Campaigning in the Twenty-First Century

Campaigning in the Twenty-First Century

Author: Dennis W. Johnson

Publisher: Routledge

Published: 2016-02-12

Total Pages: 168

ISBN-13: 1317307453

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In view of the 2016 US election season, the second edition of this book analyzes the way political campaigns have been traditionally run and the extraordinary changes that have occurred since 2012. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning—micro-targeting, online fundraising, digital communication, the new media—and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with greater involvement of activists (especially through social media) and average voters alike. At the same time, they have become more professionalized, and the author has experience managing and marketing the process. Campaigning in the Twenty-First Century illustrates the daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible, and imaginative professional consultants. New to the Second Edition Includes coverage of the 2012 and 2014 elections, looking ahead to 2016. Updates coverage of campaign finance since the landmark Citizens United Supreme Court decision. Adds to the discussion of demographic and technological changes in elections since 2012.


Book Synopsis Campaigning in the Twenty-First Century by : Dennis W. Johnson

Download or read book Campaigning in the Twenty-First Century written by Dennis W. Johnson and published by Routledge. This book was released on 2016-02-12 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: In view of the 2016 US election season, the second edition of this book analyzes the way political campaigns have been traditionally run and the extraordinary changes that have occurred since 2012. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning—micro-targeting, online fundraising, digital communication, the new media—and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with greater involvement of activists (especially through social media) and average voters alike. At the same time, they have become more professionalized, and the author has experience managing and marketing the process. Campaigning in the Twenty-First Century illustrates the daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible, and imaginative professional consultants. New to the Second Edition Includes coverage of the 2012 and 2014 elections, looking ahead to 2016. Updates coverage of campaign finance since the landmark Citizens United Supreme Court decision. Adds to the discussion of demographic and technological changes in elections since 2012.

Campaigning in the Twenty-First Century

Campaigning in the Twenty-First Century

Author: Dennis W. Johnson

Publisher: Routledge

Published: 2011-01-31

Total Pages: 150

ISBN-13: 1135968128

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So much has changed during the past decade in political campaigning that we can almost say "it's a whole new ball game." This book analyzes the way campaigns were traditionally run and the extraordinary changes that have occurred in the last decade. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning—micro-targeting, online fundraising, digital communication, the new media—and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with greater involvement of activists and average voters alike. But they can also become more chaotic and difficult to control. Campaigning in the Twenty-First Century presents daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible and imaginative professional consultants.


Book Synopsis Campaigning in the Twenty-First Century by : Dennis W. Johnson

Download or read book Campaigning in the Twenty-First Century written by Dennis W. Johnson and published by Routledge. This book was released on 2011-01-31 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: So much has changed during the past decade in political campaigning that we can almost say "it's a whole new ball game." This book analyzes the way campaigns were traditionally run and the extraordinary changes that have occurred in the last decade. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning—micro-targeting, online fundraising, digital communication, the new media—and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with greater involvement of activists and average voters alike. But they can also become more chaotic and difficult to control. Campaigning in the Twenty-First Century presents daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible and imaginative professional consultants.

Taking Sides

Taking Sides

Author: George McKenna

Publisher: McGraw-Hill/Dushkin

Published: 2007-04

Total Pages: 242

ISBN-13: 9780073515144

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A debate-style reader provides an introduction to a series of controversial political issues, followed by arguments presenting opposing viewpoints on the topic.


Book Synopsis Taking Sides by : George McKenna

Download or read book Taking Sides written by George McKenna and published by McGraw-Hill/Dushkin. This book was released on 2007-04 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A debate-style reader provides an introduction to a series of controversial political issues, followed by arguments presenting opposing viewpoints on the topic.

Political Campaign Strategy

Political Campaign Strategy

Author: Stephen Stockwell

Publisher:

Published: 2005

Total Pages: 294

ISBN-13: 9781740971065

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This book is at once both a commentary on recent political history and a guide to effective political practice. A must read for politics watchers, activists, and students of politics.


Book Synopsis Political Campaign Strategy by : Stephen Stockwell

Download or read book Political Campaign Strategy written by Stephen Stockwell and published by . This book was released on 2005 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is at once both a commentary on recent political history and a guide to effective political practice. A must read for politics watchers, activists, and students of politics.

