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Forbesbooks: Challenge Everything: The Battle Cry That Blew Sh*t Up and Invntd Live Brand Storytelling

Author: Scott Cullather

Publisher: Forbesbooks

Published: 2019-12-03

Total Pages: 0

ISBN-13: 9781946633873

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In CHALLENGE EVERYTHING(TM) THE BATTLE CRY THAT BLEW SH*T UP AND INVNTd LIVE BRAND STORYTELLING(TM) Scott Cullather and Kristina McCoobery the husband and wife co-founders of INVNT(TM), the global live brand storytelling agency(TM) share their story of launching a scrappy start-up - at the beginning of a global recession - and evolving it into a fully fledged global agency business, discuss the power of live brand storytelling and provide tactics for incorporating it into wider marketing strategies, and reveal the next frontier of business success: predictive analytics. So whether you're a budding entrepreneur considering going out on your own, a business leader looking to take your company to the next level, or CMO eager to build your brand, this book will help you blow sh*t up and take your projects, partnerships, and performance to the next level. "When I first met Scott and Kristina I was the marketing director for Mountain Dew. Now, thirteen years later, I realize how much the power of live storytelling benefited me throughout my entire career. There is nothing more powerful than a compelling story that is on brand, on message, but sticky. And boy do these two know how to craft stories like that." LAUREN HOBART PRESIDENT, DICK'S SPORTING GOODS "My entire life I have played sports in front of live audiences. I fully appreciate the power that a live event, be it a championship game or an interaction between family members, has in connecting the world. Scott and Kristina capture this incredibly well in Challenge Everything. And their personal journey is a wild ride " MASON PLUMLEE PROFESSIONAL BASKETBALL PLAYER DENVER NUGGETS "I met Scott and Kristina two years before they launched INVNT and have watched them grow their business from day one. They understand, better than anyone, the importance of live events and the critical role they play in a brand's narrative. In today's digital economy the currency of "live" has increased exponentially. If you're not reaching your constituents IRL (in real life) you're missing the most impactful connection for your brand. Whether you're growing a global business or creating a compelling brand story from scratch, you must read Challenge Everything - the most intuitive book on live narrative storytelling I have ever read." MATTI LESHEM FOUNDER OF PROTAGONIST BRAND STRATEGY AND CO-FOUNDER AND CEO, WEIMARANER REPUBLIC PICTURES

Book Synopsis Forbesbooks: Challenge Everything: The Battle Cry That Blew Sh*t Up and Invntd Live Brand Storytelling by : Scott Cullather

Download or read book Forbesbooks: Challenge Everything: The Battle Cry That Blew Sh*t Up and Invntd Live Brand Storytelling written by Scott Cullather and published by Forbesbooks. This book was released on 2019-12-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In CHALLENGE EVERYTHING(TM) THE BATTLE CRY THAT BLEW SH*T UP AND INVNTd LIVE BRAND STORYTELLING(TM) Scott Cullather and Kristina McCoobery the husband and wife co-founders of INVNT(TM), the global live brand storytelling agency(TM) share their story of launching a scrappy start-up - at the beginning of a global recession - and evolving it into a fully fledged global agency business, discuss the power of live brand storytelling and provide tactics for incorporating it into wider marketing strategies, and reveal the next frontier of business success: predictive analytics. So whether you're a budding entrepreneur considering going out on your own, a business leader looking to take your company to the next level, or CMO eager to build your brand, this book will help you blow sh*t up and take your projects, partnerships, and performance to the next level. "When I first met Scott and Kristina I was the marketing director for Mountain Dew. Now, thirteen years later, I realize how much the power of live storytelling benefited me throughout my entire career. There is nothing more powerful than a compelling story that is on brand, on message, but sticky. And boy do these two know how to craft stories like that." LAUREN HOBART PRESIDENT, DICK'S SPORTING GOODS "My entire life I have played sports in front of live audiences. I fully appreciate the power that a live event, be it a championship game or an interaction between family members, has in connecting the world. Scott and Kristina capture this incredibly well in Challenge Everything. And their personal journey is a wild ride " MASON PLUMLEE PROFESSIONAL BASKETBALL PLAYER DENVER NUGGETS "I met Scott and Kristina two years before they launched INVNT and have watched them grow their business from day one. They understand, better than anyone, the importance of live events and the critical role they play in a brand's narrative. In today's digital economy the currency of "live" has increased exponentially. If you're not reaching your constituents IRL (in real life) you're missing the most impactful connection for your brand. Whether you're growing a global business or creating a compelling brand story from scratch, you must read Challenge Everything - the most intuitive book on live narrative storytelling I have ever read." MATTI LESHEM FOUNDER OF PROTAGONIST BRAND STRATEGY AND CO-FOUNDER AND CEO, WEIMARANER REPUBLIC PICTURES

