Narrative Change

Narrative Change

Author: Hans Hansen

Publisher: Columbia University Press

Published: 2020-07-28

Total Pages: 246

ISBN-13: 0231545487

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Texas prosecutors are powerful: in cases where they seek capital punishment, the defendant is sentenced to death over ninety percent of the time. When management professor Hans Hansen joined Texas’s newly formed death penalty defense team to rethink their approach, they faced almost insurmountable odds. Yet while Hansen was working with the office, they won seventy of seventy-one cases by changing the narrative for death penalty defense. To date, they have succeeded in preventing well over one hundred executions—demonstrating the importance of changing the narrative to change our world. In this book, Hansen offers readers a powerful model for creating significant organizational, social, and institutional change. He unpacks the lessons of the fight to change capital punishment in Texas—juxtaposing life-and-death decisions with the efforts to achieve a cultural shift at Uber. Hansen reveals how narratives shape our everyday lives and how we can construct new narratives to enact positive change. This narrative change model can be used to transform corporate cultures, improve public services, encourage innovation, craft a brand, or even develop your own leadership. Narrative Change provides an unparalleled window into an innovative model of change while telling powerful stories of a fight against injustice. It reminds us that what matters most for any organization, community, or person is the story we tell about ourselves—and the most effective way to shake things up is by changing the story.


Book Synopsis Narrative Change by : Hans Hansen

Download or read book Narrative Change written by Hans Hansen and published by Columbia University Press. This book was released on 2020-07-28 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Texas prosecutors are powerful: in cases where they seek capital punishment, the defendant is sentenced to death over ninety percent of the time. When management professor Hans Hansen joined Texas’s newly formed death penalty defense team to rethink their approach, they faced almost insurmountable odds. Yet while Hansen was working with the office, they won seventy of seventy-one cases by changing the narrative for death penalty defense. To date, they have succeeded in preventing well over one hundred executions—demonstrating the importance of changing the narrative to change our world. In this book, Hansen offers readers a powerful model for creating significant organizational, social, and institutional change. He unpacks the lessons of the fight to change capital punishment in Texas—juxtaposing life-and-death decisions with the efforts to achieve a cultural shift at Uber. Hansen reveals how narratives shape our everyday lives and how we can construct new narratives to enact positive change. This narrative change model can be used to transform corporate cultures, improve public services, encourage innovation, craft a brand, or even develop your own leadership. Narrative Change provides an unparalleled window into an innovative model of change while telling powerful stories of a fight against injustice. It reminds us that what matters most for any organization, community, or person is the story we tell about ourselves—and the most effective way to shake things up is by changing the story.

Changing Your Story

Changing Your Story

Author: Bill Beswick

Publisher: Penguin UK

Published: 2021-08-26

Total Pages: 208

ISBN-13: 0241448034

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'Bill offers you an opportunity to grow your mind and think like a champion. I recommend it to you!' Adam Peaty ****** We all love stories. They make us feel, help us connect, relate to one another, and make sense of our lives. Bill Beswick is a storyteller who has 20 powerful life lessons to share from his work with his clients at the top of their fieldsto help us all overcome our fears, boost our performance and achieve success. Leading sports and performance psychologist, Bill Beswick, sees sport as a story of human connection. When faced with physical challenges, pressure and fatigue, the mind is the athlete and the body is simply the means. With an exclusive foreword written by British gold-medal Olympian Adam Peaty, Changing Your Story explores how the way we think and feel is vital for releasing positive energy and improving our performance. Beswick's 20 lessons will bestow resilience and guide you through the process of harnessing the full power of your physical abilities. This is a book about change. Bill Beswick's advice is guaranteed to equip you with new, more efficient ways to think. Through his powerful storytelling, he will help you let go of a negative mind-set and embrace a much stronger, positive and determined one. Anything is possible when you realise it's never too late to switch direction and change your story.


Book Synopsis Changing Your Story by : Bill Beswick

Download or read book Changing Your Story written by Bill Beswick and published by Penguin UK. This book was released on 2021-08-26 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Bill offers you an opportunity to grow your mind and think like a champion. I recommend it to you!' Adam Peaty ****** We all love stories. They make us feel, help us connect, relate to one another, and make sense of our lives. Bill Beswick is a storyteller who has 20 powerful life lessons to share from his work with his clients at the top of their fieldsto help us all overcome our fears, boost our performance and achieve success. Leading sports and performance psychologist, Bill Beswick, sees sport as a story of human connection. When faced with physical challenges, pressure and fatigue, the mind is the athlete and the body is simply the means. With an exclusive foreword written by British gold-medal Olympian Adam Peaty, Changing Your Story explores how the way we think and feel is vital for releasing positive energy and improving our performance. Beswick's 20 lessons will bestow resilience and guide you through the process of harnessing the full power of your physical abilities. This is a book about change. Bill Beswick's advice is guaranteed to equip you with new, more efficient ways to think. Through his powerful storytelling, he will help you let go of a negative mind-set and embrace a much stronger, positive and determined one. Anything is possible when you realise it's never too late to switch direction and change your story.

The Changing Story

The Changing Story

Author: Ahriana Platten

Publisher: Balboa Press

Published: 2021-03-29

Total Pages: 36

ISBN-13: 1982266236

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Preparing for change is an important step, no matter what age you are. This whimsical story embraces change as a joy-filled and beautiful journey. It’s a story about a strong and steadfast mountain and her journey to discover her inner light. Along the way, she must release old ideas about who she is and recognize who she is becoming. Young or old, the reader will identify with the experience of change and the gifts that come from it.


Book Synopsis The Changing Story by : Ahriana Platten

Download or read book The Changing Story written by Ahriana Platten and published by Balboa Press. This book was released on 2021-03-29 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preparing for change is an important step, no matter what age you are. This whimsical story embraces change as a joy-filled and beautiful journey. It’s a story about a strong and steadfast mountain and her journey to discover her inner light. Along the way, she must release old ideas about who she is and recognize who she is becoming. Young or old, the reader will identify with the experience of change and the gifts that come from it.

Change Your Story, Change Your Life

Change Your Story, Change Your Life

Author: Carl Greer

Publisher: Simon and Schuster

Published: 2014-05-01

Total Pages: 281

ISBN-13: 1844098605

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Change Your Story, Change Your Life is a practical self-help guide to personal transformation using traditional shamanic techniques combined with journaling and Carl Greer’s method for dialoguing that draws upon Jungian active imagination. The exercises inspire readers to work with insights and energies derived during the use of modalities that tap into the unconscious so that they may consciously choose the changes they would like to make in their lives and begin implementing them.


Book Synopsis Change Your Story, Change Your Life by : Carl Greer

Download or read book Change Your Story, Change Your Life written by Carl Greer and published by Simon and Schuster. This book was released on 2014-05-01 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Change Your Story, Change Your Life is a practical self-help guide to personal transformation using traditional shamanic techniques combined with journaling and Carl Greer’s method for dialoguing that draws upon Jungian active imagination. The exercises inspire readers to work with insights and energies derived during the use of modalities that tap into the unconscious so that they may consciously choose the changes they would like to make in their lives and begin implementing them.

Choose Your Story, Change Your Life

Choose Your Story, Change Your Life

Author: Kindra Hall

Publisher: HarperCollins Leadership

Published: 2022-01-11

Total Pages: 273

ISBN-13: 1400228417

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The things we tell ourselves affect how well or poorly our path in life goes. It’s time to flip the script on the internal stories you tell yourself and live life on your terms. Most of the “self-stories” you tell yourself—the kind of person you say you are and the things you are capable of—are invisible to you because they have become such a part of your everyday mental routine that you don’t even recognize they exist. Yet, these self-stories influence everything you do, everything you say, and everything you are. Choose Your Story, Change Your Life will help you take complete control of your self-stories and create the life you’ve always dreamed you’d have. Author Kindra Hall offers up a new window into your psychology, one that travels the distance from the frontiers of neuroscience to the deep inner workings of your thoughts and feelings. In Choose Your Story, Change Your Life, Kindra will help you: Uncover the truth of how you have created the life you have; Challenge everything you think you know about how your life has been built; Uncover the clear steps you can take to create the life you want; Take control of your self-story to become the author of who you are; and Live your life in a way you never have before. This eye-opening, but applicable journey will transform you from a passive listener of these limiting, unconscious thoughts to the definitive author of who you are and everything you want to be. Changing your life is as simple as choosing better stories to tell yourself. If you can change your story, you can change your life.


Book Synopsis Choose Your Story, Change Your Life by : Kindra Hall

Download or read book Choose Your Story, Change Your Life written by Kindra Hall and published by HarperCollins Leadership. This book was released on 2022-01-11 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The things we tell ourselves affect how well or poorly our path in life goes. It’s time to flip the script on the internal stories you tell yourself and live life on your terms. Most of the “self-stories” you tell yourself—the kind of person you say you are and the things you are capable of—are invisible to you because they have become such a part of your everyday mental routine that you don’t even recognize they exist. Yet, these self-stories influence everything you do, everything you say, and everything you are. Choose Your Story, Change Your Life will help you take complete control of your self-stories and create the life you’ve always dreamed you’d have. Author Kindra Hall offers up a new window into your psychology, one that travels the distance from the frontiers of neuroscience to the deep inner workings of your thoughts and feelings. In Choose Your Story, Change Your Life, Kindra will help you: Uncover the truth of how you have created the life you have; Challenge everything you think you know about how your life has been built; Uncover the clear steps you can take to create the life you want; Take control of your self-story to become the author of who you are; and Live your life in a way you never have before. This eye-opening, but applicable journey will transform you from a passive listener of these limiting, unconscious thoughts to the definitive author of who you are and everything you want to be. Changing your life is as simple as choosing better stories to tell yourself. If you can change your story, you can change your life.

Changing Changing

Changing Changing

Author: Aracelis Girmay

Publisher: George Braziller Publishers

Published: 2005-04-26

Total Pages: 52

ISBN-13: 9780807615539

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"Once there was a boy. And once there was a girl." So begins this story of metamorphoses, of life, and of possibility. The young protagonists of the opening lines take turns embodying facets of the world around them, undergoing transformations of quiet but mythical proportions. She becomes the moon, a tribe, an island. He becomes a bull, the sky, a kite. Bright, imaginative images of raw beauty illustrate each transformation. Changing, Changing is a joyful celebration of many things. Of the world the children take into themselves as they are reincarnated again and again. Of the imagination, which knows no bounds as they experience the universe from the new perspective of each transformation. As children of African descent, their story is also a celebration of Blackness. Their tumble through the universe is a journey through life, a discovery of the world, themselves, and each other—making Changing, Changing a celebration of love and of friendship as well. Adults will see the deeper philosophical message of change as a defining and driving force in life, while children (and adults, too) will delight in this playful romp through the everyday wonders that surround us.


Book Synopsis Changing Changing by : Aracelis Girmay

Download or read book Changing Changing written by Aracelis Girmay and published by George Braziller Publishers. This book was released on 2005-04-26 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Once there was a boy. And once there was a girl." So begins this story of metamorphoses, of life, and of possibility. The young protagonists of the opening lines take turns embodying facets of the world around them, undergoing transformations of quiet but mythical proportions. She becomes the moon, a tribe, an island. He becomes a bull, the sky, a kite. Bright, imaginative images of raw beauty illustrate each transformation. Changing, Changing is a joyful celebration of many things. Of the world the children take into themselves as they are reincarnated again and again. Of the imagination, which knows no bounds as they experience the universe from the new perspective of each transformation. As children of African descent, their story is also a celebration of Blackness. Their tumble through the universe is a journey through life, a discovery of the world, themselves, and each other—making Changing, Changing a celebration of love and of friendship as well. Adults will see the deeper philosophical message of change as a defining and driving force in life, while children (and adults, too) will delight in this playful romp through the everyday wonders that surround us.

Change

Change

Author: Damon Centola

Publisher: Little, Brown Spark

Published: 2021-01-19

Total Pages: 320

ISBN-13: 0316457345

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How to create the change you want to see in the world using the paradigm-busting ideas in this "utterly fascinating" (Adam Grant) big-idea book.​ Most of what we know about how ideas spread comes from bestselling authors who give us a compelling picture of a world, in which "influencers" are king, "sticky" ideas "go viral," and good behavior is "nudged" forward. The problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same. When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us.


Book Synopsis Change by : Damon Centola

Download or read book Change written by Damon Centola and published by Little, Brown Spark. This book was released on 2021-01-19 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to create the change you want to see in the world using the paradigm-busting ideas in this "utterly fascinating" (Adam Grant) big-idea book.​ Most of what we know about how ideas spread comes from bestselling authors who give us a compelling picture of a world, in which "influencers" are king, "sticky" ideas "go viral," and good behavior is "nudged" forward. The problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same. When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us.

Monoculture

Monoculture

Author: F. S. Michaels

Publisher: Red Clover Press

Published: 2011-04-25

Total Pages: 204

ISBN-13: 098685381X

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Winner of the George Orwell Award. One of The Atlantic's best books of the year. As human beings, we've always told stories: stories about who we are, where we come from, and where we're going. Now imagine that one of those stories is taking over the others, narrowing our diversity and creating a monoculture. Because of the rise of the economic story, six areas of your world - your work, your relationships with others and the environment, your community, your physical and spiritual health, your education, and your creativity - are changing, or have already changed, in subtle and not-so-subtle ways. And because how you think shapes how you act, the monoculture isn't just changing your mind - it's changing your life. In Monoculture, F.S. Michaels draws on extensive research and makes surprising connections among disciplines to take a big-picture look at how one story is changing everything. Her research and writing have been supported by the Social Sciences and Humanities Research Council of Canada, the Killam Trusts, and regional and municipal arts councils. Michaels has an MBA, and completed five years of PhD studies in Organizational Analysis. She lives in British Columbia, Canada. "A single lucid narrative that's bound to first make you somewhat uncomfortable and insecure, then give you the kind of pause from which you can step back and move forward with more autonomy, authenticity and mindfulness than ever." - The Atlantic "A thin, enrapturing gem. It's accessible, sensible--exactly the sort of book that should have (and still could + should!) take off and create a tiny little dent in books." - Kenyon Review "A smart and realistic guide to first recognizing the monoculture and the challenges of transcending its limitations." - Maria Popova, BrainPickings.org "I found myself reading non-stop, underlining like crazy...an astute explanation about what I've been feeling recently, something I couldn't put my finger on...[Michaels] writes in clear, energetic prose that's thoughtful, engaging and unforced. She defines and analyzes without judgment or insistence...a breath of fresh air." - NPR "...a singularly brilliant and accessible analysis of some of the fundamental assumptions and driving principles of our time." - Comment Magazine "5 stars: The cause and effect of our world is more surprising than you'd think. With intriguing notions about the driving ideas of stories in every shape of our life, "Monoculture" is an incredibly fascinating way about how the mind works and today's consumer culture." - Midwest Book Review "If you just read one book this year, read this one." - BuriedInPrint.com


Book Synopsis Monoculture by : F. S. Michaels

Download or read book Monoculture written by F. S. Michaels and published by Red Clover Press. This book was released on 2011-04-25 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the George Orwell Award. One of The Atlantic's best books of the year. As human beings, we've always told stories: stories about who we are, where we come from, and where we're going. Now imagine that one of those stories is taking over the others, narrowing our diversity and creating a monoculture. Because of the rise of the economic story, six areas of your world - your work, your relationships with others and the environment, your community, your physical and spiritual health, your education, and your creativity - are changing, or have already changed, in subtle and not-so-subtle ways. And because how you think shapes how you act, the monoculture isn't just changing your mind - it's changing your life. In Monoculture, F.S. Michaels draws on extensive research and makes surprising connections among disciplines to take a big-picture look at how one story is changing everything. Her research and writing have been supported by the Social Sciences and Humanities Research Council of Canada, the Killam Trusts, and regional and municipal arts councils. Michaels has an MBA, and completed five years of PhD studies in Organizational Analysis. She lives in British Columbia, Canada. "A single lucid narrative that's bound to first make you somewhat uncomfortable and insecure, then give you the kind of pause from which you can step back and move forward with more autonomy, authenticity and mindfulness than ever." - The Atlantic "A thin, enrapturing gem. It's accessible, sensible--exactly the sort of book that should have (and still could + should!) take off and create a tiny little dent in books." - Kenyon Review "A smart and realistic guide to first recognizing the monoculture and the challenges of transcending its limitations." - Maria Popova, BrainPickings.org "I found myself reading non-stop, underlining like crazy...an astute explanation about what I've been feeling recently, something I couldn't put my finger on...[Michaels] writes in clear, energetic prose that's thoughtful, engaging and unforced. She defines and analyzes without judgment or insistence...a breath of fresh air." - NPR "...a singularly brilliant and accessible analysis of some of the fundamental assumptions and driving principles of our time." - Comment Magazine "5 stars: The cause and effect of our world is more surprising than you'd think. With intriguing notions about the driving ideas of stories in every shape of our life, "Monoculture" is an incredibly fascinating way about how the mind works and today's consumer culture." - Midwest Book Review "If you just read one book this year, read this one." - BuriedInPrint.com

Writing for Bliss

Writing for Bliss

Author:

Publisher: Loving Healing Press

Published: 2017-09-01

Total Pages: 236

ISBN-13: 1615993231

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ÿWriting for Blissÿis most fundamentally about reflection, truth, and freedom. With techniques and prompts for both the seasoned and novice writer, it will lead you to tap into your creativity through storytelling and poetry,examine how life-changing experiences can inspire writing,pursue self-examination and self-discovery through the written word, and,understand how published writers have been transformed by writing.Poet and memoirist Raab (Lust) credits her lifelong love of writing and its therapeutic effects with inspiring her to write this thoughtful and detailed primer that targets pretty much anyone interested in writing a memoir. Most compelling here is Raab?s willingness to share her intimate stories (e.g., the loss of a relative, ongoing struggles with cancer, a difficult relationship with her mother). Her revelations are encouraging to writers who feel they need ?permission to take... a voyage of self-discovery.? The book?s seven-step plan includes plenty of guidance, including on learning to ?read like a writer,? and on addressing readers as if ?seated across the table .? Raab covers big topics such as the ?art and power of storytelling? and small details such as choosing pens and notebooks that you enjoy using. She also helps readers with the important step of ?finding your form.? --PUBLISHER'S WEEKLY "Writing for Blissÿis about the profound ways in which we may be transformed in and through the act of writing. I am grateful to Diana Raab for sharing it, and I trust that you will feel the same as you read on. May you savor the journey." --from the foreword by MARK FREEMAN, PhD "By listening to ourselves and being aware of what we are saying and feeling, the true story of our life's past experience is revealed. Diana Raab?s book gives us the insights by which we can achieve this through her life-coaching wisdom and our writing." --BERNIE SIEGEL, MD, author ofÿThe Art of Healing "Only a talented writer who has fought hard to overcome life?s many obstacles could take her readers by the hand and lead them through the writing process with such enormous compassion, amazing insight, and kindness. Diana Raab is a powerful, wise, intelligent guide well worth our following." --JAMES BROWN, author ofÿThe Los Angeles DiariesÿandÿThe River "Writing for Blissÿis far more than a 'how-to manual'; it enlightens the creative process with wisdom and a delightful sense of adventure. Bravo to Bliss!" --LINDA GRAY SEXTON, author ofÿSearching for Mercy Street: My Journey Back to My Mother, Anne Sexton "Uniquely blending inspiring insights with practical advice, Diana guides you on a path to discover the story that is truly inside you?and yearning to be told." --PATRICK SWEENEY, coauthor of the New York Times bestsellerÿSucceed on Your Own Terms DIANA RAAB, PhD, is an award-winning memoirist, poet, blogger, workshop facilitator, thought provoker, and survivor. She?s the author of eight books and over one thousand articles and poems. She lives in Southern California. Learn more at www.DianaRaab.com


