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We are told that simply by sipping our morning cup of organic, fair-trade coffee we are encouraging environmentally friendly agricultural methods, community development, fair prices, and shortened commodity chains. But what is the reality for producers, intermediaries, and consumers? This ethnographic analysis of fair-trade coffee analyzes the collective action and combined efforts of fair-trade network participants to construct a new economic reality. Focusing on La Voz Que Clama en el Desierto-a cooperative in San Juan la Laguna, Guatemala-and its relationships with coffee roasters, importers, and certifiers in the United States, Coffee and Community argues that while fair trade does benefit small coffee-farming communities, it is more flawed than advocates and scholars have acknowledged. However, through detailed ethnographic fieldwork with the farmers and by following the product, fair trade can be understood and modified to be more equitable. This book will be of interest to students and academics in anthropology, ethnology, Latin American studies, and labor studies, as well as economists, social scientists, policy makers, fair-trade advocates, and anyone interested in globalization and the realities of fair trade.
Book Synopsis Coffee and Community by : Sarah Lyon
Download or read book Coffee and Community written by Sarah Lyon and published by University Press of Colorado. This book was released on 2011-05-18 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are told that simply by sipping our morning cup of organic, fair-trade coffee we are encouraging environmentally friendly agricultural methods, community development, fair prices, and shortened commodity chains. But what is the reality for producers, intermediaries, and consumers? This ethnographic analysis of fair-trade coffee analyzes the collective action and combined efforts of fair-trade network participants to construct a new economic reality. Focusing on La Voz Que Clama en el Desierto-a cooperative in San Juan la Laguna, Guatemala-and its relationships with coffee roasters, importers, and certifiers in the United States, Coffee and Community argues that while fair trade does benefit small coffee-farming communities, it is more flawed than advocates and scholars have acknowledged. However, through detailed ethnographic fieldwork with the farmers and by following the product, fair trade can be understood and modified to be more equitable. This book will be of interest to students and academics in anthropology, ethnology, Latin American studies, and labor studies, as well as economists, social scientists, policy makers, fair-trade advocates, and anyone interested in globalization and the realities of fair trade.
What turned out to be an unintentional social experiment, 50 Coffees is a journey that uncovers the authentic meaning of community and demonstrates tangible ways to directly impact your life's success. Whether you are a CEO, entrepreneur or full-time mom, understanding the value of a coffee meeting will reshape your relationships and broaden your reach in your business markets and neighborhoods.In the world of over-saturated digital communication, this approach to building a business, promoting a cause or strengthening your ability to connect with others gets back to the basics of human interaction and personal integrity.Jenny Moates is the Chief Possibilities Officer for Moving Ideas, Inc. - a brand communications firm in Charlotte, NC. Jenny has spent more than 25 years in her field and has overseen the creative for several national brands including Bank of America, Ingersoll Rand, Russell Athletic, Cinnabon, PGA Tour, Olympic Winter Games, First Citizens Bank, Polycom and Make-a-Wish Foundation. She is passionate about leading teams with strategy, design and creative execution that creates the "big difference" for her clients.
Book Synopsis 50 Coffees by : Jenny Moates
Download or read book 50 Coffees written by Jenny Moates and published by . This book was released on 2017-11-20 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: What turned out to be an unintentional social experiment, 50 Coffees is a journey that uncovers the authentic meaning of community and demonstrates tangible ways to directly impact your life's success. Whether you are a CEO, entrepreneur or full-time mom, understanding the value of a coffee meeting will reshape your relationships and broaden your reach in your business markets and neighborhoods.In the world of over-saturated digital communication, this approach to building a business, promoting a cause or strengthening your ability to connect with others gets back to the basics of human interaction and personal integrity.Jenny Moates is the Chief Possibilities Officer for Moving Ideas, Inc. - a brand communications firm in Charlotte, NC. Jenny has spent more than 25 years in her field and has overseen the creative for several national brands including Bank of America, Ingersoll Rand, Russell Athletic, Cinnabon, PGA Tour, Olympic Winter Games, First Citizens Bank, Polycom and Make-a-Wish Foundation. She is passionate about leading teams with strategy, design and creative execution that creates the "big difference" for her clients.
The landmark survey that celebrates all the places where people hang out--and is helping to spawn their revival A New York Times Book Review Editor's Choice "Third places," or "great good places," are the many public places where people can gather, put aside the concerns of home and work (their first and second places), and hang out simply for the pleasures of good company and lively conversation. They are the heart of a community's social vitality and the grassroots of a democracy. Author Ray Oldenburg portrays, probes, and promotes th4ese great good places--coffee houses, cafes, bookstores, hair salons, bars, bistros, and many others both past and present--and offers a vision for their revitalization. Eloquent and visionary, this is a compelling argument for these settings of informal public life as essential for the health both of our communities and ourselves. And its message is being heard: Today, entrepreneurs from Seattle to Florida are heeding the call of The Great Good Place--opening coffee houses, bookstores, community centers, bars, and other establishments and proudly acknowledging their indebtedness to this book.
Book Synopsis The Great Good Place by : Ray Oldenburg
Download or read book The Great Good Place written by Ray Oldenburg and published by Da Capo Press. This book was released on 1999-08-18 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: The landmark survey that celebrates all the places where people hang out--and is helping to spawn their revival A New York Times Book Review Editor's Choice "Third places," or "great good places," are the many public places where people can gather, put aside the concerns of home and work (their first and second places), and hang out simply for the pleasures of good company and lively conversation. They are the heart of a community's social vitality and the grassroots of a democracy. Author Ray Oldenburg portrays, probes, and promotes th4ese great good places--coffee houses, cafes, bookstores, hair salons, bars, bistros, and many others both past and present--and offers a vision for their revitalization. Eloquent and visionary, this is a compelling argument for these settings of informal public life as essential for the health both of our communities and ourselves. And its message is being heard: Today, entrepreneurs from Seattle to Florida are heeding the call of The Great Good Place--opening coffee houses, bookstores, community centers, bars, and other establishments and proudly acknowledging their indebtedness to this book.
"This book takes a behind-the-scenes look at the world of Third Wave coffee to uncover what makes a great coffee. Traders stress the material conditions of terroir and botany, but just as important are the social, moral, and political values that farmers, roasters, and consumers attach to the beans. Third Wave roasters earnestly pursue a craft, searching for new flavors, while smallholding Maya farmers in Guatemala see coffee as part of a cycle of agricultural regeneration, as well as a source of extra income. This book connects the quest for quality among Third Wave tastemakers in the United States to the lives and internet-fueled aspirations of Maya producers, showing how profits are made by artfully combining coffee's material and symbolic qualities"--
Book Synopsis Making Better Coffee by : Edward F. Fischer
Download or read book Making Better Coffee written by Edward F. Fischer and published by Univ of California Press. This book was released on 2022-09-06 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book takes a behind-the-scenes look at the world of Third Wave coffee to uncover what makes a great coffee. Traders stress the material conditions of terroir and botany, but just as important are the social, moral, and political values that farmers, roasters, and consumers attach to the beans. Third Wave roasters earnestly pursue a craft, searching for new flavors, while smallholding Maya farmers in Guatemala see coffee as part of a cycle of agricultural regeneration, as well as a source of extra income. This book connects the quest for quality among Third Wave tastemakers in the United States to the lives and internet-fueled aspirations of Maya producers, showing how profits are made by artfully combining coffee's material and symbolic qualities"--
This book is about wonderful coffee, the places that serve it, and the people who make it. Driven by a passion for their city and their craft, they have committed themselves to creating a sense of community through coffee.
Book Synopsis Coffee Shops of Lexington by : Kyle Eberst
Download or read book Coffee Shops of Lexington written by Kyle Eberst and published by Proving Press. This book was released on 2019-08-08 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about wonderful coffee, the places that serve it, and the people who make it. Driven by a passion for their city and their craft, they have committed themselves to creating a sense of community through coffee.
