Competing with Unicorns

Competing with Unicorns

Author: Jonathan Rasmusson

Publisher: Pragmatic Bookshelf

Published: 2020-03-16

Total Pages: 186

ISBN-13: 1680507672

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Today's tech unicorns develop software differently. They've developed a way of working that lets them scale like an enterprise while working like a startup. These techniques can be learned. This book takes you behind the scenes and shows you how companies like Google, Facebook, and Spotify do it. Leverage their insights, so your teams can work better together, ship higher-quality product faster, innovate more quickly, and compete with the unicorns. Massively successful tech companies, or Unicorns, have discovered how to take the techniques that made them successful as a startup and scale them to the enterprise level. Amazon, Facebook, Google, and Spotify all work like startups, despite having workforces numbering in the tens of thousands. Ex-Spotify engineer and coach, Jonathan Rasmusson, takes you behind the scenes and shows you how to develop software the way the best companies do it. Learn how to give teams purpose through Missions, empower and trust with Squads, and align large scale efforts through Bets. Create the culture necessary to make it happen. If you're a tech or product lead and you want to ship product better, this is your playbook on how the world's best do it. If you're an engineer, tester, analyst, or project manager, and you suspect there are better ways you could be working, you are correct. This book will show you how. And if you're a manager, Agile coach, or someone just charged with improving how your company ships software, this book will give you the tools, techniques, and practices of the world's most innovative, delivery-focused companies. Don't just admire the top companies - learn from them.


Book Synopsis Competing with Unicorns by : Jonathan Rasmusson

Download or read book Competing with Unicorns written by Jonathan Rasmusson and published by Pragmatic Bookshelf. This book was released on 2020-03-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's tech unicorns develop software differently. They've developed a way of working that lets them scale like an enterprise while working like a startup. These techniques can be learned. This book takes you behind the scenes and shows you how companies like Google, Facebook, and Spotify do it. Leverage their insights, so your teams can work better together, ship higher-quality product faster, innovate more quickly, and compete with the unicorns. Massively successful tech companies, or Unicorns, have discovered how to take the techniques that made them successful as a startup and scale them to the enterprise level. Amazon, Facebook, Google, and Spotify all work like startups, despite having workforces numbering in the tens of thousands. Ex-Spotify engineer and coach, Jonathan Rasmusson, takes you behind the scenes and shows you how to develop software the way the best companies do it. Learn how to give teams purpose through Missions, empower and trust with Squads, and align large scale efforts through Bets. Create the culture necessary to make it happen. If you're a tech or product lead and you want to ship product better, this is your playbook on how the world's best do it. If you're an engineer, tester, analyst, or project manager, and you suspect there are better ways you could be working, you are correct. This book will show you how. And if you're a manager, Agile coach, or someone just charged with improving how your company ships software, this book will give you the tools, techniques, and practices of the world's most innovative, delivery-focused companies. Don't just admire the top companies - learn from them.

How to Kill a Unicorn

How to Kill a Unicorn

Author: Mark Payne

Publisher: Crown Currency

Published: 2014-10-07

Total Pages: 306

ISBN-13: 0804138745

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A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market. Today, innovation is seen by business leaders and the media alike as the key to growth, a burning issue in every company, from startups to the Fortune 500. And in that space, Fahrenheit 212 is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. Under Mark Payne, the firm's president and head of Idea Development, Fahrenheit 212, since its inception a decade ago, has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Campbell's Soup, LG, Starbucks, Mattel, Office Depot, Citibank, P&G, American Express, Nutrisystem, GE, and Goldman Sachs, to name but a few. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany. What Drives Fahrenheit 212's success is its unique methodology, combining what it calls Magic--the creative side of innovation--with Money, the business side. They explore every potential idea with the end goal in mind--bringing an innovative product to market in a way that will transform a company's business and growth. In How to Kill a Unicorn, Mark Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm and offers blow by blow inside accounts of how they grapple with and solved their biggest challenges.


