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Cases on Innovations in Educational Marketing

Author: Purnendu Tripathi

Publisher: IGI Global

Published: 2011

Total Pages: 0

ISBN-13: 9781609605995

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Growing global competition for quality education, technology and collaboration is playing a paramount role in redefining institutions, requiring them to re-strategize to achieve a competitive advantageous international position. Cases on Innovations in Educational Marketing: Transnational and Technological Strategies addresses the prominent issues involved in marketing these new educational approaches that are revolutionizing the entire education sector. The institutions highlighted in these cases are emerging as educational corporate entities with a bouquet of academic programs as products endeavoring to augment their presence worldwide with innovative technological and transnational strategies. This book provides comparative and comprehensive analysis of technological and transnational strategies in educational marketing on various issues across the world and also the best practices and experiences from a diverse range of countries.

Book Synopsis Cases on Innovations in Educational Marketing by : Purnendu Tripathi

Download or read book Cases on Innovations in Educational Marketing written by Purnendu Tripathi and published by IGI Global. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Growing global competition for quality education, technology and collaboration is playing a paramount role in redefining institutions, requiring them to re-strategize to achieve a competitive advantageous international position. Cases on Innovations in Educational Marketing: Transnational and Technological Strategies addresses the prominent issues involved in marketing these new educational approaches that are revolutionizing the entire education sector. The institutions highlighted in these cases are emerging as educational corporate entities with a bouquet of academic programs as products endeavoring to augment their presence worldwide with innovative technological and transnational strategies. This book provides comparative and comprehensive analysis of technological and transnational strategies in educational marketing on various issues across the world and also the best practices and experiences from a diverse range of countries.

Cases on Global Innovative Practices for Reforming Education

Author: Chakravarti, Sriya

Publisher: IGI Global

Published: 2022-01-21

Total Pages: 293

ISBN-13: 1799883124

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The contemporary education system is disrupted by the plethora of emerging technologies, the aftermath of the COVID-19 pandemic, global financial woes, and the ever-present shifting of higher education structuration and needs. There is a necessity for a marker to capture this transition in order to teach future generations how to recover educational losses in crisis situations. Cases on Global Innovative Practices for Reforming Education broadens the perspective of global educators on innovative methodologies for ensuring the resilience of teaching and learning in the 21st century. Discussing teaching and learning cases from Africa, the Americas, Asia, Australia, and Europe, this research creates scholarship and documentation of various innovative practices in education, covering crisis contexts, green education, and education technologies. This book provides a valuable resource for educators, school administrators, K-university, educational researchers, educational software developers, textbook publishers, pre-service teachers, professors, academicians, organizations interested in funding educational initiatives, and national education policymakers.

Book Synopsis Cases on Global Innovative Practices for Reforming Education by : Chakravarti, Sriya

Download or read book Cases on Global Innovative Practices for Reforming Education written by Chakravarti, Sriya and published by IGI Global. This book was released on 2022-01-21 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contemporary education system is disrupted by the plethora of emerging technologies, the aftermath of the COVID-19 pandemic, global financial woes, and the ever-present shifting of higher education structuration and needs. There is a necessity for a marker to capture this transition in order to teach future generations how to recover educational losses in crisis situations. Cases on Global Innovative Practices for Reforming Education broadens the perspective of global educators on innovative methodologies for ensuring the resilience of teaching and learning in the 21st century. Discussing teaching and learning cases from Africa, the Americas, Asia, Australia, and Europe, this research creates scholarship and documentation of various innovative practices in education, covering crisis contexts, green education, and education technologies. This book provides a valuable resource for educators, school administrators, K-university, educational researchers, educational software developers, textbook publishers, pre-service teachers, professors, academicians, organizations interested in funding educational initiatives, and national education policymakers.

Cases on Higher Education Spaces: Innovation, Collaboration, and Technology

Author: Carpenter, Russell G.

Publisher: IGI Global

Published: 2012-12-31

Total Pages: 460

ISBN-13: 1466627042

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Higher education spaces are undergoing radical transformations in an attempt to respond to the needs of 21st-century learners and a renewed interest in collaboration that spans beyond the walls of departments, colleges, and libraries. Cases on Higher Education Spaces: Innovation, Collaboration, and Technology highlights key innovations and collaborative ventures in space design from across campuses and institutions. Including writing and communication centers, studios, libraries, digital media labs, learning commons, and academic learning spaces, this collection is ideally suited for university and professional administrators.

