Buying Reality

Buying Reality

Author: Danilo Yanich

Publisher: Fordham University Press

Published: 2020-04-07

Total Pages: 352

ISBN-13: 0823288978

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From a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative Tweet set the agenda for the day’s news coverage. With the arrival of bot farms, microtargeted Facebook ads, and Cambridge Analytica, isn’t the age of political ads on local TV coming to a close? You might think. But you’d be wrong to the tune of $4.4 billion just in 2016. In U.S. elections, there’s a lot more at stake than the presidency. TV spending has gone up dramatically since 2006, for both presidential and down-ballot races for congressional seats, governorships, and state legislatures—and the 2020 campaign shows no signs of bucking this trend. When candidates don’t enjoy the name recognition and celebrity of the presidential contenders, it’s very much business as usual. They rely on the local TV newscasts, watched by 30 million people every day—not Tweets—to convey their messages to an audience more fragmented than ever. At the same time, the nationalization of news and consolidation of local stations under juggernauts like Nexstar Media and Sinclair Broadcasting mean a decreasing share of time devoted to down-ballot politics—almost 90 percent of 2016’s local political stories focused on the presidential race. Without coverage of local issues and races, ad buys are the only chance most candidates have to get their messages in front of a broadcast audience. On local TV news, political ads create the reality of local races—a reality that is not meant to inform voters but to persuade them. Voters are left to their own devices to fill in the space between what the ads say—the bought reality—and what political stories used to cover.


Book Synopsis Buying Reality by : Danilo Yanich

Download or read book Buying Reality written by Danilo Yanich and published by Fordham University Press. This book was released on 2020-04-07 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative Tweet set the agenda for the day’s news coverage. With the arrival of bot farms, microtargeted Facebook ads, and Cambridge Analytica, isn’t the age of political ads on local TV coming to a close? You might think. But you’d be wrong to the tune of $4.4 billion just in 2016. In U.S. elections, there’s a lot more at stake than the presidency. TV spending has gone up dramatically since 2006, for both presidential and down-ballot races for congressional seats, governorships, and state legislatures—and the 2020 campaign shows no signs of bucking this trend. When candidates don’t enjoy the name recognition and celebrity of the presidential contenders, it’s very much business as usual. They rely on the local TV newscasts, watched by 30 million people every day—not Tweets—to convey their messages to an audience more fragmented than ever. At the same time, the nationalization of news and consolidation of local stations under juggernauts like Nexstar Media and Sinclair Broadcasting mean a decreasing share of time devoted to down-ballot politics—almost 90 percent of 2016’s local political stories focused on the presidential race. Without coverage of local issues and races, ad buys are the only chance most candidates have to get their messages in front of a broadcast audience. On local TV news, political ads create the reality of local races—a reality that is not meant to inform voters but to persuade them. Voters are left to their own devices to fill in the space between what the ads say—the bought reality—and what political stories used to cover.

Home Buying by the Experts

Home Buying by the Experts

Author: Brian Yui

Publisher: Seven Locks Press

Published: 2005

Total Pages: 228

ISBN-13: 9780976152606

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Book Synopsis Home Buying by the Experts by : Brian Yui

Download or read book Home Buying by the Experts written by Brian Yui and published by Seven Locks Press. This book was released on 2005 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Rent Vs Own

Rent Vs Own

Author: Jane Hodges

Publisher: Chronicle Books

Published: 2012-03-21

Total Pages: 271

ISBN-13: 1452102538

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Finance and real estate reporter Jane Hodges explains how the housing market works and breaks down all the pros and cons of buying and renting to help consumers make the best choice for their budget, market, emotional needs, and future.


Book Synopsis Rent Vs Own by : Jane Hodges

Download or read book Rent Vs Own written by Jane Hodges and published by Chronicle Books. This book was released on 2012-03-21 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finance and real estate reporter Jane Hodges explains how the housing market works and breaks down all the pros and cons of buying and renting to help consumers make the best choice for their budget, market, emotional needs, and future.

Reality Radio

Reality Radio

Author: John Biewen

Publisher: Univ of North Carolina Press

Published: 2010-03-15

Total Pages: 223

ISBN-13: 0807895660

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Over the last few decades, the radio documentary has developed into a strikingly vibrant form of creative expression. Millions of listeners hear arresting, intimate storytelling from an ever-widening array of producers on programs including This American Life, StoryCorps, and Radio Lab; online through such sites as Transom, the Public Radio Exchange, Hearing Voices, and Soundprint; and through a growing collection of podcasts. Reality Radio celebrates today's best audio documentary work by bringing together some of the most influential and innovative practitioners from the United States, Canada, the United Kingdom, and Australia. In these nineteen essays, documentary artists tell--and demonstrate, through stories and transcripts--how they make radio the way they do, and why. Whether the contributors to the volume call themselves journalists, storytellers, even audio artists--and although their essays are just as diverse in content and approach--all use sound to tell true stories, artfully. Contributors: Jad Abumrad Jay Allison damali ayo John Biewen Emily Botein Chris Brookes Scott Carrier Katie Davis Sherre DeLys Lena Eckert-Erdheim Ira Glass Alan Hall Natalie Kestecher The Kitchen Sisters Maria Martin Karen Michel Rick Moody Joe Richman Dmae Roberts Stephen Smith Sandy Tolan


Book Synopsis Reality Radio by : John Biewen

Download or read book Reality Radio written by John Biewen and published by Univ of North Carolina Press. This book was released on 2010-03-15 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last few decades, the radio documentary has developed into a strikingly vibrant form of creative expression. Millions of listeners hear arresting, intimate storytelling from an ever-widening array of producers on programs including This American Life, StoryCorps, and Radio Lab; online through such sites as Transom, the Public Radio Exchange, Hearing Voices, and Soundprint; and through a growing collection of podcasts. Reality Radio celebrates today's best audio documentary work by bringing together some of the most influential and innovative practitioners from the United States, Canada, the United Kingdom, and Australia. In these nineteen essays, documentary artists tell--and demonstrate, through stories and transcripts--how they make radio the way they do, and why. Whether the contributors to the volume call themselves journalists, storytellers, even audio artists--and although their essays are just as diverse in content and approach--all use sound to tell true stories, artfully. Contributors: Jad Abumrad Jay Allison damali ayo John Biewen Emily Botein Chris Brookes Scott Carrier Katie Davis Sherre DeLys Lena Eckert-Erdheim Ira Glass Alan Hall Natalie Kestecher The Kitchen Sisters Maria Martin Karen Michel Rick Moody Joe Richman Dmae Roberts Stephen Smith Sandy Tolan

The Myth and Propaganda of Black Buying Power

The Myth and Propaganda of Black Buying Power

Author: Jared A. Ball

Publisher: Springer Nature

Published: 2020-04-01

Total Pages: 116

ISBN-13: 3030423557

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This Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, class and economics in the United States. For generations Black people have been told they have what is now said to be more than one trillion dollars of "buying power," and this book argues that commentators have misused this claim largely to blame Black communities for their own poverty based on squandered economic opportunity. This book exposes the claim as both a marketing strategy and myth, while also showing how that myth functions simultaneously as a case study for propaganda and commercial media coverage of economics. In sum, while “buying power” is indeed an economic and marketing phrase applied to any number of racial, ethnic, religious, gender, age or group of consumers, it has a specific application to Black America.


Book Synopsis The Myth and Propaganda of Black Buying Power by : Jared A. Ball

Download or read book The Myth and Propaganda of Black Buying Power written by Jared A. Ball and published by Springer Nature. This book was released on 2020-04-01 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, class and economics in the United States. For generations Black people have been told they have what is now said to be more than one trillion dollars of "buying power," and this book argues that commentators have misused this claim largely to blame Black communities for their own poverty based on squandered economic opportunity. This book exposes the claim as both a marketing strategy and myth, while also showing how that myth functions simultaneously as a case study for propaganda and commercial media coverage of economics. In sum, while “buying power” is indeed an economic and marketing phrase applied to any number of racial, ethnic, religious, gender, age or group of consumers, it has a specific application to Black America.

