and published by Basic Books. This book was released on 2012-08-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: China has hundreds of thousands of businessmen and women who are driving the fastest sustained national economic growth rate of any country in world history. After decades of being held back by their country's socialist history, the Chinese people are moving forward with the force of water bursting from a broken steam pipe. The intensity of their aspirations, joined with the plans of the government and the presence of the country's hundreds of millions of ordinary people, means that future developments in China will surpass even those of the recent past—and in an extraordinary manner. At the same time, the integration of Chinese business with global business is accelerating, meaning that no major enterprise or financial institution can avoid doing business with China, any more than they can avoid the United States. Success in China, either for a local entrepreneur or a global multinational, is now enough to transform a company's performance worldwide. This book explains the changing nature of China's business environment, its increasingly complex relationship with the rest of the world, and the global business. The China Strategy is uniquely positioned to help business leaders and other observers make sense of China. It provides a holistic view of the Chinese business environment, looking at consumers, competitive enterprises, the government, integration with the rest of the world, and the ways these elements interact. This book is thus the first to lay out a framework that puts together the different (and seemingly contradictory) trajectories of China's future. It shows how change is taking place in non-linear fashion: some factors (like Chinese entrepreneurship) are expanding exponentially, while others (like the value of China's labor arbitrage) may be reaching a plateau. And it shows how to build and execute a global business strategy in light of these changes. During the next few years, successful American and European businesses may have to move to become global businesses, incorporating China in particular into their core identity because it is the fastest-growing world hub of economic activity. They will need to become familiar with the Chinese financial systems, as well as its consumer markets, innovation capabilities, and labor force. These leaders could have no better guide than The China Strategy.

How to Manage a Successful Business in China

How to Manage a Successful Business in China

Author: Johan Bjorksten

Publisher: World Scientific

Published: 2010

Total Pages: 235

ISBN-13: 9814287830

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Introduction : why we wrote this book. 1. Understanding and managing China-specific issues. 2. China holds lessons for a globalized world -- ch. 1. Chinese business climate. 1.1. Land of golden opportunity or corporate quagmire? 1.2. From manufacturing base to competitive market. 1.3. More demanding head offices. 1.4. A welcoming business climate ... 1.5. ... Or the heavy hand of the state? 1.6. The wild east. 1.7. What you as a manager can influence -- ch. 2. Differences and similarities. 2.1. Sources of some differences from other markets. 2.2. Some "China" factors with global relevance. 2.3. Common myths about China. 2.4. A diverse and heterogeneous market. 2.5. Do You really need to be in China? 2.6. Common sense solutions -- ch. 3. Key concepts of Chinese business culture. 3.1. Face - making other people look good. 3.2. Giving, and saving, face. 3.3. Guanxi - business relationships. 3.4. Government relations. 3.5. Business etiquette. 3.6. Negotiating in China -- ch. 4. The language challenge. 4.1. Language is and will remain an issue. 4.2. Make sure your interpreter understands the business. 4.3. Beware of the "confidant trap". 4.4. Checklist for non-Chinese speakers -- ch. 5. Qualities of the right expatriate manager. 5.1. Send your best people. 5.2. Professional qualities. 5.3. Personal qualities. 5.4. Long-term commitment -- ch. 6. Company setup. 6.1. Geographic considerations. 6.2. Development zones. 6.3. Legal structure. 6.4. Finding and managing business partner relationships. 6.5. Due diligence. 6.6. Consultants -- ch. 7. A winning local team. 7.1. A human resource-scare enviroment. 7.2. Characteristics of the Chinese workforce. 7.3. Find the best candidates, trust them, train them, and promote them -- ch. 8. The right corporate culture. 8.1. You cannot fake it. 8.2. Culture is especially important in China. 8.3. Invest heavily upfront. 8.4. Actively develop the culture. 8.5. Do not rush localization. 8.6. Guard against corruption. 8.7. Culture and corporate brand. 8.8. Security. 8.9. IPR protection -- ch. 9. Right business focus. 9.1. Clear business focus drives a strong corporate culture. 9.2. Market size and maturity. 9.3. Speed of change - Peter's story. 9.4. Distribution is a major bottleneck -- ch. 10. Support your frontline sales organization. 10.1. Production with or without local sales? 10.2. Establishing a sales organization. 10.3. Recruiting frontline sales people. 10.4. Training, developing, and retaining sales people. 10.5. Point-of-sales promoters. 10.6. Motivating the sales organization. 10.7. Getting paid. 10.8. Checklist for collecting payments -- ch. 11. Marketing to China. 11.1. The ear to the ground - understanding Chinese customers. 11.2. Product portfolio. 11.3. "Very cheap, very cheap"--Pricing strategies. 11.4. Why brand is so important. 11.5. PR and advertising. 11.6. Public relations. 11.7. Guanxi and marketing in China. 11.8. Branding with Chinese characters. 11.9. Brand names make a difference. 11.10. Chinese is unique. 11.11. Mainland China, Taiwan, and HK. 11.12. A few steps to successful marketing in China -- ch. 12. Successful execution demands top management attention. 12.1. Execution requires high-level, hands-on senior management attention, and follow-up. 12.2. You need to create a trusting and accepting culture. 12.3. Attaining hands-off. 12.4. Managing in downturns -- ch. 13. Dealing with head office. 13.1. Managing expectations. 13.2. Ensuring support. 13.3. Communicating and educating