Book Synopsis Cases on Higher Education Spaces: Innovation, Collaboration, and Technology by : Carpenter, Russell G.

Download or read book Cases on Higher Education Spaces: Innovation, Collaboration, and Technology written by Carpenter, Russell G. and published by IGI Global. This book was released on 2012-12-31 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Higher education spaces are undergoing radical transformations in an attempt to respond to the needs of 21st-century learners and a renewed interest in collaboration that spans beyond the walls of departments, colleges, and libraries. Cases on Higher Education Spaces: Innovation, Collaboration, and Technology highlights key innovations and collaborative ventures in space design from across campuses and institutions. Including writing and communication centers, studios, libraries, digital media labs, learning commons, and academic learning spaces, this collection is ideally suited for university and professional administrators.

Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices

Author: Tripathi, Purnendu

Publisher: IGI Global

Published: 2013-05-31

Total Pages: 388

ISBN-13: 1466640154

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Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.

Book Synopsis Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices by : Tripathi, Purnendu

Download or read book Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices written by Tripathi, Purnendu and published by IGI Global. This book was released on 2013-05-31 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.

Management and Leadership of Educational Marketing

Author: Izhar Oplatka

Publisher: Emerald Group Publishing

Published: 2012-09-25

Total Pages: 297

ISBN-13: 1781902429

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The introduction of educational markets into public and higher education in many countries has led to competitive environments for schools and higher education institutions. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention.

Book Synopsis Management and Leadership of Educational Marketing by : Izhar Oplatka

Download or read book Management and Leadership of Educational Marketing written by Izhar Oplatka and published by Emerald Group Publishing. This book was released on 2012-09-25 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The introduction of educational markets into public and higher education in many countries has led to competitive environments for schools and higher education institutions. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention.

Learning Innovation and the Future of Higher Education

Author: Joshua Kim

Publisher: Johns Hopkins University Press

Published: 2020-02-11

Total Pages: 229

ISBN-13: 1421436639

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Ultimately, the authors make a compelling case not only for this turn to learning but for creating new pathways for nonfaculty learning careers, understanding the limits of professional organizations and social media, and the need to establish this new interdisciplinary field of learning innovation.

Book Synopsis Learning Innovation and the Future of Higher Education by : Joshua Kim

Download or read book Learning Innovation and the Future of Higher Education written by Joshua Kim and published by Johns Hopkins University Press. This book was released on 2020-02-11 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ultimately, the authors make a compelling case not only for this turn to learning but for creating new pathways for nonfaculty learning careers, understanding the limits of professional organizations and social media, and the need to establish this new interdisciplinary field of learning innovation.

Marketing Initiatives for Sustainable Educational Development

Author: Purnendu Tripathi

Publisher:

Published: 2018

Total Pages: 0

ISBN-13: 9781522556756

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"This book presents, analyzes, shares, and collaborates ideas, experiences, research studies, and cases on the advancements and innovations in technology and educational marketing. It explores the uses of technology and marketing management for sustainable educational development"--

Book Synopsis Marketing Initiatives for Sustainable Educational Development by : Purnendu Tripathi

Download or read book Marketing Initiatives for Sustainable Educational Development written by Purnendu Tripathi and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents, analyzes, shares, and collaborates ideas, experiences, research studies, and cases on the advancements and innovations in technology and educational marketing. It explores the uses of technology and marketing management for sustainable educational development"--

Technology and Innovation for Marketing

Author: Eleonora Pantano

Publisher: Routledge

Published: 2018-08-28

Total Pages: 266

ISBN-13: 0429837070

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Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift – enabling them to get closer to their customers and their needs – or a poisoned chalice, should they fail to keep up with technology innovation and find themselves, or their products, irrelevant. In this book, Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas describe this phenomenon as the 'consumer pull vs technology push' that forces marketing strategists to innovate to survive and thrive. It is a guide to the emerging approaches to marketing prompted by the impact of innovation and technology, in order to help students, scholars and practitioners work innovation and change to their best advantage. Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners.