Challenge of Battle

Author: Adrian Gilbert

Publisher: Bloomsbury Publishing

Published: 2014-02-20

Total Pages: 374

ISBN-13: 1472808142

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Winston Churchill described the opening campaign of World War I as 'a drama never surpassed'. The titanic clash of Europe's armies in 1914 is one the great stories of 20th-century history, and one in which the British Expeditionary Force (BEF) played a notable part. Previous assessments of the BEF have held to an unshakeable belief in its exceptional performance during the battles of 1914. But closer examination of the historical record reveals a force possessing some key strengths yet undermined by other, significant failings. Within an authoritative and well-paced campaign narrative, Challenge of Battle re-evaluates the Army's leadership, organization and tactics. It describes the problems faced by commanders, grappling with the brutal realities of 20th-century warfare, and explains how the British infantry's famed marksmanship has to be set against the inexperience and tactical shortcomings of the BEF as a whole. However, it also demonstrates the progress made by the British during 1914, concluding with the successful defence of Ypres against superior enemy forces. The author examines the fateful decisions made by senior officers and how they affected the men under their command. Making full use of diaries, letters and other contemporary accounts, he builds a compelling picture of what it was like to fight in the battles of Mons, Le Cateau, the Aisne and Ypres. In this timely new book, Adrian Gilbert clears away the layers of sentiment that have obscured a true historical understanding of the 1914 campaign to provide a full, unvarnished picture of the BEF at war.

Book Synopsis Challenge of Battle by : Adrian Gilbert

Download or read book Challenge of Battle written by Adrian Gilbert and published by Bloomsbury Publishing. This book was released on 2014-02-20 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winston Churchill described the opening campaign of World War I as 'a drama never surpassed'. The titanic clash of Europe's armies in 1914 is one the great stories of 20th-century history, and one in which the British Expeditionary Force (BEF) played a notable part. Previous assessments of the BEF have held to an unshakeable belief in its exceptional performance during the battles of 1914. But closer examination of the historical record reveals a force possessing some key strengths yet undermined by other, significant failings. Within an authoritative and well-paced campaign narrative, Challenge of Battle re-evaluates the Army's leadership, organization and tactics. It describes the problems faced by commanders, grappling with the brutal realities of 20th-century warfare, and explains how the British infantry's famed marksmanship has to be set against the inexperience and tactical shortcomings of the BEF as a whole. However, it also demonstrates the progress made by the British during 1914, concluding with the successful defence of Ypres against superior enemy forces. The author examines the fateful decisions made by senior officers and how they affected the men under their command. Making full use of diaries, letters and other contemporary accounts, he builds a compelling picture of what it was like to fight in the battles of Mons, Le Cateau, the Aisne and Ypres. In this timely new book, Adrian Gilbert clears away the layers of sentiment that have obscured a true historical understanding of the 1914 campaign to provide a full, unvarnished picture of the BEF at war.

