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This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.
Book Synopsis Coca-Globalization by : R. Foster
Download or read book Coca-Globalization written by R. Foster and published by Springer. This book was released on 2008-02-04 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.
This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.
Book Synopsis Coca-Globalization by : R. Foster
Download or read book Coca-Globalization written by R. Foster and published by Palgrave Macmillan. This book was released on 2008-04-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.
Illuminating a hidden and fascinating chapter in the history of globalization, Paul Gootenberg chronicles the rise of one of the most spectacular and now illegal Latin American exports: cocaine. Gootenberg traces cocaine's history from its origins as a medical commodity in the nineteenth century to its repression during the early twentieth century and its dramatic reemergence as an illicit good after World War II. Connecting the story of the drug's transformations is a host of people, products, and processes: Sigmund Freud, Coca-Cola, and Pablo Escobar all make appearances, exemplifying the global influences that have shaped the history of cocaine. But Gootenberg decenters the familiar story to uncover the roles played by hitherto obscure but vital Andean actors as well--for example, the Peruvian pharmacist who developed the techniques for refining cocaine on an industrial scale and the creators of the original drug-smuggling networks that decades later would be taken over by Colombian traffickers. Andean Cocaine proves indispensable to understanding one of the most vexing social dilemmas of the late twentieth-century Americas: the American cocaine epidemic of the 1980s and, in its wake, the seemingly endless U.S. drug war in the Andes.
Book Synopsis Andean Cocaine by : Paul Gootenberg
Download or read book Andean Cocaine written by Paul Gootenberg and published by Univ of North Carolina Press. This book was released on 2009-06-01 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illuminating a hidden and fascinating chapter in the history of globalization, Paul Gootenberg chronicles the rise of one of the most spectacular and now illegal Latin American exports: cocaine. Gootenberg traces cocaine's history from its origins as a medical commodity in the nineteenth century to its repression during the early twentieth century and its dramatic reemergence as an illicit good after World War II. Connecting the story of the drug's transformations is a host of people, products, and processes: Sigmund Freud, Coca-Cola, and Pablo Escobar all make appearances, exemplifying the global influences that have shaped the history of cocaine. But Gootenberg decenters the familiar story to uncover the roles played by hitherto obscure but vital Andean actors as well--for example, the Peruvian pharmacist who developed the techniques for refining cocaine on an industrial scale and the creators of the original drug-smuggling networks that decades later would be taken over by Colombian traffickers. Andean Cocaine proves indispensable to understanding one of the most vexing social dilemmas of the late twentieth-century Americas: the American cocaine epidemic of the 1980s and, in its wake, the seemingly endless U.S. drug war in the Andes.
This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.
Book Synopsis Coca-Globalization by : R. Foster
Download or read book Coca-Globalization written by R. Foster and published by Palgrave Macmillan. This book was released on 2008-04-09 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.
Counter-Cola charts the history of one of the world’s most influential and widely known corporations, The Coca-Cola Company. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries. Amanda Ciafone uses this example of global capitalism to reveal the pursuit of corporate power within the key economic transformations—liberal, developmentalist, neoliberal—of the twentieth and twenty-first centuries. Coca-Cola's success has not gone uncontested. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers’ rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism’s imperative to either assimilate critiques or reveal its limits.
Book Synopsis Counter-Cola by : Amanda Ciafone
Download or read book Counter-Cola written by Amanda Ciafone and published by Univ of California Press. This book was released on 2019-05-28 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Counter-Cola charts the history of one of the world’s most influential and widely known corporations, The Coca-Cola Company. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries. Amanda Ciafone uses this example of global capitalism to reveal the pursuit of corporate power within the key economic transformations—liberal, developmentalist, neoliberal—of the twentieth and twenty-first centuries. Coca-Cola's success has not gone uncontested. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers’ rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism’s imperative to either assimilate critiques or reveal its limits.
A novel theoretical account of globalization, De-Coca-Colonization argues that we must move away from top-down visions of the processes at work and concentrate on how ordinary people who are locked out of power structures create "globalities" of their own.
Book Synopsis De-Coca-Colonization by : Steven Flusty
Download or read book De-Coca-Colonization written by Steven Flusty and published by Routledge. This book was released on 2004-03-01 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: A novel theoretical account of globalization, De-Coca-Colonization argues that we must move away from top-down visions of the processes at work and concentrate on how ordinary people who are locked out of power structures create "globalities" of their own.
A novel theoretical account of globalization, this book argues that we must move away from top-down visions of the processes and concentrate on how ordinary people locked out of power structures create "globalities" of their own.
Book Synopsis De-Coca-Colonization by : Steven Flusty
Download or read book De-Coca-Colonization written by Steven Flusty and published by Routledge. This book was released on 2004-03 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: A novel theoretical account of globalization, this book argues that we must move away from top-down visions of the processes and concentrate on how ordinary people locked out of power structures create "globalities" of their own.
DIVClaims that the history of commodities in Latin America (or anywhere) cannot be understood without considering their global context, often from a long-term perspective./div
Book Synopsis From Silver to Cocaine by : Steven Topik
Download or read book From Silver to Cocaine written by Steven Topik and published by Duke University Press. This book was released on 2006-07-18 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVClaims that the history of commodities in Latin America (or anywhere) cannot be understood without considering their global context, often from a long-term perspective./div
'Before the current global era it is impossible to imagine that comparable events [like September 11] could have occurred, reflecting as they do our new-found interdependence. The rise of global terrorism, like world-wide networks involving in money-laundering, drug-running and other forums of organised crime, are all parts of the dark side of globalisation.' From the new Preface This book is based on the highly influential BBC Reith lecture series on globalisation delivered in 1999 by Anthony Giddens. Now updated with a new chapter addressing the post-September 11th global landscape, this book remains the intellectual benchmark on how globalisation is reshaping our lives. The changes are explored in five main chapters: * Globalisation * Risk * Tradition * Family * Democracy.
Book Synopsis Runaway World by : Anthony Giddens
Download or read book Runaway World written by Anthony Giddens and published by Profile Books. This book was released on 2011-05-26 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Before the current global era it is impossible to imagine that comparable events [like September 11] could have occurred, reflecting as they do our new-found interdependence. The rise of global terrorism, like world-wide networks involving in money-laundering, drug-running and other forums of organised crime, are all parts of the dark side of globalisation.' From the new Preface This book is based on the highly influential BBC Reith lecture series on globalisation delivered in 1999 by Anthony Giddens. Now updated with a new chapter addressing the post-September 11th global landscape, this book remains the intellectual benchmark on how globalisation is reshaping our lives. The changes are explored in five main chapters: * Globalisation * Risk * Tradition * Family * Democracy.
A lively examination of the effects of neoliberal globalization, its ability to adapt, and its potential to survive the antiglobalization and nationalist backlash. The expansion of capitalism and neoliberal ideologies have delivered economic integration between countries and brought global inter-connectedness to individuals. So why do so many people now feel that they are citizens of nowhere, disparaged by the cosmopolitan elites? Has democracy and the power of nation states been irredeemably weakened by unfettered global finance, opaque forms of global governance, and the power of transnational corporations? Can the huge rise in social and economic inequality be reversed? Can diverse cultural expression be maintained in a globalizing world? In the context of the current nationalist backlash and the momentous impacts of the COVID-19 pandemic, this thought-provoking volume considers whether globalization is dead or whether it will survive, and perhaps transform. Written in a clear and engaging style, the volume traces the development of economic globalization starting from the first wave of colonialization in the 15th century, through the first period of globalization at the end of the 19th century, and up to the contemporary period of globalization that started in the 1980s and appears today to be teetering on the brink of collapse. It explores the impacts of globalization on today’s world, from global supply chains and tax havens to rising economic inequality, climate change and pandemics, and assesses the different impacts on rich and poor countries, and on the rich and poor within countries. It then reviews the growing anti-globalization sentiment, starting from the anti-IMF protests that raged through developing countries in the 1980s and 1990s, to the emergence of the transnational anti-globalization movement of the 2000s, to more recent uprisings such as the Arab Spring, The Occupy Movement, the Gilets Jaunes, and to the current populist nationalist backlash led by President Trump and embodied in the 2016 Brexit vote. Sensing that globalization has reached a tipping point, the book considers a range of possible scenarios for the future world order, including nationalism, authoritarianism and democratic globalism. Finally, it explores whether globalization can be democratized in a world in which effective and inclusive global governance is crucial to solving global problems, such as tackling climate change, controlling global pandemics and upholding universal human rights.
Book Synopsis Can Globalization Succeed? (The Big Idea Series) (The Big Idea Series) by : Dena Freeman
Download or read book Can Globalization Succeed? (The Big Idea Series) (The Big Idea Series) written by Dena Freeman and published by Thames & Hudson. This book was released on 2020-10-20 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lively examination of the effects of neoliberal globalization, its ability to adapt, and its potential to survive the antiglobalization and nationalist backlash. The expansion of capitalism and neoliberal ideologies have delivered economic integration between countries and brought global inter-connectedness to individuals. So why do so many people now feel that they are citizens of nowhere, disparaged by the cosmopolitan elites? Has democracy and the power of nation states been irredeemably weakened by unfettered global finance, opaque forms of global governance, and the power of transnational corporations? Can the huge rise in social and economic inequality be reversed? Can diverse cultural expression be maintained in a globalizing world? In the context of the current nationalist backlash and the momentous impacts of the COVID-19 pandemic, this thought-provoking volume considers whether globalization is dead or whether it will survive, and perhaps transform. Written in a clear and engaging style, the volume traces the development of economic globalization starting from the first wave of colonialization in the 15th century, through the first period of globalization at the end of the 19th century, and up to the contemporary period of globalization that started in the 1980s and appears today to be teetering on the brink of collapse. It explores the impacts of globalization on today’s world, from global supply chains and tax havens to rising economic inequality, climate change and pandemics, and assesses the different impacts on rich and poor countries, and on the rich and poor within countries. It then reviews the growing anti-globalization sentiment, starting from the anti-IMF protests that raged through developing countries in the 1980s and 1990s, to the emergence of the transnational anti-globalization movement of the 2000s, to more recent uprisings such as the Arab Spring, The Occupy Movement, the Gilets Jaunes, and to the current populist nationalist backlash led by President Trump and embodied in the 2016 Brexit vote. Sensing that globalization has reached a tipping point, the book considers a range of possible scenarios for the future world order, including nationalism, authoritarianism and democratic globalism. Finally, it explores whether globalization can be democratized in a world in which effective and inclusive global governance is crucial to solving global problems, such as tackling climate change, controlling global pandemics and upholding universal human rights.