Politics and Communication in America

Politics and Communication in America

Author: Robert E. Denton, Jr.

Publisher: Waveland Press

Published: 2007-11-12

Total Pages: 358

ISBN-13: 1478608528

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Communication provides the basis of social cohesion, issue discussion, and legislative enactmentcore features of political activity and governing in the United States. Denton and Kuypers, experts in the field of political communication, synthesize materials and sources from political science, communication, history, journalism, and sociology to demonstrate how communication intersects with these fields to formulate political beliefs, attitudes, and values. Conventional categories of political activitycampaigns, activity in Congress, the courts, the mass media, and the presidencystructure the discussions. Theoretical and applied concepts drawn from firsthand sources and classic historical works, plus extensive use of contemporary examples, enrich understanding. Written in an engaging, accessible style that is geared to an undergraduate audience, the text ignites readers awareness that the essence of politics is talk or human interaction. Such interaction is formal and informal, verbal and nonverbal, public and privatebut always persuasive in nature, causing audiences to interpret, to evaluate, and to act.


Book Synopsis Politics and Communication in America by : Robert E. Denton, Jr.

Download or read book Politics and Communication in America written by Robert E. Denton, Jr. and published by Waveland Press. This book was released on 2007-11-12 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication provides the basis of social cohesion, issue discussion, and legislative enactmentcore features of political activity and governing in the United States. Denton and Kuypers, experts in the field of political communication, synthesize materials and sources from political science, communication, history, journalism, and sociology to demonstrate how communication intersects with these fields to formulate political beliefs, attitudes, and values. Conventional categories of political activitycampaigns, activity in Congress, the courts, the mass media, and the presidencystructure the discussions. Theoretical and applied concepts drawn from firsthand sources and classic historical works, plus extensive use of contemporary examples, enrich understanding. Written in an engaging, accessible style that is geared to an undergraduate audience, the text ignites readers awareness that the essence of politics is talk or human interaction. Such interaction is formal and informal, verbal and nonverbal, public and privatebut always persuasive in nature, causing audiences to interpret, to evaluate, and to act.

Winning Power

Winning Power

Author: Tom Flanagan

Publisher: McGill-Queen's Press - MQUP

Published: 2014-03-01

Total Pages: 260

ISBN-13: 0773590374

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Campaigns are central to the practice of modern democracy and integral to political participation in the twenty-first century. In Winning Power, Tom Flanagan draws on decades of experience teaching political science and managing political campaigns to inform readers about what goes on behind the scenes. While the goal of political campaigning - using persuasion to build a winning coalition - remains constant, the means of achieving that goal are always changing. Flanagan dissects the effects of recent changes in financial regulation and grassroots fundraising, the advent of the "permanent campaign," as well as the increase in negative advertising. He pulls these themes together to show how tactics are employed at specific points in a campaign by providing a firsthand account of his management of the Wildrose Party campaign in Alberta's 2012 provincial election. Lifting the veil of campaign secrecy, he provides a candid account of the successes and mistakes the newly formed party made in an election that nearly toppled the four-decade-long dynasty of Alberta's Progressive Conservatives. Modeling its campaign on the 2006 campaign that brought Stephen Harper to 24 Sussex Drive, Wildrose combined grassroots fundraising, an innovative platform that reached out to its electoral coalition, a carefully scripted leader’s tour, as well as negative and positive advertising in the race towards leadership. Success for the party seemed within reach until breakdowns in message discipline in the campaign’s final week caused the Wildrose tide to ebb. Citing diverse sources such as game theory, evolutionary psychology, and Aristotelian rhetoric, Flanagan explores the timeless aspects of campaigning and emphasizes new strategies of coalition-building. For future campaigners, Winning Power provides textbook illustrations of what does and doesn't work.


Book Synopsis Winning Power by : Tom Flanagan

Download or read book Winning Power written by Tom Flanagan and published by McGill-Queen's Press - MQUP. This book was released on 2014-03-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campaigns are central to the practice of modern democracy and integral to political participation in the twenty-first century. In Winning Power, Tom Flanagan draws on decades of experience teaching political science and managing political campaigns to inform readers about what goes on behind the scenes. While the goal of political campaigning - using persuasion to build a winning coalition - remains constant, the means of achieving that goal are always changing. Flanagan dissects the effects of recent changes in financial regulation and grassroots fundraising, the advent of the "permanent campaign," as well as the increase in negative advertising. He pulls these themes together to show how tactics are employed at specific points in a campaign by providing a firsthand account of his management of the Wildrose Party campaign in Alberta's 2012 provincial election. Lifting the veil of campaign secrecy, he provides a candid account of the successes and mistakes the newly formed party made in an election that nearly toppled the four-decade-long dynasty of Alberta's Progressive Conservatives. Modeling its campaign on the 2006 campaign that brought Stephen Harper to 24 Sussex Drive, Wildrose combined grassroots fundraising, an innovative platform that reached out to its electoral coalition, a carefully scripted leader’s tour, as well as negative and positive advertising in the race towards leadership. Success for the party seemed within reach until breakdowns in message discipline in the campaign’s final week caused the Wildrose tide to ebb. Citing diverse sources such as game theory, evolutionary psychology, and Aristotelian rhetoric, Flanagan explores the timeless aspects of campaigning and emphasizes new strategies of coalition-building. For future campaigners, Winning Power provides textbook illustrations of what does and doesn't work.

Winning Elections in the 21st Century

Winning Elections in the 21st Century

Author: Dick Simpson

Publisher: University Press of Kansas

Published: 2016-04-04

Total Pages: 256

ISBN-13: 0700622764

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A national cochair of the presidential campaign of Barack Obama when few thought he could ever be elected, Congresswoman Jan Schakowsky is here to tell you: Yes you can! And the book she recommends for candidates, campaign staff, volunteers, and citizens is Winning Elections in the 21st Century, a handbook for anyone who wants to know how campaigns are run and won today. Written by longtime political veterans, both former elected officials, Winning Elections is steeped in old-fashioned political know-how and savvy about the latest campaign techniques, methods, and strategies using social media, vote analytics, small donor online fundraising, and increasingly sophisticated microtargeting. Using examples from across the United States, the authors discuss the nuts and bolts of state and local races, as well as "best practices" in national elections. A successful campaign, they assert and evidence confirms, merges the new technology with proven techniques from the past, and their book helps candidates, students, and citizens consider all the opportunities and challenges that these tools provide—never losing sight of the critical role that personal contact plays in getting voters to the polls. At the heart of this book is the conviction that we need to win democracy along with elections. Accordingly Simpson and O'Shaughnessy write primarily about campaigns in which the maximum number of citizens participate, as opposed to those determined by a few wealthy individuals and interest groups. People power can prevail with the right candidates, issues, and support—and Winning Elections in the 21st Century shows how.


Book Synopsis Winning Elections in the 21st Century by : Dick Simpson

Download or read book Winning Elections in the 21st Century written by Dick Simpson and published by University Press of Kansas. This book was released on 2016-04-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A national cochair of the presidential campaign of Barack Obama when few thought he could ever be elected, Congresswoman Jan Schakowsky is here to tell you: Yes you can! And the book she recommends for candidates, campaign staff, volunteers, and citizens is Winning Elections in the 21st Century, a handbook for anyone who wants to know how campaigns are run and won today. Written by longtime political veterans, both former elected officials, Winning Elections is steeped in old-fashioned political know-how and savvy about the latest campaign techniques, methods, and strategies using social media, vote analytics, small donor online fundraising, and increasingly sophisticated microtargeting. Using examples from across the United States, the authors discuss the nuts and bolts of state and local races, as well as "best practices" in national elections. A successful campaign, they assert and evidence confirms, merges the new technology with proven techniques from the past, and their book helps candidates, students, and citizens consider all the opportunities and challenges that these tools provide—never losing sight of the critical role that personal contact plays in getting voters to the polls. At the heart of this book is the conviction that we need to win democracy along with elections. Accordingly Simpson and O'Shaughnessy write primarily about campaigns in which the maximum number of citizens participate, as opposed to those determined by a few wealthy individuals and interest groups. People power can prevail with the right candidates, issues, and support—and Winning Elections in the 21st Century shows how.

