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The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.
Book Synopsis Cases on Branding Strategies and Product Development: Successes and Pitfalls by : Sarma, Sarmistha
Download or read book Cases on Branding Strategies and Product Development: Successes and Pitfalls written by Sarma, Sarmistha and published by IGI Global. This book was released on 2014-12-31 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.
Book Synopsis Cases on Branding Strategies and Product Development: Successes and Pitfalls by :
Download or read book Cases on Branding Strategies and Product Development: Successes and Pitfalls written by and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.
Book Synopsis Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities by : Ekhlassi, Amir
Download or read book Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities written by Ekhlassi, Amir and published by IGI Global. This book was released on 2018-01-12 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.
In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.
Book Synopsis Customer Relationship Management Strategies in the Digital Era by : Nas?r, Süphan
Download or read book Customer Relationship Management Strategies in the Digital Era written by Nas?r, Süphan and published by IGI Global. This book was released on 2015-03-31 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.
The Indian economy is at a crossroad. The 75-year journey has created the economic infrastructure for a take-off to a new trajectory. Indian businesses are going global and Indian consumers are getting exposed to global products. Revolutionary changes in technological, cultural, political and social behaviour of Indians have made companies rethink the ways of conducting business and managing organizations. Businesses are transforming digitally and in the way they conduct day-to-day functions. Information has become the new capital, leading to the emergence of new organizations, institutions and business practices. At the same time, new business avenues and players have together brought to the fore concerns about equity, human development and regulatory challenges. Issues in sustainability, ethical business practices and social responsibility go hand in hand with profit maximization motives of businesses. The book comprises articles on the evolution of Indian business houses and its effect on society and humanity. The role of business in poverty reduction and other social responsibility, energy transition, rural development is discussed. It also describes the dynamic financial sector and some sunrise business areas like sports and film-making.
Book Synopsis Indian Business @75—Different Aspects by : Sahana Ghosh
Download or read book Indian Business @75—Different Aspects written by Sahana Ghosh and published by Allied Publishers. This book was released on 2022-11-30 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Indian economy is at a crossroad. The 75-year journey has created the economic infrastructure for a take-off to a new trajectory. Indian businesses are going global and Indian consumers are getting exposed to global products. Revolutionary changes in technological, cultural, political and social behaviour of Indians have made companies rethink the ways of conducting business and managing organizations. Businesses are transforming digitally and in the way they conduct day-to-day functions. Information has become the new capital, leading to the emergence of new organizations, institutions and business practices. At the same time, new business avenues and players have together brought to the fore concerns about equity, human development and regulatory challenges. Issues in sustainability, ethical business practices and social responsibility go hand in hand with profit maximization motives of businesses. The book comprises articles on the evolution of Indian business houses and its effect on society and humanity. The role of business in poverty reduction and other social responsibility, energy transition, rural development is discussed. It also describes the dynamic financial sector and some sunrise business areas like sports and film-making.
To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.
Book Synopsis Handbook of Research on Integrating Social Media into Strategic Marketing by : Hajli, Nick
Download or read book Handbook of Research on Integrating Social Media into Strategic Marketing written by Hajli, Nick and published by IGI Global. This book was released on 2015-04-30 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.
Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.
Book Synopsis Emerging Trends and Innovation in Sports Marketing and Management in Asia by : Leng, Ho Keat
Download or read book Emerging Trends and Innovation in Sports Marketing and Management in Asia written by Leng, Ho Keat and published by IGI Global. This book was released on 2015-01-31 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.
Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.
Book Synopsis Handbook of Research on Effective Advertising Strategies in the Social Media Age by : Ta?k?ran, Nurdan Öncel
Download or read book Handbook of Research on Effective Advertising Strategies in the Social Media Age written by Ta?k?ran, Nurdan Öncel and published by IGI Global. This book was released on 2015-02-28 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.
This educators’ introduction to semiotics describes a communications phenomenon that has permeated and influenced learner attitudes, behaviors and cognition in any learning environment but especially formal mediated learning environments. Relevant semiotic theory is meaningfully integrated into each chapter.
Book Synopsis Engaging Learners with Semiotics by : Ruth Gannon-Cook
Download or read book Engaging Learners with Semiotics written by Ruth Gannon-Cook and published by BRILL. This book was released on 2020-11-09 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This educators’ introduction to semiotics describes a communications phenomenon that has permeated and influenced learner attitudes, behaviors and cognition in any learning environment but especially formal mediated learning environments. Relevant semiotic theory is meaningfully integrated into each chapter.
Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher
Book Synopsis Understanding Consumer Behavior and Consumption Experience by : Rajagopal
Download or read book Understanding Consumer Behavior and Consumption Experience written by Rajagopal and published by IGI Global. This book was released on 2015-01-31 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher
