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Develops a new theory of how politicians campaign and deploy electoral clientelism in weak party systems.
Book Synopsis Buying Audiences by : Paula Muñoz
Download or read book Buying Audiences written by Paula Muñoz and published by Cambridge University Press. This book was released on 2019 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develops a new theory of how politicians campaign and deploy electoral clientelism in weak party systems.
Ever since the exposure of the Kitten Killer of Hangshou captured the imagination of online communities world-wide, vigilantism and digilantism has come to the fore as an emerging and poignant issue. In their book Introducing Vigilant Audiences Daniel Trottier and colleagues (and contributors) have produced an excellent and throughtful ‘must read’ for all who are studying vigilantism, or just interested in it. Prof. David Wall, University of Leeds This is a collection of cutting edge and thoughtful case studies of global digital vigilantism that advances this emerging and increasingly important field in useful and intriguing ways. Prof. Michael Pfeifer, City University of New York This ground-breaking collection of essays examines the scope and consequences of digital vigilantism – a phenomenon emerging on a global scale, which sees digital audiences using social platforms to shape social and political life. Longstanding forms of moral scrutiny and justice seeking are disseminated through our contemporary media landscape, and researchers are increasingly recognising the significance of societal impacts effected by digital media. The authors engage with a range of cross-disciplinary perspectives in order to explore the actions of a vigilant digital audience – denunciation, shaming, doxing – and to consider the role of the press and other public figures in supporting or contesting these activities. In turn, the volume illuminates several tensions underlying these justice seeking activities – from their capacity to reproduce categorical forms of discrimination, to the diverse motivations of the wider audiences who participate in vigilant denunciations. This timely volume presents thoughtful case studies drawn both from high-profile Anglo-American contexts, and from developments in regions that have received less coverage in English-language scholarship. It is distinctive in its focus on the contested boundary between policing and entertainment, and on the various contexts in which the desire to seek retribution converges with the desire to consume entertainment. Introducing Vigilant Audiences will be of great value to researchers and students of sociology, politics, criminology, critical security studies, and media and communication. It will be of further interest to those who wish to understand recent cases of citizen-led justice seeking in their global context.
Book Synopsis Introducing Vigilant Audiences by : Daniel Trottier
Download or read book Introducing Vigilant Audiences written by Daniel Trottier and published by Open Book Publishers. This book was released on 2020-10-15 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever since the exposure of the Kitten Killer of Hangshou captured the imagination of online communities world-wide, vigilantism and digilantism has come to the fore as an emerging and poignant issue. In their book Introducing Vigilant Audiences Daniel Trottier and colleagues (and contributors) have produced an excellent and throughtful ‘must read’ for all who are studying vigilantism, or just interested in it. Prof. David Wall, University of Leeds This is a collection of cutting edge and thoughtful case studies of global digital vigilantism that advances this emerging and increasingly important field in useful and intriguing ways. Prof. Michael Pfeifer, City University of New York This ground-breaking collection of essays examines the scope and consequences of digital vigilantism – a phenomenon emerging on a global scale, which sees digital audiences using social platforms to shape social and political life. Longstanding forms of moral scrutiny and justice seeking are disseminated through our contemporary media landscape, and researchers are increasingly recognising the significance of societal impacts effected by digital media. The authors engage with a range of cross-disciplinary perspectives in order to explore the actions of a vigilant digital audience – denunciation, shaming, doxing – and to consider the role of the press and other public figures in supporting or contesting these activities. In turn, the volume illuminates several tensions underlying these justice seeking activities – from their capacity to reproduce categorical forms of discrimination, to the diverse motivations of the wider audiences who participate in vigilant denunciations. This timely volume presents thoughtful case studies drawn both from high-profile Anglo-American contexts, and from developments in regions that have received less coverage in English-language scholarship. It is distinctive in its focus on the contested boundary between policing and entertainment, and on the various contexts in which the desire to seek retribution converges with the desire to consume entertainment. Introducing Vigilant Audiences will be of great value to researchers and students of sociology, politics, criminology, critical security studies, and media and communication. It will be of further interest to those who wish to understand recent cases of citizen-led justice seeking in their global context.
Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day! Take search optimization to the next level by providing the right content to the right user at the right time Up-to-the-minute guidance on "writing for Google" that reflects the latest changes to Google's algorithms New techniques for defining keywords more effectively Authored by IBM web pioneers with 45+ years of content and search optimization experience.
Book Synopsis Audience, Relevance, and Search by : Cynthia Fishel
Download or read book Audience, Relevance, and Search written by Cynthia Fishel and published by . This book was released on 2010 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day! Take search optimization to the next level by providing the right content to the right user at the right time Up-to-the-minute guidance on "writing for Google" that reflects the latest changes to Google's algorithms New techniques for defining keywords more effectively Authored by IBM web pioneers with 45+ years of content and search optimization experience.
Download or read book Telephony written by and published by . This book was released on 1914 with total page 802 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics.
Book Synopsis Audience Evolution by : Philip M. Napoli
Download or read book Audience Evolution written by Philip M. Napoli and published by Columbia University Press. This book was released on 2011 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics.
Download or read book Bankers Monthly written by and published by . This book was released on 1920 with total page 1250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
This thesis examines the role that advertising plays in the creation and trading of audiences with commercial media providers, and the impacts new forms of digital advertising have had on the audience marketplace. The audience marketplace has been examined from a variety of theoretical and epistemological positions, yet the role advertisers play in how the audience marketplace operates is largely overlooked. The present research argues that new digital advertising channels and technology have changed how the audience product is created and traded in the audience marketplace. Advertisers play a larger role in the creation of digital audiences than for traditional advertising media, and a new model used to trade online audiences has evolved as a result. Other components of the audience marketplace have similarly evolved to meet the needs of digital advertisers. Examining the work of practitioners engaged in the planning and buying of advertising placements, this research reveals how the professional judgement of those employed at media buying agencies determines how much of their client's advertising budgets are allocated to media providers who rely on advertising revenue to remain financially viable. In the process of distributing advertising spends, the advertising industry is an important component of the media industry that is often ignored or diminished when studying how media content is produced and distributed. Using semi-structured interviews with advertising industry practitioners, this research project reveals what role advertisers play in the audience marketplace, how digital advertising has changed how they engage with audiences, and the important role that the professional judgment of practitioners plays in the advertising process.
Book Synopsis Buying the Audience by : Dan Andrew
Download or read book Buying the Audience written by Dan Andrew and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thesis examines the role that advertising plays in the creation and trading of audiences with commercial media providers, and the impacts new forms of digital advertising have had on the audience marketplace. The audience marketplace has been examined from a variety of theoretical and epistemological positions, yet the role advertisers play in how the audience marketplace operates is largely overlooked. The present research argues that new digital advertising channels and technology have changed how the audience product is created and traded in the audience marketplace. Advertisers play a larger role in the creation of digital audiences than for traditional advertising media, and a new model used to trade online audiences has evolved as a result. Other components of the audience marketplace have similarly evolved to meet the needs of digital advertisers. Examining the work of practitioners engaged in the planning and buying of advertising placements, this research reveals how the professional judgement of those employed at media buying agencies determines how much of their client's advertising budgets are allocated to media providers who rely on advertising revenue to remain financially viable. In the process of distributing advertising spends, the advertising industry is an important component of the media industry that is often ignored or diminished when studying how media content is produced and distributed. Using semi-structured interviews with advertising industry practitioners, this research project reveals what role advertisers play in the audience marketplace, how digital advertising has changed how they engage with audiences, and the important role that the professional judgment of practitioners plays in the advertising process.
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.
Book Synopsis Ratings Analysis by : James Webster
Download or read book Ratings Analysis written by James Webster and published by Routledge. This book was released on 2013-10-30 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.
Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action. Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you'll convey your content with passion, persuasion, and impact. Author has a proven track record, including having created the slides in Al Gore's Oscar-winning An Inconvenient Truth Focuses on content development methodologies that are not only fundamental but will move people to action Upends the usual paradigm by making the audience the hero and the presenter the mentor Shows how to use story techniques of conflict and resolution Presentations don't have to be boring ordeals. You can make them fun, exciting, and full of meaning. Leave your audiences energized and ready to take action with Resonate.
Book Synopsis Resonate by : Nancy Duarte
Download or read book Resonate written by Nancy Duarte and published by John Wiley & Sons. This book was released on 2013-07-02 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action. Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you'll convey your content with passion, persuasion, and impact. Author has a proven track record, including having created the slides in Al Gore's Oscar-winning An Inconvenient Truth Focuses on content development methodologies that are not only fundamental but will move people to action Upends the usual paradigm by making the audience the hero and the presenter the mentor Shows how to use story techniques of conflict and resolution Presentations don't have to be boring ordeals. You can make them fun, exciting, and full of meaning. Leave your audiences energized and ready to take action with Resonate.
Book Synopsis Berkshire World and Cornbelt Stockman by :
Download or read book Berkshire World and Cornbelt Stockman written by and published by . This book was released on 1922 with total page 1014 pages. Available in PDF, EPUB and Kindle. Book excerpt:
