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Choosing Color for Logos and Packaging

Author: John T. Drew

Publisher: Rotovision

Published: 2010-02

Total Pages: 226

ISBN-13: 2888930951

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"Choosing Color for Logos and Packaging" is not only a wonderful resource for ideas and inspiration, but also a handy manual that shows designers how to best communicate with color. Color is a powerful and extremely important decision in any design because it impacts legibility, promotes an emotional response, and greatly influences the overall aesthetic of a piece. Because of this, color plays a major role in determining the success of a design, so getting it right is imperative. Each design featured includes details on its color scheme and associative color response, along with elements such as typography, overall style, and key features that set the piece apart. The result is an invaluable guide, which offers readers a comprehensive overview in a concise, quick-hit format that can be digested quickly.

Book Synopsis Choosing Color for Logos and Packaging by : John T. Drew

Download or read book Choosing Color for Logos and Packaging written by John T. Drew and published by Rotovision. This book was released on 2010-02 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Choosing Color for Logos and Packaging" is not only a wonderful resource for ideas and inspiration, but also a handy manual that shows designers how to best communicate with color. Color is a powerful and extremely important decision in any design because it impacts legibility, promotes an emotional response, and greatly influences the overall aesthetic of a piece. Because of this, color plays a major role in determining the success of a design, so getting it right is imperative. Each design featured includes details on its color scheme and associative color response, along with elements such as typography, overall style, and key features that set the piece apart. The result is an invaluable guide, which offers readers a comprehensive overview in a concise, quick-hit format that can be digested quickly.

Color Harmony

Author: James Mousner

Publisher: Rockport Publishers

Published: 2008-07-01

Total Pages: 256

ISBN-13: 9781592534029

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Includes CD-ROM companion Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for packages in retail environment competing with thousands of other products, it is especially important to hit the right color note. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and some color advice, anyone can make a strong choice. This book will take the 23 adjectives from The Complete Color Harmony and show 10 different packages in a variety of categories in 3 color combinations each for every adjective. The result is 1,035 color/layout variations illustrating how colors are used to great effect in design.

Book Synopsis Color Harmony by : James Mousner

Download or read book Color Harmony written by James Mousner and published by Rockport Publishers. This book was released on 2008-07-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes CD-ROM companion Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for packages in retail environment competing with thousands of other products, it is especially important to hit the right color note. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and some color advice, anyone can make a strong choice. This book will take the 23 adjectives from The Complete Color Harmony and show 10 different packages in a variety of categories in 3 color combinations each for every adjective. The result is 1,035 color/layout variations illustrating how colors are used to great effect in design.

The Designer's Dictionary of Color

Author: Sean Adams

Publisher: Abrams

Published: 2017-04-11

Total Pages: 262

ISBN-13: 1683350022

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A guide to the cultural, historical, and social meanings of twenty-seven colors, plus examples of successful usage of each as well as options for palette variations. The Designer’s Dictionary of Color provides an in-depth look at twenty-seven colors key to art and graphic design. Organized by spectrum, in color-by-color sections for easy navigation, this book documents each hue with charts showing color range and palette variations. Chapters detail each color’s creative history and cultural associations, with examples of color use that extend from the artistic to the utilitarian—whether the turquoise on a Reid Miles album cover or the avocado paint job on a 1970s Dodge station wagon. A practical and inspirational resource for designers and students alike, The Designer’s Dictionary of Color opens up the world of color for all those who seek to harness its incredible power.

Book Synopsis The Designer's Dictionary of Color by : Sean Adams

Download or read book The Designer's Dictionary of Color written by Sean Adams and published by Abrams. This book was released on 2017-04-11 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the cultural, historical, and social meanings of twenty-seven colors, plus examples of successful usage of each as well as options for palette variations. The Designer’s Dictionary of Color provides an in-depth look at twenty-seven colors key to art and graphic design. Organized by spectrum, in color-by-color sections for easy navigation, this book documents each hue with charts showing color range and palette variations. Chapters detail each color’s creative history and cultural associations, with examples of color use that extend from the artistic to the utilitarian—whether the turquoise on a Reid Miles album cover or the avocado paint job on a 1970s Dodge station wagon. A practical and inspirational resource for designers and students alike, The Designer’s Dictionary of Color opens up the world of color for all those who seek to harness its incredible power.

Color Harmony: Packaging

Author: James Mousner

Publisher: Rockport Publishers

Published: 2008-07-01

Total Pages: 264

ISBN-13: 9781616738747

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Book Synopsis Color Harmony: Packaging by : James Mousner

Download or read book Color Harmony: Packaging written by James Mousner and published by Rockport Publishers. This book was released on 2008-07-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes CD-ROM companion Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for packages in retail environment competing with thousands of other products, it is especially important to hit the right color note. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and some color advice, anyone can make a strong choice. This book will take the 23 adjectives from The Complete Color Harmony and show 10 different packages in a variety of categories in 3 color combinations each for every adjective. The result is 1,035 color/layout variations illustrating how colors are used to great effect in design.

Color Sells

Author: Sendpoints Publishing Co. Ltd.

Publisher: Sendpoints

Published: 2020-05

Total Pages: 0

ISBN-13: 9789887928386

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Color psychology shows that color has great influence on our mind, and it has been widely applied in product packaging to achieve great success in boosting sales.This book shows the critical roles that color plays in branding and marketing, and introduces the basics of color theory.

Book Synopsis Color Sells by : Sendpoints Publishing Co. Ltd.

Download or read book Color Sells written by Sendpoints Publishing Co. Ltd. and published by Sendpoints. This book was released on 2020-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Color psychology shows that color has great influence on our mind, and it has been widely applied in product packaging to achieve great success in boosting sales.This book shows the critical roles that color plays in branding and marketing, and introduces the basics of color theory.

Color Trends and Selection for Product Design

Author: Doreen Becker

Publisher: William Andrew

Published: 2016-05-13

Total Pages: 285

ISBN-13: 032339406X

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Color Trends and Selection for Product Design: Every Color Sells a Story speaks to the needs of the manufacturing level where colorants are developed, helping manufacturers to understand where their colors will sell and for what period of time these products will be viable. It covers issues such as stability, color measurement, and new methods of incorporation, which are critical in the development of new colorants. The book helps product designers more effectively reach their target audiences by helping them understand more about how colors are chosen for particular markets and how certain colors will perform in designs, including how to evaluate color under different lighting conditions and in, or on, different materials. Knowing how colors will perform in each material and how they will be seen on a store shelf or show room floor is vital. The book gives an important insight into future trends, including new design methods for creating color prototypes and regulatory requirements. The color designer needs to better understand the world of the color formulator, and the formulator conversely needs to understand the needs of the designer, so this book is written for both. Provides an expert assessment of future trends in color, helping color manufacturers to understand how their customers and brand owners select colors Covers the critical issues of stability, color measurement, and new methods of incorporation, helping engineers evaluate color performance in different designs, materials, and lighting conditions Helps readers stay ahead of the competition with discussions of important regulations and trends in ‘green’ colors and product design

Book Synopsis Color Trends and Selection for Product Design by : Doreen Becker

Download or read book Color Trends and Selection for Product Design written by Doreen Becker and published by William Andrew. This book was released on 2016-05-13 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Color Trends and Selection for Product Design: Every Color Sells a Story speaks to the needs of the manufacturing level where colorants are developed, helping manufacturers to understand where their colors will sell and for what period of time these products will be viable. It covers issues such as stability, color measurement, and new methods of incorporation, which are critical in the development of new colorants. The book helps product designers more effectively reach their target audiences by helping them understand more about how colors are chosen for particular markets and how certain colors will perform in designs, including how to evaluate color under different lighting conditions and in, or on, different materials. Knowing how colors will perform in each material and how they will be seen on a store shelf or show room floor is vital. The book gives an important insight into future trends, including new design methods for creating color prototypes and regulatory requirements. The color designer needs to better understand the world of the color formulator, and the formulator conversely needs to understand the needs of the designer, so this book is written for both. Provides an expert assessment of future trends in color, helping color manufacturers to understand how their customers and brand owners select colors Covers the critical issues of stability, color measurement, and new methods of incorporation, helping engineers evaluate color performance in different designs, materials, and lighting conditions Helps readers stay ahead of the competition with discussions of important regulations and trends in ‘green’ colors and product design

Color Harmony: Packaging

Author: James Mousner

Publisher: Rockport Publishers

Published: 2008-07-01

Total Pages: 256

ISBN-13: 161673874X

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Book Synopsis Color Harmony: Packaging by : James Mousner

Download or read book Color Harmony: Packaging written by James Mousner and published by Rockport Publishers. This book was released on 2008-07-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes CD-ROM companion Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for packages in retail environment competing with thousands of other products, it is especially important to hit the right color note. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and some color advice, anyone can make a strong choice. This book will take the 23 adjectives from The Complete Color Harmony and show 10 different packages in a variety of categories in 3 color combinations each for every adjective. The result is 1,035 color/layout variations illustrating how colors are used to great effect in design.