Designing Coffee Shops and Cafés for Community brings together research, theory, and practical applications for designing coffee shops and cafes as places to enhance community connections. As people search for meaning and connection in their lives, they often seek out places that root them in their community. Designers are responsible for creating these spaces, and to do so well, they need to understand the physical and social attributes that make such spaces successful. Addressing societal trends, environment and behavior theories, place attachment, branding, authenticity, location, layout, and ambiance, the book provides guidelines to help designers and operators create more welcoming third places—places that are not home, not work, but those where we can relax in the company of others. It includes eight case studies by authors from threecountries that ground the theories in real-life third places. Its practical design guidelines cover location, accessibility, seating, lighting, sound, and more. Written for students, academics, and designers, this book discusses the value of coffee shops and cafés and guides readers through the ways to create places of belonging that bring people together.
Book Synopsis Designing Coffee Shops and Cafés for Community by : Lisa K. Waxman
Download or read book Designing Coffee Shops and Cafés for Community written by Lisa K. Waxman and published by Routledge. This book was released on 2022-04-19 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing Coffee Shops and Cafés for Community brings together research, theory, and practical applications for designing coffee shops and cafes as places to enhance community connections. As people search for meaning and connection in their lives, they often seek out places that root them in their community. Designers are responsible for creating these spaces, and to do so well, they need to understand the physical and social attributes that make such spaces successful. Addressing societal trends, environment and behavior theories, place attachment, branding, authenticity, location, layout, and ambiance, the book provides guidelines to help designers and operators create more welcoming third places—places that are not home, not work, but those where we can relax in the company of others. It includes eight case studies by authors from threecountries that ground the theories in real-life third places. Its practical design guidelines cover location, accessibility, seating, lighting, sound, and more. Written for students, academics, and designers, this book discusses the value of coffee shops and cafés and guides readers through the ways to create places of belonging that bring people together.
This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities. Bringing together authors who are thought-leaders and emerging scholars from diverse theoretical and methodological perspectives, it examines the issues central to CSR communication including: theoretical underpinnings, form and content of CSR messaging, the boundaries of engagement, and the tensions associated with CSR communication. It offers a unique combination of functional and formative approaches to CSR communication designed to expose readers to a blend of approaches. With attention to issues of diversity, equity, and inclusion, this handbook also explicitly addresses recent societal changes and how those changes will impact CSR communication research and practices in the future. Offering both a strong introduction to topics for novices as well as a more advanced interrogation of CSR communication for more knowledgeable readers, the handbook is appropriate for advanced students and researchers in public relations, strategic communication, organizational communication, and allied fields.
Book Synopsis The Routledge Handbook of Corporate Social Responsibility Communication by : Amy O’Connor
Download or read book The Routledge Handbook of Corporate Social Responsibility Communication written by Amy O’Connor and published by Taylor & Francis. This book was released on 2022-11-22 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities. Bringing together authors who are thought-leaders and emerging scholars from diverse theoretical and methodological perspectives, it examines the issues central to CSR communication including: theoretical underpinnings, form and content of CSR messaging, the boundaries of engagement, and the tensions associated with CSR communication. It offers a unique combination of functional and formative approaches to CSR communication designed to expose readers to a blend of approaches. With attention to issues of diversity, equity, and inclusion, this handbook also explicitly addresses recent societal changes and how those changes will impact CSR communication research and practices in the future. Offering both a strong introduction to topics for novices as well as a more advanced interrogation of CSR communication for more knowledgeable readers, the handbook is appropriate for advanced students and researchers in public relations, strategic communication, organizational communication, and allied fields.
The Way Forward for Entrepreneurship Around the World We are in the midst of a startup revolution. The growth and proliferation of innovation-driven startup activity is profound, unprecedented, and global in scope. Today, it is understood that communities of support and knowledge-sharing go along with other resources. The importance of collaboration and a long-term commitment has gained wider acceptance. These principles are adopted in many startup communities throughout the world. And yet, much more work is needed. Startup activity is highly concentrated in large cities. Governments and other actors such as large corporations and universities are not collaborating with each other nor with entrepreneurs as well as they could. Too often, these actors try to control activity or impose their view from the top-down, rather than supporting an environment that is led from the bottom-up. We continue to see a disconnect between an entrepreneurial mindset and that of many actors who wish to engage with and support entrepreneurship. There are structural reasons for this, but we can overcome many of these obstacles with appropriate focus and sustained practice. No one tells this story better than Brad Feld and Ian Hathaway. The Startup Community Way: Evolving an Entrepreneurial Ecosystem explores what makes startup communities thrive and how to improve collaboration in these rapidly evolving, complex environments. The Startup Community Way is an explanatory guide for startup communities. Rooted in the theory of complex systems, this book establishes the systemic properties of entrepreneurial ecosystems and explains why their complex nature leads people to make predictable mistakes. As complex systems, value creation occurs in startup communities primarily through the interaction of the "parts" - the people, organizations, resources, and conditions involved - not the parts themselves. This continual process of bottom-up interactions unfolds naturally, producing value in novel and unexpected ways. Through these complex, emergent processes, the whole becomes greater and substantially different than what the parts alone could produce. Because of this, participants must take a fundamentally different approach than is common in much of our civic and professional lives. Participants must take a whole-system view, rather than simply trying to optimize their individual part. They must prioritize experimentation and learning over planning and execution. Complex systems are uncertain and unpredictable. They cannot be controlled, only guided and influenced. Each startup community is unique. Replication is enticing but impossible. The race to become "The Next Silicon Valley" is futile - even Silicon Valley couldn't recreate itself. This book: Offers practical advice for entrepreneurs, community builders, government officials, and other stakeholders who want to harness the power of entrepreneurship in their city Describes the core components of startup communities and entrepreneurial ecosystems, as well as an explanation of the differences between these two related, but distinct concepts Advances a new framework for effective startup community building based on the theory of complex systems and insights from systems thinking Includes contributions from leading entrepreneurial voices Is a must-have resource for entrepreneurs, venture capitalists, executives, business and community leaders, economic development authorities, policymakers, university officials, and anyone wishing to understand how startup communities work anywhere in the world
Book Synopsis The Startup Community Way by : Brad Feld
Download or read book The Startup Community Way written by Brad Feld and published by John Wiley & Sons. This book was released on 2020-07-28 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Way Forward for Entrepreneurship Around the World We are in the midst of a startup revolution. The growth and proliferation of innovation-driven startup activity is profound, unprecedented, and global in scope. Today, it is understood that communities of support and knowledge-sharing go along with other resources. The importance of collaboration and a long-term commitment has gained wider acceptance. These principles are adopted in many startup communities throughout the world. And yet, much more work is needed. Startup activity is highly concentrated in large cities. Governments and other actors such as large corporations and universities are not collaborating with each other nor with entrepreneurs as well as they could. Too often, these actors try to control activity or impose their view from the top-down, rather than supporting an environment that is led from the bottom-up. We continue to see a disconnect between an entrepreneurial mindset and that of many actors who wish to engage with and support entrepreneurship. There are structural reasons for this, but we can overcome many of these obstacles with appropriate focus and sustained practice. No one tells this story better than Brad Feld and Ian Hathaway. The Startup Community Way: Evolving an Entrepreneurial Ecosystem explores what makes startup communities thrive and how to improve collaboration in these rapidly evolving, complex environments. The Startup Community Way is an explanatory guide for startup communities. Rooted in the theory of complex systems, this book establishes the systemic properties of entrepreneurial ecosystems and explains why their complex nature leads people to make predictable mistakes. As complex systems, value creation occurs in startup communities primarily through the interaction of the "parts" - the people, organizations, resources, and conditions involved - not the parts themselves. This continual process of bottom-up interactions unfolds naturally, producing value in novel and unexpected ways. Through these complex, emergent processes, the whole becomes greater and substantially different than what the parts alone could produce. Because of this, participants must take a fundamentally different approach than is common in much of our civic and professional lives. Participants must take a whole-system view, rather than simply trying to optimize their individual part. They must prioritize experimentation and learning over planning and execution. Complex systems are uncertain and unpredictable. They cannot be controlled, only guided and influenced. Each startup community is unique. Replication is enticing but impossible. The race to become "The Next Silicon Valley" is futile - even Silicon Valley couldn't recreate itself. This book: Offers practical advice for entrepreneurs, community builders, government officials, and other stakeholders who want to harness the power of entrepreneurship in their city Describes the core components of startup communities and entrepreneurial ecosystems, as well as an explanation of the differences between these two related, but distinct concepts Advances a new framework for effective startup community building based on the theory of complex systems and insights from systems thinking Includes contributions from leading entrepreneurial voices Is a must-have resource for entrepreneurs, venture capitalists, executives, business and community leaders, economic development authorities, policymakers, university officials, and anyone wishing to understand how startup communities work anywhere in the world
Coffee, as a commodity and through its global value chains, is the focus of much interest to achieve fair trade and equitable outcomes for producers, processors and consumers. It has iconic cultural and economic significance for Colombia, which is one of the world's major coffee producers for the global market. This book examines sustainable coffee production in Colombia, specifically the initiatives of Nestlé to create shared value. It describes the transformation of the coffee landscape by the development of economically, socially and environmentally viable and dedicated supply chains. Suppliers have been encouraged to shift production and quality paradigms, in order to develop long-term and sustainable strategies for higher value and premium quality products. This has been partially achieved by establishing a robust partnership with the Coffee Growers Federation and other public, private and social actors, thereby taking control of the institutional architecture and knowledge base that exists in the country. The book provides an important lesson of corporate social responsibility and the creation of shared value for the benefit of farmers, corporations and consumers.
Book Synopsis Sustainability in Coffee Production by : Andrea Biswas-Tortajada
Download or read book Sustainability in Coffee Production written by Andrea Biswas-Tortajada and published by Routledge. This book was released on 2015-06-12 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coffee, as a commodity and through its global value chains, is the focus of much interest to achieve fair trade and equitable outcomes for producers, processors and consumers. It has iconic cultural and economic significance for Colombia, which is one of the world's major coffee producers for the global market. This book examines sustainable coffee production in Colombia, specifically the initiatives of Nestlé to create shared value. It describes the transformation of the coffee landscape by the development of economically, socially and environmentally viable and dedicated supply chains. Suppliers have been encouraged to shift production and quality paradigms, in order to develop long-term and sustainable strategies for higher value and premium quality products. This has been partially achieved by establishing a robust partnership with the Coffee Growers Federation and other public, private and social actors, thereby taking control of the institutional architecture and knowledge base that exists in the country. The book provides an important lesson of corporate social responsibility and the creation of shared value for the benefit of farmers, corporations and consumers.
This book studies the Japanese-American coffee farmers in Kona, Hawaii. Specifically, it sheds light on the role of first and second generation immigrants in the emergence of the Kona coffee agricultural economy, as well as factors that contributed to the creation of the Japanese community in Kona. The people there have survived much turmoil, including harsh treatment on the sugar plantations, economic instability, Pearl Harbor and racial stigma, and ethnic and religious identity crises. Despite these challenges, the pillars of the Japanese coffee community have remained stable.
Book Synopsis Rural Isolation and Dual Cultural Existence by : David K. Abe
Download or read book Rural Isolation and Dual Cultural Existence written by David K. Abe and published by Springer. This book was released on 2017-07-19 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book studies the Japanese-American coffee farmers in Kona, Hawaii. Specifically, it sheds light on the role of first and second generation immigrants in the emergence of the Kona coffee agricultural economy, as well as factors that contributed to the creation of the Japanese community in Kona. The people there have survived much turmoil, including harsh treatment on the sugar plantations, economic instability, Pearl Harbor and racial stigma, and ethnic and religious identity crises. Despite these challenges, the pillars of the Japanese coffee community have remained stable.