Book Synopsis Technology and Innovation for Marketing by : Eleonora Pantano

Download or read book Technology and Innovation for Marketing written by Eleonora Pantano and published by Routledge. This book was released on 2018-08-28 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift – enabling them to get closer to their customers and their needs – or a poisoned chalice, should they fail to keep up with technology innovation and find themselves, or their products, irrelevant. In this book, Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas describe this phenomenon as the 'consumer pull vs technology push' that forces marketing strategists to innovate to survive and thrive. It is a guide to the emerging approaches to marketing prompted by the impact of innovation and technology, in order to help students, scholars and practitioners work innovation and change to their best advantage. Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners.

Comparative Perspectives on Inquiry-Based Science Education

Author: Bevins, Stuart

Publisher: IGI Global

Published: 2019-03-15

Total Pages: 298

ISBN-13: 1522554408

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The core practice of professional scientists is inquiry, often referred to as research. If educators are to prepare students for a role in the professional scientific and technological community, exposing them to inquiry-based learning is essential. Despite this, inquiry-based teaching and learning (IBTL) remains relatively rare, possibly due to barriers that teachers face in deploying it or to a lack of belief in the teaching community that inquiry-based learning is effective. Comparative Perspectives on Inquiry-Based Science Education examines stories and experiences from members of an international science education project that delivered learning resources based around guided inquiry for students to a wide range of schools in 12 different countries in order to identify key themes that can provide useful insights for student learning, teacher support, and policy formulation at the continental level. The book provides case studies across these 12 different settings that enable readers to compare and contrast both practice and policy issues with their own contexts while accessing a cutting-edge model of professional development. It is designed for educators, instructional designers, administrators, principals, researchers, policymakers, practitioners, and students seeking current and relevant research on international education and education strategies for science courses.

Book Synopsis Comparative Perspectives on Inquiry-Based Science Education by : Bevins, Stuart

Download or read book Comparative Perspectives on Inquiry-Based Science Education written by Bevins, Stuart and published by IGI Global. This book was released on 2019-03-15 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The core practice of professional scientists is inquiry, often referred to as research. If educators are to prepare students for a role in the professional scientific and technological community, exposing them to inquiry-based learning is essential. Despite this, inquiry-based teaching and learning (IBTL) remains relatively rare, possibly due to barriers that teachers face in deploying it or to a lack of belief in the teaching community that inquiry-based learning is effective. Comparative Perspectives on Inquiry-Based Science Education examines stories and experiences from members of an international science education project that delivered learning resources based around guided inquiry for students to a wide range of schools in 12 different countries in order to identify key themes that can provide useful insights for student learning, teacher support, and policy formulation at the continental level. The book provides case studies across these 12 different settings that enable readers to compare and contrast both practice and policy issues with their own contexts while accessing a cutting-edge model of professional development. It is designed for educators, instructional designers, administrators, principals, researchers, policymakers, practitioners, and students seeking current and relevant research on international education and education strategies for science courses.

Cases on Entrepreneurship and Innovation

Author: Jana Schmutzler

Publisher: Edward Elgar Publishing

Published: 2024-07-05

Total Pages: 282

ISBN-13: 1802204539

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Cases on Entrepreneurship and Innovation bridges the gap between the real-world complexities of diverse innovative and entrepreneurial endeavours in challenging environments and the academic classroom setting. It serves as an essential toolkit for academics and instructors, providing clear teaching guidance and tailoring real-world scenarios to be more relatable and context-relevant for students across the globe.

Book Synopsis Cases on Entrepreneurship and Innovation by : Jana Schmutzler

Download or read book Cases on Entrepreneurship and Innovation written by Jana Schmutzler and published by Edward Elgar Publishing. This book was released on 2024-07-05 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases on Entrepreneurship and Innovation bridges the gap between the real-world complexities of diverse innovative and entrepreneurial endeavours in challenging environments and the academic classroom setting. It serves as an essential toolkit for academics and instructors, providing clear teaching guidance and tailoring real-world scenarios to be more relatable and context-relevant for students across the globe.