Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto

Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto

Author: Donald P. Cushman

Publisher: State University of New York Press

Published: 2012-02-01

Total Pages: 164

ISBN-13: 0791486788

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Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm's timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence in organizational practice.


Book Synopsis Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto by : Donald P. Cushman

Download or read book Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto written by Donald P. Cushman and published by State University of New York Press. This book was released on 2012-02-01 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm's timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence in organizational practice.


Advertising and Society

Advertising and Society

Author: Carol J. Pardun

Publisher: John Wiley & Sons

Published: 2013-06-26

Total Pages: 346

ISBN-13: 1118587626

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Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion


Book Synopsis Advertising and Society by : Carol J. Pardun

Download or read book Advertising and Society written by Carol J. Pardun and published by John Wiley & Sons. This book was released on 2013-06-26 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion


Spectra

Spectra

Author:

Publisher:

Published: 2003

Total Pages: 310

ISBN-13:

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Book Synopsis Spectra by :

Download or read book Spectra written by and published by . This book was released on 2003 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Teaching Talent

Teaching Talent

Author: Rachel E. Curtis

Publisher:

Published: 2010

Total Pages: 274

ISBN-13:

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Teaching Talent presents a framework for human capital development that draws on a two-year initiative by the Aspen Institute Education and Society Program to research sectors that have effective, well-developed human capital systems and point the way toward human capital innovations in public education. About 80 percent of education spending is devoted to personnel, yet the capacity of schools and districts to recruit, develop, and retain top talent is stunningly low compared with other knowledge sectors. This problem is most profoundly felt in urban school systems, which creates tremendous inequity for the students who most need a high-quality education. Research findings make it clear that human capital is one of the most important levers we have for improving school effectiveness and student achievement. However, educators, district leaders, and policy makers are just beginning to recognize that strengthening human capital should be their top priority--and to act on that recognition. The book first identifies the elements of a robust human capital strategy in education--teacher recruitment and career development; the principal's role in ensuring teacher quality; and the district's role in creating the conditions necessary to support effective human capital management. It then offers a comprehensive, visionary framework that weaves these elements together.


Book Synopsis Teaching Talent by : Rachel E. Curtis

Download or read book Teaching Talent written by Rachel E. Curtis and published by . This book was released on 2010 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaching Talent presents a framework for human capital development that draws on a two-year initiative by the Aspen Institute Education and Society Program to research sectors that have effective, well-developed human capital systems and point the way toward human capital innovations in public education. About 80 percent of education spending is devoted to personnel, yet the capacity of schools and districts to recruit, develop, and retain top talent is stunningly low compared with other knowledge sectors. This problem is most profoundly felt in urban school systems, which creates tremendous inequity for the students who most need a high-quality education. Research findings make it clear that human capital is one of the most important levers we have for improving school effectiveness and student achievement. However, educators, district leaders, and policy makers are just beginning to recognize that strengthening human capital should be their top priority--and to act on that recognition. The book first identifies the elements of a robust human capital strategy in education--teacher recruitment and career development; the principal's role in ensuring teacher quality; and the district's role in creating the conditions necessary to support effective human capital management. It then offers a comprehensive, visionary framework that weaves these elements together.


Forthcoming Books

Forthcoming Books

Author: Rose Arny

Publisher:

Published: 2003-04

Total Pages: 1190

ISBN-13:

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Book Synopsis Forthcoming Books by : Rose Arny

Download or read book Forthcoming Books written by Rose Arny and published by . This book was released on 2003-04 with total page 1190 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Books in Print Supplement

Books in Print Supplement

Author:

Publisher:

Published: 2002

Total Pages: 2576

ISBN-13:

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Book Synopsis Books in Print Supplement by :

Download or read book Books in Print Supplement written by and published by . This book was released on 2002 with total page 2576 pages. Available in PDF, EPUB and Kindle. Book excerpt:


A Strategy for Electronic Dissemination of NASA Langley Technical Publications

A Strategy for Electronic Dissemination of NASA Langley Technical Publications

Author:

Publisher:

Published: 1994

Total Pages: 96

ISBN-13:

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Download or read book A Strategy for Electronic Dissemination of NASA Langley Technical Publications written by and published by . This book was released on 1994 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Nelson Information's Directory of Investment Managers

Nelson Information's Directory of Investment Managers

Author:

Publisher:

Published: 2005

Total Pages: 2120

ISBN-13:

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Book Synopsis Nelson Information's Directory of Investment Managers by :

Download or read book Nelson Information's Directory of Investment Managers written by and published by . This book was released on 2005 with total page 2120 pages. Available in PDF, EPUB and Kindle. Book excerpt:


High-Speed Management and Organizational Communication in the 1990s

High-Speed Management and Organizational Communication in the 1990s

Author: Sarah Sanderson King

Publisher: SUNY Press

Published: 1994-02-24

Total Pages: 324

ISBN-13: 9780791418147

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High-Speed Management and Organizational Communication in the 1990s provides a unique, systematic, and practical treatment of the role communication plays in the new organizations. It treats organizational integration, coordination, and control as central communication processes and explores their transformation of traditional organizational topics such as leadership, corporate culture, teamwork, and continuous improvement programs. The central thesis of this analysis is that increasing the speed with which products get to market helps to make an organization more productive, develop better quality products, become more responsive to customer needs, and generate more profits for investors. Why and how this takes place as well as the central role communication plays in the process is treated here in detail.


Book Synopsis High-Speed Management and Organizational Communication in the 1990s by : Sarah Sanderson King

Download or read book High-Speed Management and Organizational Communication in the 1990s written by Sarah Sanderson King and published by SUNY Press. This book was released on 1994-02-24 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: High-Speed Management and Organizational Communication in the 1990s provides a unique, systematic, and practical treatment of the role communication plays in the new organizations. It treats organizational integration, coordination, and control as central communication processes and explores their transformation of traditional organizational topics such as leadership, corporate culture, teamwork, and continuous improvement programs. The central thesis of this analysis is that increasing the speed with which products get to market helps to make an organization more productive, develop better quality products, become more responsive to customer needs, and generate more profits for investors. Why and how this takes place as well as the central role communication plays in the process is treated here in detail.


Communicating Organizational Change

Communicating Organizational Change

Author: Donald P. Cushman

Publisher: State University of New York Press

Published: 1995-07-01

Total Pages: 350

ISBN-13: 1438400233

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Rapid and volatile organizational change is one of the most profound characteristics of our time. How to communicate the need for and the direction of change to stockholders, employees, customers, and management is the subject of this book.


Book Synopsis Communicating Organizational Change by : Donald P. Cushman

Download or read book Communicating Organizational Change written by Donald P. Cushman and published by State University of New York Press. This book was released on 1995-07-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid and volatile organizational change is one of the most profound characteristics of our time. How to communicate the need for and the direction of change to stockholders, employees, customers, and management is the subject of this book.