True Story

True Story

Author: Danielle J. Lindemann, PhD

Publisher: Farrar, Straus and Giroux

Published: 2022-02-15

Total Pages: 166

ISBN-13: 0374720967

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Named a Best Nonfiction Book of 2022 by Esquire A sociological study of reality TV that explores its rise as a culture-dominating medium—and what the genre reveals about our attitudes toward race, gender, class, and sexuality What do we see when we watch reality television? In True Story: What Reality TV Says About Us, the sociologist and TV-lover Danielle J. Lindemann takes a long, hard look in the “funhouse mirror” of this genre. From the first episodes of The Real World to countless rose ceremonies to the White House, reality TV has not just remade our entertainment and cultural landscape (which it undeniably has). Reality TV, Lindemann argues, uniquely reflects our everyday experiences and social topography back to us. Applying scholarly research—including studies of inequality, culture, and deviance—to specific shows, Lindemann layers sharp insights with social theory, humor, pop cultural references, and anecdotes from her own life to show us who we really are. By taking reality TV seriously, True Story argues, we can better understand key institutions (like families, schools, and prisons) and broad social constructs (such as gender, race, class, and sexuality). From The Bachelor to Real Housewives to COPS and more (so much more!), reality programming unveils the major circuits of power that organize our lives—and the extent to which our own realities are, in fact, socially constructed. Whether we’re watching conniving Survivor contestants or three-year-old beauty queens, these “guilty pleasures” underscore how conservative our society remains, and how steadfastly we cling to our notions about who or what counts as legitimate or “real.” At once an entertaining chronicle of reality TV obsession and a pioneering work of sociology, True Story holds up a mirror to our society: the reflection may not always be pretty—but we can’t look away.


Book Synopsis True Story by : Danielle J. Lindemann, PhD

Download or read book True Story written by Danielle J. Lindemann, PhD and published by Farrar, Straus and Giroux. This book was released on 2022-02-15 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named a Best Nonfiction Book of 2022 by Esquire A sociological study of reality TV that explores its rise as a culture-dominating medium—and what the genre reveals about our attitudes toward race, gender, class, and sexuality What do we see when we watch reality television? In True Story: What Reality TV Says About Us, the sociologist and TV-lover Danielle J. Lindemann takes a long, hard look in the “funhouse mirror” of this genre. From the first episodes of The Real World to countless rose ceremonies to the White House, reality TV has not just remade our entertainment and cultural landscape (which it undeniably has). Reality TV, Lindemann argues, uniquely reflects our everyday experiences and social topography back to us. Applying scholarly research—including studies of inequality, culture, and deviance—to specific shows, Lindemann layers sharp insights with social theory, humor, pop cultural references, and anecdotes from her own life to show us who we really are. By taking reality TV seriously, True Story argues, we can better understand key institutions (like families, schools, and prisons) and broad social constructs (such as gender, race, class, and sexuality). From The Bachelor to Real Housewives to COPS and more (so much more!), reality programming unveils the major circuits of power that organize our lives—and the extent to which our own realities are, in fact, socially constructed. Whether we’re watching conniving Survivor contestants or three-year-old beauty queens, these “guilty pleasures” underscore how conservative our society remains, and how steadfastly we cling to our notions about who or what counts as legitimate or “real.” At once an entertaining chronicle of reality TV obsession and a pioneering work of sociology, True Story holds up a mirror to our society: the reflection may not always be pretty—but we can’t look away.

Theory and Reality

Theory and Reality

Author: Peter Godfrey-Smith

Publisher: University of Chicago Press

Published: 2021-07-16

Total Pages: 412

ISBN-13: 022677113X

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How does science work? Does it tell us what the world is “really” like? What makes it different from other ways of understanding the universe? In Theory and Reality, Peter Godfrey-Smith addresses these questions by taking the reader on a grand tour of more than a hundred years of debate about science. The result is a completely accessible introduction to the main themes of the philosophy of science. Examples and asides engage the beginning student, a glossary of terms explains key concepts, and suggestions for further reading are included at the end of each chapter. Like no other text in this field, Theory and Reality combines a survey of recent history of the philosophy of science with current key debates that any beginning scholar or critical reader can follow. The second edition is thoroughly updated and expanded by the author with a new chapter on truth, simplicity, and models in science.


Book Synopsis Theory and Reality by : Peter Godfrey-Smith

Download or read book Theory and Reality written by Peter Godfrey-Smith and published by University of Chicago Press. This book was released on 2021-07-16 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does science work? Does it tell us what the world is “really” like? What makes it different from other ways of understanding the universe? In Theory and Reality, Peter Godfrey-Smith addresses these questions by taking the reader on a grand tour of more than a hundred years of debate about science. The result is a completely accessible introduction to the main themes of the philosophy of science. Examples and asides engage the beginning student, a glossary of terms explains key concepts, and suggestions for further reading are included at the end of each chapter. Like no other text in this field, Theory and Reality combines a survey of recent history of the philosophy of science with current key debates that any beginning scholar or critical reader can follow. The second edition is thoroughly updated and expanded by the author with a new chapter on truth, simplicity, and models in science.

A New Reality

A New Reality

Author: Jonas Salk

Publisher: Simon and Schuster

Published: 2018-06-26

Total Pages: 240

ISBN-13: 194795105X

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A New Reality: Human Evolution for a Sustainable Future provides a startling, fresh new message of understanding, perspective and hope for today’s tense, rapid-fire, kaleidoscopically changing world. A New Reality: Human Evolution for a Sustainable Future provides a startling, fresh new message of understanding, perspective and hope for today’s tense, rapid-fire, kaleidoscopically changing world. Drawn from the writings of visionary scientist Jonas Salk, who developed the polio vaccine, extended and developed by his son Jonathan, the message of the book explodes from the past and sheds light on tensions that besiege us and the currents of discord that are raging as these words are written. More importantly, it indicates a way forward out of our current situation. Written by a world-famous doctor and folk hero, based on population data, rich in visual imagery, elegantly designed, and clearly written, A New Reality is unique in the marketplace. Readable in one or two sittings, it is accessible to the general reader while at the same time being of essential value to policy makers and academics. Its brevity and simplicity of design belie the importance and sophistication of its message. “We are at a point in the course of human social evolution when the demands of survival converge with the higher ideals of humankind and the well-being and flourishing of human society. It is up to us to see that we navigate this transition, adapting to and emerging in a new reality.” —A New Reality Our country is divided and polarized. Terrorism is a major threat throughout much of the world. Mass migrations are causing national and international tension. Population growth continues to increase, especially in the developing regions of the world. Controversy rages as to the use of fossil fuels versus the development of alternative forms of energy. Disagreement continues about climate change. Opposing currents of opinion collide as to how much we should help other areas in the world and how much to help ourselves. Basic values are in conflict. More than 40 years ago, Jonas Salk understood that we are at a unique moment in the history of the human species. After centuries of increase, population growth has begun to slow and is trending toward equilibrium. This change is accompanied by an equally significant change in human values—a shift from those based on unlimited availability of resources, unremitting growth, excess, independence, competition and short-term thinking to those based on limits, equilibrium, balance, interdependence, cooperation and long-term thinking. This momentous transition is the source of far-reaching tension and conflict. The way through this difficult era is to understand its basis and to focus on new values that will be of the greatest benefit to humankind. There is an urgency, however, and failure to adapt will result in disaster both for humanity and for the planet as a whole. A New Reality delivers a message of both caution and hope. Readers across the social and political spectrum will find it a reasoned and balanced counterpoint to current social and political trends. Its elegant design and long-range perspective will appeal to general readers, policy makers, millennials, baby boomers, teachers, and students, filling a need in the marketplace for a work of positivity and wisdom in otherwise bleak times.


Book Synopsis A New Reality by : Jonas Salk

Download or read book A New Reality written by Jonas Salk and published by Simon and Schuster. This book was released on 2018-06-26 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New Reality: Human Evolution for a Sustainable Future provides a startling, fresh new message of understanding, perspective and hope for today’s tense, rapid-fire, kaleidoscopically changing world. A New Reality: Human Evolution for a Sustainable Future provides a startling, fresh new message of understanding, perspective and hope for today’s tense, rapid-fire, kaleidoscopically changing world. Drawn from the writings of visionary scientist Jonas Salk, who developed the polio vaccine, extended and developed by his son Jonathan, the message of the book explodes from the past and sheds light on tensions that besiege us and the currents of discord that are raging as these words are written. More importantly, it indicates a way forward out of our current situation. Written by a world-famous doctor and folk hero, based on population data, rich in visual imagery, elegantly designed, and clearly written, A New Reality is unique in the marketplace. Readable in one or two sittings, it is accessible to the general reader while at the same time being of essential value to policy makers and academics. Its brevity and simplicity of design belie the importance and sophistication of its message. “We are at a point in the course of human social evolution when the demands of survival converge with the higher ideals of humankind and the well-being and flourishing of human society. It is up to us to see that we navigate this transition, adapting to and emerging in a new reality.” —A New Reality Our country is divided and polarized. Terrorism is a major threat throughout much of the world. Mass migrations are causing national and international tension. Population growth continues to increase, especially in the developing regions of the world. Controversy rages as to the use of fossil fuels versus the development of alternative forms of energy. Disagreement continues about climate change. Opposing currents of opinion collide as to how much we should help other areas in the world and how much to help ourselves. Basic values are in conflict. More than 40 years ago, Jonas Salk understood that we are at a unique moment in the history of the human species. After centuries of increase, population growth has begun to slow and is trending toward equilibrium. This change is accompanied by an equally significant change in human values—a shift from those based on unlimited availability of resources, unremitting growth, excess, independence, competition and short-term thinking to those based on limits, equilibrium, balance, interdependence, cooperation and long-term thinking. This momentous transition is the source of far-reaching tension and conflict. The way through this difficult era is to understand its basis and to focus on new values that will be of the greatest benefit to humankind. There is an urgency, however, and failure to adapt will result in disaster both for humanity and for the planet as a whole. A New Reality delivers a message of both caution and hope. Readers across the social and political spectrum will find it a reasoned and balanced counterpoint to current social and political trends. Its elegant design and long-range perspective will appeal to general readers, policy makers, millennials, baby boomers, teachers, and students, filling a need in the marketplace for a work of positivity and wisdom in otherwise bleak times.

Reality Check

Reality Check

Author: Jeremy Dalton

Publisher: Kogan Page Publishers

Published: 2021-01-03

Total Pages: 249

ISBN-13: 1789666341

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Discover THE next big competitive advantage in business: learn how augmented and virtual reality can put your business ahead. Augmented reality (AR) and virtual reality (VR) are part of a new wave of immersive technologies that offer huge opportunities for businesses, across industries and regardless of their size. Most people think of AR or VR as a new development in video gaming like Pokémon GO, or an expensive marketing campaign by the Nikes of the world. The truth is, businesses of any size can put these new technologies to immediate use in areas that include: - Learning and development - Remote collaboration and assistance - Visualization of remote assets and environments - Sales and marketing - Consumer behaviour research Reality Check dispels the common misconceptions of AR and VR, such as them being too expensive or not easily scalable, and details how business leaders can integrate them into their business to deliver more efficient, impactful and cost-effective business solutions. The up and coming voice of AR and VR for businesses, Jeremy Dalton, uses case studies from organizations all over the world including Cisco, Ford, GlaxoSmithKline, La Liga and Vodafone to showcase the practical uses of immersive technologies. Reality Check makes cutting-edge technology accessible and grounds them into the everyday workings of normal businesses. It is your one-stop non-technical guide to incredibly exciting new technologies that will deliver results.


Book Synopsis Reality Check by : Jeremy Dalton

Download or read book Reality Check written by Jeremy Dalton and published by Kogan Page Publishers. This book was released on 2021-01-03 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover THE next big competitive advantage in business: learn how augmented and virtual reality can put your business ahead. Augmented reality (AR) and virtual reality (VR) are part of a new wave of immersive technologies that offer huge opportunities for businesses, across industries and regardless of their size. Most people think of AR or VR as a new development in video gaming like Pokémon GO, or an expensive marketing campaign by the Nikes of the world. The truth is, businesses of any size can put these new technologies to immediate use in areas that include: - Learning and development - Remote collaboration and assistance - Visualization of remote assets and environments - Sales and marketing - Consumer behaviour research Reality Check dispels the common misconceptions of AR and VR, such as them being too expensive or not easily scalable, and details how business leaders can integrate them into their business to deliver more efficient, impactful and cost-effective business solutions. The up and coming voice of AR and VR for businesses, Jeremy Dalton, uses case studies from organizations all over the world including Cisco, Ford, GlaxoSmithKline, La Liga and Vodafone to showcase the practical uses of immersive technologies. Reality Check makes cutting-edge technology accessible and grounds them into the everyday workings of normal businesses. It is your one-stop non-technical guide to incredibly exciting new technologies that will deliver results.

Bending Reality

Bending Reality

Author: Victoria Song

Publisher: Simon and Schuster

Published: 2021-08-10

Total Pages: 97

ISBN-13: 1637630069

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Bending Reality is the innovative process used by billionaires, tech leaders, and the world’s most successful people to make the impossible . . . probable. BENDING REALITY is Victoria Song's innovative process used by billionaires, tech founders, and the world's most successful leaders to make the impossible probable. After achieving success without fulfillment at Yale University, Harvard Business School, and then as a Forbes 30 Under 30 Venture Capitalist, Victoria set off on an unusual quest to study with over 24 of the world's best coaches, therapists, and healers. She then deployed the skills and tools she'd learned with a diverse group of the world's highest performers. Through it all, she's discovered the codes that enable her clients to bend reality in the direction they want. By accessing this extraordinary ability, Victoria's clients have sold a company for 4 billion dollars, grown revenue 1,000% during a pandemic, and designed a more effective Covid vaccine. Victoria reveals the metaframework behind peak performance, personal development, and real magic that is accessible to all. Whether you've studied these areas closely or this is your first book on this topic, you'll have front row seats to how the world's elite use this knowledge to collapse time, change the odds, and receive intelligent downloads to create unimaginable success. You will learn how to: * Bend reality by mastering two states of being that most people aren't even aware of. * Reach your personal peak without burning out. * Navigate change and face the unknown like the greatest leaders. * Access creative downloads that artists, musicians, and geniuses receive. * Make your own luck--there's literally a recipe. * Find your unique "zone of genius" and live from it every day. After learning how to bend reality, you will no longer need to memorize rules, tips, or tricks; instead, you will embody the essence of a remarkable leader who can make the impossible probable.


Book Synopsis Bending Reality by : Victoria Song

Download or read book Bending Reality written by Victoria Song and published by Simon and Schuster. This book was released on 2021-08-10 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bending Reality is the innovative process used by billionaires, tech leaders, and the world’s most successful people to make the impossible . . . probable. BENDING REALITY is Victoria Song's innovative process used by billionaires, tech founders, and the world's most successful leaders to make the impossible probable. After achieving success without fulfillment at Yale University, Harvard Business School, and then as a Forbes 30 Under 30 Venture Capitalist, Victoria set off on an unusual quest to study with over 24 of the world's best coaches, therapists, and healers. She then deployed the skills and tools she'd learned with a diverse group of the world's highest performers. Through it all, she's discovered the codes that enable her clients to bend reality in the direction they want. By accessing this extraordinary ability, Victoria's clients have sold a company for 4 billion dollars, grown revenue 1,000% during a pandemic, and designed a more effective Covid vaccine. Victoria reveals the metaframework behind peak performance, personal development, and real magic that is accessible to all. Whether you've studied these areas closely or this is your first book on this topic, you'll have front row seats to how the world's elite use this knowledge to collapse time, change the odds, and receive intelligent downloads to create unimaginable success. You will learn how to: * Bend reality by mastering two states of being that most people aren't even aware of. * Reach your personal peak without burning out. * Navigate change and face the unknown like the greatest leaders. * Access creative downloads that artists, musicians, and geniuses receive. * Make your own luck--there's literally a recipe. * Find your unique "zone of genius" and live from it every day. After learning how to bend reality, you will no longer need to memorize rules, tips, or tricks; instead, you will embody the essence of a remarkable leader who can make the impossible probable.