Book Synopsis Writing for Bliss by :

Download or read book Writing for Bliss written by and published by Loving Healing Press. This book was released on 2017-09-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: ÿWriting for Blissÿis most fundamentally about reflection, truth, and freedom. With techniques and prompts for both the seasoned and novice writer, it will lead you to tap into your creativity through storytelling and poetry,examine how life-changing experiences can inspire writing,pursue self-examination and self-discovery through the written word, and,understand how published writers have been transformed by writing.Poet and memoirist Raab (Lust) credits her lifelong love of writing and its therapeutic effects with inspiring her to write this thoughtful and detailed primer that targets pretty much anyone interested in writing a memoir. Most compelling here is Raab?s willingness to share her intimate stories (e.g., the loss of a relative, ongoing struggles with cancer, a difficult relationship with her mother). Her revelations are encouraging to writers who feel they need ?permission to take... a voyage of self-discovery.? The book?s seven-step plan includes plenty of guidance, including on learning to ?read like a writer,? and on addressing readers as if ?seated across the table .? Raab covers big topics such as the ?art and power of storytelling? and small details such as choosing pens and notebooks that you enjoy using. She also helps readers with the important step of ?finding your form.? --PUBLISHER'S WEEKLY "Writing for Blissÿis about the profound ways in which we may be transformed in and through the act of writing. I am grateful to Diana Raab for sharing it, and I trust that you will feel the same as you read on. May you savor the journey." --from the foreword by MARK FREEMAN, PhD "By listening to ourselves and being aware of what we are saying and feeling, the true story of our life's past experience is revealed. Diana Raab?s book gives us the insights by which we can achieve this through her life-coaching wisdom and our writing." --BERNIE SIEGEL, MD, author ofÿThe Art of Healing "Only a talented writer who has fought hard to overcome life?s many obstacles could take her readers by the hand and lead them through the writing process with such enormous compassion, amazing insight, and kindness. Diana Raab is a powerful, wise, intelligent guide well worth our following." --JAMES BROWN, author ofÿThe Los Angeles DiariesÿandÿThe River "Writing for Blissÿis far more than a 'how-to manual'; it enlightens the creative process with wisdom and a delightful sense of adventure. Bravo to Bliss!" --LINDA GRAY SEXTON, author ofÿSearching for Mercy Street: My Journey Back to My Mother, Anne Sexton "Uniquely blending inspiring insights with practical advice, Diana guides you on a path to discover the story that is truly inside you?and yearning to be told." --PATRICK SWEENEY, coauthor of the New York Times bestsellerÿSucceed on Your Own Terms DIANA RAAB, PhD, is an award-winning memoirist, poet, blogger, workshop facilitator, thought provoker, and survivor. She?s the author of eight books and over one thousand articles and poems. She lives in Southern California. Learn more at www.DianaRaab.com

Switch

Switch

Author: Chip Heath

Publisher: Crown Currency

Published: 2010-02-16

Total Pages: 322

ISBN-13: 030759016X

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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.


Book Synopsis Switch by : Chip Heath

Download or read book Switch written by Chip Heath and published by Crown Currency. This book was released on 2010-02-16 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.