Color Management for Packaging

Author: John T. Drew

Publisher: Rotovision

Published: 2008

Total Pages: 0

ISBN-13: 9782940361670

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A one-stop color resource for all packaging and graphic designers Color Management for Packaging covers both theoretical and practical packaging design considerations. Every aspect of color for packaging is explored, including issues of standout, impact, legibility, appetite ratings, emotional responses to color, prepress requirements, technical considerations, and issues of aging and display. Not only is this a great ideas reference book, it is also a hardworking manual that gives designers the broad color knowledge with which to create more successful packaging designs. It shows how to work within budgetary constraints, create the right feel for a product, and create packaging designs that work with a number of different color palettes to accommodate separate product ranges. A consolidated resource, Color Management for Packaging arms designers with a thorough understanding of how to communicate with and manage color in all aspects of packaging design, and offers creative solutions for designing inspiring packaging in line with print and design budgets.

Book Synopsis Color Management for Packaging by : John T. Drew

Download or read book Color Management for Packaging written by John T. Drew and published by Rotovision. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A one-stop color resource for all packaging and graphic designers Color Management for Packaging covers both theoretical and practical packaging design considerations. Every aspect of color for packaging is explored, including issues of standout, impact, legibility, appetite ratings, emotional responses to color, prepress requirements, technical considerations, and issues of aging and display. Not only is this a great ideas reference book, it is also a hardworking manual that gives designers the broad color knowledge with which to create more successful packaging designs. It shows how to work within budgetary constraints, create the right feel for a product, and create packaging designs that work with a number of different color palettes to accommodate separate product ranges. A consolidated resource, Color Management for Packaging arms designers with a thorough understanding of how to communicate with and manage color in all aspects of packaging design, and offers creative solutions for designing inspiring packaging in line with print and design budgets.

Color Inspirations

Author: Darius A Monsef

Publisher: Simon and Schuster

Published: 2011-07-12

Total Pages: 256

ISBN-13: 1600619452

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"Color Inspirations contains some of the very best color palettes from the popular website COLOURlovers.com, organized by color family in a logical, easy-to-use format. In this complete reference, you'll discover 3,286 fresh, inspiring color palettes--ready to be applied to your latest design or project and complete with accurate CMYK, RGB and HEX values. In fact, you can use the included CD to import any color palette into your design software immediately. This comprehensive book also includes a brief primer on color theory and an inspiration section that will help you discover new color combinations in the world around you. It contains everything you need to find the best color palettes for your project in a snap."--Publisher description.

Book Synopsis Color Inspirations by : Darius A Monsef

Download or read book Color Inspirations written by Darius A Monsef and published by Simon and Schuster. This book was released on 2011-07-12 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Color Inspirations contains some of the very best color palettes from the popular website COLOURlovers.com, organized by color family in a logical, easy-to-use format. In this complete reference, you'll discover 3,286 fresh, inspiring color palettes--ready to be applied to your latest design or project and complete with accurate CMYK, RGB and HEX values. In fact, you can use the included CD to import any color palette into your design software immediately. This comprehensive book also includes a brief primer on color theory and an inspiration section that will help you discover new color combinations in the world around you. It contains everything you need to find the best color palettes for your project in a snap."--Publisher description.

Packaging Design

Author: Marianne R. Klimchuk

Publisher: John Wiley & Sons

Published: 2013-01-14

Total Pages: 256

ISBN-13: 111802706X

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The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines

Book Synopsis Packaging Design by : Marianne R. Klimchuk

Download or read book Packaging Design written by Marianne R. Klimchuk and published by John Wiley & Sons. This book was released on 2013-01-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines