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Author: Kanwar B. Mathur
Publisher: Allied Publishers
Published: 1993
Total Pages: 116
ISBN-13: 9788170231837
DOWNLOAD EBOOKDownload or read book Communication Policy and Planning Principles written by Kanwar B. Mathur and published by Allied Publishers. This book was released on 1993 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Alan Hancock
Publisher:
Published: 1992
Total Pages: 232
ISBN-13:
DOWNLOAD EBOOKCommunication Planning Revisited
Download or read book Communication Planning Revisited written by Alan Hancock and published by . This book was released on 1992 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Planning Revisited
Author: Sherry Devereaux Ferguson
Publisher: SAGE Publications
Published: 1999-08-03
Total Pages: 276
ISBN-13: 1506314082
DOWNLOAD EBOOKThe nature of the communicator′s job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents. With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations. Author Sherry Ferguson divides the book into four parts: 1) establishing strategic planning cultures, 2) writing different types of communication plans, 3) theoretical foundations of communication planning, and 4) strategic approach to planning for issues management. This book breaks new ground in the study of organizational communication and public relations and contains essential information for consultants, practitioners, and students.
Download or read book Communication Planning written by Sherry Devereaux Ferguson and published by SAGE Publications. This book was released on 1999-08-03 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nature of the communicator′s job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents. With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations. Author Sherry Ferguson divides the book into four parts: 1) establishing strategic planning cultures, 2) writing different types of communication plans, 3) theoretical foundations of communication planning, and 4) strategic approach to planning for issues management. This book breaks new ground in the study of organizational communication and public relations and contains essential information for consultants, practitioners, and students.
Author: Kanwar Bahadur Mathur
Publisher: Allied Publishers
Published: 2005
Total Pages: 200
ISBN-13: 9788177648775
DOWNLOAD EBOOKDownload or read book Fundamentals of Communication Policy for India written by Kanwar Bahadur Mathur and published by Allied Publishers. This book was released on 2005 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: James Mahoney
Publisher: OUP Australia & New Zealand
Published: 2012-11-22
Total Pages: 0
ISBN-13: 9780195576894
DOWNLOAD EBOOKStrategic Communication: Principles and Practice guides students through the principles for planning, writing, and implementing strategic communication plans. It approaches strategic communication from how an organisation communicates across organisational endeavours. The emphasis is on the strategic application of communication and how an organisation functions to advance its mission.
Download or read book Strategic Communication: Principles and Practice written by James Mahoney and published by OUP Australia & New Zealand. This book was released on 2012-11-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Communication: Principles and Practice guides students through the principles for planning, writing, and implementing strategic communication plans. It approaches strategic communication from how an organisation communicates across organisational endeavours. The emphasis is on the strategic application of communication and how an organisation functions to advance its mission.
Download or read book Towards Realistic Communication Policies written by John A. R. Lee and published by . This book was released on 1976 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Communication Policy and Planning in the American Cancer Society Public Education Program written by Gerald E. Klonglan and published by . This book was released on 1984 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Derina Holtzhausen
Publisher: Routledge
Published: 2021-07-08
Total Pages: 362
ISBN-13: 1000398404
DOWNLOAD EBOOKDesigned to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor’s resource manual that includes sample syllabi, class activities, lecture topics, and a test bank. Please visit www.routledge.com/9780367426316.
Download or read book Principles of Strategic Communication written by Derina Holtzhausen and published by Routledge. This book was released on 2021-07-08 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor’s resource manual that includes sample syllabi, class activities, lecture topics, and a test bank. Please visit www.routledge.com/9780367426316.
Download or read book Communication Planning for Development written by Alan Hancock and published by . This book was released on 1981 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: James Mahoney
Publisher:
Published: 2016-09-15
Total Pages: 320
ISBN-13: 9780190303761
DOWNLOAD EBOOKStrategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planningto business activities around short, medium and long-term needs and to how organisations deal with issues. The framework followed in Strategic Communication can be used for strategic planning in a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal communication; marketing communication and publicrelations. Readers will build their own strategic communication plan when working through the book, as each chapter covers how to plan a specific element of a communication strategy, exploring key principles and relevant theories. The second edition has been thoroughly updated to include contemporary cases and examples, additional theoretical and campaign planning material and is complemented by a range of features to support and reinforce learning.
Download or read book Strategic Communication written by James Mahoney and published by . This book was released on 2016-09-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planningto business activities around short, medium and long-term needs and to how organisations deal with issues. The framework followed in Strategic Communication can be used for strategic planning in a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal communication; marketing communication and publicrelations. Readers will build their own strategic communication plan when working through the book, as each chapter covers how to plan a specific element of a communication strategy, exploring key principles and relevant theories. The second edition has been thoroughly updated to include contemporary cases and examples, additional theoretical and campaign planning material and is complemented by a range of features to support and reinforce learning.
