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Communication in Responsible Business

Author: Roger N. Conaway

Publisher: Business Expert Press

Published: 2012-08-09

Total Pages: 196

ISBN-13: 1606493256

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Stakeholders today want to know about your company’s social and environmental performance. Effectively communicating these topics has become critical to economic success. This book offers an extensive toolbox of the most effective instruments that can help you, and each chapter provides specific examples of how to communicate social and cause-related marketing, sustainability reporting, issues and crisis communication, vision, mission statements and codes, and web-based stakeholder communication. You will find hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts into solutions for dayto- day business realities.

Book Synopsis Communication in Responsible Business by : Roger N. Conaway

Download or read book Communication in Responsible Business written by Roger N. Conaway and published by Business Expert Press. This book was released on 2012-08-09 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stakeholders today want to know about your company’s social and environmental performance. Effectively communicating these topics has become critical to economic success. This book offers an extensive toolbox of the most effective instruments that can help you, and each chapter provides specific examples of how to communicate social and cause-related marketing, sustainability reporting, issues and crisis communication, vision, mission statements and codes, and web-based stakeholder communication. You will find hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts into solutions for dayto- day business realities.

Communicating Corporate Social Responsibility in the Digital Era

Author: Adam Lindgreen

Publisher: Routledge

Published: 2017-12-12

Total Pages: 474

ISBN-13: 1317150635

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Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders’ skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.

Book Synopsis Communicating Corporate Social Responsibility in the Digital Era by : Adam Lindgreen

Download or read book Communicating Corporate Social Responsibility in the Digital Era written by Adam Lindgreen and published by Routledge. This book was released on 2017-12-12 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders’ skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.

Managing Corporate Social Responsibility

Author: W. Timothy Coombs

Publisher: John Wiley & Sons

Published: 2011-10-03

Total Pages: 208

ISBN-13: 1444336290

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Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

Book Synopsis Managing Corporate Social Responsibility by : W. Timothy Coombs

Download or read book Managing Corporate Social Responsibility written by W. Timothy Coombs and published by John Wiley & Sons. This book was released on 2011-10-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

Communicating Corporate Social Responsibility

Author:

Publisher: Emerald Group Publishing

Published: 2014-02-07

Total Pages: 456

ISBN-13: 1783507969

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This book offers a groundbreaking collection of themed chapters in the emerging field of Corporate Social Responsibility (CSR) Communication. Via an international approach, these chapters explore the theory, practice, and issues involved in communicating CSR and make for fascinating reading.

Book Synopsis Communicating Corporate Social Responsibility by :

Download or read book Communicating Corporate Social Responsibility written by and published by Emerald Group Publishing. This book was released on 2014-02-07 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a groundbreaking collection of themed chapters in the emerging field of Corporate Social Responsibility (CSR) Communication. Via an international approach, these chapters explore the theory, practice, and issues involved in communicating CSR and make for fascinating reading.

Strategic Communication for Sustainable Organizations

Author: Myria Allen

Publisher: Springer

Published: 2015-07-16

Total Pages: 325

ISBN-13: 3319180053

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This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners and external stakeholders. It develops essential insights on the basis of an extensive review of relevant theories and research drawn from multiple disciplines. Interview data gathered from organization members who are currently communicating about sustainability in their cities, universities, nongovernmental organizations, small businesses and large for-profit organizations provide valuable insights from a practitioner’s perspective. The interviewees represent organizations such as the Portland Trailblazers, Tyson Foods, the City and County of Denver and the Natural Resources Defense Council. Theory, research and interview comments combine in a reader-friendly way to provide practical insights and stimulate future research.

Book Synopsis Strategic Communication for Sustainable Organizations by : Myria Allen

Download or read book Strategic Communication for Sustainable Organizations written by Myria Allen and published by Springer. This book was released on 2015-07-16 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners and external stakeholders. It develops essential insights on the basis of an extensive review of relevant theories and research drawn from multiple disciplines. Interview data gathered from organization members who are currently communicating about sustainability in their cities, universities, nongovernmental organizations, small businesses and large for-profit organizations provide valuable insights from a practitioner’s perspective. The interviewees represent organizations such as the Portland Trailblazers, Tyson Foods, the City and County of Denver and the Natural Resources Defense Council. Theory, research and interview comments combine in a reader-friendly way to provide practical insights and stimulate future research.

CSR Communication in the Media

Author: Franzisca Weder

Publisher: Springer Nature

Published: 2023-03-22

Total Pages: 246

ISBN-13: 3031189760

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Corporate social responsibility (CSR) is an established management focus of today's companies and organizations of different types, scope and size. Communication practices on CSR and sustainability in the media industry, related theoretical concepts, and empirical foundations have not yet been sufficiently explored. This book focuses on a new normative framework of sustainability, bridging the established debate on public value with the current debate on social impact and the social license to operate in the media industry. With a variety of contributions from theory and practice, the book addresses the dual nature of media and media companies, which simultaneously produce economic and cultural goods and thus bear a "double responsibility": on the one hand, for the way they present reality, monitor and criticize economic and political developments, and bring ethical concerns to the public debate. On the other hand, they bear responsibility for their own activities as companies (license to operate). The book is therefore aimed at readers interested in the journalistic perspective and at executives in the media industry.

Book Synopsis CSR Communication in the Media by : Franzisca Weder

Download or read book CSR Communication in the Media written by Franzisca Weder and published by Springer Nature. This book was released on 2023-03-22 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate social responsibility (CSR) is an established management focus of today's companies and organizations of different types, scope and size. Communication practices on CSR and sustainability in the media industry, related theoretical concepts, and empirical foundations have not yet been sufficiently explored. This book focuses on a new normative framework of sustainability, bridging the established debate on public value with the current debate on social impact and the social license to operate in the media industry. With a variety of contributions from theory and practice, the book addresses the dual nature of media and media companies, which simultaneously produce economic and cultural goods and thus bear a "double responsibility": on the one hand, for the way they present reality, monitor and criticize economic and political developments, and bring ethical concerns to the public debate. On the other hand, they bear responsibility for their own activities as companies (license to operate). The book is therefore aimed at readers interested in the journalistic perspective and at executives in the media industry.

Corporate Social Responsibility, Sustainability and Public Relations

Author: Donnalyn Pompper

Publisher: Routledge

Published: 2015-11-19

Total Pages: 223

ISBN-13: 1135007225

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While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of "greenwashing." This innovative book critically explores the growing, complex and sometimes contradictory connections among public relations, corporate social responsibility and sustainability. This book advocates a postmodern insider-activist role for public relations which can transform organizations into moral places committed to people, planet, and profit. By amplifying voices of nearly 100 for-profit and nonprofit professionals, and using hermeneutic phenomenological theme analyses of CSR/Sustainability reports and websites, this book invokes public relations, postmodern and critical theories to empower public relations professionals to transform organizations into ethical, authentic and transparent actors in the public sphere. It is essential reading for scholars, educators and enquiring professionals working in public relations, corporate communication, sustainability and corporate social responsibility.

Book Synopsis Corporate Social Responsibility, Sustainability and Public Relations by : Donnalyn Pompper

Download or read book Corporate Social Responsibility, Sustainability and Public Relations written by Donnalyn Pompper and published by Routledge. This book was released on 2015-11-19 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of "greenwashing." This innovative book critically explores the growing, complex and sometimes contradictory connections among public relations, corporate social responsibility and sustainability. This book advocates a postmodern insider-activist role for public relations which can transform organizations into moral places committed to people, planet, and profit. By amplifying voices of nearly 100 for-profit and nonprofit professionals, and using hermeneutic phenomenological theme analyses of CSR/Sustainability reports and websites, this book invokes public relations, postmodern and critical theories to empower public relations professionals to transform organizations into ethical, authentic and transparent actors in the public sphere. It is essential reading for scholars, educators and enquiring professionals working in public relations, corporate communication, sustainability and corporate social responsibility.

Managing Corporate Social Responsibility

Author: W. Timothy Coombs

Publisher: John Wiley & Sons

Published: 2011-09-07

Total Pages: 196

ISBN-13: 1118106660

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Book Synopsis Managing Corporate Social Responsibility by : W. Timothy Coombs

Download or read book Managing Corporate Social Responsibility written by W. Timothy Coombs and published by John Wiley & Sons. This book was released on 2011-09-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

Corporate Social Responsibility

Author: Andreas Rasche

Publisher: Cambridge University Press

Published: 2017-03-23

Total Pages: 559

ISBN-13: 110711487X

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This introductory textbook explores the key issues in global business in corporate social responsibility.

Book Synopsis Corporate Social Responsibility by : Andreas Rasche

Download or read book Corporate Social Responsibility written by Andreas Rasche and published by Cambridge University Press. This book was released on 2017-03-23 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory textbook explores the key issues in global business in corporate social responsibility.