The Battle that Forged Modern Baseball

Author: Daniel R. Levitt

Publisher: Ivan R. Dee

Published: 2012-03-09

Total Pages: 332

ISBN-13: 1566639050

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In late 1913 the newly formed Federal League declared itself a major league in competition with the established National and American Leagues. Backed by some of America’s wealthiest merchants and industrialists, the new organization posed a real challenge to baseball’s prevailing structure. For the next two years the well-established leagues fought back furiously in the press, in the courts, and on the field. The story of this fascinating and complex historical battle centers on the machinations of both the owners and the players, as the Federals struggled for profits and status, and players organized baseball’s first real union. Award winning author, Daniel R. Levitt gives us the most authoritative account yet published of the short-lived Federal League, the last professional baseball league to challenge the National League and American League monopoly.

Book Synopsis The Battle that Forged Modern Baseball by : Daniel R. Levitt

Download or read book The Battle that Forged Modern Baseball written by Daniel R. Levitt and published by Ivan R. Dee. This book was released on 2012-03-09 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: In late 1913 the newly formed Federal League declared itself a major league in competition with the established National and American Leagues. Backed by some of America’s wealthiest merchants and industrialists, the new organization posed a real challenge to baseball’s prevailing structure. For the next two years the well-established leagues fought back furiously in the press, in the courts, and on the field. The story of this fascinating and complex historical battle centers on the machinations of both the owners and the players, as the Federals struggled for profits and status, and players organized baseball’s first real union. Award winning author, Daniel R. Levitt gives us the most authoritative account yet published of the short-lived Federal League, the last professional baseball league to challenge the National League and American League monopoly.

Every Man's Battle

Author: Stephen Arterburn

Publisher: WaterBrook

Published: 2009

Total Pages: 338

ISBN-13: 0307457974

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Updated for a new generation, a resource for overcoming sexual temptation shares the stories of men who have escaped sexual immorality and offers a practical plan for achieving sexual integrity.

Book Synopsis Every Man's Battle by : Stephen Arterburn

Download or read book Every Man's Battle written by Stephen Arterburn and published by WaterBrook. This book was released on 2009 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated for a new generation, a resource for overcoming sexual temptation shares the stories of men who have escaped sexual immorality and offers a practical plan for achieving sexual integrity.

Great Battles for Boys

Author: Joe Giorello

Publisher:

Published: 2018-11-10

Total Pages: 118

ISBN-13: 9781947076105

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Filled with historic photographs, maps, and short, powerful chapters, "Great Battles for Boys" captures the attention of even reluctant readers. History leaps off the page through the blood, sweat, and sacrifice of soldiers fighting America's earliest battles, from Bunker Hill and San Juan Hill to The Alamo and The Lost Battalion of WWI.

Book Synopsis Great Battles for Boys by : Joe Giorello

Download or read book Great Battles for Boys written by Joe Giorello and published by . This book was released on 2018-11-10 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with historic photographs, maps, and short, powerful chapters, "Great Battles for Boys" captures the attention of even reluctant readers. History leaps off the page through the blood, sweat, and sacrifice of soldiers fighting America's earliest battles, from Bunker Hill and San Juan Hill to The Alamo and The Lost Battalion of WWI.

Challenge for the Pacific

Author: Robert Leckie

Publisher: Bantam

Published: 2010-10-26

Total Pages: 466

ISBN-13: 0553386913

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From Robert Leckie, the World War II veteran and New York Times bestselling author of Helmet for My Pillow, whose experiences were featured in the HBO miniseries The Pacific, comes this vivid narrative of the astonishing six-month campaign for Guadalcanal. From the Japanese soldiers’ carefully calculated—and ultimately foiled—attempt to build a series of impregnable island forts on the ground to the tireless efforts of the Americans who struggled against a tenacious adversary and the temperature and terrain of the island itself, Robert Leckie captures the loneliness, the agony, and the heat of twenty-four-hour-a-day fighting on Guadalcanal. Combatants from both sides are brought to life: General Archer Vandegrift, who first assembled an amphibious strike force; Isoroku Yamamoto, the naval general whose innovative strategy was tested; the island-born Allied scout Jacob Vouza, who survived hideous torture to uncover the enemy’s plans; and Saburo Sakai, the ace flier who shot down American planes with astonishing ease. Propelling the Allies to eventual victory, Guadalcanal was truly the turning point of the war. Challenge for the Pacific is an unparalleled, authoritative account of this great fight that forever changed our world.

Book Synopsis Challenge for the Pacific by : Robert Leckie

Download or read book Challenge for the Pacific written by Robert Leckie and published by Bantam. This book was released on 2010-10-26 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Robert Leckie, the World War II veteran and New York Times bestselling author of Helmet for My Pillow, whose experiences were featured in the HBO miniseries The Pacific, comes this vivid narrative of the astonishing six-month campaign for Guadalcanal. From the Japanese soldiers’ carefully calculated—and ultimately foiled—attempt to build a series of impregnable island forts on the ground to the tireless efforts of the Americans who struggled against a tenacious adversary and the temperature and terrain of the island itself, Robert Leckie captures the loneliness, the agony, and the heat of twenty-four-hour-a-day fighting on Guadalcanal. Combatants from both sides are brought to life: General Archer Vandegrift, who first assembled an amphibious strike force; Isoroku Yamamoto, the naval general whose innovative strategy was tested; the island-born Allied scout Jacob Vouza, who survived hideous torture to uncover the enemy’s plans; and Saburo Sakai, the ace flier who shot down American planes with astonishing ease. Propelling the Allies to eventual victory, Guadalcanal was truly the turning point of the war. Challenge for the Pacific is an unparalleled, authoritative account of this great fight that forever changed our world.

One of the Few

Author: Johnny Kent

Publisher: The History Press

Published: 2016-08-04

Total Pages: 299

ISBN-13: 0750969296

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New and updated edition: the original autobiography is enhanced by the addition of family photos and extracts from unpublished letters and writings by the author, and a moving and informative new introduction and epilogue by Alexandra Kent, Johnny Kent’s daughter, who presents the father she knew, not only a distinguished and brave war hero but a man who suffered with the scars of war. ‘I turned into the attack ... The German formation split up and a general mêlée ensued, grey shapes with black crosses on them flashed past only feet away, next the brown and green of a Hurricane flashed across the sights ... so confused was the fight that one had little or no chance to see if one’s fire had taken effect before having to take wild evasive action to avoid either the enemy’s fire or a collision.’ Group Captain Johnny Kent joined the RAF in the 1930s and went on to become a flight commander of one of the most successful fighter squadrons of the Second World War. In this role, he helped the famous 303 Polish Squadron play a decisive part in the Battle of Britain, and this earned him the highest Polish military award, the Virtuti Militari, as well as the affectionate nickname ‘Kentowski’. Group Captain Kent’s fascinating memoirs, originally published in 1971, tell the story of his life in the RAF, from his struggles as a boy on the Canadian Prairies to get into the air, detailing his experiences as a test pilot in Farnborough and his constant efforts to excel at what he did. In this new edition, alongside the classic tale of derring-do, Kent’s daughter provides supplementary material that places his extraordinary story into the broader context of his life as a son, husband and father. Poignant questions are raised about what it meant to be ‘One of the Few’ – for both the men themselves and those to whom they were closest.

Book Synopsis One of the Few by : Johnny Kent

Download or read book One of the Few written by Johnny Kent and published by The History Press. This book was released on 2016-08-04 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: New and updated edition: the original autobiography is enhanced by the addition of family photos and extracts from unpublished letters and writings by the author, and a moving and informative new introduction and epilogue by Alexandra Kent, Johnny Kent’s daughter, who presents the father she knew, not only a distinguished and brave war hero but a man who suffered with the scars of war. ‘I turned into the attack ... The German formation split up and a general mêlée ensued, grey shapes with black crosses on them flashed past only feet away, next the brown and green of a Hurricane flashed across the sights ... so confused was the fight that one had little or no chance to see if one’s fire had taken effect before having to take wild evasive action to avoid either the enemy’s fire or a collision.’ Group Captain Johnny Kent joined the RAF in the 1930s and went on to become a flight commander of one of the most successful fighter squadrons of the Second World War. In this role, he helped the famous 303 Polish Squadron play a decisive part in the Battle of Britain, and this earned him the highest Polish military award, the Virtuti Militari, as well as the affectionate nickname ‘Kentowski’. Group Captain Kent’s fascinating memoirs, originally published in 1971, tell the story of his life in the RAF, from his struggles as a boy on the Canadian Prairies to get into the air, detailing his experiences as a test pilot in Farnborough and his constant efforts to excel at what he did. In this new edition, alongside the classic tale of derring-do, Kent’s daughter provides supplementary material that places his extraordinary story into the broader context of his life as a son, husband and father. Poignant questions are raised about what it meant to be ‘One of the Few’ – for both the men themselves and those to whom they were closest.

The Last Battle

Author: Cornelius Ryan

Publisher: Simon and Schuster

Published: 2010-02-16

Total Pages: 749

ISBN-13: 1439127018

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The classic account of the final offensive against Hitler’s Third Reich. The Battle for Berlin was the culminating struggle of World War II in the European theater, the last offensive against Hitler’s Third Reich, which devastated one of Europe’s historic capitals and marked the final defeat of Nazi Germany. It was also one of the war’s bloodiest and most pivotal battles, whose outcome would shape international politics for decades to come. The Last Battle is Cornelius Ryan’s compelling account of this final battle, a story of brutal extremes, of stunning military triumph alongside the stark conditions that the civilians of Berlin experienced in the face of the Allied assault. As always, Ryan delves beneath the military and political forces that were dictating events to explore the more immediate imperatives of survival, where, as the author describes it, “to eat had become more important than to love, to burrow more dignified than to fight, to exist more militarily correct than to win.” The Last Battle is the story of ordinary people, both soldiers and civilians, caught up in the despair, frustration, and terror of defeat. It is history at its best, a masterful illumination of the effects of war on the lives of individuals, and one of the enduring works on World War II.

Book Synopsis The Last Battle by : Cornelius Ryan

Download or read book The Last Battle written by Cornelius Ryan and published by Simon and Schuster. This book was released on 2010-02-16 with total page 749 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic account of the final offensive against Hitler’s Third Reich. The Battle for Berlin was the culminating struggle of World War II in the European theater, the last offensive against Hitler’s Third Reich, which devastated one of Europe’s historic capitals and marked the final defeat of Nazi Germany. It was also one of the war’s bloodiest and most pivotal battles, whose outcome would shape international politics for decades to come. The Last Battle is Cornelius Ryan’s compelling account of this final battle, a story of brutal extremes, of stunning military triumph alongside the stark conditions that the civilians of Berlin experienced in the face of the Allied assault. As always, Ryan delves beneath the military and political forces that were dictating events to explore the more immediate imperatives of survival, where, as the author describes it, “to eat had become more important than to love, to burrow more dignified than to fight, to exist more militarily correct than to win.” The Last Battle is the story of ordinary people, both soldiers and civilians, caught up in the despair, frustration, and terror of defeat. It is history at its best, a masterful illumination of the effects of war on the lives of individuals, and one of the enduring works on World War II.

Battle Endurance

Author: Nate Battle

Publisher:

Published: 2016-11-16

Total Pages: 198

ISBN-13: 9781932707045

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A self-help guide to help you deal with adversity, get through challenges and obstacles, learn how never to quit, and give to make a lasting impact on others. (Formerly Three Phases of Endurance During Crisis)

Book Synopsis Battle Endurance by : Nate Battle

Download or read book Battle Endurance written by Nate Battle and published by . This book was released on 2016-11-16 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: A self-help guide to help you deal with adversity, get through challenges and obstacles, learn how never to quit, and give to make a lasting impact on others. (Formerly Three Phases of Endurance During Crisis)

Ready for Battle

Author: R. Arthur Mathews

Publisher: Shaw

Published: 1993

Total Pages: 148

ISBN-13: 9780877887270

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Book Synopsis Ready for Battle by : R. Arthur Mathews

Download or read book Ready for Battle written by R. Arthur Mathews and published by Shaw. This book was released on 1993 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: