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Chew with Your Mind Open

Author: Cameron Day

Publisher:

Published: 2021-06-30

Total Pages:

ISBN-13: 9780578917924

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Allow me to blast a ray of sunshine through the murky clouds hovering over advertising agencies and marketing departments alike. If you've got talent, I can keep you from rolling an embarrassing string of gutter balls. Chew With Your Mind Open is here to make it make sense to the degree that advertising ever will. The politics. The personalities. The nonstop problems in need of smart and effective solutions. I was lucky. I had a great thinker in my corner for over two decades. A rock-solid, real-live 24/7 mentor. My father, Guy Day, knew the advertising racket well and was no stranger to remarkable creative work. He co-founded Chiat/Day as a writer and was the agency's president, twice. My dad helped inspire some of the best advertising of the 20th century, Apple's "1984" Super Bowl spot for example. He also inspired me. What my father gave me, is what I'm now ready to give you. Just enough big-picture guidance to be dangerous. My advice can keep you from falling into unproductive time-sucks and sinking in conceptual quicksand. I'll help you avoid the chronic wallowing, unneeded politicking, and blame game that's all too common in the business. I'll help you develop good habits that will serve you well in the worst of times. Throughout my book, I'll share how I got -- and still get -- my best thinking through the gauntlet without collecting a huge assortment of knives in my back. Granted, a few of them will be unavoidable. I'll address that part, too. My knowledge comes from real-life experiences, and my book is broken down by subject and is served one easily digestible nugget at a time. Sometimes my experiences are funny, other times embarrassing, but they always reveal an underlying truth and a learning opportunity that could spare you some scar tissue. Along the way, readers will be in the room with me as I present work, defend it, debate clients, and push the best thinking forward.

Book Synopsis Chew with Your Mind Open by : Cameron Day

Download or read book Chew with Your Mind Open written by Cameron Day and published by . This book was released on 2021-06-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Allow me to blast a ray of sunshine through the murky clouds hovering over advertising agencies and marketing departments alike. If you've got talent, I can keep you from rolling an embarrassing string of gutter balls. Chew With Your Mind Open is here to make it make sense to the degree that advertising ever will. The politics. The personalities. The nonstop problems in need of smart and effective solutions. I was lucky. I had a great thinker in my corner for over two decades. A rock-solid, real-live 24/7 mentor. My father, Guy Day, knew the advertising racket well and was no stranger to remarkable creative work. He co-founded Chiat/Day as a writer and was the agency's president, twice. My dad helped inspire some of the best advertising of the 20th century, Apple's "1984" Super Bowl spot for example. He also inspired me. What my father gave me, is what I'm now ready to give you. Just enough big-picture guidance to be dangerous. My advice can keep you from falling into unproductive time-sucks and sinking in conceptual quicksand. I'll help you avoid the chronic wallowing, unneeded politicking, and blame game that's all too common in the business. I'll help you develop good habits that will serve you well in the worst of times. Throughout my book, I'll share how I got -- and still get -- my best thinking through the gauntlet without collecting a huge assortment of knives in my back. Granted, a few of them will be unavoidable. I'll address that part, too. My knowledge comes from real-life experiences, and my book is broken down by subject and is served one easily digestible nugget at a time. Sometimes my experiences are funny, other times embarrassing, but they always reveal an underlying truth and a learning opportunity that could spare you some scar tissue. Along the way, readers will be in the room with me as I present work, defend it, debate clients, and push the best thinking forward.

Too Much and Not the Mood

Author: Durga Chew-Bose

Publisher: FSG Originals

Published: 2017-04-11

Total Pages: 241

ISBN-13: 0374535957

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On April 11, 1931, Virginia Woolf ended her entry in A Writer's Diary with the words "too much and not the mood." She was describing how tired she was of correcting her own writing, of the "cramming in and the cutting out" to please other readers, wondering if she had anything at all that was truly worth saying. The character of that sentiment, the attitude of it, inspired Durga Chew-Bose to write and collect her own work. The result is a lyrical and piercingly insightful collection of essays and her own brand of essay-meets-prose poetry about identity and culture. Inspired by Maggie Nelson's Bluets, Lydia Davis's short prose, and Vivian Gornick's exploration of interior life, Chew-Bose captures the inner restlessness that keeps her always on the brink of creative expression. Too Much and Not the Mood is a beautiful and surprising exploration of what it means to be a first-generation, creative young woman working today.

Book Synopsis Too Much and Not the Mood by : Durga Chew-Bose

Download or read book Too Much and Not the Mood written by Durga Chew-Bose and published by FSG Originals. This book was released on 2017-04-11 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: On April 11, 1931, Virginia Woolf ended her entry in A Writer's Diary with the words "too much and not the mood." She was describing how tired she was of correcting her own writing, of the "cramming in and the cutting out" to please other readers, wondering if she had anything at all that was truly worth saying. The character of that sentiment, the attitude of it, inspired Durga Chew-Bose to write and collect her own work. The result is a lyrical and piercingly insightful collection of essays and her own brand of essay-meets-prose poetry about identity and culture. Inspired by Maggie Nelson's Bluets, Lydia Davis's short prose, and Vivian Gornick's exploration of interior life, Chew-Bose captures the inner restlessness that keeps her always on the brink of creative expression. Too Much and Not the Mood is a beautiful and surprising exploration of what it means to be a first-generation, creative young woman working today.

Hey, Whipple, Squeeze This

Author: Luke Sullivan

Publisher: John Wiley & Sons

Published: 2016-01-19

Total Pages: 451

ISBN-13: 1119164028

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The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Book Synopsis Hey, Whipple, Squeeze This by : Luke Sullivan

Download or read book Hey, Whipple, Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Mama Bear Apologetics

Author: Hillary Morgan Ferrer

Publisher: Harvest House Publishers

Published: 2019-06-04

Total Pages: 290

ISBN-13: 0736976159

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*Foreword written by Nancy Pearcey* "Parents are the most important apologists our kids will ever know. Mama Bear Apologetics will help you navigate your kids’ questions and prepare them to become committed Christ followers.” —J. Warner Wallace "If every Christian mom would apply this book in her parenting, it would profoundly transform the next generation." —Natasha Crain #RoarLikeAMother The problem with lies is they don’t often sound like lies. They seem harmless, and even sound right. So what’s a Mama Bear to do when her kids seem to be absorbing the culture’s lies uncritically? Mama Bear Apologetics® is the book you’ve been looking for. This mom-to-mom guide will equip you to teach your kids how to form their own biblical beliefs about what is true and what is false. Through transparent life stories and clear, practical applications—including prayer strategies—this band of Mama Bears offers you tools to train yourself, so you can turn around and train your kids. Are you ready to answer the rallying cry, “Mess with our kids and we will demolish your arguments”? Join the Mama Bears and raise your voice to protect your kids—by teaching them how to think through and address the issues head-on, yet with gentleness and respect.

Book Synopsis Mama Bear Apologetics by : Hillary Morgan Ferrer

Download or read book Mama Bear Apologetics written by Hillary Morgan Ferrer and published by Harvest House Publishers. This book was released on 2019-06-04 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: *Foreword written by Nancy Pearcey* "Parents are the most important apologists our kids will ever know. Mama Bear Apologetics will help you navigate your kids’ questions and prepare them to become committed Christ followers.” —J. Warner Wallace "If every Christian mom would apply this book in her parenting, it would profoundly transform the next generation." —Natasha Crain #RoarLikeAMother The problem with lies is they don’t often sound like lies. They seem harmless, and even sound right. So what’s a Mama Bear to do when her kids seem to be absorbing the culture’s lies uncritically? Mama Bear Apologetics® is the book you’ve been looking for. This mom-to-mom guide will equip you to teach your kids how to form their own biblical beliefs about what is true and what is false. Through transparent life stories and clear, practical applications—including prayer strategies—this band of Mama Bears offers you tools to train yourself, so you can turn around and train your kids. Are you ready to answer the rallying cry, “Mess with our kids and we will demolish your arguments”? Join the Mama Bears and raise your voice to protect your kids—by teaching them how to think through and address the issues head-on, yet with gentleness and respect.

SoulPancake

Author: Rainn Wilson

Publisher: Hyperion

Published: 2010-10-26

Total Pages: 224

ISBN-13: 9781401310332

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CAN MEN AND WOMEN REALLY BE “JUST FRIENDS? IF YOU ONLY HAD ONE HOUR LEFT TO LIVE, HOW WOULD YOU SPEND IT? WHAT PARALYZES YOUR CREATIVITY? WHAT FUELS IT? Somewhere over the course of history, chewing on Life’s Big Questions lost its cool factor. Fortunately for mankind, Rainn Wilson (best known for playing Dwight Schrute on NBC's The Office) and a bunch of his friends are on a mission to change that. Based on the wildly successful website SoulPancake.com, this book urges you to explore philosophy, creativity, spirituality, love, truth, science, and so much more. With bold questions, intriguing challenges, and mind-bending art, Soul Pancake creates a space for you to stimulate your brain stem, spark your soul, and figure out what it means to be human.. CRAMMED INSIDE: + A revealing Introduction by Rainn Wilson + 180 Life's Big Questions (the ones that gnaw at your innards) + Visual masterpieces from 90+ artists + Unusual activities that launch you into the world + Exclusive commentary from the fascinating minds of: Amy Sedaris, David Lynch, Heather Armstrong (Dooce.com), Dr. Drew, Jesse Dylan, Justin Vernon (Bon Iver), Harold Ramis, Josh Ritter, and Saul Williams.

Book Synopsis SoulPancake by : Rainn Wilson

Download or read book SoulPancake written by Rainn Wilson and published by Hyperion. This book was released on 2010-10-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: CAN MEN AND WOMEN REALLY BE “JUST FRIENDS? IF YOU ONLY HAD ONE HOUR LEFT TO LIVE, HOW WOULD YOU SPEND IT? WHAT PARALYZES YOUR CREATIVITY? WHAT FUELS IT? Somewhere over the course of history, chewing on Life’s Big Questions lost its cool factor. Fortunately for mankind, Rainn Wilson (best known for playing Dwight Schrute on NBC's The Office) and a bunch of his friends are on a mission to change that. Based on the wildly successful website SoulPancake.com, this book urges you to explore philosophy, creativity, spirituality, love, truth, science, and so much more. With bold questions, intriguing challenges, and mind-bending art, Soul Pancake creates a space for you to stimulate your brain stem, spark your soul, and figure out what it means to be human.. CRAMMED INSIDE: + A revealing Introduction by Rainn Wilson + 180 Life's Big Questions (the ones that gnaw at your innards) + Visual masterpieces from 90+ artists + Unusual activities that launch you into the world + Exclusive commentary from the fascinating minds of: Amy Sedaris, David Lynch, Heather Armstrong (Dooce.com), Dr. Drew, Jesse Dylan, Justin Vernon (Bon Iver), Harold Ramis, Josh Ritter, and Saul Williams.

Chew on this

Author: Eric Schlosser

Publisher: Houghton Mifflin Harcourt

Published: 2006

Total Pages: 326

ISBN-13: 9780618593941

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'Chew On This' reveals the truth about the the fast food industry - how it all began, its success, what fast food actually is, what goes on in the slaughterhouses, meatpacking factories and flavour labs, the exploitation of young workers in the thousands of fast-food outlets throughout the world, and much more.

Book Synopsis Chew on this by : Eric Schlosser

Download or read book Chew on this written by Eric Schlosser and published by Houghton Mifflin Harcourt. This book was released on 2006 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Chew On This' reveals the truth about the the fast food industry - how it all began, its success, what fast food actually is, what goes on in the slaughterhouses, meatpacking factories and flavour labs, the exploitation of young workers in the thousands of fast-food outlets throughout the world, and much more.

I Want to Eat Your Books

Author: Karin Lefranc

Publisher: Simon and Schuster

Published: 2015-10-06

Total Pages: 32

ISBN-13: 163450920X

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He’s limping strangely down the hall with outstretched arms and a groaning drawl. A zombie! Could it really be? You race to class, but turn to see he’s sitting in the desk right next to you! But odds are you’ll probably be okay, because this is no ordinary zombie. This zombie doesn’t want to eat your brains—he wants to eat your books! Hide your textbooks and your fairy tales, because the little zombie is hungry and he doesn’t discriminate between genres. Will the school library be devoured, or will the children discover something the zombie likes to do with books even more than eating them? This monster book is silly and fun, with a strong message about kindness and friendship. The little zombie teaches kids not to jump to conclusions and to give everyone a chance. And when a real-life mummy shows up, the zombie is the first to step up and offer the mummy his friendship—and to teach her a few things about the joy of books. This is the perfect monster book for little ones who want a thrill but aren’t looking for anything too scary. For kids ages 3 to 6, this is not a scary monster book; rather, it's a great introduction to the importance of reading books and all that you can learn from them. This should have a big draw to librarians and booksellers as well as kids who enjoy books about monster. None of the monsters in the book are scary, however, and it's not a book about kids trying overcome the monsters in their house or fight them. Instead, the kids actually are kind to the zombie and draw him into their friend circle, which is a great lesson for kids to learn. Sky Pony Press, with our Good Books, Racehorse and Arcade imprints, is proud to publish a broad range of books for young readers—picture books for small children, chapter books, books for middle grade readers, and novels for young adults. Our list includes bestsellers for children who love to play Minecraft; stories told with LEGO bricks; books that teach lessons about tolerance, patience, and the environment, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.

Book Synopsis I Want to Eat Your Books by : Karin Lefranc

Download or read book I Want to Eat Your Books written by Karin Lefranc and published by Simon and Schuster. This book was released on 2015-10-06 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: He’s limping strangely down the hall with outstretched arms and a groaning drawl. A zombie! Could it really be? You race to class, but turn to see he’s sitting in the desk right next to you! But odds are you’ll probably be okay, because this is no ordinary zombie. This zombie doesn’t want to eat your brains—he wants to eat your books! Hide your textbooks and your fairy tales, because the little zombie is hungry and he doesn’t discriminate between genres. Will the school library be devoured, or will the children discover something the zombie likes to do with books even more than eating them? This monster book is silly and fun, with a strong message about kindness and friendship. The little zombie teaches kids not to jump to conclusions and to give everyone a chance. And when a real-life mummy shows up, the zombie is the first to step up and offer the mummy his friendship—and to teach her a few things about the joy of books. This is the perfect monster book for little ones who want a thrill but aren’t looking for anything too scary. For kids ages 3 to 6, this is not a scary monster book; rather, it's a great introduction to the importance of reading books and all that you can learn from them. This should have a big draw to librarians and booksellers as well as kids who enjoy books about monster. None of the monsters in the book are scary, however, and it's not a book about kids trying overcome the monsters in their house or fight them. Instead, the kids actually are kind to the zombie and draw him into their friend circle, which is a great lesson for kids to learn. Sky Pony Press, with our Good Books, Racehorse and Arcade imprints, is proud to publish a broad range of books for young readers—picture books for small children, chapter books, books for middle grade readers, and novels for young adults. Our list includes bestsellers for children who love to play Minecraft; stories told with LEGO bricks; books that teach lessons about tolerance, patience, and the environment, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.

Skinny Thinking

Author: Laura Katleman-Prue

Publisher: Wordclay

Published: 2010

Total Pages: 203

ISBN-13: 1600377491

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READY TO END YOUR FOOD and WEIGHT WORRIES? If so, Skinny Thinking is for you. The only way to create a healthy relationship with food and stop battling with your weight is to change the way you think about food. This is the missing piece of the eating puzzle. Once you change your thinking, your eating and your body will change. Simply by practicing the five steps presented in this book, you will never again need to worry about food or your weight. HERE'S HOW YOU WILL BENEFIT: Learn to make wise food and eating choices Permanently change the way you eat and think about food End your weight struggle forever and free yourself from food worries Learn to accept your body

Book Synopsis Skinny Thinking by : Laura Katleman-Prue

Download or read book Skinny Thinking written by Laura Katleman-Prue and published by Wordclay. This book was released on 2010 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: READY TO END YOUR FOOD and WEIGHT WORRIES? If so, Skinny Thinking is for you. The only way to create a healthy relationship with food and stop battling with your weight is to change the way you think about food. This is the missing piece of the eating puzzle. Once you change your thinking, your eating and your body will change. Simply by practicing the five steps presented in this book, you will never again need to worry about food or your weight. HERE'S HOW YOU WILL BENEFIT: Learn to make wise food and eating choices Permanently change the way you eat and think about food End your weight struggle forever and free yourself from food worries Learn to accept your body

Hey, Whipple, Squeeze This

Author: Luke Sullivan

Publisher: John Wiley & Sons

Published: 2008-04-11

Total Pages: 347

ISBN-13: 0470267712

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In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

Book Synopsis Hey, Whipple, Squeeze This by : Luke Sullivan

Download or read book Hey, Whipple, Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2008-04-11 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

Stop Eating Your Heart Out

Author: Meryl Hershey Beck

Publisher: Conari Press

Published: 2012-04-01

Total Pages: 258

ISBN-13: 1573245453

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What to do when food is NOT your best friend. According to a recent Self Magazine, 65% of all women have an unhealthy relationship with food. Often they use food to numb feelings and become binge eaters or overeaters. Food becomes their primary means for coping with everyday stress, anxiety, and other difficult feelings. Drawing on her experience of working with compulsive overeaters and binge eaters for over twenty years, Meryl Beck has developed a revolutionary approach for rewiring your brain that incorporates spiritual, physical and emotional tools for getting healthy. This 21 day plan brings together tools from psychotherapy, the 12 Steps, personal growth, work, and energy healing. Stop Eating Your Heart Out offers a way to rewire the brain to respond differently to the impulses and feelings that create bingeing. Beck, a therapist, and former binge takes an approach to recovery from emotional eating that incorporates spiritual, emotional, and energy work.

Book Synopsis Stop Eating Your Heart Out by : Meryl Hershey Beck

Download or read book Stop Eating Your Heart Out written by Meryl Hershey Beck and published by Conari Press. This book was released on 2012-04-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: What to do when food is NOT your best friend. According to a recent Self Magazine, 65% of all women have an unhealthy relationship with food. Often they use food to numb feelings and become binge eaters or overeaters. Food becomes their primary means for coping with everyday stress, anxiety, and other difficult feelings. Drawing on her experience of working with compulsive overeaters and binge eaters for over twenty years, Meryl Beck has developed a revolutionary approach for rewiring your brain that incorporates spiritual, physical and emotional tools for getting healthy. This 21 day plan brings together tools from psychotherapy, the 12 Steps, personal growth, work, and energy healing. Stop Eating Your Heart Out offers a way to rewire the brain to respond differently to the impulses and feelings that create bingeing. Beck, a therapist, and former binge takes an approach to recovery from emotional eating that incorporates spiritual, emotional, and energy work.