Blowing the Roof Off the Twenty-First Century

Blowing the Roof Off the Twenty-First Century

Author: Robert Waterman McChesney

Publisher: NYU Press

Published: 2014-10-22

Total Pages: 272

ISBN-13: 1583674780

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In the United States and much of the world there is a palpable depression about the prospect of overcoming the downward spiral created by the tyranny of wealth and privilege and establishing a truly democratic and sustainable society. It threatens to become self-fulfilling. In this trailblazing new book, award-winning author Robert W. McChesney argues that the weight of the present is blinding people to the changing nature and the tremendous possibilities of the historical moment we inhabit. In Blowing the Roof off the Twenty-First Century, he uses a sophisticated political economic analysis to delineate the recent trajectory of capitalism and its ongoing degeneration. In exciting new research McChesney reveals how notions of democratic media are becoming central to activists around the world seeking to establish post-capitalist democracies. Blowing the Roof off the Twenty-First Century also takes a fresh look at recent progressive political campaigns in the United States. While conveying complex ideas in a lively and accessible manner, McChesney demonstrates a very different and far superior world is not only necessary, but possible.


Book Synopsis Blowing the Roof Off the Twenty-First Century by : Robert Waterman McChesney

Download or read book Blowing the Roof Off the Twenty-First Century written by Robert Waterman McChesney and published by NYU Press. This book was released on 2014-10-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the United States and much of the world there is a palpable depression about the prospect of overcoming the downward spiral created by the tyranny of wealth and privilege and establishing a truly democratic and sustainable society. It threatens to become self-fulfilling. In this trailblazing new book, award-winning author Robert W. McChesney argues that the weight of the present is blinding people to the changing nature and the tremendous possibilities of the historical moment we inhabit. In Blowing the Roof off the Twenty-First Century, he uses a sophisticated political economic analysis to delineate the recent trajectory of capitalism and its ongoing degeneration. In exciting new research McChesney reveals how notions of democratic media are becoming central to activists around the world seeking to establish post-capitalist democracies. Blowing the Roof off the Twenty-First Century also takes a fresh look at recent progressive political campaigns in the United States. While conveying complex ideas in a lively and accessible manner, McChesney demonstrates a very different and far superior world is not only necessary, but possible.

Campaigning in the Twenty-First Century

Campaigning in the Twenty-First Century

Author: Dennis W. Johnson

Publisher: Routledge

Published: 2016-02-12

Total Pages: 153

ISBN-13: 1317307445

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In view of the 2016 US election season, the second edition of this book analyzes the way political campaigns have been traditionally run and the extraordinary changes that have occurred since 2012. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning—micro-targeting, online fundraising, digital communication, the new media—and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with greater involvement of activists (especially through social media) and average voters alike. At the same time, they have become more professionalized, and the author has experience managing and marketing the process. Campaigning in the Twenty-First Century illustrates the daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible, and imaginative professional consultants. New to the Second Edition Includes coverage of the 2012 and 2014 elections, looking ahead to 2016. Updates coverage of campaign finance since the landmark Citizens United Supreme Court decision. Adds to the discussion of demographic and technological changes in elections since 2012.


Book Synopsis Campaigning in the Twenty-First Century by : Dennis W. Johnson

Download or read book Campaigning in the Twenty-First Century written by Dennis W. Johnson and published by Routledge. This book was released on 2016-02-12 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: In view of the 2016 US election season, the second edition of this book analyzes the way political campaigns have been traditionally run and the extraordinary changes that have occurred since 2012. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning—micro-targeting, online fundraising, digital communication, the new media—and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with greater involvement of activists (especially through social media) and average voters alike. At the same time, they have become more professionalized, and the author has experience managing and marketing the process. Campaigning in the Twenty-First Century illustrates the daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible, and imaginative professional consultants. New to the Second Edition Includes coverage of the 2012 and 2014 elections, looking ahead to 2016. Updates coverage of campaign finance since the landmark Citizens United Supreme Court decision. Adds to the discussion of demographic and technological changes in elections since 2012.

The Internet - The Key To Win an Election Campaign

The Internet - The Key To Win an Election Campaign

Author: Danny Teichmann

Publisher: GRIN Verlag

Published: 2011-08-30

Total Pages: 9

ISBN-13: 3640994841

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Essay aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Medien und Politik, Pol. Kommunikation, Universität Leipzig, Sprache: Deutsch, Abstract: The presidential election campaign of Barack Obama was declared as the first Internet- Campaign and in the American media there was talk of a transformation of the traditional campaigning. Hillary Clinton announced her presidential candidature in january 2008 not at a press conference but on the internet. “The 2008 campaign will be the first truly 21st Century presidential race.” wrote Arianna Huffington at The Huffington Post on August 02 in 2007. It is the same in politics as it is in every other part of our society: The internet becomes more and more important. Even the reasons are the same, the internet provides numerous considerable advantages which must not be wasted. Modern politicians from many countries have realized this and try to use the internet for their activities. The main aspect which makes the internet the number one medium of our society is its function as a communication platform. The amount of data and information available on the internet grows every day. Today, people use the internet not just to find information but to create and publish information themselves. Besides that, today the internet provides possibilities to publish videos, photos and even your own private thoughts and more and more people use that. In a way the internet has become more and more personal and it is like a huge bulletin board for everyone's own ideas. That is the advantage for modern politics, the internet provides the opportunity to communicate with people in a more personal way (than for example TV would do). There are two very good examples for people who have used all that with great success. Howard Dean ran unsuccessfully for the 2004 Democratic presidential nomination, nevertheless he is considered to be a pioneer of campaigning on the internet and especially political fundraising via the Internet. However, a perfect example is the election campaign of Barack Obama, whose online campaign applied a new standard. Nobody can deny that the internet is connected to nearly every part of modern society. Since more and more people use the internet frequently and a company like Google becomes more and more powerful, the internet has to play an important role in politics. By discussing the advantages of the internet as a communication platform, the advantages of the internet for an election campaign, and the examples of Howard Dean and Barack Obama this paper will prove that the internet is the key to win a presidential election campaign these days.


Book Synopsis The Internet - The Key To Win an Election Campaign by : Danny Teichmann

Download or read book The Internet - The Key To Win an Election Campaign written by Danny Teichmann and published by GRIN Verlag. This book was released on 2011-08-30 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Medien und Politik, Pol. Kommunikation, Universität Leipzig, Sprache: Deutsch, Abstract: The presidential election campaign of Barack Obama was declared as the first Internet- Campaign and in the American media there was talk of a transformation of the traditional campaigning. Hillary Clinton announced her presidential candidature in january 2008 not at a press conference but on the internet. “The 2008 campaign will be the first truly 21st Century presidential race.” wrote Arianna Huffington at The Huffington Post on August 02 in 2007. It is the same in politics as it is in every other part of our society: The internet becomes more and more important. Even the reasons are the same, the internet provides numerous considerable advantages which must not be wasted. Modern politicians from many countries have realized this and try to use the internet for their activities. The main aspect which makes the internet the number one medium of our society is its function as a communication platform. The amount of data and information available on the internet grows every day. Today, people use the internet not just to find information but to create and publish information themselves. Besides that, today the internet provides possibilities to publish videos, photos and even your own private thoughts and more and more people use that. In a way the internet has become more and more personal and it is like a huge bulletin board for everyone's own ideas. That is the advantage for modern politics, the internet provides the opportunity to communicate with people in a more personal way (than for example TV would do). There are two very good examples for people who have used all that with great success. Howard Dean ran unsuccessfully for the 2004 Democratic presidential nomination, nevertheless he is considered to be a pioneer of campaigning on the internet and especially political fundraising via the Internet. However, a perfect example is the election campaign of Barack Obama, whose online campaign applied a new standard. Nobody can deny that the internet is connected to nearly every part of modern society. Since more and more people use the internet frequently and a company like Google becomes more and more powerful, the internet has to play an important role in politics. By discussing the advantages of the internet as a communication platform, the advantages of the internet for an election campaign, and the examples of Howard Dean and Barack Obama this paper will prove that the internet is the key to win a presidential election campaign these days.