Book Synopsis How to Manage a Successful Business in China by : Johan Bjorksten

Download or read book How to Manage a Successful Business in China written by Johan Bjorksten and published by World Scientific. This book was released on 2010 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction : why we wrote this book. 1. Understanding and managing China-specific issues. 2. China holds lessons for a globalized world -- ch. 1. Chinese business climate. 1.1. Land of golden opportunity or corporate quagmire? 1.2. From manufacturing base to competitive market. 1.3. More demanding head offices. 1.4. A welcoming business climate ... 1.5. ... Or the heavy hand of the state? 1.6. The wild east. 1.7. What you as a manager can influence -- ch. 2. Differences and similarities. 2.1. Sources of some differences from other markets. 2.2. Some "China" factors with global relevance. 2.3. Common myths about China. 2.4. A diverse and heterogeneous market. 2.5. Do You really need to be in China? 2.6. Common sense solutions -- ch. 3. Key concepts of Chinese business culture. 3.1. Face - making other people look good. 3.2. Giving, and saving, face. 3.3. Guanxi - business relationships. 3.4. Government relations. 3.5. Business etiquette. 3.6. Negotiating in China -- ch. 4. The language challenge. 4.1. Language is and will remain an issue. 4.2. Make sure your interpreter understands the business. 4.3. Beware of the "confidant trap". 4.4. Checklist for non-Chinese speakers -- ch. 5. Qualities of the right expatriate manager. 5.1. Send your best people. 5.2. Professional qualities. 5.3. Personal qualities. 5.4. Long-term commitment -- ch. 6. Company setup. 6.1. Geographic considerations. 6.2. Development zones. 6.3. Legal structure. 6.4. Finding and managing business partner relationships. 6.5. Due diligence. 6.6. Consultants -- ch. 7. A winning local team. 7.1. A human resource-scare enviroment. 7.2. Characteristics of the Chinese workforce. 7.3. Find the best candidates, trust them, train them, and promote them -- ch. 8. The right corporate culture. 8.1. You cannot fake it. 8.2. Culture is especially important in China. 8.3. Invest heavily upfront. 8.4. Actively develop the culture. 8.5. Do not rush localization. 8.6. Guard against corruption. 8.7. Culture and corporate brand. 8.8. Security. 8.9. IPR protection -- ch. 9. Right business focus. 9.1. Clear business focus drives a strong corporate culture. 9.2. Market size and maturity. 9.3. Speed of change - Peter's story. 9.4. Distribution is a major bottleneck -- ch. 10. Support your frontline sales organization. 10.1. Production with or without local sales? 10.2. Establishing a sales organization. 10.3. Recruiting frontline sales people. 10.4. Training, developing, and retaining sales people. 10.5. Point-of-sales promoters. 10.6. Motivating the sales organization. 10.7. Getting paid. 10.8. Checklist for collecting payments -- ch. 11. Marketing to China. 11.1. The ear to the ground - understanding Chinese customers. 11.2. Product portfolio. 11.3. "Very cheap, very cheap"--Pricing strategies. 11.4. Why brand is so important. 11.5. PR and advertising. 11.6. Public relations. 11.7. Guanxi and marketing in China. 11.8. Branding with Chinese characters. 11.9. Brand names make a difference. 11.10. Chinese is unique. 11.11. Mainland China, Taiwan, and HK. 11.12. A few steps to successful marketing in China -- ch. 12. Successful execution demands top management attention. 12.1. Execution requires high-level, hands-on senior management attention, and follow-up. 12.2. You need to create a trusting and accepting culture. 12.3. Attaining hands-off. 12.4. Managing in downturns -- ch. 13. Dealing with head office. 13.1. Managing expectations. 13.2. Ensuring support. 13.3. Communicating and educating

Doing Business in China

Doing Business in China

Author: Morgen Witzel

Publisher: Routledge

Published: 2016-12-19

Total Pages: 344

ISBN-13: 1317370805

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China has changed dramatically since the first edition of Doing Business in China was published in 2000, but the second, third and now this fourth edition have kept pace with the rapid developments. China is now far more international but the fundamental business culture has not altered greatly. The new edition of this highly successful textbook offers Western and non-Chinese businesspeople a theoretical framework for the understanding of business practices, markets, negotiations, organizations, networks and the Chinese business context. Building on the strengths of the previous editions, the book provides a guide to market entry, managing operations and marketing in this unique social and cultural environment by including: Factors that lead to business success 14 new or revised case studies, including include windfarms, fine wines and new consultancy businesses Discussion of marketing issues, notably products, pricing, distribution, advertising and promotion Dos and don’ts when choosing business partners and negotiating Guides to further resources in local cultures to help businesses tailor their strategies to local conditions. Offering a fresh look at the evolving marketplaces and their interactions with government and the army, the fourth edition of Doing Business in China will continue to be the preferred text for international students of Chinese business and management studies and for practitioners with an eye on China.