Book Synopsis How to Kill a Unicorn by : Mark Payne

Download or read book How to Kill a Unicorn written by Mark Payne and published by Crown Currency. This book was released on 2014-10-07 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market. Today, innovation is seen by business leaders and the media alike as the key to growth, a burning issue in every company, from startups to the Fortune 500. And in that space, Fahrenheit 212 is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. Under Mark Payne, the firm's president and head of Idea Development, Fahrenheit 212, since its inception a decade ago, has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Campbell's Soup, LG, Starbucks, Mattel, Office Depot, Citibank, P&G, American Express, Nutrisystem, GE, and Goldman Sachs, to name but a few. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany. What Drives Fahrenheit 212's success is its unique methodology, combining what it calls Magic--the creative side of innovation--with Money, the business side. They explore every potential idea with the end goal in mind--bringing an innovative product to market in a way that will transform a company's business and growth. In How to Kill a Unicorn, Mark Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm and offers blow by blow inside accounts of how they grapple with and solved their biggest challenges.

Super Founders

Super Founders

Author: Ali Tamaseb

Publisher: PublicAffairs

Published: 2021-05-18

Total Pages: 280

ISBN-13: 1541768418

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Super Founders uses a data-driven approach to understand what really differentiates billion-dollar startups from the rest—revealing that nearly everything we thought was true about them is false! Ali Tamaseb has spent thousands of hours manually amassing what may be the largest dataset ever collected on startups, comparing billion-dollar startups with those that failed to become one—30,000 data points on nearly every factor: number of competitors, market size, the founder’s age, his or her university’s ranking, quality of investors, fundraising time, and many, many more. And what he found looked far different than expected. Just to mention a few: Most unicorn founders had no industry experience; There's no disadvantage to being a solo founder or to being a non-technical CEO; Less than 15% went through any kind of accelerator program; Over half had strong competitors when starting--being first to market with an idea does not actually matter. You will also hear the stories of the early days of billion-dollar startups first-hand. The book includes exclusive interviews with the founders/investors of Zoom, Instacart, PayPal, Nest, Github, Flatiron Health, Kite Pharma, Facebook, Stripe, Airbnb, YouTube, LinkedIn, Lyft, DoorDash, Coinbase, and Square, venture capital investors like Elad Gil, Peter Thiel, Alfred Lin from Sequoia Capital and Keith Rabois of Founders Fund, as well as previously untold stories about the early days of ByteDance (TikTok), WhatsApp, Dropbox, Discord, DiDi, Flipkart, Instagram, Careem, Peloton, and SpaceX. Packed with counterintuitive insights and inside stories from people who have built massively successful companies, Super Founders is a paradigm-shifting and actionable guide for entrepreneurs, investors, and anyone interested in what makes a startup successful.


Book Synopsis Super Founders by : Ali Tamaseb

Download or read book Super Founders written by Ali Tamaseb and published by PublicAffairs. This book was released on 2021-05-18 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Super Founders uses a data-driven approach to understand what really differentiates billion-dollar startups from the rest—revealing that nearly everything we thought was true about them is false! Ali Tamaseb has spent thousands of hours manually amassing what may be the largest dataset ever collected on startups, comparing billion-dollar startups with those that failed to become one—30,000 data points on nearly every factor: number of competitors, market size, the founder’s age, his or her university’s ranking, quality of investors, fundraising time, and many, many more. And what he found looked far different than expected. Just to mention a few: Most unicorn founders had no industry experience; There's no disadvantage to being a solo founder or to being a non-technical CEO; Less than 15% went through any kind of accelerator program; Over half had strong competitors when starting--being first to market with an idea does not actually matter. You will also hear the stories of the early days of billion-dollar startups first-hand. The book includes exclusive interviews with the founders/investors of Zoom, Instacart, PayPal, Nest, Github, Flatiron Health, Kite Pharma, Facebook, Stripe, Airbnb, YouTube, LinkedIn, Lyft, DoorDash, Coinbase, and Square, venture capital investors like Elad Gil, Peter Thiel, Alfred Lin from Sequoia Capital and Keith Rabois of Founders Fund, as well as previously untold stories about the early days of ByteDance (TikTok), WhatsApp, Dropbox, Discord, DiDi, Flipkart, Instagram, Careem, Peloton, and SpaceX. Packed with counterintuitive insights and inside stories from people who have built massively successful companies, Super Founders is a paradigm-shifting and actionable guide for entrepreneurs, investors, and anyone interested in what makes a startup successful.

The Agile Samurai

The Agile Samurai

Author: Jonathan Rasmusson

Publisher: Pragmatic Bookshelf

Published: 2010-09-25

Total Pages: 383

ISBN-13: 1680504940

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Printed in full color. Faced with a software project of epic proportions? Tired of over-committing and under-delivering? Enter the dojo of the agile samurai, where agile expert Jonathan Rasmusson shows you how to kick-start, execute, and deliver your agile projects. Combining cutting-edge tools with classic agile practices, The Agile Samurai gives you everything you need to deliver something of value every week and make rolling your software into production a non-event. Get ready to kick some software project butt. By learning the ways of the agile samurai you will discover: how to create plans and schedules your customer and your team can believe in what characteristics make a good agile team and how to form your own how to gather requirements in a fraction of the time using agile user stories what to do when you discover your schedule is wrong, and how to look like a pro correcting it how to execute fiercely by leveraging the power of agile software engineering practices By the end of this book you will know everything you need to set up, execute, and successfully deliver agile projects, and have fun along the way. If you're a project lead, this book gives you the tools to set up and lead your agile project from start to finish. If you are an analyst, programmer, tester, usability designer, or project manager, this book gives you the insight and foundation necessary to become a valuable agile team member. The Agile Samurai slices away the fluff and theory that make other books less-than-agile. It's packed with best practices, war stories, plenty of humor and hands-on tutorial exercises that will get you doing the right things, the right way. This book will make a difference.


Book Synopsis The Agile Samurai by : Jonathan Rasmusson

Download or read book The Agile Samurai written by Jonathan Rasmusson and published by Pragmatic Bookshelf. This book was released on 2010-09-25 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Printed in full color. Faced with a software project of epic proportions? Tired of over-committing and under-delivering? Enter the dojo of the agile samurai, where agile expert Jonathan Rasmusson shows you how to kick-start, execute, and deliver your agile projects. Combining cutting-edge tools with classic agile practices, The Agile Samurai gives you everything you need to deliver something of value every week and make rolling your software into production a non-event. Get ready to kick some software project butt. By learning the ways of the agile samurai you will discover: how to create plans and schedules your customer and your team can believe in what characteristics make a good agile team and how to form your own how to gather requirements in a fraction of the time using agile user stories what to do when you discover your schedule is wrong, and how to look like a pro correcting it how to execute fiercely by leveraging the power of agile software engineering practices By the end of this book you will know everything you need to set up, execute, and successfully deliver agile projects, and have fun along the way. If you're a project lead, this book gives you the tools to set up and lead your agile project from start to finish. If you are an analyst, programmer, tester, usability designer, or project manager, this book gives you the insight and foundation necessary to become a valuable agile team member. The Agile Samurai slices away the fluff and theory that make other books less-than-agile. It's packed with best practices, war stories, plenty of humor and hands-on tutorial exercises that will get you doing the right things, the right way. This book will make a difference.

Skandar and the Unicorn Thief

Skandar and the Unicorn Thief

Author: A.F. Steadman

Publisher: Simon and Schuster

Published: 2022-05-03

Total Pages: 448

ISBN-13: 1665912731

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Soar into a breathtaking world of heroes and unicorns as you’ve never seen them before in this fantastical middle grade debut perfect for fans of the Percy Jackson and Eragon series! Skandar Smith has always yearned to leave the Mainland and escape to the secretive Island, where wild unicorns roam free. He’s spent years studying for his Hatchery exam, the annual test that selects a handful of Mainlander thirteen-year-olds to train to become unicorn riders. But on the day of Skandar’s exam, things go horribly wrong, and his hopes are shattered…until a mysterious figure knocks on his door at midnight, bearing a message: the Island is in peril and Skandar must answer its call. Skandar is thrust into a world of epic sky battles, dangerous clashes with wild unicorns, and rumors of a shadowy villain amassing a unicorn army. And the closer Skandar grows to his newfound friends and community of riders, the harder it becomes to keep his secrets—especially when he discovers their lives may all be in graver danger than he ever imagined.


Book Synopsis Skandar and the Unicorn Thief by : A.F. Steadman

Download or read book Skandar and the Unicorn Thief written by A.F. Steadman and published by Simon and Schuster. This book was released on 2022-05-03 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Soar into a breathtaking world of heroes and unicorns as you’ve never seen them before in this fantastical middle grade debut perfect for fans of the Percy Jackson and Eragon series! Skandar Smith has always yearned to leave the Mainland and escape to the secretive Island, where wild unicorns roam free. He’s spent years studying for his Hatchery exam, the annual test that selects a handful of Mainlander thirteen-year-olds to train to become unicorn riders. But on the day of Skandar’s exam, things go horribly wrong, and his hopes are shattered…until a mysterious figure knocks on his door at midnight, bearing a message: the Island is in peril and Skandar must answer its call. Skandar is thrust into a world of epic sky battles, dangerous clashes with wild unicorns, and rumors of a shadowy villain amassing a unicorn army. And the closer Skandar grows to his newfound friends and community of riders, the harder it becomes to keep his secrets—especially when he discovers their lives may all be in graver danger than he ever imagined.

Great and Small

Great and Small

Author: Alison McLennan

Publisher:

Published: 2023-03

Total Pages: 0

ISBN-13: 9781684645558

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How will tiny Eunice ever compete against all those able-bodied athletes in the Great Unicorn Games? But then she has a truly great idea ... A celebration of the uniqueness of each individual ... and the glorious diversity that unifies us.


Book Synopsis Great and Small by : Alison McLennan

Download or read book Great and Small written by Alison McLennan and published by . This book was released on 2023-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How will tiny Eunice ever compete against all those able-bodied athletes in the Great Unicorn Games? But then she has a truly great idea ... A celebration of the uniqueness of each individual ... and the glorious diversity that unifies us.

Unicorn Uncovered

Unicorn Uncovered

Author: Whitney Sanderson

Publisher: North Star Editions, Inc.

Published: 2020-01-01

Total Pages: 44

ISBN-13: 1631634054

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Ruby sneaks Starfire to the hospital to cheer up a friend. But after a video of Starfire is posted online, newspaper and TV reporters come looking for the unicorn. Can Ruby and Iris protect the unicorn magic? Or will the secret of Enchanted Realm—and the unicorns—be uncovered?


Book Synopsis Unicorn Uncovered by : Whitney Sanderson

Download or read book Unicorn Uncovered written by Whitney Sanderson and published by North Star Editions, Inc.. This book was released on 2020-01-01 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ruby sneaks Starfire to the hospital to cheer up a friend. But after a video of Starfire is posted online, newspaper and TV reporters come looking for the unicorn. Can Ruby and Iris protect the unicorn magic? Or will the secret of Enchanted Realm—and the unicorns—be uncovered?

The Great Unicorn Race

The Great Unicorn Race

Author: Whitney Sanderson

Publisher: North Star Editions, Inc.

Published: 2021-01-01

Total Pages: 75

ISBN-13: 163163514X

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Ruby thinks Iris is scared of riding fast. Iris thinks Ruby cares more about speed than skill. Their friend Cole thinks they should race to see who is the better unicorn rider. But the path through the Diamond Desert is filled with dangers. Can Ruby and Iris work together to make it back home?


Book Synopsis The Great Unicorn Race by : Whitney Sanderson

Download or read book The Great Unicorn Race written by Whitney Sanderson and published by North Star Editions, Inc.. This book was released on 2021-01-01 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ruby thinks Iris is scared of riding fast. Iris thinks Ruby cares more about speed than skill. Their friend Cole thinks they should race to see who is the better unicorn rider. But the path through the Diamond Desert is filled with dangers. Can Ruby and Iris work together to make it back home?

Unique Unicorn

Unique Unicorn

Author: Whitney Sanderson

Publisher: North Star Editions, Inc.

Published: 2021-01-01

Total Pages: 63

ISBN-13: 1631635026

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The school talent show is fast approaching. Iris would rather perform magic tricks than dance with her friends. But she doesn’t want to lose her friends. She doesn’t want to be like Lyric, the misfit of the unicorn herd. Where does Lyric go to in the Fairy Forest? Why is Lyric such a misfit?


Book Synopsis Unique Unicorn by : Whitney Sanderson

Download or read book Unique Unicorn written by Whitney Sanderson and published by North Star Editions, Inc.. This book was released on 2021-01-01 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: The school talent show is fast approaching. Iris would rather perform magic tricks than dance with her friends. But she doesn’t want to lose her friends. She doesn’t want to be like Lyric, the misfit of the unicorn herd. Where does Lyric go to in the Fairy Forest? Why is Lyric such a misfit?

The Unicorn's Shadow

The Unicorn's Shadow

Author: Ethan Mollick

Publisher: University of Pennsylvania Press

Published: 2020-06-23

Total Pages: 117

ISBN-13: 1613630972

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Bringing hard data to the way we think about entrepreneurial success, this bold call to action draws on the latest scientific evidence to dispel the most pervasive startup myths and light a path to entrepreneurship for those eclipsed by the hype. When you think of a successful entrepreneur, who comes to mind? Bill Gates? Mark Zuckerberg? Or maybe even Jesse Eisenberg, the man who played Zuckerberg in The Social Network? It may surprise you that most successful founders look very different from Zuckerberg or Gates. In fact, most startup origin stories are very different from the famous "unicorns" that have achieved valuations of over $1 billion, from Facebook to Google to Uber. In The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors, Wharton School professor Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship. New data and better research methods have overturned the conventional wisdom behind what a successful founder looks like, how they succeed, and how the startup ecosystem works. Among the issues he examines: Which founders are most likely to succeed?Where do the best startup ideas come from?What's the most foolproof way of securing the funding needed to take a company to the next level?Should your sales pitch really be something out of Hollywood?What's the best way to grow and scale your company and create a thriving culture that won't hinder expansion? Mollick argues that entrepreneurship is too important, both for society and for the individuals who start companies, to be eclipsed by the shadows of unicorns. He shows we can democratize entrepreneurship—but only by following an evidence-based approach that puts to rest the false narratives that surround it.


Book Synopsis The Unicorn's Shadow by : Ethan Mollick

Download or read book The Unicorn's Shadow written by Ethan Mollick and published by University of Pennsylvania Press. This book was released on 2020-06-23 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing hard data to the way we think about entrepreneurial success, this bold call to action draws on the latest scientific evidence to dispel the most pervasive startup myths and light a path to entrepreneurship for those eclipsed by the hype. When you think of a successful entrepreneur, who comes to mind? Bill Gates? Mark Zuckerberg? Or maybe even Jesse Eisenberg, the man who played Zuckerberg in The Social Network? It may surprise you that most successful founders look very different from Zuckerberg or Gates. In fact, most startup origin stories are very different from the famous "unicorns" that have achieved valuations of over $1 billion, from Facebook to Google to Uber. In The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors, Wharton School professor Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship. New data and better research methods have overturned the conventional wisdom behind what a successful founder looks like, how they succeed, and how the startup ecosystem works. Among the issues he examines: Which founders are most likely to succeed?Where do the best startup ideas come from?What's the most foolproof way of securing the funding needed to take a company to the next level?Should your sales pitch really be something out of Hollywood?What's the best way to grow and scale your company and create a thriving culture that won't hinder expansion? Mollick argues that entrepreneurship is too important, both for society and for the individuals who start companies, to be eclipsed by the shadows of unicorns. He shows we can democratize entrepreneurship—but only by following an evidence-based approach that puts to rest the false narratives that surround it.