Book Synopsis Doing Business in China by : Morgen Witzel

Download or read book Doing Business in China written by Morgen Witzel and published by Routledge. This book was released on 2016-12-19 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: China has changed dramatically since the first edition of Doing Business in China was published in 2000, but the second, third and now this fourth edition have kept pace with the rapid developments. China is now far more international but the fundamental business culture has not altered greatly. The new edition of this highly successful textbook offers Western and non-Chinese businesspeople a theoretical framework for the understanding of business practices, markets, negotiations, organizations, networks and the Chinese business context. Building on the strengths of the previous editions, the book provides a guide to market entry, managing operations and marketing in this unique social and cultural environment by including: Factors that lead to business success 14 new or revised case studies, including include windfarms, fine wines and new consultancy businesses Discussion of marketing issues, notably products, pricing, distribution, advertising and promotion Dos and don’ts when choosing business partners and negotiating Guides to further resources in local cultures to help businesses tailor their strategies to local conditions. Offering a fresh look at the evolving marketplaces and their interactions with government and the army, the fourth edition of Doing Business in China will continue to be the preferred text for international students of Chinese business and management studies and for practitioners with an eye on China.

Winning in China

Winning in China

Author: Lele Sang

Publisher: University of Pennsylvania Press

Published: 2021-01-19

Total Pages: 190

ISBN-13: 1613631472

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In Winning in China , Wharton experts Lele Sang and Karl Ulrich explore the success and failure of several well-known companies, including Hyundai, LinkedIn, Sequoia Capital, InMobi, and Amazon, as more and more businesses look to reap profits from the demand of 1.4 billion people.


Book Synopsis Winning in China by : Lele Sang

Download or read book Winning in China written by Lele Sang and published by University of Pennsylvania Press. This book was released on 2021-01-19 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Winning in China , Wharton experts Lele Sang and Karl Ulrich explore the success and failure of several well-known companies, including Hyundai, LinkedIn, Sequoia Capital, InMobi, and Amazon, as more and more businesses look to reap profits from the demand of 1.4 billion people.

China's Next Strategic Advantage

China's Next Strategic Advantage

Author: George S. Yip

Publisher: MIT Press

Published: 2017-09-15

Total Pages: 303

ISBN-13: 0262534754

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A book for everyone who does business with China or in China. The history-making development of the Chinese economy has entered a new phase. China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future. Experts George Yip and Bruce McKern explain this epic transformation and propose strategies for both Western and Chinese companies. This book is for everyone who does business with China or in China, or is interested in the development of the world's fastest-growing economy. Western CEOs can learn from Chinese companies and can create an effective innovation process in China, for China and the world. Chinese CEOs can benefit from understanding the strategies of their peers as they strive to enter foreign markets. And all Western businesses should prepare for disruption from their new competitors. Yip and McKern provide case studies of successful firms, outline ten ways in which the managerial and innovative capabilities of these firms differ from those of Western firms, and describe how multinationals doing business in China can become part of the Chinese ecosystem of new knowledge and technology. Yip and McKern argue that these innovation capabilities will be the basis for creating world-class products and services to meet the challenges of a new era of global competition.


Book Synopsis China's Next Strategic Advantage by : George S. Yip

Download or read book China's Next Strategic Advantage written by George S. Yip and published by MIT Press. This book was released on 2017-09-15 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book for everyone who does business with China or in China. The history-making development of the Chinese economy has entered a new phase. China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future. Experts George Yip and Bruce McKern explain this epic transformation and propose strategies for both Western and Chinese companies. This book is for everyone who does business with China or in China, or is interested in the development of the world's fastest-growing economy. Western CEOs can learn from Chinese companies and can create an effective innovation process in China, for China and the world. Chinese CEOs can benefit from understanding the strategies of their peers as they strive to enter foreign markets. And all Western businesses should prepare for disruption from their new competitors. Yip and McKern provide case studies of successful firms, outline ten ways in which the managerial and innovative capabilities of these firms differ from those of Western firms, and describe how multinationals doing business in China can become part of the Chinese ecosystem of new knowledge and technology. Yip and McKern argue that these innovation capabilities will be the basis for creating world-class products and services to meet the challenges of a new era of global competition.

KFC in China

KFC in China

Author: Warren Liu

Publisher: Wiley

Published: 2008-09-26

Total Pages: 0

ISBN-13: 9780470823842

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Ranked #5 in INSEAD’s Top Ten Knowledge Articles for Q2 2009 This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.


Book Synopsis KFC in China by : Warren Liu

Download or read book KFC in China written by Warren Liu and published by Wiley. This book was released on 2008-09-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ranked #5 in INSEAD’s Top Ten Knowledge Articles for Q2 2009 This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.